PLANNING COMMISSION STAFF REPORT

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PLANNING COMMISSION STAFF REPORT MEETING DATE: April 18, 2019 PROJECT NUMBER: C-19-002 REQUEST: Conditional Use Permit to increase the height of an existing freeway-oriented billboard, increase the

1 PLANNING COMMISSION STAFF REPORT MEETING DATE: April 18, 2019 PROJECT NUMBER: C REQUEST: Conditional Use Permit to increase the height of an existing freeway-oriented billboard, increase the sign face size and install a new Electronic Message Center (EMC) on the south face of the billboard ADDRESS: 3106 S 400 W Parcel # PROPERTY OWNER: Steve and Sarah Russell APPLICANT: Reagan Outdoor Advertising SYNOPSIS: The applicant, Reagan Outdoor Advertising, is petitioning for a Conditional Use Permit to modify an existing freeway-oriented billboard located at approximately 3106 South 400 West. Through this application, the applicant proposes to raise the height of the billboard, increase the sign face, and convert the south face of the billboard to an Electronic Message Center (EMC). The billboard structure will be completely replaced, and engineered to support the proposed changes. The Planning Commission is the land use authority on Conditional Use Permits for billboards. EXISTING ZONING EXISTING USES PROPOSED IMPROVEMENTS CURRENT HEIGHT PROPOSED HEIGHT Light Industrial Existing billboard is freeway-oriented Reconstruct and increase the height of existing billboard. Install Electronic Message Center on south face of billboard 33 Feet 70 Feet PLANNING COMMISSION RECOMMENDATION: Staff recommends approval of a Conditional Use Permit to raise the height, increase the size, and install an Electronic Message Center the south side of an existing freeway oriented billboard located at approximately 3106 South 400 West, with the following conditions: 1. The billboard shall meet all requirements of Title The billboard shall meet all requirements of Utah State Code The applicant shall obtain a South Salt Lake City Sign Permit prior to any modifications to the billboard. 4. The maximum height of the billboard shall be 70 feet. 5. The north sign face of the billboard shall remain static. 6. The south sign face of the billboard may be an electronic message center (EMC). The EMC shall comply with all requirements of Title The EMC display shall be static and dimmed between the hours of 10 pm and 6 am each day. 8. The north and south sign face may increase in size from 12 feet by 24 feet and 12 feet by 36 feet to both sign faces being 14 feet by 48 feet, if both existing billboards located at 3724 S. State Street and 20 E. Southgate Avenue are completely demolished. 9. All items of the staff report.

2 PLANNING COMMISSION STAFF REPORT GENERAL INFORMATION: Location: 3106 S 400 W Parcel Size: 0.42 Acres Surrounding Current Land Uses North: Office Industrial South: Office Industrial East: Office Industrial West: Interstate 15 Corridor, Office Industrial Figure 1: Aerial Site Plan BILLBOARD LOCATION

Figure 2: Street View NORTHBOUND I-15 LOOKING NORTHEAST CURRENT HEIGHT: 33 EXISTING BILLBOARD Figure 3: Proposed Change PROPOSED BILLBOARD RENDERING PROPOSED HEIGHT: 70 APPLICANT PROPOSAL: The

The proposal includes increasing the height of the billboard, increase the sign face size and converting the south face of the billboard to an Electronic Message Center.

3 Figure 2: Street View NORTHBOUND I-15 LOOKING NORTHEAST CURRENT HEIGHT: 33 EXISTING BILLBOARD Figure 3: Proposed Change PROPOSED BILLBOARD RENDERING PROPOSED HEIGHT: 70 APPLICANT PROPOSAL: The applicant proposes to to replace an existing three pole freeway-oriented billboard located at approximately 3106 South 400 West. The proposal includes increasing the height of the billboard, increase the sign face size and converting the south face of the billboard to an Electronic Message Center. The existing height of the billboard is 33 feet. The applicant is proposing the raise the billboard to 70 feet in height. The north and south sign face of the billboard will be increased with this application. The current 12 x24 (288 square foot) north face of the billboard will be increased to a 14 x48 (672 square foot) face. The current 12 x36 (432 square foot) south face of the billboard will increased to a 14 x48 (672 square foot) face. The total increase in square footage of the two billboard faces is 624 square feet.

Reagan Outdoor Advertising has proposed the removal of two other existing billboards to allow the increase in size in the proposed modification: 1. 3734 S. State Street 12 ft. by 24 ft.

Pursuant to state law, the following administrative land use authority designations are made: B. Planning Commission.

4 Reagan Outdoor Advertising has proposed the removal of two other existing billboards to allow the increase in size in the proposed modification: S. State Street 12 ft. by 24 ft. sign (576 square feet) E Southgate Avenue - 12 ft. by 24 ft. sign (576 square feet) REQUIREMENTS: Land use authority designations. Pursuant to state law, the following administrative land use authority designations are made: B. Planning Commission. The planning commission is the land use authority on issues of: subdivision and subdivision plat approval, except planned unit developments; vacating, altering or amending a subdivision plat; conditional use applications; and the issuance of a building or demolition permit in a historic and landmark district.

5 GENERAL PLAN CONSIDERATIONS: Goal LU-1. Regulate land uses based on compatibility with surrounding uses, residential areas and economic feasibility. Maintain residential, business and industrial areas that are vibrant and where the health and safety of all are protected. STAFF ANALYSIS: Ordinance Finding Insufficiency Title 17 Zoning Electronic Message Centers A. Not allowed off premise, except on billboards Complies EMC is proposed for south face of proposed billboard only. North face of the proposed sign will remain static. B. Automatic dimmer required Complies Per the applicant letter, an automatic dimmer will be installed to reduce the sign intensity after dark. C. Light intensity limits Complies Light intensity will not exceed that produced by 54 watts of incandesescent lighting for daytime usage. The automatic dimmer will reduce the light intensity to 30 watts. D. Flashing, scintillation prohibited Complies The EMC will not flash or scintillate. E. Two seconds required between displays Complies Applicant will be required to comply with this requirement with approval of a sign permit F. Limited hours within 500 feet of residential Complies The applicant will be required to limit the hours of the new Electronic Message Center by using a static and dimmed display between the hours of 10 pm and 6 am each day Cap A. Total number of billboards limited to number of billboards legitimately in existence as of Sept. 1, B. Total combined square footage of billboard advertising area limited to square footage of billboards legitimately in existence as of Sept. 1, C. Total combined height of billboards within SSL limited to combined of billboards legitimately in existence as of Sept. 1, D. As the total number of billboards, total combined square footage, or combined height of all billboards decreases, the cap on the number, advertising area, and combined height shall decrease correspondingly. Complies Existing billboard is being replaced. Complies This billboard will increase the square footage of advertising area by 644 square feet. The applicant proposes removing advertising area from another billboard within the City to comply with this regulation. Complies Title of State Code allows an increase in height of billboards to be clearly visible. Complies An existing billboard is being replaced. This applicatin will not increase the number of billboards in SSL Permits A. Permits shall be required for all billboard Complies A permit was

6 construction submitted for review by the applicant Location A. Billboards allowed in CC, CG and LI zones. Complies The billboard is located in the LI zone B. Prohibited areas Complies - This is an existing billboard which is being modified in compliance with State Code. C. Allowed by Conditional Use N/A D. Separation Complies This billboard is separated by more than 500 from the next nearest billboard to the north and south Design and Construction Standards A. Maximum advertising area Complies The proposed face size is 48 feet in width by 14 feet in height on both sides which is below the maximum allowable dimensions of 60 in width and 20 feet in height B. Maximum size exclusive of embellishments N/A C. Height Complies The applicant is proposing a maximum height of 70 feet. STAFF RECOMMENDATION: Staff recommends approval of a Conditional Use Permit to raise the height, increase the size, and install an Electronic Message Center the south side of an existing freeway oriented billboard located at approximately 3106 South 400 West, with the following conditions: 1. The billboard shall meet all requirements of Title The billboard shall meet all requirements of Utah State Code The applicant shall obtain a South Salt Lake City Sign Permit prior to any modifications to the billboard. 4. The maximum height of the billboard shall be 70 feet. 5. The north sign face of the billboard shall remain static. 6. The south sign face of the billboard may be an electronic message center (EMC). The EMC shall comply with all requirements of Title The EMC display shall be static and dimmed between the hours of 10 pm and 6 am each day. 8. The north and south sign face may increase in size from 12 feet by 24 feet and 12 feet by 36 feet to both sign faces being 14 feet by 48 feet, if both existing billboards located at 3724 S. State Street and 20 E. Southgate Avenue are completely demolished. 9. All items of the staff report. Attachments: 1. Applicant Documents 2. Utah Code

7 UTAH STATE CODE Height adjustments for outdoor advertising signs. (1) If the view and readability of an outdoor advertising sign, including a sign that is a nonconforming sign as defined in Section , a noncomplying structure as defined in Sections 10-9a-103 and 17-27a-103, or a nonconforming use as defined in Sections 10-9a-103 and 17-27a-103 is obstructed due to a noise abatement or safety measure, grade change, construction, directional sign, highway widening, or aesthetic improvement made by an agency of this state, along an interstate, federal aid primary highway existing as of June 1, 1991, national highway systems highway, or state highway or by an improvement created on real property subsequent to the department's disposal of the property under Section , the owner of the sign may: (a) adjust the height of the sign; or (b) relocate the sign to a point within 500 feet of its prior location, if the sign complies with the spacing requirements under Section and is in a commercial or industrial zone. (2) A height adjusted sign under this section does not constitute a substantial change to the sign. (3) The county or municipality in which the outdoor advertising sign is located shall, if necessary, provide for the height adjustment or relocation by ordinance for a special exception to its zoning ordinance. (4) (a) The height adjusted sign: (i) may be erected: (A) to a height to make the entire advertising content of the sign clearly visible; and (B) to an angle to make the entire advertising content of the sign clearly visible; and (ii) shall be the same size as the previous sign. (b) The provisions of Subsection (4)(a) are an exception to the height requirements under Section

The Planning Commission is the land use authority on Conditional Use Permits for billboards. BILLBOARD LOCATION PROPOSED IMPROVEMENTS

The Planning Commission is the land use authority on Conditional Use Permits for billboards. BILLBOARD LOCATION PROPOSED IMPROVEMENTS PLANNING COMMISSION STAFF REPORT MEETING DATE: April 18, 2019 PROJECT NUMBER: C-19-011 REQUEST: Conditional Use Permit approval to relocate, increase the height, and add an EMC to the South sign face of