Creative Media Product

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1 Creative Media Product Through the Creative Media Product, you have an opportunity to showcase both your knowledge and understanding of your ISP novel and your knowledge of the conventions of media. It is important for you to remember that the focus is on your analysis / interpretation of the novel. While the Creative Media Product also requires visual appeal, the substance found in the media products will count for more marks than the style in which the information is presented. The substance found in the media products refers to: the representation of the novel through newspaper/ magazine articles, print advertisements, commercial storyboards and a poster, the script adaptation and stage directions, and the contents of the website. For each Creative Media Product, the substance also refers to the analysis or rationale you provide that explains why and how you created the text and visuals for your media product. Your product must demonstrate three key elements: 1. Knowledge of your Novel. To do this, you need to include specific and relevant details from your novel. Refer specifically to characters, places, dates, themes, and symbols that are important. The more detail you use, the better. 2. Awareness of Media Literary. As you create, remember that your product must fulfill as many of the Key Concepts of Media Literacy as possible; that is, it should have the appearance of reality, it should be selling something, it should advocate a particular ideology; be relatable to your audience. 3. Effective Advertising. After creating your product, you must sell it to the class. Use the strategies learned through the Ad Deconstruction assignment primary and secondary messages, target audience, a hook and story, and the use of advertising claims and appeals to sell us on your product. Creative Media Product Options Option 1: A Videotaped Commercial Note: Before you may begin to create your product, you must complete the Media Product Proposal and submit to the teacher for approval. This commercial will be for an imaginary film adaptation of your ISP novel. You must decide who the director and major actors are in addition to any other information you feel is pertinent. Please note: You may not use existing material if your novel has already been made into a film. Your storyboard must include a slogan/jingle, illustrate a specific appeal and claim, and contain the following: sound effects and music, a script of all dialogue and actions, and visual drawings with camera angles labeled (e.g. CU, ELS).

2 Remember that you are creating a commercial to appeal to a specific target audience; you must identify the audience and explain the rationale behind the choices made for the commercial and poster. On a separate piece of paper, provide a Product Profile for the commercial and the poster. See the notes about Product Profiles below. Option 2: A Newspaper or Magazine Focus on the plot, themes and characters in your ISP novel, and write at least four detailed articles. These articles must contain information that reflects the ISP novel s content accurately. Be sure to include several different types of articles; for example, interviews, news articles, travel articles, sports, fashion, etc. Choose formats that best suit the novel you have read. Each piece must accurately reflect aspects of newspaper articles the inverted pyramid, the W5 questions (Who? What? Where? When? Why?), newsworthiness, formatting (headline, byline, etc.). The newspaper / magazine must also contain at least three advertisements that pertain to the ISP novel. The ads may be promoting the book itself, or something found in the novel. Please note: you may not use entire existing ads or large parts of existing ads. Cutting and pasting parts of ads is acceptable. On a separate piece of paper, provide a Product Profile for each advertisement. See the notes about Product Profiles below. Option 3: A Film or Stage Script Adaptation If you choose this option, you will do two pieces of creative writing. First, you will write a script for the final scene or chapter(s) from the novel. You will essentially convert descriptive narrative and dialogue into a scene to be acted out. The second piece of creative writing is an extension of the plot what happens after the novel ends? Write a script for a lost scene or a sequel to the novel. Your script must maintain the integrity of the original novel; i.e. the characters must speak and behave in a manner that is consistent with their characterization in the novel. In addition to the written elements, you will also create a three-dimensional representation of the stage set. Please note that you must have the chapter(s) approved by your teacher before you begin to adapt the text into a script. This is to ensure that you are using enough of the text from the novel to fulfill the requirement for the first piece of creative writing. All descriptions of setting (time and place), as well as how the characters look and behave must be included in either the stage directions, or directly into the dialogue spoken by the characters.

3 You must include a written description that introduces the scene you have adapted. Explain what has happened in the novel so far, and what is about to unfold. Make any necessary connections that will allow your reader to understand the context of the scene, as well as who the characters are. Remember to state the title of the text. Create a set of Director s Notes: In writing, describe the stage set what does it look like? What will the audience see when the curtains open? Create a list of cast members and all the props needed by the characters on stage. Explain the rationale behind the choices you have made. Then create a visual representation of the stage set a detailed drawing or a 3D diorama. Option 4: An Educational Website This website will be about the ISP novel and related issues. Your site must be fully functioning, practical, interactive, original to you, and easily accessible. Consider creating links to related information. This option is particularly suited to students who already know how to create a website. It is not acceptable to lift information from an existing website, and pass it off as your own work. You will be required to submit a printed version of the information found on your website. Remember that the purpose of this activity is to demonstrate your knowledge and understanding of the ISP novel, and your insight into various aspects of the novel (characters, themes, symbolism, messages, etc). The material presented in this website must go beyond a description of plot and characters. The majority of the evaluation marks for the website will be based on the original text (written by you) found on the website. Text that is not original to you will not be considered in the evaluation. Provide a Product Profile for the website a written explanation of the target audience, and how you tailored the site to appeal to this audience. Explain the elements of emotional appeal you have used. Bishop Allen Media Expo An in-class Media Expo will be held where each student has the opportunity to sell her or his Creative Media Product to potential corporate buyers. The presentation is mandatory for all students, and must not exceed five minutes. The top three students from each Grade 10 English class will be sent to the Media Grand Expo finals in the B.A. Library and will be judged. The top three winners will receive prizes. Please note: The Media Expo can only be successful if everyone approaches it with a sense of community and congeniality. With this in mind, all students are asked to bring in $2 in order to provide the prizes for the Media Grand Expo.

4 What is a Product Profile? This is the written component of your advertisement. It must be written in properly formatted paragraphs. It must discuss the following: 1. Product Information: Introduce the product being advertised, and give an explanation of the function/purpose of your product. 2. Target Audience: Explain who your advertisement is aimed at, and explain how you have appealed to this target audience. See the information about Target Audience given below. 3. The Elements of an Emotional Appeal: Explain how you constructed your ad by explaining the elements of emotional appeal: story, models, copy, details, point of view, setting, colour, and sound (in audio and video advertisements). Refer to the handouts on Constructing Emotional Appeal, and the deconstruction of the McDonald s advertisement. 4. Advertising Appeals and Claims: List and explain the advertising appeals and claims used in your ad.

5 ISP Creative Media Product Proposal Name: Title of Novel: Please indicate which option you have selected for the Creative Media Product assignment: 1. Newspaper or Magazine 2. Videotaped Commercial with Storyboards, and a Poster 3. Script and Stage Set Design 4. Educational Website List and describe your ideas for the Creative Media Product: List any questions you have about the assignment: This proposal has been: Approved Approved, with the following suggestions for consideration:

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