case study DESIGNING A SHOW STOPPING MARKETING CAMPAIGN How NewYorkDress Uses Facebook & Instagram to Acquire New & Retain Old Customers

Size: px
Start display at page:

Download "case study DESIGNING A SHOW STOPPING MARKETING CAMPAIGN How NewYorkDress Uses Facebook & Instagram to Acquire New & Retain Old Customers"

Transcription

1 case study + DESIGNING A SHOW STOPPING MARKETING CAMPAIGN How NewYorkDress Uses Facebook & Instagram to Acquire New & Retain Old Customers

2 using social to augment marketing campaigns NewYorkDress is an ecommerce retailer of high-end evening, prom, and special occasion dresses located in New York City. Since its establishment in 2007, NewYorkDress has striven to innovate the global evening wear market through selection, technology, and customer experience. PAGE 1

3 omnichannel campaigns CREATING AN OMNICHANNEL EXPERIENCE NewYorkDress came to Windsor Circle with a specific revenue goal per month for the channel. During their first months with Windsor Circle, NewYorkDress focused on key automated campaigns, such as cart recovery, best customer, predicted winback, and more. We tested multiple versions of cart abandonment and automators until we hit the holy grail, explained Jonah Levine, Product & Merchandising Manager, NewYorkDress. Our most recent iteration of automators seems to be working best for us - we ve definitely been exceeding our goals. In fact, NewYorkDress has seen a 34% lift in revenue from these campaigns over the last six months. Feeling confident in their automated campaign setup, Jonah turned his attention to creating the same success for their promotional s. This case study takes a look at how NewYorkDress implemented a social campaign to augment their existing promotional schedule, effectively acquiring new customers and retaining old ones. MEASURING SUCCESS WHAT IS REVENUE LIFT? Revenue lift measures the difference between the amount of revenue you would have made without our solution and the amount made by employing Windsor Circle - allowing retailers & brands to understand the true impact. Using randomized control trials (RCTs), also known as split testing, Windsor Circle data scientists estimate revenue lift and associated 95% condifidence intervals on a campaign by campaign basis and overall. Overall, the campaign this case study focuses on doubled their revenue per send goal in two days and grew NewYorkDress s retargeting list substantially - with 60% of new sessions from Facebook and Instagram alone. PAGE 2

4 the campaign 01. Summer Wedding Campaign Focusing on improving their promotional campaigns, NewYorkDress used their Summer Wedding Campaign to test supplementing an campaign with social ads. Step 1: Acquisition & Cleansing In Q1 we really focused on acquisition and list cleansing, explained Levine. We were sending 1-2 promotional campaigns a month, looking at who was and wasn t engaging with the content, and siphoning out s that weren t working for us. NewYorkDress spent time creating a more robust list, so they could: 01. Enroll more people in automated campaigns 02. Target more people with cart recovery 03. Send their newsletter to more people 04. Create a larger retargeting list 05. Create additional lists through Facebook for targeting and lookalike campaigns Step 2: Campaign Creation Because we spent a lot of time testing our list, when it came time to do this particular send, we knew the list was working really well, Levine said. NewYorkDress worked with Windsor Circle's Professional Services team to design the and social ads. Jonah Levine shared inspiring editorial imagery with our team and worked with Windsor Circle to capture NewYorkDress s brand. Using product data, NewYorkDress selected top performing products from the wedding category to showcase in this particular promotion. 19.1% Open Rate 2.8% Click Rate 2x Revenue Per Send Goal in 2 Days PAGE 3

5 facebook & instagram 02. Social Strategy Prior to this campaign, NewYorkDress hadn t supported any promotional s with additional marketing. While NewYorkDress had a social presence and was actively advertising on Facebook, this was their first foray into supplementing efforts with social advertising. 01. Lookalike Audiences NewYorkDress created a lookalike audience from the highly engaged list that received the promotion. I also created lookalike audiences from a few Windsor Circle segments, including biggest ticket, highest spender, best customer, 2x buyers, and 3x buyers, explained Levine. 02. Custom Audiences NewYorkDress used a handful of high-value segments, created in Windsor Circle, to power ads to custom audiences. This included biggest tickets, highest spenders, best customers, 2x buyers, and 3x buyers. For both lookalike and custom audiences, NewYorkDress leveraged Facebook s native data to target females in the US and Gulf Countries. They further honed in on their target customer using age, income level and certain interests. Our average order value in the US is over $300, explained Levine. This type of marketing isn t going to sit around for a long time, so we wanted to create a relatively easy point of entry, allowing a more instantaneous ability to purchase. FACEBOOK INSTAGRAM At the beginning of the year I set an goal of 5% of the total revenue per month and we were hitting that mark. Adding Facebook & Instagram pushed this campaign further, doubling our goal per send in two days. PAGE 4

6 data that drives results 03. DATA THAT DRIVES RESULTS By adding a Facebook & Instagram ad campaign to their existing promotional campaign, NewYorkDress was able to double their revenue goal in 2 days, increase the number of visits to their site, and grow their retargeting list. They leveraged product and purchase data in their ads to increase relevancy on Facebook and create a more efficient advertising channel. 2x Revenue Per Send Goal - Across All Channels 60% New Sessions from Facebook & Instagram 870 Add to Carts in 3 Days We had transactions from social and , but the thing I was most excited about were the add to carts from social. We had ~870 add to carts in 3 days (while spending $20 per day) substantially growing our retargeting list. We were also able to bring a bunch of new people to the website, with 60% of our new sessions from Facebook & Instagram. PAGE 6

7 roi and retention results ROI & RETENTION RESULTS Windsor Circle clients are driving more revenue, increasing engagement, and retaining more customers with data-driven lifecycle marketing. The results speak for themselves: clients see a 20%+ lift in revenue from treated customers. 20%+ LIFT IN REVENUE back in the habit automated product replenishment a targeted approach $13k in 10 days from Facebook advertising a part of the family petn Go increases repeat buyers nearly 50%. WHERE OTHERS MAKE CLAIMS, WE PRESENT THE FACTS. READ ABOUT THE REAL RESULTS OUR CLIENTS ARE PROUDLY AND PUBLICLY STATING, DRIVEN BY WINDSOR CIRCLE. windsorcircle.com/results PAGE 7

8 see windsor circle in action. request a demo today. windsorcircle.com sales@windsorcircle.com

case study AN MARKETING MAKEOVER How online beauty retailers are utilizing data-driven marketing for customer retention

case study AN  MARKETING MAKEOVER How online beauty retailers are utilizing data-driven marketing for customer retention case study AN EMAIL MARKETING MAKEOVER How online beauty retailers are utilizing data-driven marketing for customer retention the health & beauty industry PAGE 1 driving repeat revenue DRIVING REPEAT REVENUE

More information

A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM

A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A BUYER S GUIDE TO CHOOSING A MOBILE MARKETING PLATFORM A Buyer s Guide to Choosing a Mobile Marketing Platform Today, mobile users are demanding more from their app experiences, and the priority is clear:

More information

Transforming retail into me-tail

Transforming retail into me-tail Transforming retail into me-tail Jonny Dixon Global Ecommerce Channel Manager 28 August 2014 Surprise! Please submit questions throughout the webinar for a chance to win a $5 Starbucks gift card! Slide

More information

FULL FUNNEL MARKETING STRATEGIES

FULL FUNNEL MARKETING STRATEGIES FULL FUNNEL MARKETING STRATEGIES INTRODUCTION The funnel is a well-understood marketing concept that is usually split into three stages each of which presents marketers with a unique set of challenges.

More information

OPTIMAL PROSPECTING E-COMMERCE ADVERTISERS FOR BY ZALSTER.COM

OPTIMAL PROSPECTING E-COMMERCE ADVERTISERS FOR BY ZALSTER.COM OPTIMAL PROSPECTING FOR E-COMMERCE ADVERTISERS BY ZALSTER.COM v 1.0 - released 11/7-2017 CONTENT: 1. AUDIENCE STRATEGIES 2. CAMPAIGN STRUCTURE 3. BIDDING & BUDGETING 4. AD CREATIVE STRATEGIES Before you

More information

THE ULTIMATE GUIDE TO MOBILE APP A/B TESTING

THE ULTIMATE GUIDE TO MOBILE APP A/B TESTING THE ULTIMATE GUIDE TO MOBILE APP A/B TESTING Contents Introduction: The Rise of App Demand and The Need for Analytics...01 How A/B Testing Can Supercharge Your App Analytics...04 What Can You A/B Test?...07

More information

Omni-Channel Personalization at Scale:

Omni-Channel Personalization at Scale: Omni-Channel Personalization at Scale: How leading brands drive sales across channels March 27, 2018 1:00pm ET Speakers: Barry Levine, Senior Marketing Tech Reporter, Third Door Media Arpita Neelmegh,

More information

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING

MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING MEASURING ROI & ATTRIBUTING SUCCESS TO DIGITAL MARKETING Marketers are under pressure to prove how online efforts contribute to their company s bottom line with cold hard analytics. IN THIS GUIDE, WE WILL

More information

LUISAVIAROMA Increased Revenue by 4.7%, Making Millions in Profit

LUISAVIAROMA Increased Revenue by 4.7%, Making Millions in Profit FASHION RETAIL LUISAVIAROMA Increased Revenue by 4.7%, Making Millions in Profit CASE STUDY 609.000 Loyalty Members +10% Average Order Value +4.7% Increase In Revenue 293% Return On Investment The established

More information

CUSTOMER DATA PLATFORM OR MARKETING AUTOMATION WHAT DO YOU REALLY NEED?

CUSTOMER DATA PLATFORM OR MARKETING AUTOMATION WHAT DO YOU REALLY NEED? CUSTOMER DATA PLATFORM OR MARKETING AUTOMATION WHAT DO YOU REALLY NEED? DATA IS OUTPACING AUTOMATION In the mid-2000s, marketing automation evolved to help digital marketers automate repetitive tasks such

More information

An Introduction to Inbound Marketing

An Introduction to Inbound Marketing An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking

More information

High Profile Author Facebook Ads Program Launch Case Study Absolutely Social, LLC.

High Profile Author Facebook Ads Program Launch Case Study Absolutely Social, LLC. High Profile Author Facebook Ads Program Launch Case Study CAMPAIGN OVERVIEW Our client is one of the world s most recognized and influential spiritual teachers and authors, best known for his New York

More information

HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:

HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction

More information

Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency

Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency Grow Revenue by Decreasing Cart Abandonment and Increasing Sale Frequency In 2016, ecommerce merchants lost an estimated $4.6 trillion worth of merchandise to abandoned carts, up from $4.2 trillion in

More information

About the Author Chapter 1: Introduction Chapter 2: Facebook Ads Strategy for User Acquisition... 8

About the Author Chapter 1: Introduction Chapter 2: Facebook Ads Strategy for User Acquisition... 8 Contents About the Author... 4 Chapter 1: Introduction... 5 Chapter 2: Facebook Ads Strategy for User Acquisition... 8 Chapter 3: Campaign Structure and Optimization... 12 Chapter 4: Ad Targeting... 20

More information

Oracle s Data Management Platform + Cross-Channel Marketing Solution

Oracle s Data Management Platform + Cross-Channel Marketing Solution Oracle s Data Management Platform + Cross-Channel Marketing Solution Improve Customer Acquisition, Retention and Lifetime Value Copyright 2014 Oracle and/or its affiliates. All rights reserved. The Digital

More information

Five Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process

Five Ways Marketing Can Drive Higher Online Commerce Revenue. Building Long-Term Relationships and Brand Advocates in the Process Five Ways Marketing Can Drive Higher Online Commerce Revenue Building Long-Term Relationships and Brand Advocates in the Process 5 1 Turning Transactions Into Revenue, Relationships, and Advocates Now

More information

PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH

PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH PPC MARKETING PROJECT THE OFFICIAL SILVERSMITH Montana Silversmiths has been designing and selling hand-crafted silver buckles and jewelry in the US since 1973. The company is the official silversmith

More information

Whitepaper 5 Facebook Advertising Tactics to Drive Performance. To Drive Performance.

Whitepaper 5 Facebook Advertising Tactics to Drive Performance. To Drive Performance. 0 5 Facebook Advertising Tactics To Drive Performance 1 Executive Summary NMP has been driving performance through social advertising for the past five years. During this time, digital marketing has grown

More information

How to Succeed in Social Selling with Employee Advocacy

How to Succeed in Social Selling with Employee Advocacy How to Succeed in Social Selling with Employee Advocacy What is social selling? Social selling is about leveraging social networks to interact with potential buyers to build revenuedriving relationships.

More information

Remarketing. Google AdWords. What is Google AdWords Remarketing?

Remarketing. Google AdWords. What is Google AdWords Remarketing? Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

2018 The Facebook Lead Ads Playbook

2018 The Facebook Lead Ads Playbook 2018 The Facebook Lead Ads Playbook COLLECT INFO FROM PEOPLE INTERESTED IN YOUR BUSINESS. WHAT S INSIDE Page # 3 4 5 8 9 10 12 14 15 Content Introduction Getting Started Audience Targeting Bidding & Optimization

More information

How an Online Organic and Natural Food Retailer Grew Its Social Media Fan Base 600% in 18 Months Session Title

How an Online Organic and Natural Food Retailer Grew Its Social Media Fan Base 600% in 18 Months Session Title How an Online Organic and Natural Food Retailer Grew Its Social Media Fan Base 600% in 18 Months Session Title CAMBRIA JACOBS Vice President of Marketing and Customer Service Door to Door Organics Cambria

More information

OPTIMAL PROSPECTING APPS FOR BY ZALSTER.COM

OPTIMAL PROSPECTING APPS FOR BY ZALSTER.COM OPTIMAL PROSPECTING FOR APPS BY ZALSTER.COM v 1.0 - released 11/7-2017 CONTENT: 1. AUDIENCE STRATEGIES 2. CAMPAIGN STRUCTURE 3. BIDDING & BUDGETING 4. AD CREATIVE STRATEGIES Before you start, make sure

More information

Module 7 Scaling Your Business

Module 7 Scaling Your Business Module 7 Scaling Your Business Module Agenda The formula for scaling your budget: ØStep 1: Find the winning ad from your testing ØStep 2: Scale the budget using the 1.5x formula ØStep 3: Find the winning

More information

DIGITAL REVENUE OPTIMIZATION USING LISTENER Hightower Trail Bld. A, Ste. 100 Atlanta, GA

DIGITAL REVENUE OPTIMIZATION USING LISTENER Hightower Trail Bld. A, Ste. 100 Atlanta, GA DIGITAL REVENUE OPTIMIZATION USING LISTENER 1215 Hightower Trail Bld. A, Ste. 100 Atlanta, GA 30350 1 LISTENER APPROACH AND CASE STUDIES FUTURE FOR PUBLISHING AGENDA LISTENER 3 TECHNOLOGY OVERVIEW 4 AUDIENCE

More information

CASE STUDY. 99designs Turns Prospects Into Customers by Creating Personalized Content With Iterable

CASE STUDY. 99designs Turns Prospects Into Customers by Creating Personalized Content With Iterable CASE STUDY + 99designs Turns Prospects Into Customers by Creating Personalized Content With Iterable 99designs, the world s largest on-demand design marketplace, makes it easy and affordable for people

More information

Deadly Sins. of e-commerce that cause Cart Abandonment. With Solutions

Deadly Sins. of e-commerce that cause Cart Abandonment. With Solutions 7 Deadly Sins of e-commerce that cause Cart Abandonment With Solutions 1 Introduction 3 What are the 7 Deadly Sins of ecommerce that cause Cart Abandonment? 4 High Price 5 TABLE OF CONTENTS Shopping on

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

Google AdWords Remarketing

Google AdWords Remarketing Google AdWords Remarketing AdWords remarketing is not only great for driving visitors back to your website to convert but is also great at improving your branding which in effect increases conversion and

More information

How to best reach your customers, old and new

How to best reach your customers, old and new ECOMMERCE GUIDE TO FACEBOOK AND INSTAGRAM AUDIENCES How to best reach your customers, old and new TABLE OF CONTENTS Intro...3 Audience Types...4 STEP ONE: Remarketing via existing data... 6 STEP TWO: Remarketing

More information

White Paper. Tracking the Omni-Channel Customer Journey

White Paper. Tracking the Omni-Channel Customer Journey White Paper Tracking the Omni-Channel Customer Journey 02 Tracking the Omni-Channel Customer Journey Everyone Benefits from Integrated Retail CRM and Clienteling Solutions Customers Executives and Owners

More information

Digital Marketing Center to power the customer experience across , Mobile, Social, and Web

Digital Marketing Center to power the customer experience across  , Mobile, Social, and Web Digital Marketing Center to power the customer experience across Email, Mobile, Social, and Web Digital Marketing Center for powerful individualized marketing success Connect with your customers across

More information

4 Steps to Maximizing. Customer Lifetime

4 Steps to Maximizing. Customer Lifetime 4 Steps to Maximizing Customer Lifetime Value 1 Customer Lifetime Value is the most underappreciated B2C metric. Underappreciated, you say? We measure customer lifetime value and it s really important

More information

HOLIDAY MARKETING STRATEGIES THAT PAID OFF. The most profitable tactics for retailers during cyber week

HOLIDAY MARKETING STRATEGIES THAT PAID OFF. The most profitable tactics for retailers during cyber week PAPE R W HIT E W PR O M OT E.C O M HOLIDAY MARKETING STRATEGIES THAT PAID OFF The most profitable tactics for retailers during cyber week HERE AT WPROMOTE, WE TAKE OUR HOLIDAY PREP WORK SERIOUSLY. Our

More information

LIKES ARE GREAT, LEADS ARE BETTER

LIKES ARE GREAT, LEADS ARE BETTER LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with

More information

Social Media Metrics for Second Dance July Report

Social Media Metrics for Second Dance July Report Social Media Metrics for Second Dance July Report Social Media Package: Intermediate Launch Date: June 15 th, 2016 This Month s Report: July 2016 High Level Results Your numbers are great, particularly

More information

Facebook ads options. Or how to replace the loss in organic/free Facebook traffic. Ann Stanley Founder & MD of Anicca Digital Ltd February 2018

Facebook ads options. Or how to replace the loss in organic/free Facebook traffic. Ann Stanley Founder & MD of Anicca Digital Ltd February 2018 Facebook ads options Or how to replace the loss in organic/free Facebook traffic Ann Stanley Founder & MD of Anicca Digital Ltd February 2018 About Anicca Anicca was founded in 2007 by Ann Stanley, when

More information

15 Ways to Maximize Conversions on Your E-commerce Website

15 Ways to Maximize Conversions on Your E-commerce Website 15 Ways to Maximize Conversions on Your E-commerce Website Converting potential buyers into loyal, repeat customers is the key to acquiring steady revenue and increasing your profit. Knowing your audience

More information

Marketing Solutions Built with People in Mind

Marketing Solutions Built with People in Mind Marketing Solutions Built with People in Mind Tailored emails, site recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand

More information

The Multiplier Effect of Integrating Search and Social Advertising

The Multiplier Effect of Integrating Search and Social Advertising BEST PRACTICE SERIES The Multiplier Effect of Integrating Search and Social Advertising Best Practices for Cross-Channel Marketing 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com

More information

Connect Your Direct Mail Lists with Facebook to Improve Campaign Results

Connect Your Direct Mail Lists with Facebook to Improve Campaign Results Connect Your Direct Mail Lists with Facebook to Improve Campaign Results WHAT YOU NEED TO KNOW Brought to you by DirectMail.com Over a billion people use Facebook daily. Of these billion people, wouldn

More information

THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING

THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING The Essential Guide to Facebook and Instagram Advertising 1 THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING Tips and insights to shrink the e-commerce path to purchase The Essential Guide to

More information

THE B2B MARKETER S GUIDE TO ACCOUNT-BASED MEASUREMENT

THE B2B MARKETER S GUIDE TO ACCOUNT-BASED MEASUREMENT THE B2B MARKETER S GUIDE TO ACCOUNT-BASED MEASUREMENT Introduction B2B measurement can be tricky. With all the data out there today, it can be difficult to measure and report on the right things. Especially

More information

The Influencer Marketing Maturity Model. Influencer Marketing, a maturing marketing strategy. Dyzio Ltd. All rights reserved.

The Influencer Marketing Maturity Model. Influencer Marketing, a maturing marketing strategy.   Dyzio Ltd. All rights reserved. The Influencer Marketing Maturity Model Influencer Marketing, a maturing marketing strategy www.dyzio.co Dyzio Ltd. All rights reserved. 01 The Influencer Marketing Maturity Model Influencer Marketing

More information

Social.com. Test Lookalike Expansion to Target the Right Audiences

Social.com. Test Lookalike Expansion to Target the Right Audiences + Social.com Test Lookalike Expansion to Target the Right Audiences and the app ArcSoft is a global leader in imaging intelligence technology. It makes the most popular free makeup app for mobile devices,

More information

The Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities

The Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities The 2018-2019 Retail Technology Report: An Analysis of Trends, Buying Behaviors and Future Opportunities Put your growth on an upward track from click to front door and beyond. In a challenging retail

More information

[24]7 Customer Acquisition Cloud Predict. Personalize. Profit.

[24]7 Customer Acquisition Cloud Predict. Personalize. Profit. [24]7 Customer Acquisition Cloud Predict. Personalize. Profit. Solution Brief The [24]7 Customer Acquisition Cloud is a suite of data-driven solutions designed to help you target your highest propensity

More information

Converting leads to sales Creating an Integrated Customer Experience. Presented by Ed Truman Head of Analytics

Converting leads to sales Creating an Integrated Customer Experience. Presented by Ed Truman Head of Analytics Converting leads to sales Creating an Integrated Customer Experience Presented by Ed Truman Head of Analytics What does an Integrated Customer Experience Mean Step 1 Identifying The Right Audience Who

More information

MARKETING GUIDE FOR RETAIL BRANDS

MARKETING GUIDE FOR RETAIL BRANDS THE FACEBOOK PERFORMANCE MARKETING GUIDE FOR RETAIL BRANDS How Facebook Can Impact All Parts of the Ecommerce Conversion Funnel Table of Contents Introduction The Fundamentals of Facebook Ad Creation The

More information

Targeting Omni-Channel Shoppers

Targeting Omni-Channel Shoppers Targeting Omni-Channel Shoppers Marketing Data Solutions for the Retail Industry Publication Date: March, 2015 www.datamentors.com info@datamentors.com DataMentors, LLC Data-Driven Targeting Omni-Channel

More information

WEBSITE TELEPHONE CASE STUDY CLIENT WILD EARTH SERVICE PPC WEBSITE

WEBSITE  TELEPHONE CASE STUDY CLIENT WILD EARTH SERVICE PPC WEBSITE WEBSITE www.alphadigital.com.au TELEPHONE +617 3040 9988 CASE STUDY CLIENT WILD EARTH SERVICE PPC WEBSITE WWW.WILDEARTH.COM.AU THE OBJECTIVE Increase the ROI, Revenue and new visitors coming through the

More information

Commerce Marketing Ecosystem

Commerce Marketing Ecosystem Commerce Marketing Ecosystem Eric Eichmann Chief Executive Officer 1 Jonathan Opdyke President, Brand Solutions Safe harbor statement This presentation contains forward-looking statements that are based

More information

Culture Change in Arts Marketing

Culture Change in Arts Marketing Culture Change in Arts Marketing Becoming data-driven and structuring for success Lucy Sinclair Director of Audiences and Media Royal Opera House, London 2 years ago: brief SWOT analysis STRENGTHS World

More information

Sell More Tickets with Facebook Advertising. NACS 2018 June 27, 2018

Sell More Tickets with Facebook Advertising. NACS 2018 June 27, 2018 Sell More Tickets with Facebook Advertising NACS 2018 June 27, 2018 ShowClix Event technology provider of ticketing, marketing, and on-site operations Sell more tickets Discover more about their audiences

More information

HostLogic SAP Hybris Marketing Presentation

HostLogic SAP Hybris Marketing Presentation HostLogic SAP Hybris Marketing Presentation Overview Business Environment SAP Hybris Marketing functionality SAP Hybris Marketing references Overview Business Environment SAP Hybris Marketing functionality

More information

INTRODUCTION KEY LESSON FOR 2016 IT S ALL ABOUT TIME SURVEY DETAILS

INTRODUCTION KEY LESSON FOR 2016 IT S ALL ABOUT TIME SURVEY DETAILS INTRODUCTION In recent years, Internet marketing has replaced most other marketing efforts for businesses of all sizes. A wealth of research has emerged studying the use of digital marketing by large companies.

More information

The Advertising Platform for the Open Internet. September 2018

The Advertising Platform for the Open Internet. September 2018 The Advertising Platform for the Open Internet September 2018 Safe harbor statement This presentation contains forward-looking statements that are based on our management s beliefs and assumptions and

More information

GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED

GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED 1 GOOGLE PENALIZES A LARGE GUEST BLOGGING NETWORK MYBLOGGUEST 2 HOW DOES AN IMAGE OF YOU MAKES YOUR SMALL BUSINESS MORE TRUSTED 3 BEST PRACTICES FOR EARNING QUALITY REVIEWS 4 BING DEBUTS PRODUCT ADS TO

More information

SoYoung Case Study. From home based startup to global presence

SoYoung Case Study. From home based startup to global presence SoYoung Case Study From home based startup to global presence. SoYoung Case Study Successful products and a big vision - but limited internal resources. SoYoung is a small but quickly growing company selling

More information

THE ANATOMY OF A SOCIAL AD

THE ANATOMY OF A SOCIAL AD THE ANATOMY OF A SOCIAL AD Every digital marketer managing paid social is responsible for making sure every campaign hits its mark. But that s easier said than done: although digital ad spending hit $29

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

How activating tailored audiences with Lotame can take your Twitter advertising to new heights.

How activating tailored audiences with Lotame can take your Twitter advertising to new heights. How activating tailored audiences with Lotame can take your Twitter advertising to new heights. Lotame can now unleash the power of audience data through Twitter. Reaching just the right people with the

More information

E-commerce An expert perspective

E-commerce  An expert perspective WEBINAR E-commerce Email An expert perspective BRETT ROBBINS, HEAD OF BUSINESS DEVELOPMENT, JORDAN, HEAD OF CUSTOMER INSIGHTS, 1 QUESTIONS? A few reminders 1. Why we re here 2. Chat your questions 3. Q+A

More information

THE FUTURE OF ADVERTISING Make every ad dollar count with 1-to-1 customer journeys.

THE FUTURE OF ADVERTISING Make every ad dollar count with 1-to-1 customer journeys. THE FUTURE OF ADVERTISING Make every ad dollar count with 1-to-1 customer journeys. INDUSTRY RESEARCH RETAIL In this report: 03 Is Your Ad Spend Hitting the Mark? 17 Here's the Solution 05 The Age of the

More information

LOCAL TICKETS. ONE PLACE.

LOCAL TICKETS. ONE PLACE. LOCAL TICKETS. ONE PLACE. In 2008, we choose to turn the ship into the storm. We began building new products, many of which look familiar to everyone in media. From 2008 to 2012... we beefed up our website

More information

Organic revenue growth in H1 2018

Organic revenue growth in H1 2018 2 Preliminary results 2017 Continued delivery against strategy geographic expansion, product innovation and partnership development Completed Comapi acquisition - facilitating shift to omnichannel offering

More information

Quick Facts. Contact. Media Kit

Quick Facts. Contact. Media Kit With over 100-million users in more than 100 countries, IMVU is the largest 3D social entertainment network in the world. We offer unique, proven advertising solutions that engage audiences 13 to 35+.

More information

Facebook Ad Superlatives

Facebook Ad Superlatives Facebook Ad Superlatives Trends To Look Out For... www.wpromote.com 866.977.6668 INTRODUCTION Trying To Make A Good Impression? In the vast world of Facebook Advertising, there exist many factors to consider

More information

Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...

Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising... Contents What is Account-Based Marketing?...3 Choosing the Right Tools for an ABM Strategy...4 CRM...4 Marketing Automation...5 Data Analytics Software...6 Digital Advertising...6 Account-Based Marketing

More information

22 Point Checklist To Growing Your Education Business In 2018 COPYRIGHT 2017 GROWTHTRIBE PTE. LTD.

22 Point Checklist To Growing Your Education Business In 2018 COPYRIGHT 2017 GROWTHTRIBE PTE. LTD. 22 Point Checklist To Growing Your Education Business In 2018 GROWTHTRIBE, STUDENT ENROLLMENT SPECIALISTS About GrowthTribe Performance marketing consulting and training company that focuses on helping

More information

Alessandro Lavazzi. Design for Customer Engagement Constructing the Composable Enterprise for your Digital Marketing Strategy

Alessandro Lavazzi. Design for Customer Engagement Constructing the Composable Enterprise for your Digital Marketing Strategy Alessandro Lavazzi Design for Customer Engagement Constructing the Composable Enterprise for your Digital Marketing Strategy 1 About the Speaker Alessandro Lavazzi Customer Engagement Practice Manager

More information

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

BUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages

More information

Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival

Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival Why Reinventing Fundraising in Higher Education Is Imperative for Its Survival A call for more intelligent fundraising to engage the right donors at the right time with the right offer through the right

More information

DIGITAL MARKETING 101. TERRY RICE Brooklyn Digital Marketing

DIGITAL MARKETING 101. TERRY RICE Brooklyn Digital Marketing DIGITAL MARKETING 101 TERRY RICE Brooklyn Digital Marketing MEET YOUR INSTRUCTOR TERRY RICE Digital Marketing Instructor at General Assembly Corporate Trainer & Consultant at Brooklyn Digital Marketing

More information

THE FULL FUNNEL ADVERTISING GUIDE. Generating Awareness + Capturing Demand + Reactivating Your Customers

THE FULL FUNNEL ADVERTISING GUIDE. Generating Awareness + Capturing Demand + Reactivating Your Customers THE FULL FUNNEL ADVERTISING GUIDE Generating Awareness + Capturing Demand + Reactivating Your Customers Table of Contents Introduction Full Funnel Ecommerce Budget Allocation Shopper Reactivation Demand

More information

Digital Marketing Services Pricing Guide

Digital Marketing Services Pricing Guide Approach The Vicinity Approach to Pricing Our core service is ongoing digital marketing management for location-based companies and brands. We see ourselves as a permanent part of our client s businesses.

More information

DIGITAL MARKETING. Ecommerce KPIs + Metrics that Boost Your Campaign ROI

DIGITAL MARKETING. Ecommerce KPIs + Metrics that Boost Your Campaign ROI DIGITAL MARKETING Ecommerce KPIs + Metrics that Boost Your Campaign ROI Keep these 3 strategic goals in mind to measure your ecommerce KPIs + campaign success 1 Select your ecommerce KPIs, then track their

More information

7 CRITICAL CAMPAIGNS FOR ECOMMERCE MARKETERS IN

7 CRITICAL CAMPAIGNS FOR ECOMMERCE MARKETERS IN 7 CRITICAL CAMPAIGNS FOR ECOMMERCE MARKETERS IN 2017 EXECUTIVE SUMMARY With the seemingly endless proliferation of new marketing channels and the increasing demand from customers for a cohesive, relevant

More information

What shoppers really want from personalized marketing

What shoppers really want from personalized marketing Julien Boudet, Brian Gregg, Gustavo Schuler, and Jane Wong What shoppers really want from personalized marketing October 2017 What customers want and what businesses think they want are often two different

More information

DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING.

DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING. Digital Marketing MARKETING WITH ELECTRONIC DEVICES DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING. Life for marketers used to

More information

Marketing Data Solutions for the Financial Services Industry

Marketing Data Solutions for the Financial Services Industry Marketing Data Solutions for the Financial Services Industry Maximize your revenue with better data. Publication Date: July, 2015 www.datamentors.com info@datamentors.com 01. Maximize Revenue with Better

More information

Social Media Advertising Objectives & Audiences. Adam Bianco - CMO of Tide Spin

Social Media Advertising Objectives & Audiences. Adam Bianco - CMO of Tide Spin Social Media Advertising Objectives & Audiences Adam Bianco - CMO of Tide Spin what we re talking about today Introduction 01 03 Why Ads are necessary? 5 Tactics to Optimize Your Strategy 02 04 Getting

More information

MOBILE ADVERTISING BENCHMARKS

MOBILE ADVERTISING BENCHMARKS MOBILE ADVERTISING BENCHMARKS June 2016 report This report will help you understand how independent measurement firms link mobile ad impressions with offline sales data to measure incremental revenue generated

More information

A CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute

A CLEAR DIFFERENCE. Why We Are Significantly Better Than Other Digital Marketing Training Companies. Digital Marketing Skill Institute Digital Marketing Skill Institute A CLEAR DIFFERENCE Why We Are Significantly Better Than Other Digital Marketing Training Companies Earn Globally Recognised Certifications with a Professional Diploma in

More information

Welcome. We work across many sectors, but have a particular focus on Lifestyle, Beauty, Fashion and Home & Garden.

Welcome. We work across many sectors, but have a particular focus on Lifestyle, Beauty, Fashion and Home & Garden. MEDIA PACK 2016 Welcome Winning Moments is owned by Rebecca Garrett Media (RGM) and is an online portal for competitions, lifestyle content, beautiful inspiration, product reviews and editorial. The site

More information

The 2018 Instagram Trends + Predictions Report

The 2018 Instagram Trends + Predictions Report The 2018 Instagram Trends + Predictions Report 1 HE Y, YO U! My name is Tyler and I love Target runs and road trips. I help creative entrepreneurs grow their business using Instagram. Over the past three

More information

Before the Last Click: How Programmatic Media Fuels Search

Before the Last Click: How Programmatic Media Fuels Search Before the Last Click: How Programmatic Media Fuels Search Michelle Alfano Director, Display Media Megan Pagliuca General Manager, Digital Media Digital Media lives in a VAST space with a lot of players

More information

WHITE PAPER. Why Dealership Databases Are the True Holy Grail: A Guide to Evaluate and Strategize for Vendor Accountability

WHITE PAPER. Why Dealership Databases Are the True Holy Grail: A Guide to Evaluate and Strategize for Vendor Accountability WHITE PAPER Why Dealership Databases Are the True Holy Grail: A Guide to Evaluate and Strategize for Vendor Accountability OVERVIEW Executive Summary 3 The Great Ignored 3 Vendor Assessment Checklist 4

More information

6 Steps to Revamp Your Small Business Marketing Strategy

6 Steps to Revamp Your Small Business Marketing Strategy 6 Steps to Revamp Your Small Business Marketing Strategy Looking for better results? Craft a new plan. 1 INTRODUCTION If you re running digital marketing tactics, you have a strategy behind it, right?

More information

Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now

Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Are You Prepared for a Mobile-First World? 5 Reasons to Get Ready Now Introduction If you re lagging behind your competitors in optimizing your mobile-first marketing strategy, you should be shaking in

More information

Why Custom Publishing. WHITE PAPER The Power of Custom Content Publishing to Acquire and Retain Customers

Why Custom Publishing. WHITE PAPER The Power of Custom Content Publishing to Acquire and Retain Customers Why Custom Publishing The Power of Custom Content Publishing to Acquire and Retain Customers WHITE PAPER The Power of Custom Content Publishing to Acquire and Retain Customers Contents Executive Summary

More information

THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT

THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT UNIFY AND TRANSFORM CUSTOMER DATA INTO A MARKETING ROI PERSONALIZATION IN MARKETING: THE HOLY GRAIL What if you could automate

More information

What Drove Us Main Objectives

What Drove Us Main Objectives What Drove Us Feathr began in 2012 making mobile apps for events. In two and a half years of that business, we worked with over 300 exhibitions and conferences, and we noticed three recurring questions:

More information

PERSONALIZATION APP EXPERIENCE

PERSONALIZATION APP EXPERIENCE H O W T O U S E PERSONALIZATION TO C R E AT E A G R E AT APP EXPERIENCE IN 3 STEPS! COFFEE C. Feel free to tweet nice things about our coffee! The importance of personalization 2 Step #1: Gather data to

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

ADOBE EXPERIENCE MANAGER MOBILE. for Retail

ADOBE EXPERIENCE MANAGER MOBILE. for Retail ADOBE EXPERIENCE MANAGER MOBILE for Retail Showcase products, drive e-commerce and enable employees with mobile apps. Retailers are under constant pressure to reduce costs, increase sales, and deliver

More information

Oracle Data Cloud An Introduction to DaaS for Marketing

Oracle Data Cloud An Introduction to DaaS for Marketing Oracle Data Cloud An Introduction to DaaS for Marketing Jorge Toledo Senior Director Latin America Oracle Marketing Cloud The Digital Marketing Tipping Point Draws Near Brands are investing more in digital,

More information

PARKS CONSERVANCY --PARKS FOR ALL FOREVER

PARKS CONSERVANCY --PARKS FOR ALL FOREVER PARKS CONSERVANCY --PARKS FOR ALL FOREVER VEDA BANERJEE DIRECTOR, COMMUNICATIONS & DIGITAL MARKETING TWITTER: VEDABANERJEE LINKEDIN: WWW.LINKEDIN.COM/VEDABANERJEE GMAIL: VEDA.BANERJEE@GMAIL.COM The Parks

More information

CLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES

CLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES CLOSING THE GAP BETWEEN PEOPLE S EXPECTATIONS & RETAIL REALITIES Sponsored by Survey E-Book TABLE OF CONTENTS 03 INTRODUCTION 20 INFLUENCE SALES ACROSS DEVICES 06 SERVE PEOPLE, NOT TARGETS 10 ALLEVIATE

More information