MASSAGE MAGAZINE PARTNER WITH

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2 PARTNER WITH MASSAGE MAGAZINE MASSAGE Magazine is a dynamic, forward-thinking publication that provides print and online articles and advice to professional massage therapists and supports the field s vendors and businesses with multimedia advertising and promotional opportunities. Dedicated, engaged readership Paid, monthly circulation More than 30 years in publication Inspiring and educational articles The latest print and online technologies Integrated, multi-media advertising opportunities New and traditional electronic media Terrestrial and list rentals Unique, high-visibility custom publishing Market leadership you can trust 2

3 WHY PARTNER WITH US? READER PROFILE * Female...80% Male...20% Average age...43 Practicing 5+ years...64% Have read MASSAGE Magazine for 5+ years...47% Issue of MASSAGE Magazine read by more than one person...40% 94% of readers visited an advertiser s website after reading MASSAGE Magazine ** 93% purchased a product or service ** 92% called the advertiser ** *2015 MASSAGE Magazine s poll of massage professionals. **Lewis&Clark Media Survey. Products readers plan to purchase in the next 12 months include ** Continuing education Lubricants Massage tables and chairs Spa products Self-care Software Books and DVDs Products for retail MASSAGE Magazine has the largest social network of any massage industry publication. FACEBOOK TWITTER LINKEDIN Why MASSAGE Magazine is number one: 4 We re the only massage publication therapists pay to read 4 Our subscribers get an annual subscription to print or digital 4 We re celebrating 31 years of publishing 3

4 PRINT OPPORTUNITIES New in 2016 MASSAGE Magazine s print publication now contains more features and in-depth articles on the topics our audience wants to read about, including technique, news, self-care and business success as well as a fresh, modern design. Our website, massagemag.com, is now updated daily with blogs, advice and original articles to help massage therapists succeed in their session rooms and practices. Our Annual Buyers Guide issue provides massage therapists year-round resources for education, products and services designed for practice success. MASSAGE Magazine s integrated print, digital, list-rental and custom marketing programs efficiently maximize marketing dollars and reach targeted customers while increasing market share and growing revenue. month and offers proven marketing programs and opportunities to build your business. Special Issues JANUARY: Annual Buyers Guide MARCH: Annual Green Issue JULY: Annual Business Issue OCTOBER: Annual Self-Care Issue OCT. AND NOV.: Annual Holiday Retail & Gift Guide MASSAGE Magazine is one of the most well-known and well-respected publications in the massage industry, and it feels great knowing that we get to be a part of such a trusted resource. Jean Shea, Owner of BIOTONE Only MASSAGE Magazine delivers a paid readership for your advertising message every

5 CUSTOM PUBLISHING EDITORIAL SERIES: Sponsored-topic articles written by our staff, accompanied by your company logo, overview, perspective and contact information. COVER TIPS: Own the front cover with high-visibility, double-sided advertising below the MASSAGE Magazine logo. Easily removable for reference and reader response. CUSTOM PUBLISHING OPPORTUNITIES build awareness, educate readers, generate sales and create leadership positions and are ideal for extra market visibility and sales response to set your company apart. ADVERTORIALS: Company-sponsored advertising messages designed for response as editorial content. BELLY BANDS: Surround monthly issues with doublesided, response-driven advertising messages of special offers, incentives or product news that readers touch, feel and remove to read and respond. INSERTS, OUTSERTS AND BUSINESS-REPLY CARDS: Generate response with stand-out advertising cardstock messages bound in or poly-bagged. 5

6 DIGITAL OPPORTUNITIES LANDING PAGE DEVELOPMENT: Utilize our professional design team to create custom landing pages for your ad campaigns. RESOURCE CENTER: A micro-site within massagemag.com containing original content generated to present your brand as the industry leader. WEBINARS: Educate motivated massage therapists who sign up to attend MASSAGE Magazine s webinar, sponsored and presented by you. E-BOOK SPONSORSHIP: Custom educational/ informational E-BOOK topics compile valuable solutions to address therapist s interests and concerns. INFOGRAPHIC: Custom-built visual article (graphic) that is informational or educational and quickly communicates valuable information to the target audience. QUIZ/SURVEY: Designed to gather viewer response and contact information. EDUCATIONAL RESOURCES advertising is designed to elevate awareness of schools and training providers in a special monthly section in print and online. PRODUCT OF THE WEEK on website and social media channels. SAMPLE OF THE MONTH gets your product in the hands of massage therapists through website and social media channels. 6

7 Free, Full-Service, Agency-Style Design Department Let our full-service graphic design department create an effective, attentiongrabbing ad campaign for your product or service. We couldn t be happier with the support and guidance MASSAGE Magazine has provided us. We have been able to achieve a great deal of momentum with our products release, and it would not have been possible without MASSAGE Magazine s help. Paul Evans, Owner of Mammagard Good design requires problem-solving skills, expertise in current software, knowledge of your branding and communication objectives, a grasp of the market and a keen eye for quality design. We understand your needs, and approach each project from a perspective tailored to your particular objectives. 7

8 2016 EDITORIAL CALENDAR JANUARY 16 Buyers Guide Comprehensive Index Businesses Selling to Massage Therapists Special Features Bonus Distribution: All 2016 Trade Shows Ad close: 11/19/15 Ad materials due: 11/25/15 Mail date: 12/17/15 MAY 16 Pediatric Massage Fascia Social Networking Neuromuscular Therapy Online Marketing Ad close: 3/22/16 Ad materials due: 3/29/16 Mail date: 4/21/16 SEPTEMBER 16 Craniosacral Seated Massage Digital Tools Orthopedic Massage Ad close: 7/22/16 Ad materials due: 7/27/16 Mail date: 8/23/16 FEBRUARY 16 Assessments Online Marketing Aromatherapy Acquire Clients Massage for Anxiety Ad close: 12/21/15 Ad materials due: 12/28/15 Mail date: 1/21/16 JUNE 16 Deep Techniques Cooling Therapies Medical Massage Stress Relief Malpractice Bonus Distribution: FSMTA/Orlando Ad close: 4/22/16 Ad materials due: 4/27/16 Mail date: 5/23/16 OCTOBER 16 Annual Self-Care Issue Stretching Brain Health Mentoring Nutrition Holiday Retail & Gift Guide (Gift Guide Due: 8/19) Bonus Distribution: AMTA/Milwaukee Ad close: 8/22/16 Ad materials due: 8/29/16 Mail date: 9/22/16 MARCH 16 Annual Green Issue Retain Clients Animal Massage Foam Rolling Infant Massage Ad close: 1/22/16 Ad materials due: 1/29/16 Mail date: 2/19/16 JULY 16 Annual Business Issue Expert Advice Career Longevity Marketing Launch a Practice Ad close: 5/20/16 Ad materials due: 5/26/16 Mail date: 6/22/16 NOVEMBER 16 Facial Treatments Pregnancy Massage Taping Marketing Holiday Retail & Gift Guide (Gift Guide Due: 8/19) Ad close: 9/20/16 Ad materials due: 9/27/16 Mail date: 10/21/16 APRIL 16 Ethics Retail Online Tools Connective Tissue Geriatric Massage Ad close: 2/19/16 Ad materials due: 2/26/16 Mail date: 3/23/16 AUGUST 16 Lymph Drainage Get Clients Education Business Success Sports Massage Bonus Distribution: World Massage Festival/Atlantic City Ad close: 6/23/16 Ad materials due: 6/28/16 Mail date: 7/21/16 DECEMBER 16 Hospital Massage Ways to De-Stress Warming Therapies Asian Bodywork Myofascial Release Ad close: 10/20/16 Ad materials due: 10/26/16 Mail date: 11/20/16 8

9 PRINT ADVERTISING RATES Discounts available for multi run and print/ digital programs. Please contact your Marketing Specialist for details. 2-Page Spread $5,600 Full Page $3,282 2/3 Page Vertical $2,635 1/2 Page Island $2,390 1/2 Page Horiz., Vert. $2,176 1/3 Page Horiz., Vert., Sq. $1,675 1/4 Page Horiz., Vert., $830 2/3 vert. 4.5 x 10 1/3 vert. 2.2 x 10 1/4 horiz x /2 vert. 3.4 x 10 1/4 vert. 3.4 x 4.9 1/2 island 4.5 x /3 horiz x 3.25 MOVERS & SHAKERS Includes FREE online posting and 546 X 248 digital banner 1/6 Page Horiz., Vert. $540 1/12 Page Square $340 1/3 square 4.5 x 4.9 full page x page spread x TEXT CLASSIFIEDS Text Ad $3/word ($75 min., add logo $45, add color block $45) 1/2 horiz x 4.9 EDUCATIONAL RESOURCES Includes FREE online posting 1/2 Page Horizontal $1,595 1/4 Page Square $595 1/10 Page (65 words w/logo) $190 HOLIDAY GIFT GUIDE Includes Print & Digital Edition Product Entry DIRECT MAIL LIST RENTALS $250/mo. Call for Quote Marketplace 1/ x /6 vert x /6 horiz x / x /2 7.2 x 4 1/4 3.6 x 4 Educational Resources 9

10 DIGITAL ADVERTISING RATES WEB BANNERS Welcome Screen Splash (a) $1,200/mo. Article Horizontal (b) Box Run-of-Site (c) Homepage Horizontal (d) (or $700/2-wk.) $650/mo. $550/mo. $450/mo. E-NEWSLETTER BANNERS Horizontal (e) $375 Movers + Shakers Banner (digital only) (f) $250 Box Banner (g) $195 E-BLASTS 150,000+ addresses Call for Quote RESOURCE CENTERS 6 consecutive month minimum Resource Center $1,450/mo. Resource Center + Article Promotion $1,950/mo. SPONSORED CONTENT Webinar $4,200 E-Book (2 month minimum) $4,500/mo. Quiz/Survey $1,500/mo. Infographic $1,000 ADD-ON SERVICES Landing Page Development $500 Design and Development $250 EDUCATIONAL RESOURCES Enhanced Listing with Logo $50/mo. MOBILE WEB BANNERS Article Ad Box $500/mo. Top Leaderboard $400/mo. Bottom Horizontal Run-of-Site $250/mo. PRODUCT PROMOTION Sample of the Month $2,500 Product of the Week $500 Splash 640 x 480 px (a) Horiz. 600 x 90 px (b) Box 280 x 233 px Horiz. 600 x 120 px Horiz. 728 x 90 px Movers + Shakers 546 x 248 px (c) (f) (d) (e) Box 160 x 160 px (g) 10

11 SPECS AND SUBMISSIONS PRINT SPECS Mechanical & General Guidelines: Full page trim size: x Live area: x Trim size for two-page spreads: x Bleed ads: Require an additional 1/8 beyond trim Please allow 3/8 each side of gutter to ensure readability SUBMISSIONS Accepted file types: All files must include bleeds and all images with resolutions at least 300 dpi. PDF: Choose press quality, include bleeds and crop marks. TIF: 300 dpi, flattened, CMYK or grayscale. JPG: 300 dpi, CMYK or grayscale, maximum quality, baseline optimized. Upload your ads directly: Print-ready: Upload your file (size limit 20 MB) to massagemag.com/uploads. Image: Thinkstock If there are any changes to be made after the ad is sent, production charges may apply. MASSAGE Magazine is not liable for any ad errors missed by a customer. Contract proofs: MASSAGE Magazine is not responsible for inaccurate color if no press-match is provided

12 CONTACT: Donnell Curley Associate Publisher & Marketing Specialist Susan Nevins National Manager & Marketing Specialist Thomas R. Greve Director, New Media Design Department Editorial Department MASSAGE Magazine 820 A1A Highway North, Suite W18 Ponte Vedra Beach, FL massagemag.com 12