The Power of Video Marketing. Megan Hawks Advertising Solutions Representative 1

Transcription

1 The Power of Video Marketing Megan Hawks Advertising Solutions Representative 1

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3 Facebook Live Sales Opened October 1, 2018 Part Time Job No Retail Store Allowed 3

4 Customer Engagement 4

5 Results October 1 December 31 TOTAL SALES $74, MARKETING DOLLARS SPENT $

6 Where is online video found? 6

7 Video Statistics More than 1 billion hours watched each day 45% of people watch +1 hour of online video per week More video is uploaded in 30 days than major TV networks created in 30 years 1/3 of online activity is spent watching videos 7

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9 YouTube Owned by Google (Uncrawlable) 2 nd Largest Search Engine Paid and Organic Search Methods YouTube Channels Skippable and Non-Skippable 2/3 of All Online Video for Millennials

10 In-Stream Ads When to use? Promote before other videos on YouTube or on Google Display Network How does it work? Plays before, during or after other videos. Skippable at 5 second Where can ads appear? YouTube videos, video partner sites and apps on the Display Network How will I be charged? Video viewed for 30 seconds, duration of video shorter than 30 seconds or when a user interacts with your video **Branding/Advertising Opportunity 10

11 Skippable 11

12 Non-Skippable 12

13 Discovery Ads When to use? To promote a video on your own YouTube channel How does it work? Thumbnail image with text inviting people to click to watch. WARNING: Can be deleted from feed. Where can ads appear? YouTube Search results, next to related videos and on YouTube mobile home page. How will I be charged? Pay-per-click **Not highly recommended by most advertising professionals. 13

14 Discovery Ads 14

15 Bumper Ads When to use? Reach broadly with a short, memorable message How does it work? 6 seconds or less. Plays before, during or after videos. NOT skippable. Where can ads appear? On YouTube videos, partner site videos and on apps on Google Display Network. How will I be charged? Pay per 1,000 impressions **Reach more people and increase brand awareness 15

16 Bumper Ads 16

17 YouTube Channel

18 How can you use YouTube? o How-To Videos o Growing 70% each year o Testimonials o New Product Launches o Local Content o Webinars o Customer Spotlights o Training Videos o Commercials **Local/Internal Talent 18

19 Local Content Success Stories 3-2-1A Regional Wrestling 800 Unique Viewers Digital Marketing Trends of 2018 Webinar 23,923 Views Simple as That Burlap Table Runner 34,934 Views 19

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21 Snapchat Stats 793 years to watch every 10 Sec Snap created today 60% of U.S. 13 to 34-yearold smartphone users are Snap Chatters 7 of 10 Snap Chatters are Millennials Snapchat Reaches 11% Of Americans 10B Video Views Daily More than Facebook 21

22 What is Snapchat? 22

23 Place your screenshot here 23

24 Snap versus Snap Story A Snap Picture or Video 1-10 Seconds Long Recently Extended Viewed once You select who sees it Snap Story Series of Snaps Can be viewed repeatedly for 24 hours Visible by all your friends or select friends 24

25 How to Use Snap Stories Q & A Behind the Scenes New Technology/Services Job Shadowing Community Events Top 5 Desk Essentials Scavenger Hunt (TGOF) 25

26 Geofilters On Demand Event Based Annual Community Lenses 26

27 Where to Use Geofilters County Fairs Rodeos Sporting Events Weddings Graduations Concerts Open Houses Community Festivals/Events 27

28 Geofilter Contest Idea Snapchat Geofilter Swipes Uses Views Juenemann Parade Juenemann 5th ,177 Juenemann 4th ,845 Juenemann Pink ,018 1, ,330 28

29 Matching Facebook Campaign Facebook Metrics TOTALS Ad Views 17,166 Ad Reach (People) 9,727 Ad Clicks 155 New Page Likes 35 Page Views 137 Organic Post Reach 17,290 Visitor Posts 47 29

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31 Facebook Statistics 1.32B Daily Users 17% Increase Annually Ages (29.7% of Users) 8B Daily Video Views Native Videos on Facebook 10x Reach of YouTube Owners of Instagram Rapid Growth 31

32 Facebook Statistics Highest Traffic Mid-Week 1pm-3pm Average Use YOUR stats Posts at 7pm vs 8pm Twice the Clicks 85% of Videos are Watched w/o Sound Every 60 seconds on Facebook: 510,000 comments are posted 293,000 statuses are updated 136,000 photos are uploaded 32

33 Facebook Samples - Organic 33

34 Facebook Samples- Organic 34

35 Facebook Samples - Contest 35

36 Facebook Samples- Paid Targeted People in Salina area Ages Months Homeowners Metrics People reached: 10,000+ Messages received: 49 Revenue Generated: $40K Ad Spend: $100 36

37 FB Video Success Stories Doerfler s Blooper Reel American Family Giveaway Mi-Fiber Results after 8 days 37

38 Facebook Live Live Video on Facebook Live Conversation/Commenting from Viewers Break the Algorithm Comments are KEY Timeline Embedding Feature Can Block Users Mins Minimum

39 KC Wolf Appearance 1.2K Views 26 Likes 8 Shares Place your screenshot here 39

40 Questions? Megan Hawks Advertising Solutions Representative