The 8 th Annual Jingle Jam 10K Sponsorship & Vendor Opportunities Guide Book

Transcription

1 The 8 th Annual Jingle Jam 10K Sponsorship & Vendor Opportunities Guide Book PACKET PICK UP - NOVEMBER 30, K ROAD RACE - DECEMBER 1, 2018 JINGLEJAM10K.COM 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 1

2 Table of Content Introduction Introduction... 3 About JJ10K... 4 Why become a Sponsor... 4 Benefits of Sponsorship...6 Sponsorship Levels...8 Additional Sponsorship opportunities...14 Board of Directors Goldei Limbaugh Race Director goldei@jinglejam10k.com Carrie Wolfe Secretary/Treasurer carrie@jinglejam10k.com Hilary Hobelman Volunteers Director hilary@jinglejam10k.com Chris Harrison Technical Director chris@cdharrison.com The purpose of Jingle Jam 10K is to promote healthy lifestyles through fitness and to further the mission of SafeHomes, Inc., a domestic violence intervention center. Jingle Jam 10K is a unique and fun-filled, Christmas-themed road race featuring music, choirs, Santa Claus, jingle bells and a costume contest for race participants. Jingle Jam 10K features chip timers as well as a timing system to accurately process and record finish times. All race participants will be given jingle bells to tie to their shoes so they can jingle all the way to the finish line! As a non-profit organization, we attract a variety of sponsors and volunteers to host our two-day festival consisting of a Packet Pick-Up Expo at Academy Sports in Evans, Georgia on Friday, November 30, 2018 from 12 pm - 8 pm and the 10K road race on Saturday, December 1, 2018 at 8 am, starting and finishing at the Evans Towne Center Park in Evans, Georgia. Beth Schaber Entertainment Director beth@jinglejam10k.com Nassab Ahmadie Sponsorship/Creative Director nassab@jinglejam10k.com Since our inaugural race in 2011, Jingle Jam 10K has almost doubled in size making it the most anticipated 10K race in the CSRA. Our participants consist of athletes, ultra-runners, running enthusiasts, walkers, and their family and friends from across the United States. We expect over 1,000 participants for our eighth year. Jingle Jam 10K is a special event in Columbia County with a huge economic impact on all surrounding businesses. This year we are able to increase the sponsorship and charitable giving to not only raise money for SafeHomes but to provide our sponsors a unique branding opportunity to target a varied local market audience. Our proposal is unique! We look forward to breaking boundaries set by typical event marketing. We will aim to tailor your sponsorship package to allow all local, established businesses as well as new businesses in the CSRA to be immersed and introduced into the local communities of Columbia, Richmond, and surrounding counties Jingle Jam Sponsor Proposal 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 3

3 Sponsorship Objectives: d Provide a platform to launch important community relationships by relaying your message in an engaging and effective manner; d Reinforce your name and presence in the community by becoming synonymous with a positive and health-related event; About JJ10K Jingle Jam 10K, Inc. is a non-profit 501 (c) (3) corporation that provides a fun and entertaining road race for participants of all levels while raising money to offer a comprehensive set of services to transform victims of domestic violence into survivors. Jingle Jam 10K is organized by a small group of volunteers who meet once a month around the kitchen table of the race director and founder. Its setting in the heart of Columbia County gives it the perfect southern friendly charm intermixed with professional entertainment at every mile. Its broad community reach and participation serves as a model for healthy motivation for all participants while raising domestic violence awareness, prevention, and education. Jingle Jam 10K aims to increase interest in cardiovascular exercise and fitness in Columbia County and surrounding areas while raising funds for SafeHomes, Inc. We strive to generate a spirit of community involvement and volunteerism while publicizing Safehomes, Inc. and their mission of turning domestic abuse victims into survivors. Why become a sponsor? Sponsoring Jingle Jam 10K provides your business with several creative methods to elevate your exposure in the local community and recognize you as a supporter of SafeHomes, Inc. Individual charitable donations are welcomed and are tax deductible. For businesses, Jingle Jam 10K is pleased to present this sponsorship proposal to maximize marketing opportunities as well as community involvement and growth Jingle Jam 10K Sponsorship & Vendors Opportunities d Create sales leads and promotional opportunities to reach your target audience; d Raise awareness and funds for SafeHomes Inc.; d Increase sales; and d Product sampling and enhanced product credibility. Sponsorship Levels Tree Topper Exclusive Sponsorship Silver Bell Sponsorship Merry Mile Marker Sponsorship Melted Snow Sponsorship Snowflake Sash Sponsorship Santa s Virtual Sleigh Sponsorship Reindeer Gear Sponsorship Jingle Bell Sponsorship Jingle All the Way Sponsorship 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 5

4 Benefits of Sponsorship Sales Promotion Jingle Jam 10K is the largest road race fundraiser race in Columbia County and one of the most popular yearly events. With an expected 1,000 + runners in 2018, Jingle Jam 10K is an opportunity for your business to reach a concentrated mass of your target customer base in one weekend. It will generate new in-house traffic and visibility to help promote your company as well as your product. Advertising Materials Sponsors of Jingle Jam 10K, aka JJ10K will receive credits in all print and advertising material from September 1, 2018 until December 1, All sponsors logos will receive visual placement on various printed materials as well as electronic advertisements and all social media platforms. Media Relations JJ10K is highly supported by local public media efforts such as radio and television. The Jingle Jam 10K Planning Committee will ensure that all sponsors receive maximum exposure. JJ10K also works with a private marketing firm to make sure that our brand is always kept before the public by utilizing all forms of media yearround. Online Services All sponsors logos will be placed and linked to sponsors websites on the sponsors page of our website, On-Site Promotion Jingle Jam 10K offers sponsors two opportunities to exhibit and display their product and/or services at our Packet Pick-Up Exposition on Friday November 30, 2018 and on race day, Saturday December 1, Possible on-site promotional ideas: d Sales d Signs and Banners d Product sampling d Merchandise giveaways 2017 Jingle Jam 10K Race Demographics Expected Attendance 1,000 to 2,000 runners, walkers, friends and family. Participant Demographics Total:789 Females: 66.37% Males:33.63% Average Age: 37 Age Range:11 to 76 years old Income: 85% of participants had a median income of $72,00 and a median net worth of $166,000. Education: 69% of respondents had a college or higher education degree. Attendee Demographics Georgia: 85% South Carolina: 11% Florida: 2% Other States: 2% Social Media Engagement Total Followers: 2070 Instagram s reach doubled from 11/30/2017 to 12/5/ 2017 (pre, during and post event) Facebook Event: -reached 54K people. -1.7K people responded to the event. -viewed 4.5K times. Facebook Page: page views (pre, during, post event) 6068 engagements (likes, comments, tags) 2244 total video views -views increase by 1097% 43.6% increase in runner registrations Jingle Jam 10K Sponsorship & Vendors Opportunities 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 7

5 Sponsorship Levels Tree Topper Exclusive Sponsorship $10,000 with a minimum monetary donation of $1,000.) da maximum of one (1) presenting sponsor will be accepted for this exclusive front-of-the-shirt sponsorship. dcompany logo printed just below the official t-shirt design as presenting sponsor. Jingle Jam 10K benefitting SafeHomes presented by COMPANY LOGO. dcompany logo printed on advertising billboard prior to race date. Jingle Jam 10K benefitting SafeHomes presented by COMPANY LOGO. dcompany banner and logo displayed at Start and Finish lines. dcompany logo exclusively placed on the Jingle Jam 10K 2018 Selfie Wall with Jingle Jam 10K. done full page (month) in the Jingle Jam 10K Souvenir 2019 Calendar. dcompany name included in all radio and television commercials, printed collateral, press releases, social media, and public service announcements as presenting Sponsor: Jingle Jam 10K benefitting SafeHomes presented by COMPANY. dcomplete database of all Jingle Jam 10K participants including runners & volunteers. dcompany logo on all publications and race Jingle Jam 10K Sponsorship & Vendors Opportunities Silver Bell Sponsorship $7,500 with a minimum monetary donation of $750). dcompany logo displayed on every runners souvenir bag (a keepsake backpack goodie bag given to all entrants to hold their T-shirt, bib number, calendar and other items). done full page (month) in the Jingle Jam 10K Souvenir 2019 Calendar. dcompany name included in all radio commercials, television commercials, printed collateral, press releases, social media, and public service announcements: also sponsored by COMPANY. dcompany logo on all publications and race Merry Mile Marker Sponsorship $5,000 with a minimum monetary donation of $500). da maximum of six (6) sponsors will be accepted for the Mile Marker Sponsorship. dcompany logo printed on one of six mile markers. dcompany logo printed on the back of official runners t-shirts Jingle Jam 10K Sponsorship & Vendors Opportunities 9

6 done full page (month) in Jingle Jam dcompany name included in all radio commercials, television commercials, printed collateral, press releases, social media, and public service announcements: also sponsored by COMPANY. dcompany logo and hyperlink to homepage on race website dcomplimentary table at the Packet Pick-Up Expo & Race Day. dcompany logo on all publications and race Melted Snow Sponsorship $5,000 with a minimum monetary donation of $500). da maximum of six (6) sponsors will be accepted for the Holy Water Station Sponsorship. dcompany logo printed on one water station sign. dcompany logo printed on the back of official runners t-shirts. done full page (month) in Jingle Jam 10K Souvenir 2019 Calendar. dcompany name included in all radio commercials, television commercials, collateral, press releases, social media, and public service announcements: also sponsored by COMPANY. dcompany logo on all publications and race Jingle Jam 10K Sponsorship & Vendors Opportunities Snowflake Sash Sponsorship $4,000 and a minimum monetary donation of $400). da maximum of two sponsors will be accepted for the Wrist Band Sponsorship. dcompany name printed on a water-resistant wrist wallet to hold keys, money, ID. dcompany logo and hyperlink to homepage on race website dcomplimentary table at the Packet Pick-Up Expo & Race Day. dcompany logo on all publications and race Santa s Virtual Sleigh Sponsorship (This sponsorship opportunity can be created through a $3,000 and a minimum monetary donation of $300). dsponsorship credit (company logo) on the back of Jingle Jam sponsor page & social media mentions. dtwo (2) allowances to our database of runners and volunteers for your company; Sponsor logos & hyperlinks to website(s) included in all s Jingle Jam 10K Sponsorship & Vendors Opportunities 11

7 Jingle All the Way Sponsorship (This sponsorship opportunity can be created through a $1,000 and a minimum monetary donation of $100.) dsponsorship credit (company logo) on the back of Jingle Jam dcompany logo printed on the back of the Jingle Jam 10K volunteers t-shirts. Jingle Bell Sponsorship Reindeer Gear Sponsorship (This sponsorship opportunity can be created through a $2,000 with a minimum monetary donation of $200.) da maximum of two sponsors will be accepted for the Bib Sponsorship. dcompany logo printed on all runners bibs dcompany logo and hyperlink to homepage on race website dcomplimentary table at the Packet Pick-Up Expo & Race Day. dcompany logo on all publications and race dlive announcer mentions on race day Jingle Jam 10K Sponsorship & Vendors Opportunities (This sponsorship opportunity can be created through a $500 and a minimum monetary donation of $50.) dsponsorship credit (company logo) on the back of Jingle Jam 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 13

8 Other Sponsorship opportunities Community Sponsorship (This Sponsorship Opportunity can be created through donating a service and/or product as well as cheering support for runners throughout route.) dsponsorship credit (company logo) on the back of Jingle Jam Entertainment Sponsorship (This Sponsorship Opportunity can be created through donating a mile entertainment or a performance on race day for the total amount of 4 hours starting 7:00 am until 11 am) Vendor Village Sponsorship (For a monetary donation of $250, your company will be given space at the Packet Pick-Up Expo or Race Day and $400 gives your company space for both days to use for product/ service sampling, merchandise giveaways, advertising, and/or hands-on demonstration. Vendors are required to bring their own equipment and supplies, i.e., tables, chairs, electrical cords, etc. Space for the Exposition is limited and will be given on a first come-first serve basis.) dsponsorship credit (company logo) on the back of Jingle Jam 10K Souvenir 2018 Calendar. dsponsorship credit (company logo) on the back of Jingle Jam Santa s Virtual Sack Sponsorship For a monetary donation of $200, your company will be given opportunity to place an ad in our virtual goodie bag. Your ad will appear online in the digital bag starting 3 weeks out from the event and will be ed to participants and volunteers before and after the event in our weekly race reminder s. Your placement could be a traditional discount, online store discount, educational information, or even simply advertise your services! Jingle Jam 10K Sponsorship & Vendors Opportunities 2018 Jingle Jam 10K Sponsorship & Vendors Opportunities 15

9 Contact Information Jingle Jam 10K, Inc Grace Ave. Evans, GA Nassab Ahmadie, Sponsorship/ Creative Director (706) Web & Social Media Links: jinglejam10k.com facebook.com/jinglejam10k twitter.com/jinglejam10k instagram.com/jinglejam10k All Rights Reserved. Jingle Jam 10K Inc., Jingle Jam 10K Sponsorship & Vendors Opportunities