PRINT ONLINE DIGITAL EVENTS

Transcription

1 PRINT ONLINE DIGITAL EVENTS

2 PUBLISHER S NOTE reach Dallas most desirable Audience. D Magazine was created to serve the leadership class of Dallas by giving authoritative recommendations, telling stories that connect people to their community, and providing information to help them make the most out of living in Dallas/Fort Worth. Our award-winning editorial and integrated media programs offer marketers the most influential and affluent consumers in the city. Jennifer LeBlanc Publisher

3 CIRCULATION & DISTRIBUTION SUBSCRIBERS D Magazine readers are affluent, educated professionals who want the best out of living in Dallas and can afford to have it. 372,230 TOTAL MONTHLY READERSHIP FOR D MAGAZINE PAID CIRCULATION 58,389 CVC AVERAGE PAID AND ANALYZED NON-PAID CIRCULATION AS OF JUNE 2012 NEWSSTANDS D Magazine distributes more than 23,000 magazines from newsstands each month and is the No. 1 selling monthly magazine in the Dallas/Fort Worth area. Supermarkets Albertsons Brookshire s Central Market-HEB Kroger Sprouts Farmers Market Target Tom Thumb Wal-Mart Whole Foods Market Bookstores & Newsstands Barnes & Noble Books-A-Million Costco Vitamin Cottage Hastings Airports Dallas/Fort Worth International Airport Dallas Love Field Drugstores & Convenience Stores 7-Eleven CVS Walgreens CVC June 2011 and 2012

4 HOTELS The following hotels receive 7,250 copies of D Magazine: CIRCULATION & DISTRIBUTION The Adolphus Dallas/Fort Worth Marriott Solana The Fairmont Dallas Four Seasons Dallas at Las Colinas Four Seasons Spa Gaylord Texan Grand Hyatt DFW Hilton Dallas Lincoln Centre Hilton Dallas/Southlake Town Square Hotel Palomar Hotel ZaZa The Joule The Lumen Luxe Stoneleigh Hotel & Spa Magnolia Hotel Dallas Omni Dallas Hotel Omni Mandalay Hotel at Las Colinas The Ritz-Carlton, Dallas Rosewood Crescent Hotel Rosewood Mansion on Turtle Creek Sheraton Downtown Dallas Hotel W Dallas-Victory Warwick Melrose Hotel The Westin-DFW The Westin Galleria The Westin Stonebriar waiting rooms D Magazine is in 9,750 waiting rooms, including the offices of doctors, dentists, lawyers, accountants, auto dealerships, real estate agents, and other professionals. Source: CVC June 2011 and 2012

5 OUR READER PROFILE D Magazine readers are affluent, educated professionals. 31% 69% % OUR READERS MARITAL STATUS Male Female Average Age EDUCATION & OCCUPATION Children at Home 73% 28% 78% 54% 27% 30% Married Single Have a college or post-graduate degree Hold a managerial/ professional position Owner or partner of a business Member of a board of directors/trustees READERSHIP HABITS D readers love to spend time with each issue and tell their friends about it. FINANCIAL LEADERS D readers are financially fit and invest in the future. A TRUSTED RESOURCE D readers take action. 95% Regular readers who read three out of four issues $337,000 Average household income 285,015 Dined in a restaurant after reading D 55% Saved one or more issues 30% Clipped and saved items of interest $234,400 Median $1,404,000 Average net worth 315,017 Bought a product or service after reading D 165,009 Recommended a restaurant/product/ service/store after reading D 58% Passed magazine along to someone else $1,268,000 Average value of investment portfolio 322,518 Regularly referenced restaurant listings in D 75% Discussed something read with another person 303,767 Used event listings in D 74 minutes Average time spent reading an issue Sources: CVC June 2011 and 2012, and Ipsos Mendelsohn September 2011

6 HOME D Magazine readers create homes of distinction. 89% 46% Average value of home OUR READERS $624,000 Own home Own other real estate SHOPPING TRENDS D readers are sophisticated shoppers. SERVICES D readers seek services that simplify their lives. 53% 32% 72% Services used by D readers in the past 12 months 116,256 Financial planner Galleria Dallas Highland Park Village NorthPark Center 168,759 Broker DINING & SPIRITS D readers have a taste for life. 96% Beverages consumed or served in the past seven days 45% 176,259 Gardener/landscaper Beer 53% 116,256 Pet care service Experienced dining and entertainment in the past 12 months as a result of reading D Magazine. 88% Spirits 71% Wine 168,759 Insurance agent 187,510 Cleaning service Healthcare D readers invest in their health Entertained guests at home in the past 30 days 91% Carry private healthcare insurance Sources: CVC June 2011 and 2012, and Ipsos Mendelsohn September 2011

7 OUR READERS TRAVEL D readers have a passion for travel both domestic and abroad. In the next 12 months, D readers plan to: 84% 77% Take a cruise/trip/vacation Take a trip or vacation inside the U.S. RECREATION & ARTS D readers are everywhere and active. Places frequented by D readers in the past year 157,508 Art auctions/gallery exhibits 292,516 Concerts 44% 225,012 Live theater performances Take a trip or vacation outside the U.S. 240,013 Museums AUTOMOTIVE D readers drive and arrive in style. Recreation sought by D readers in the past year What D readers are driving 146,258 Own/lease a luxury vehicle 281,265 Own/lease a foreign car 71,253 Own a Lexus 202,511 Own/lease a domestic car 30,001 Own a BMW 33,751 Own a Mercedes-Benz 75,004 Bicycling 285,015 Fitness walking 86,254 Golf 112,506 Jogging/running 183,760 Swimming 288,766 Yoga/Pilates Sources: CVC June 2011 and 2012, and Ipsos Mendelsohn September 2011

8 SO MUCH MORE THAN A MAGAZINE Join the conversation in Dallas at dmagazine.com ONLINE AND DIGITAL ASSETS We can t help but brag about dmagazine.com. It reflects D Magazine s 39-year commitment to deliver hard-hitting journalism combined with informative and entertaining features. But there s so much more. We have eight exciting blogs that cover everything from food to fashion, and include photo galleries, comprehensive directories, calendar listings, restaurant reviews, and the list goes on. Dmagazine.com is the go-to site for living the good life in North Texas. And we ve got the traffic to prove it. Dmagazine.com generates an average of 2.2 million page views and 650,000 unique users (for the last six months) who spend an average of 2:38 each visit. Reach Our Readers When They Are On The Go Mobile Site D Recommends App 26% of dmagazine.com s monthly visits are generated on mobile devices (18% phones, 8% tablet) 46,000 downloads

9 D Magazine Partners signature events are the most talkedabout and well-attended in the city. But we do more than throw a great party. Our events fuse our award-winning content with sponsorship opportunities that are tailored to meet our clients marketing objectives. We deliver highimpact, highly targeted events that encourage connections with our devoted readers and fans. SIGNATURE EVENTS Sponsorship Opportunities Technology Networking Series Excellence in Nursing Power Brokers Best Designers Financial Executives Awards Best Lawyers Best Builders Best Real Estate Agents Commercial Real Estate Networking Series Best Doctors Corporate Counsel Awards FrontRow Live CEO of the Year 10 Most Beautiful Women in Dallas Customized event services are available upon request.

10 MARKETING SERVICES SIGNATURE EVENTS Tap into D Magazine Partners team of dedicated marketing professionals. We create innovative, integrated, and custom marketing programs through exclusive events, brand extensions, and added-value assets. Our marketing experts can help you: Increase brand visibility and reach Drive traffic and increase sales Generate invaluable word-of-mouth exposure Enhance promotions, contests, product launches, and events As a D Magazine partner, you will receive opportunities including:* Around Town D Partnered Events Newsletters Publisher s Letter Gift Subscriptions Special Event Access *Based on availability and total contract value. For more information, contact your account executive. MARKETING Jennifer Miller Marketing Director Allie Steele Marketing Manager Lauren Bloodgood Marketing Associate Blair Sullivan Marketing Coordinator Advertising Design Michael Hassett Advertising Art Director Blair Remington Junior Graphic Designer Client Services Loren Means Advertising Associate Ashley Lopez Advertising Associate Caroline Stenbeck Advertising Associate

11 advertising specs FULL PAGe (LIVE AREA) 7 x 10 (BLEED) 8 1/4 x 11 2/3 vertical 4 5/8 x 9 3/4 1 /2 HORIZONTAL 7" x 4 7 /8" 1 /2 VERTICAL 4 5 /8" X 7 3/8 1 /3 Square 4 5 /8" x 4 5 /8" 1 /3 Vertical 2 1 /4" x 9 3 /4" 1 /6 Horizontal 4 5 /8" x 2 3 /8" 1 /6 Vertical 2 1 /4" x 4 5 /8" MECHANICAL REQUIREMENTS Digital files only: InDesign (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted. All images should be 350 dpi and color as CMYK. Please supply a composite proof for color. Without a proof, D Magazine is not responsible for the content of your ad. Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing program cannot be accepted. Ad re-creation is available through D Magazine s art department at our normal ad production rate. Magazine trim size: 8 x 10 3/4. For bleed allow 1/8 beyond all trim. Keep live matter 1/4 from all trim. Magazine format is three-column and is perfect bound. Art will be held at D for one year from date of use. FTP SITE INFORMATION Contact erinv@dmagazine.com with any questions about uploading to the FTP site.