November 23, Rhode Island Commerce Corporation. ADDENDUM NO. 001 Questions & Answers

Size: px
Start display at page:

Download "November 23, Rhode Island Commerce Corporation. ADDENDUM NO. 001 Questions & Answers"

Transcription

1 November 23, 2016 Rhode Island Commerce Corporation ADDENDUM NO. 001 Questions & Answers REQUEST FOR PROPOSALS Business Attraction Advertising and/or Public Relations Agency(ies) The Rhode Island Commerce Corporation is soliciting a Request for Proposal (RFP) from a qualified firm or firms to retain an advertising and/or public relations agency to assist with the strategy and execution of a comprehensive, statewide business attraction initiative. An RFP has also been released for a Tourism Advertising and/or Public Relations Agency(ies) and agencies are welcome to apply for both Business Attraction and Tourism Public Relations or Advertising sectors if applicable. Please note that questions below are taken verbatim from communications received from prospective agencies. Question #1: The RFP indicates that separate firms may be selected for Advertising and the Public Relations scope of work. We see an emphasis in the RFP on research and analytics. Would the Rhode Island Commerce Corporation consider independent experts to assist in research and analytics to support the chosen advertising and/or PR forms, or is research considered only within the context of deliverables under the sole responsibility of the advertising or PR firms directing the campaign? Answer #1: Contracting independent experts for research and analytics is not relevant to the RFP. Question #2: With respect to the public relations component of the RFP will the focus be solely domestic or also international? If international are there specific geographic markets you ll want to target? Answer #2: The Corporation is promoting Rhode Island s unique assets and advanced industry strengths to global audiences. Any strategies targeting specific markets will be developed by the successful agency and the Corporation. Question #3: Is any of the public relations budget to be allocated towards trade to help RI businesses grow their market share within specific geographic markets (ie: doing PR around international trade missions?) Answer #3: That strategy will be developed by the successful agency and the Corporation. Question #4: Are you open to working with out of state public relations agencies?

2 Answer #4: This RFP is open to all advertising and public relations agencies. Successful agencies will show superior insight and understanding of economic development and Rhode Island s economy. Question #5: The RFP indicates that agencies can either respond to advertising, or public relations or both. Since tourism is such a large economic driver for the state of RI are you looking to hire two separate public relations agencies one focused on tourism and one focused on business attraction? Or are you looking to hire one public relations agency to handle both? Answer #5: The Corporation is soliciting a Request for Proposal (RFP) from a qualified firm or firms to retain an advertising and/or public relations agency to assist with the strategy and execution of a comprehensive, statewide business attraction initiative. An RFP has also been released for a Tourism Advertising and/or Public Relations Agency(ies) and agencies are welcome to apply for both Business Attraction and Tourism Public Relations or Advertising sectors if applicable Question #6: Can you share any insight about budgets allocation for the PR work? For example say out of a budget of $100K what percentage would go towards tourism PR and what percentage would go towards business attraction public relations? Answer #6: The budget is part of the strategic planning process and will be formulated in partnership with the successful agency allocations were $840K for Business Attraction. Question #7: What is the current breakdown of international vs. domestic advertising and do you envision any changes to that mix going forward? Answer #7: That strategy will be developed by the successful agency and the Corporation. Question #8: What are the 2016 budget allocations for Business Attractions? What % of the budget is allocated to advertising? What % of the budget is allocated to public relations? Answer #8: 2016 allocations were $840K for Business Attraction. The figure will change in the new fiscal year based on the new strategy. Question #9: What trade shows and conferences did you attend last year for Business Attractions? Which were judged to be the most successful & why? Answer #9: The Corporation attended various domestic and international trade shows and conferences including Bryant University s World Trade Day, Big Data Innovation Summit, SelectUSA and Hannover Messe. Each conference targeted different audiences and achieved its objectives.

3 Question #10: What do you perceive to be the biggest challenge to your ability to attract business to Rhode Island? Answer #10: Limited resources. Question #11: Could you characterize the process in which the State currently uses to prospect / inform / convert out-of-state businesses? Answer #11: The current process is not relevant to this RFP. The strategy for future processes will be developed by the successful agency and the Corporation. Question #12: Do you have geographic target priorities? Answer #12: The Corporation is promoting Rhode Island s unique assets and advanced industry strengths to global audiences. Question #13: What is the KPI for this initiative? Answer #13: Strategic planning is part of the contract and not part of this proposal submission. Question #14: Can you elaborate on what civic engagement means in the Background section. Answer #14: Civic engagement refers to collaborations with Rhode Island citizenry, businesses, trade associations and other non-government groups. Question #15: It seems that there is a trinity of effort required: Travel tourism to RI, Retention Tourism within RI and Business Attraction. And that these three efforts would be better served if they were integrated. Is Commerce RI structured to handle that? Answer #15: Marketing is a single unit at the Corporation and is managed by the Chief Marketing Officer. Question #16: Do you have priorities within each target industry segment when it comes to growth potential? Answer #16: That strategy will be developed by the successful agency and the Corporation.

4 Question #17: What more can you share about the businesses you are targeting beyond industry? Are you focused on recruiting businesses of a certain size? Answer #17: The Corporation is engaging global business audiences that could benefit from Rhode Island s unique assets and advanced industry strengths. Question #18: Can you provide a sense of focus on in-state visibility building versus visibility building with outof-state businesses? Answer #18: The Corporation maintains a dual focus on in-state and out-of-state visibility building. Messaging should support that focus. Question #19: What are your current strategies/tactics in place around advertising? What is working well/not well, and why? What needs to work harder for RI Commerce Corporation? Answer #19: Strategic planning is part of the contract and not part of this proposal submission, including evaluation of past or current performance but we are looking to execute a varied media mix in Question #20: What are your current strategies/tactics in place around PR? What is working well/not well, and why? What needs to work harder for RI Commerce Corporation? Answer #20: Strategic planning is part of the contract and not part of this proposal submission, including evaluation of past or current performance but we are looking to execute a varied media mix in Question #21: What are your current strategies/tactics in place around social media? What is working well/not well, and why? What needs to work harder for RI Commerce Corporation? Answer #21: Strategic planning is part of the contract and not part of this proposal submission, including evaluation of past or current performance but we are looking to execute a varied media mix in Question #22: What specific social media channels are you prioritizing for ? Answer #22: The Corporation seeks a strategic partner that evaluates current market conditions and develops an integrated marketing plan to reach primary audiences. This includes the social media strategy.

5 Question #23: What have been your top wins in earned media? In paid media? In social? Answer #23: Strategic planning is part of the contract and not part of this proposal submission, including evaluation of past performance. Question #24: Of the tactics listed, can you advise on the mix and volume by market? For example, does media relations represent 50 percent of your activity versus advertising at 20 percent? Answer #24: That strategy will be developed by the successful agency and the Corporation. Question #25: What strategies and tactics are you looking to execute in your priority international markets in ? Answer #25: This RFP asks proposers to demonstrate, through example, their familiarity in the international market. For this purpose, strategic planning is part of the contract and not part of this proposal submission. Question #26: Which business and news media outlets are on your wish list for coverage? Answer #26: The Corporation seeks a partner that will suggest target media. Question #27: Who would be your top spokespeople/resources from RI Commerce Corporation as well as business advocates for media relations? Answer #27: For the purpose of this RFP, the spokesperson will be the Corporation s Chief Marketing Officer Lara Salamano. Question #28: Can you provide a sense of the size and scope of your anticipated advertising spend going forward? Answer #28: 2016 allocations were $840K for Business Attraction. The figure will change in the new fiscal year based on the new strategy. Question #29: What is your current allocation across broadcast, print, digital and social in terms of advertising? Answer #29: 2017 will not mirror any previous year.

6 Question #30: What was the advertising budget both for U.S. and international? Answer #30: 2016 allocations were $840K for Business Attraction. The figure will change in the new fiscal year based on the new strategy. Question #31: What was the PR budget for U.S. and international? Answer #31: 2016 allocations were $840K for Business Attraction. The figure will change in the new fiscal year based on the new strategy. Question #32: Do you require support in constructing a master brand narrative? Answer #32: The Corporation looks to the successful agency to assist us with positioning our brand in the marketplace. Question #33: If the RFP were awarded to one agency for advertising and a different one for PR, where would ownership of social media strategy sit? Answer #33: Social media will be an effort of the Corporation s marketing staff with influence from our public relations and advertising agencies. Question #34: What percentage of your budget do you expect to allocate between earned and paid? Answer #34: Strategic planning is part of the contract and not part of this proposal submission. Question #35: What role do you see media integration and native advertising playing? Answer #35: The Corporation expects that all marketing efforts be integrated as part the new strategic plan. Question #36: When it comes to past PR campaigns, what have been your biggest obstacles and challenges that your selected agency would most likely face? Answer #36: Past performance is not relevant to this RFP. Question #37: At the end of the program in June 2018, what results would you like to see from your PR

7 investment? What specifically do you wish to achieve so that you know the campaign was a success? Answer #37: The Corporation will use standard KPIs to measure performance and success. Question #38: Is it possible that you may select more than one public relations agency for the PR portion of the agreement and have them work together? Answer #38: We are seeking one agency for public relations but an agency may apply for either the Public Relations or Advertising scopes of work, or both. Question #39: The RFP mentions the state s MBE requirements. Our firm is a registered MBE. However, is this status given any weight or consideration in your evaluation criteria? Does the state requirement still apply if the MBE is a subcontractor to the selected agency, rather than a prime contractor? Answer #39: The evaluation criteria are those set forth in the RFP. Question #40: What is your budget range for the PR services portion of this RFP (excluding advertising)? Answer #40: That will be part of the planning process with the successful agency. We encourage agencies to submit suggested vendors along with comprehensive pricing and a rate sheet for all services. Question #41: In managing your social media internally, does that include paid social media? Answer #41: No. We will look to the agency to include this as part of the strategic plan. Question #42: What are the tools you currently use for analytics and measurement of your campaign s KPI s? Answer #42: Standard measures associated with advertising placement, earned media and social media platforms. Question #43: How often do you typically have face to face meetings with your agency, please break it out by Advertising and Public Relations? Answer #43: At minimum, meetings will be held monthly and in some cases, they may be done virtually. Question #44: What is the working budget for this initiative?

8 Answer #44: The figure will be determined in the new fiscal year based on the new strategy. Question #45: Will you have separate teams managing the two initiatives, tourism and business attraction, and whom will chosen firms report to? Answer #45: Firms will report to the Corporation s Chief Marketing Officer, under which there is a Director of Tourism and a Director of Business Attraction. Question #46: Do you have new research you can share? Answer #46: This is ongoing and will be shared with the successful agency. Question #47: How many staff will evaluate each proposal? Answer #47: Please revert to the Criteria for Selection section of the RFP as it explains how the selection committee will be populated. Question #48: How should agencies provide video examples in printed RFPs. Thumbdrives? Answer #48: Yes. Question #49: Can agencies submit combined solutions for the two initiatives if deemed relevant? Answer #49: Per the first paragraph of the RFP, proposers are invited to respond to either the Public Relations scope of work, the Advertising scope of work or both. If applying for both, each must have a separate proposal. ***End of Addendum ***

REQUEST FOR PROPOSAL. For: Tourism Advertising and/or Public Relations Agency(ies)

REQUEST FOR PROPOSAL. For: Tourism Advertising and/or Public Relations Agency(ies) REQUEST FOR PROPOSAL For: Tourism Advertising and/or Public Relations Agency(ies) The Rhode Island Commerce Corporation is soliciting a Request for Proposal (RFP) from a qualified firm or firms to retain

More information

FHKC - Respondent Questions for Paid Media Marketing ITN April 25, 2017

FHKC - Respondent Questions for Paid Media Marketing ITN April 25, 2017 1. Does the Florida Healthy Kids Corporation ( FHKC ) have access to a direct mail list for the 283,000 children currently uninsured in Florida, or is this something the winning vendor would need to source

More information

UMUC RFP Digital Advertising Media Buying Services Questions

UMUC RFP Digital Advertising Media Buying Services Questions 1. How many agencies will be submitting proposals for this round of the RFP? A: UMUC is unable to disclose the number and identity of agencies who responded to the Phase 2 Solicitation document while the

More information

Request for Proposals for Marketing Services

Request for Proposals for Marketing Services Request for Proposals for Marketing Services Proposal Deadline: 3:00pm CST, Friday, December 8 th, 2017 Engineers Geoscientists Manitoba, an Association requesting marketing plan development proposals

More information

ADDENDUM NO. 1 ISSUE DATE: January 10, 2018

ADDENDUM NO. 1 ISSUE DATE: January 10, 2018 To: All Vendors Bidding on The College of New Jersey Digital Marketing Services AB180016 From: Anup Kapur Finance & Business Services Date: January 10, 2018 ADDENDUM NO. 1 ISSUE DATE: January 10, 2018

More information

RFP GMU GRAPHIC DESIGN & MARKETING CONSULTING SERVICES QUESTIONS AND ANSWERS

RFP GMU GRAPHIC DESIGN & MARKETING CONSULTING SERVICES QUESTIONS AND ANSWERS Purchasing Department Mailing Address: 4400 University Drive, Mailstop 3C5 Street Address: 4441 George Mason Boulevard, 4 th Floor, Suite 4200 Fairfax, Va. 22030 Voice: 703.993.2580 Fax: 703.993.2589 RFP

More information

Opioid Advertising Services RFQ. Anticipated questions and answers to assist in the preparation of a quotation.

Opioid Advertising Services RFQ. Anticipated questions and answers to assist in the preparation of a quotation. State of New Jersey DEPARTMENT OF THE TREASURY CHRIS CHRISTIE DIVISION OF PURCHASE AND PROPERTY FORD M. SCUDDER Governor PROCUREMENT BUREAU State Treasurer 33 WEST STATE STREET P. O. BOX 230 KIM GUADAGNO

More information

QUESTIONS AND ANSWERS Request for Proposals ( RFP ) for Advertising Placements, Marketing and Consultant Services

QUESTIONS AND ANSWERS Request for Proposals ( RFP ) for Advertising Placements, Marketing and Consultant Services ANDREW M. CUOMO Governor RUTHANNE VISNAUSKAS Commissioner/CEO QUESTIONS AND ANSWERS Request for Proposals ( RFP ) for Advertising Placements, Marketing and Consultant Services Round 2 of Questions and

More information

RFP #776-17P Digital Advertising Management

RFP #776-17P Digital Advertising Management RFP #776-17P Digital Advertising Management Addendum 001 November 30, 2017 1. What s your budget? Does include creative development and placement? Media budget will be $150,000 minimum. Management and

More information

BRAA Marketing RRP Addendum No. 01

BRAA Marketing RRP Addendum No. 01 BRAA Marketing RRP Addendum No. 01 This document contains all questions submitted during the clarification period, all Authority responses are in bold. Please note that a revised RFP has been posted with

More information

TRAVEL AND TOURISM RESEARCH ASSOCIATION REQUEST FOR PROPOSAL

TRAVEL AND TOURISM RESEARCH ASSOCIATION REQUEST FOR PROPOSAL TRAVEL AND TOURISM RESEARCH ASSOCIATION REQUEST FOR PROPOSAL Background The Travel and Tourism Research Association (ttra), founded in 1970, is a non-profit professional organization committed to improving

More information

Digital RFP Questions and Answers

Digital RFP Questions and Answers Digital RFP Questions and Answers November 1, 2017 1. Are you interested in accepting proposals from outside of Alaska (or the USA)?, we are open to accepting proposals from outside the country. 2. When

More information

MARKETING COMMUNICATIONS DEPARTMENT PLAN

MARKETING COMMUNICATIONS DEPARTMENT PLAN MARKETING COMMUNICATIONS DEPARTMENT 2013-2014 PLAN Prepared By: Lauren Shoaf Pace, Director of Marketing Communications PUBLIC RELATIONS GOAL: Increase destination exposure by 10% to 165 story placements

More information

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley

4/16/2015. Mobile Recruiting: Active and Passive Recruiting Strategies. Lori Furnell. Elmer Mobley Essential Training & Education for the Trucking Industry Mobile Recruiting: Active and Passive Recruiting Strategies Lori Furnell Vice President, Business Development Conversion Interactive Agency Photo

More information

Objective: Define framework to select and enable accelerated growth of high potential companies.

Objective: Define framework to select and enable accelerated growth of high potential companies. TERMS OF REFERENCE FOR THE RECRUITMENT OF INDUSTRY EXPERTS AND MARKETING AGENCIES TO HANDLE INDUSTRY POSITIONING AND PUBLIC RELATIONS FOR THE NATIONAL IT/BPM EXPORT GROWTH INITIATIVES BACKGROUND ICT/BPM

More information

Washington Health Benefit Exchange. RFQQ HBE Addendum No. One (1) March 14, 2018

Washington Health Benefit Exchange. RFQQ HBE Addendum No. One (1) March 14, 2018 Washington Health Benefit Exchange Addendum No. One (1) March 14, 2018 TO: FROM: SUBJECT: PURPOSE: Potential Bidders for and Other Interested Parties Erin Hamilton, RFQQ Coordinator Addendum No. One (1)

More information

DIGITAL MARKETING. Syllabus Digital Marketing Nanodegree Program

DIGITAL MARKETING. Syllabus Digital Marketing Nanodegree Program Syllabus Digital Marketing Nanodegree Program Syllabus Digital Marketing Nanodegree Program Course 1: Marketing Fundamentals Course 2: Content Strategy Course 3: Social Media Marketing (Organic) Course

More information

Purchasing Services SVC East Fowler Avenue Tampa, Florida (813) Web Address:

Purchasing Services SVC East Fowler Avenue Tampa, Florida (813) Web Address: Purchasing Services SVC 1073 4202 East Fowler Avenue Tampa, Florida 33620 (813) 974-2481 Web Address: http://www.usf.edu/business-finance/purchasing/ May 23, 2017 Invitation to Negotiate No. Entitled:

More information

Request for Proposal BC for Brand Research Questions and answers

Request for Proposal BC for Brand Research Questions and answers Request for Proposal 17-681725-BC for Brand Research Questions and answers 1. Qualitative research can be fielded using different methodologies, and as part of determination in our suggested approach,

More information

WASHINGTON REGIONAL ALCOHOL PROGRAM (WRAP) INVITATION FOR BIDS *** FOR STATE CHECKPOINT STRIKEFORCE CAMPAIGN ***

WASHINGTON REGIONAL ALCOHOL PROGRAM (WRAP) INVITATION FOR BIDS *** FOR STATE CHECKPOINT STRIKEFORCE CAMPAIGN *** WASHINGTON REGIONAL ALCOHOL PROGRAM (WRAP) INVITATION FOR BIDS *** FOR STATE CHECKPOINT STRIKEFORCE CAMPAIGN *** TITLE: ISSUING AGENCY: Creative, Media-Buying, PR and or Research for Virginia s 17 th -annual

More information

Request for Proposals for Marketing Services

Request for Proposals for Marketing Services Request for Proposals for Marketing Services Proposal Deadline: 5:00 PM; Monday, October 30, 2017. The Vacaville Downtown Business Improvement District. (DVBID), a nonprofit organization located in Vacaville,

More information

Invitation For Bid Amendment - #1 DESCRIPTION: Digital Marketing Services

Invitation For Bid Amendment - #1 DESCRIPTION: Digital Marketing Services SAP Invitation For Bid Amendment - #1 DESCRIPTION: Digital Marketing Services Solicitation Number Issued Procurement Officer Phone E-Mail Address SCC - 360 09/16/2016 Tami Steed (864) 592-4671 steedt@sccsc.edu

More information

CERTIFIED PROFESSIONAL DIGITAL MARKETER

CERTIFIED PROFESSIONAL DIGITAL MARKETER CERTIFIED PROFESSIONAL DIGITAL MARKETER Introduction Marketing has evolved over the years. With the rapid growth of technology, digital marketing has become the latest marketing skills that is very much

More information

Digital Marketing Nanodegree Syllabus

Digital Marketing Nanodegree Syllabus Digital Marketing Nanodegree Syllabus Course 1: Marketing Fundamentals 2 Course 2: Content Strategy 3 Course 3: Social Media Marketing (Organic) 3 Course 4: Social Media Advertising (Paid) 4 Course 5:

More information

Social Media Manager Job Description: a Complete Guide

Social Media Manager Job Description: a Complete Guide - Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:

More information

Connecticut Lottery Corporation Request for Proposals #CLC Advertising and Marketing Services

Connecticut Lottery Corporation Request for Proposals #CLC Advertising and Marketing Services Connecticut Lottery Corporation Request for Proposals #CLC201301 Advertising and Marketing Services MULTICULTURAL: ADDENDUM #1 RESPONSE TO QUESTIONS February 22, 2013 1. Part 1, page 5 and part 4, page

More information

Re: Addendum Number One to RFP Number Integrated Brand Campaign: Creative Services

Re: Addendum Number One to RFP Number Integrated Brand Campaign: Creative Services Office of Procurement Date: January 12, 2018 To: All Prospective Bidders From: Wendy Johnson, Assistant Director, Goods and Non-technology Services and Phan Truong, Senior Buyer, Technology Services Re:

More information

INTEGRATED MARKETING COMMUNICATIONS

INTEGRATED MARKETING COMMUNICATIONS INTEGRATED MARKETING COMMUNICATIONS THE PLAN Overview of components of an integrated marketing communications plan By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University 1.

More information

INTEGRATED MARKETING COMMUNICATIONS PROCESS & PLAN

INTEGRATED MARKETING COMMUNICATIONS PROCESS & PLAN INTEGRATED MARKETING COMMUNICATIONS PROCESS & PLAN NAVIGATING INDUSTRY BEST PRACTICES AND GUIDELINES By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University Integrated marketing

More information

ADDENDUM I. SUBJECT: Request for Proposals (RFP) for Advertising & Marketing Agency Services, dated March 15, 2017

ADDENDUM I. SUBJECT: Request for Proposals (RFP) for Advertising & Marketing Agency Services, dated March 15, 2017 ADDENDUM I SUBJECT: Request for Proposals (RFP) for Advertising & Marketing Agency Services, dated March 15, 2017 FROM: Javier Tamez, Research Manager Visit San Antonio Date: April 5, 2017 THIS NOTICE

More information

THE 2018 GUIDE TO DISPLAY ADVERTISING

THE 2018 GUIDE TO DISPLAY ADVERTISING THE 2018 GUIDE TO DISPLAY ADVERTISING Ad investment in the auto industry rose 25% in 2018. For auto dealers, digital ads are here to stay. Digital advertising investment in the auto industry increased

More information

THE 2018 GUIDE TO DISPLAY ADVERTISING

THE 2018 GUIDE TO DISPLAY ADVERTISING THE 2018 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 25 percent in 2017 and is expected to continue to increase

More information

BALLOT MEASURE ASSISTANCE APPLICATION

BALLOT MEASURE ASSISTANCE APPLICATION BALLOT MEASURE ASSISTANCE APPLICATION Guidelines for the NEA Ballot Measures/Legislative Crises Fund require that affiliate requests for assistance be drafted in consultation with the NEA Campaigns and

More information

RFP Restructuring Advisory Committee: Water and Sewer Question and Answer. Question Cut-Off 2/13/17

RFP Restructuring Advisory Committee: Water and Sewer Question and Answer. Question Cut-Off 2/13/17 RFP 2017-0007 Restructuring Advisory Committee: Water and Sewer Question and Answer Question Cut-Off 2/13/17 1. What is the estimated value of the sewer system? Determining an appropriate valuation of

More information

BOARD RESPONSE TO WRITTEN REQUESTS FOR CLARIFICATION RELATING TO:

BOARD RESPONSE TO WRITTEN REQUESTS FOR CLARIFICATION RELATING TO: RELATING TO: INVITATION TO NEGOTIATE FOR ADVERTISING, DIGITAL MARKETING AND PUBLIC RELATIONS SERVICES FOR THE FLORIDA PREPAID COLLEGE BOARD AND STANLEY G. TATE FLORIDA COLLEGE FOUNDATION #14-01 January

More information

Fast Facts. 4 years together 50+ pieces of coverage

Fast Facts. 4 years together 50+ pieces of coverage PR Update Fast Facts 4 years together 50+ pieces of coverage Golin has been working with Globalaw since 2013 12 Events Golin has attended 12 Globalaw events Since February 2015, we have converted over

More information

ARKANSAS DEPARTMENT OF PARKS AND TOURISM FY 2018 FY 2019 STRATEGIC PLAN

ARKANSAS DEPARTMENT OF PARKS AND TOURISM FY 2018 FY 2019 STRATEGIC PLAN ARKANSAS DEPARTMENT OF PARKS AND TOURISM FY 2018 FY 2019 STRATEGIC PLAN MISSION: To enhance the quality of life in Arkansas by promoting, protecting, interpreting, and managing the state s natural, historical

More information

2017 GUIDE TO DISPLAY ADVERTISING

2017 GUIDE TO DISPLAY ADVERTISING THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17

More information

Company Driver Campaign

Company Driver Campaign TMSA Digital Sales and Marke ng Campaign Award Submission Company Driver Campaign CAMPAIGN SUMMARY Bison, like most companies, is in constant need of qualified workers so we can fulfill the promises made

More information

REQUEST FOR PROPOSAL EXECUTIVE SEARCH FIRM

REQUEST FOR PROPOSAL EXECUTIVE SEARCH FIRM Town of Holly Springs REQUEST FOR PROPOSAL EXECUTIVE SEARCH FIRM 128 South Main Street Holly Springs, North Carolina 27540 Proposals due March 9, 2018 February 21, 2018 REQUEST FOR PROPOSAL FOR RECRUITING

More information

OUR VISION, MISSION & VALUES

OUR VISION, MISSION & VALUES COMPANY PROFILE WHO WE ARE Founded on the 3rd of May, Agency35 is proud to include the number 35 as part of its identity to commemorate our beginnings. Agency35 is an attentive, agile, and trustworthy

More information

Mississippi First on behalf of Teen Health Mississippi

Mississippi First on behalf of Teen Health Mississippi Mississippi First on behalf of Teen Health Mississippi REQUEST FOR PROPOSALS Release Date: February 1, 2017 EXECUTIVE DIRECTOR FOR TEEN HEALTH MISSISSIPPI Mississippi First is a 501(c)3 non-profit whose

More information

Questions & Answers October 14 th, Title: RFP# 11 Jordan Tourism Board Tourism Brand Review & Development

Questions & Answers October 14 th, Title: RFP# 11 Jordan Tourism Board Tourism Brand Review & Development Questions & Answers October 14 th, 2018 Title: RFP# 11 Jordan Tourism Board Tourism Brand Review & Development Dear All, Please find hereunder the questions and comments raised by bidders. 1. Does the

More information

Lincoln City Visitor and Convention Bureau. City of Lincoln City REQUEST FOR PROPOSALS. LCVCB Marketing Agency of Record. Lincoln City, Oregon

Lincoln City Visitor and Convention Bureau. City of Lincoln City REQUEST FOR PROPOSALS. LCVCB Marketing Agency of Record. Lincoln City, Oregon Lincoln City Visitor and Convention Bureau City of Lincoln City REQUEST FOR PROPOSALS LCVCB Marketing Agency of Record Lincoln City, Oregon RFP SCHEDULE Request for Proposals Issued: April 18, 2018 Deadline

More information

Traveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey. September 7, 2017

Traveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey. September 7, 2017 Traveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey September 7, 2017 Today s Speakers Jacob Hanson Managing Partner PR with Panache! Chris Piehler Lead Storyteller & Editorial

More information

ADDENDUM No. 1. FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION Procurement Section 3800 Commonwealth Boulevard, MS#93 Tallahassee, Florida

ADDENDUM No. 1. FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION Procurement Section 3800 Commonwealth Boulevard, MS#93 Tallahassee, Florida ADDENDUM No. 1 FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION Procurement Section 3800 Commonwealth Boulevard, MS#93 Tallahassee, Florida 32399-3000 December 22, 2015 Addendum To: DEP Solicitation No.

More information

Measuring Marketing Spend:

Measuring Marketing Spend: Measuring Marketing Spend: Multi-Stage Marketing Mix Modeling Doug Jensen VP, CRM & Corporate Marketing Analytics Estée Lauder Companies October 2018 Marketing Objective: Accurately Measure Marketing Across

More information

The following are answers to questions received regarding Brand USA s Content Creation RFP.

The following are answers to questions received regarding Brand USA s Content Creation RFP. Answers to Questions Received for Brand USA s Content Creation RFP The following are answers to questions received regarding Brand USA s Content Creation RFP. Please note: We have condensed and edited

More information

Washington Tourism Alliance Membership & Marketing Opportunities

Washington Tourism Alliance Membership & Marketing Opportunities Washington Tourism Alliance Membership & Marketing Opportunities WASHINGTON TOURISM ALLIANCE MISSION STATEMENT To advocate, promote, develop and sustain the economic well being of the Washington tourism

More information

Q: Are the proposed investment opportunities listed in the menu hard limits or just suggested costs?

Q: Are the proposed investment opportunities listed in the menu hard limits or just suggested costs? Questions and Answers Questions and answers regarding RFP and proceedings will be posted publicly on this web page within 1 business day of receipt. Please send questions to RFP@TravelOregon.com. 11/16/2018

More information

Business Engagement and Services RFP

Business Engagement and Services RFP Business Engagement and Services RFP Goals of the RFP The City of Oakland, Office of Economic and Workforce Development / Oakland Workforce Investment Board (OWIB) seeks experienced organizations to provide

More information

INTENT-BASED DIGITAL MARKETING. October 20, 2015

INTENT-BASED DIGITAL MARKETING. October 20, 2015 INTENT-BASED DIGITAL MARKETING October 20, 2015 1 grow your audience. grow your revenue. 3 THE CHALLENGE FOR BRANDS IS TO BE VISIBLE IN THE MOMENTS WHENEVER THEIR TARGET CONSUMERS CHOOSE TO SEARCH DURING

More information

AMCI Marketing Plan 2014

AMCI Marketing Plan 2014 AMCI Marketing Plan 2014 Draft for Input and Discussion MEAC Meeting Presented by May 27, 2014 Table of Contents Page State of Play 3 The AMCI Brand 10 Strategy Road Map 12 Channels 14 Target Audiences

More information

RFP# Marketing for JFW

RFP# Marketing for JFW RFP#10312017 Marketing for JFW Questions & Answers 1. Question #1: Why the target limited only to Amman? and can you inform us about the exact location for event and transportation facilities? Answer:

More information

REQUEST FOR PROPOSALS EXECUTIVE SEARCH FIRM

REQUEST FOR PROPOSALS EXECUTIVE SEARCH FIRM Town of Emerald Isle REQUEST FOR PROPOSALS EXECUTIVE SEARCH FIRM 7500 Emerald Drive Emerald Isle, North Carolina 28594 Proposals due November 2, 2018 October 24, 2018 REQUEST FOR PROPOSALS FOR RECRUITING

More information

State of Florida Department of Financial Services. Invitation to Negotiate DFS RM ITN 13/14-07 For Insurance Management System

State of Florida Department of Financial Services. Invitation to Negotiate DFS RM ITN 13/14-07 For Insurance Management System State of Florida Department of Financial Services Invitation to Negotiate DFS RM ITN 13/14-07 For Insurance Management System Addendum #2 Modifications to the ITN documentation ITN, Section 2.2, Schedule

More information

Whitepaper 5 Facebook Advertising Tactics to Drive Performance. To Drive Performance.

Whitepaper 5 Facebook Advertising Tactics to Drive Performance. To Drive Performance. 0 5 Facebook Advertising Tactics To Drive Performance 1 Executive Summary NMP has been driving performance through social advertising for the past five years. During this time, digital marketing has grown

More information

VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER

VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER VACANCY ANNOUNCEMENT: CHIEF ADVANCEMENT OFFICER Morehouse College invites applicants for the position of Chief Advancement Officer. The Chief Advancement Officer is responsible for leading a team to cultivate

More information

How a Masters in Digital Marketing Can Benefit Your Organization

How a Masters in Digital Marketing Can Benefit Your Organization How a Masters in Digital Marketing Can Benefit Your Organization digitalmarketinginstitute.com 1 Digital technology has fundamentally transformed every business sector. At every stage of the customer journey,

More information

Addendum 2 to DOH Deletions are indicated by strikethrough or reference. Additions, updates or replacements are indicated by highlighting.

Addendum 2 to DOH Deletions are indicated by strikethrough or reference. Additions, updates or replacements are indicated by highlighting. Mission: To protect, promote & improve the health of all people in Florida through integrated state, county & community efforts. Rick Scott Governor Celeste Philip, MD, MPH State Surgeon General Vision:

More information

A MESSAGE FROM THE DIRECTOR

A MESSAGE FROM THE DIRECTOR 2 14 ANNUAL REPORT A MESSAGE FROM THE DIRECTOR 2 1 4 As the official tourism board of the state of Minnesota, Explore Minnesota s job has always been to inform travelers of everything there is to see and

More information

Amendment: Clarification Questions Advertising Agency of Record RFP# RFP

Amendment: Clarification Questions Advertising Agency of Record RFP# RFP Amendment: Clarification Questions Advertising Agency of Record RFP# RFP2018-630-0314 Advertising Agency of Record Clarifications On page 13 of the RFP in Exhibit A: Scope of Work, can you please clarify

More information

Job Description. Job Title: Department: Reports To:

Job Description. Job Title: Department: Reports To: Job Title: Department: Reports To: Director, Communications & Marketing Cooperative Education & Career Action Executive Director, Cooperative Education Jobs Reporting: Salary Grade: USG 14 Effective Date:

More information

Request for Proposals (RFP) Information Technology Independent Verification and Validation RFP No IVV-B ADDENDUM NO.

Request for Proposals (RFP) Information Technology Independent Verification and Validation RFP No IVV-B ADDENDUM NO. Request for Proposals (RFP) Information Technology Independent Verification and Validation ADDENDUM NO. 2 Questions and Answers RFP Amendments September 2015 Contained herein are the responses to the questions

More information

RFP ADDENDUM I: QUESTIONS AND ANSWERS

RFP ADDENDUM I: QUESTIONS AND ANSWERS Purchasing Department 4400 University Drive, Mailstop 3C5 Fairfax, VA 22030 Phone: 703.993.2580 Fax: 703.993.2589 http://fiscal.gmu.edu/purchasing/ RFP ADDENDUM I: QUESTIONS AND ANSWERS Date: May 30, 2017

More information

Airport District Request for Proposals. Posting Date: January 2, 2019 Closing Date: February 15, 2019

Airport District Request for Proposals. Posting Date: January 2, 2019 Closing Date: February 15, 2019 Airport District Request for Proposals Posting Date: January 2, 2019 Closing Date: February 15, 2019 Hardy Bullock Director of Aviation & Community Services 10356 Truckee Airport Road Truckee CA, 96161

More information

Request for Consulting Services For the Preparation of an Economic Development Strategy EXECUTIVE SUMMARY

Request for Consulting Services For the Preparation of an Economic Development Strategy EXECUTIVE SUMMARY Request for Consulting Services For the Preparation of an Economic Development Strategy EXECUTIVE SUMMARY The City of Abbotsford is seeking a consultant to develop a 3-Year Economic Development Strategy

More information

The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies

The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies INTEL BRIEF The 4 Most Critical Planning Insights for Social Media Advertisers and Their Agencies AdvertiserPerceptions.com The 4 Most Critical Planning Insights for Social Media Advertisers and Their

More information

DIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics

DIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics DIGITAL CAMPAIGNS Overview of Planning, Implementation and Metrics By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University In this digital world to succeed, you need an integrated

More information

How Marketers Use Location Data. April 20 th, 2017

How Marketers Use Location Data. April 20 th, 2017 How Marketers Use Location Data April 20 th, 2017 MMA Purpose WHO The People We Serve Prime Audience: Chief Marketers By helping Marketers do Mobile better, everyone wins. MMA membership represents Marketers,

More information

PR Manager s Guide to HIRING. a Social Media Manager

PR Manager s Guide to HIRING. a Social Media Manager PR Manager s Guide to HIRING a Social Media Manager HIRING THE RIGHT PERSON Hiring the right person is of great value to your company and your brand. Your social media manager is not only posting content,

More information

DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING.

DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING. Digital Marketing MARKETING WITH ELECTRONIC DEVICES DIGITAL MARKETING USES DIFFERENT DISTRIBUTION CHANNELS, BUT THE END OBJECTIVES ARE NO DIFFERENT FROM TRADITIONAL MARKETING. Life for marketers used to

More information

University of Idaho Strategic Plan and Process Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019

University of Idaho Strategic Plan and Process Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019 University of Idaho Strategic Plan and Process 2016-2025 Cascaded Plan for Support Units Waypoint 1 July 1, 2016 June 30, 2019 University Communications and Marketing Executive Director of Communications

More information

Request for Proposal. City Marketing and Branding Initiative

Request for Proposal. City Marketing and Branding Initiative Request for Proposal City Marketing and Branding Initiative Issue Date: April 23, 2018 Due Date: May 14, 2018 Submit To: Mary Trupo Director of Communications and Public Engagement City of Cleveland Heights

More information

The 7 Pillars of Digital Marketing Success

The 7 Pillars of Digital Marketing Success The 7 Pillars of Digital Marketing Success Introduction A digital marketing strategy is an important part of an overall marketing plan for any business but it s especially impactful for small to mid-sized

More information

There are Four areas in the systems transformation process (1) assessment, (2) planning, (3) implementation, and (4) evaluation.

There are Four areas in the systems transformation process (1) assessment, (2) planning, (3) implementation, and (4) evaluation. Request for Proposal: Subject Matter Experts (SME) in the area of Transformation Release Date: Wednesday, February 8, 2017 Deadline: Friday, March 3, 2017 Overview Who Are We? The Ohio Center for Autism

More information

Mystery Shopper What s in Your Franchise Development Website and Is It Working for You?

Mystery Shopper What s in Your Franchise Development Website and Is It Working for You? Mystery Shopper What s in Your Franchise Development Website and Is It Working for You? Location3 Industry Memberships & Associations The Franchising Lifecycle Franchise Development Grand Openings Local

More information

2018 AAPA COMMUNICATIONS AWARDS PROGRAM

2018 AAPA COMMUNICATIONS AWARDS PROGRAM 2018 AAPA COMMUNICATIONS AWARDS PROGRAM Classification: 5. Community/ Education Outreach Port Category: 3 Submission: Port of San Diego: Port Master Plan Update Submitted May 1, 2018 1 Table of Contents

More information

Team Leader, Marketing, Communications & Brand. Kings Way, South Melbourne. DATE: June 2017 ORGANISATIONAL ENVIRONMENT

Team Leader, Marketing, Communications & Brand. Kings Way, South Melbourne. DATE: June 2017 ORGANISATIONAL ENVIRONMENT POSITION: REPORTS TO: LOCATED: Campaign Coordinator Team Leader, Marketing, Communications & Brand Kings Way, South Melbourne DATE: June 2017 ORGANISATIONAL ENVIRONMENT Melbourne City Mission (MCM) is

More information

Promoting Existing Comprehensive Cancer Control Successes

Promoting Existing Comprehensive Cancer Control Successes Promoting Existing Comprehensive Cancer Control Successes A Communications Framework for Comprehensive Cancer Control Programs TABLE OF CONTENTS Purpose of the Guide / Acknowledgements 3 Introduction 4

More information

CALL FOR AWARD ENTRIES 2018

CALL FOR AWARD ENTRIES 2018 CALL FOR AWARD ENTRIES 2018 Entries are now open for the Mumbrella Sports Marketing Awards 2018. These awards recognise individuals and teams that deliver outstanding work and results on behalf of companies,

More information

THE MARKETING & ADVERTISING AWARDS EUROPE 2018 ENTRY KIT. Last Chance Deadline: June 8, 2018

THE MARKETING & ADVERTISING AWARDS EUROPE 2018 ENTRY KIT. Last Chance Deadline: June 8, 2018 THE MARKETING & ADVERTISING AWARDS EUROPE 2018 ENTRY KIT Last Chance Deadline: June 8, 2018 1 The Digiday Marketing & Advertising Awards Europe THE AWARDS In 2018, we are consolidating our European awards

More information

CALL FOR AWARD ENTRIES 2019

CALL FOR AWARD ENTRIES 2019 CALL FOR AWARD ENTRIES 2019 Entries are now open for the Mumbrella Sports Marketing Awards 2019. These awards recognise individuals and teams that deliver outstanding work and results on behalf of companies,

More information

RFP SOURCING SERVICES AND TEMPORARY STAFFING AGENCIES. 1. Is this a new solicitation? If not, please share the name of incumbent vendors.

RFP SOURCING SERVICES AND TEMPORARY STAFFING AGENCIES. 1. Is this a new solicitation? If not, please share the name of incumbent vendors. RFP 19-006 SOURCING SERVICES AND TEMPORARY STAFFING AGENCIES Questions/Answers in BOLD Addendum #1 Date 1/30/2019 1. Is this a new solicitation? If not, please share the name of incumbent vendors. This

More information

REPUBLIC OF KENYA THE PRESIDENCY MINISTRY OF PUBLIC SERVICE, YOUTH AND GENDER AFFAIRS STATE DEPARTMENT OF PUBLIC SERVICE AND YOUTH

REPUBLIC OF KENYA THE PRESIDENCY MINISTRY OF PUBLIC SERVICE, YOUTH AND GENDER AFFAIRS STATE DEPARTMENT OF PUBLIC SERVICE AND YOUTH REPUBLIC OF KENYA THE PRESIDENCY MINISTRY OF PUBLIC SERVICE, YOUTH AND GENDER AFFAIRS STATE DEPARTMENT OF PUBLIC SERVICE AND YOUTH REQUEST FOR PROPOSALS SELECTION OF AN AGENCY WITH EXPERTISE IN COMMUNICATION,

More information

Digital Marketing Circuit DIGITAL MARKETING CIRCUIT. Student Handbook

Digital Marketing Circuit DIGITAL MARKETING CIRCUIT. Student Handbook DIGITAL MARKETING CIRCUIT Student Handbook STUDENT HANDBOOK Over the next 5 weeks, you ll learn how to acquire customer across web and mobile, using paid advertising, search engine optimization, content

More information

A WebAttract Webinar User Case Study Bright Hub, Inc. Live Webinar Was Delivered on June 17, 2009

A WebAttract Webinar User Case Study Bright Hub, Inc.  Live Webinar Was Delivered on June 17, 2009 A WebAttract Webinar User Case Study Bright Hub, Inc. www.brighthub.com Live Webinar Was Delivered on June 17, 2009 The Company New York based Bright Hub, Inc. is the fastest growing expert writer community

More information

2017 Australian Senior Marketer Monitor

2017 Australian Senior Marketer Monitor 2017 Australian Senior Marketer Monitor Contents. Page Introduction 3 Results 5 Perceived role and influence of marketing 6 Budget expectations for 2017 8 Changes in marketing priorities 9 Challenges being

More information

15 ways Parse.ly can help increase revenue

15 ways Parse.ly can help increase revenue 15 ways Parse.ly can help increase revenue Major paths to revenue with Parse.ly: Native ads Ad revenue Subscriptions Align on business goals Native ads Promote content that resonates with your audience.

More information

How to connect with customers B2B PR MARKETING DIGITAL

How to connect with customers B2B PR MARKETING DIGITAL B2B PR MARKETING DIGITAL How to connect with customers 4CM Over 35 years of experience in B2B PR, marketing and digital content Members of the BMC. Accredited to the CMS standard. Two-thirds of B2B deals

More information

Procurement & Strategic Sourcing. Request for Proposal. and Specifications for. College Licensing Services 2016

Procurement & Strategic Sourcing. Request for Proposal. and Specifications for. College Licensing Services 2016 Joint Parking Task Force Update Procurement & Strategic Sourcing Request for Proposal and Specifications for College Licensing Services 2016 Valerie Kreher Senior Buyer 1 11 14 I. Wayne State University:

More information

We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing

We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing Bloglovin Marketers Survey 2017 We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing Bloglovin interviewed 100 U.S. based marketing professionals, from brands and agencies (Public

More information

2019 ENTRY KIT. Last Chance Deadline: February 22, 2019

2019 ENTRY KIT. Last Chance Deadline: February 22, 2019 2019 ENTRY KIT Last Chance Deadline: February 22, 2019 The Digiday Content Marketing Awards The Digiday Content Marketing Awards recognize the companies and campaigns connecting brands to audiences through

More information

2019 ENTRY KIT. Last Chance Deadline: February 22, 2019

2019 ENTRY KIT. Last Chance Deadline: February 22, 2019 2019 ENTRY KIT Last Chance Deadline: February 22, 2019 The Digiday Content Marketing Awards The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and

More information

2015 TRENDS IN INDUSTRIAL MARKETING:

2015 TRENDS IN INDUSTRIAL MARKETING: INDUSTRIAL MARKETING: How Manufacturers are Marketing Today 2 Contents IHS Engineering360 Industrial Marketing Trends Survey... 3 Highlights from the Survey Results... 4 Conclusions... 5 Recommendations...

More information

Request for Proposals for Media Strategy, Planning and Buying Agency of Record

Request for Proposals for Media Strategy, Planning and Buying Agency of Record Request for Proposals for Media Strategy, Planning and Buying Agency of Record 9.10.2015 1 GENERAL INFORMATION The purpose of this Request for Proposal (RFP) is to obtain proposals from qualified agencies

More information

IPR Measurement Commission Judging Guidelines

IPR Measurement Commission Judging Guidelines IPR Measurement Commission Judging Guidelines Prepared by Mark Weiner, PRIME Research John Gilfeather, Koski Research 1 background Each year, hundreds of public relations professionals compete for the

More information

Proactive Professional Services (P) Ltd.

Proactive Professional Services (P) Ltd. SMS VOICE DIGITAL Proactive Professional Services (P) Ltd. SMS Solutions Voice Solutions Digital Marketing Get your access to the Auto Mass SMS portal and send out mass SMS for your business with effective

More information

2017 HIGH GROWTH STUDY. Research Summary

2017 HIGH GROWTH STUDY. Research Summary 2017 HIGH GROWTH STUDY Research Summary 2017 High Growth Study: Research Summary Copyright 2017 Published by Hinge Research Institute 1851 Alexander Bell Drive, Suite 350, Reston, Virginia 20191 All rights

More information

SOLICITATION SCHEDULE RFP #91286

SOLICITATION SCHEDULE RFP #91286 DATE: June 3, 2015 TO: All Prospective Proposers FROM: Beth Kirk Sr. Buyer, Goods and Non-Technology Services 301-985-7618 RE: RFP 91286 On-Line and On-Site Sales Management for Branded and Promotional

More information