9.2 million+ Social Engagements 3.6 million Website Visits 370,000 Consumer Opt-ins 2018 MARKETING CO-OP OPPORTUNITIES
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1 QUICK FACTS 12.8 million+ Online Engagement 9.2 million+ Social Engagements 3.6 million Website Visits 370,000 Consumer Opt-ins 2018 MARKETING CO-OP OPPORTUNITIES 480,000 Likes 60,000 Followers 49,000 Followers Visit San Antonio is offering exciting, new partner co-op opportunities for Gold Partners! Your message will be seamlessly integrated with Visit San Antonio s destination marketing through turn-key marketing efforts. Visibility Get premium visibility through online, social, print and experiential marketing Brand Take advantage of Visit San Antonio s channels and brand equity Reach Supplement your marketing for greater reach Turn-Key Leverage Visit San Antonio s resources for media buying, creative development and production To participate, contact KatieKrampitz@. All Co-Op reservations are handled on a first-come, first served basis. MULTIPLE OPTIONS Select from a variety of options to fit your needs and budget. Options are available for both leisure and meetings audiences. You can choose from any of the menu items, or Visit San Antonio will work with you to develop a customized co-op program that includes a combination of items. Plus, throughout the year Visit San Antonio will offer exclusive opportunities for multiple partners, such as the San Antonio Holiday Night Lights campaign November-December, CUSTOMIZED SOLUTIONS Visit San Antonio will work with individual partners to create customized marketing solutions based on the partner s goals and target audience. The solutions may include any of the co-op menu items listed below, plus additional marketing vehicles such as out-of-home and radio. To discuss a customized solution, contact KatieKrampitz@. Co-op programs are only available to Gold Level Partners of Visit San Antonio. Updated 11/07/17
2 CO-OP MENU ITEMS WEBSITE Custom Home Page Banner on, desktop & mobile Highlight your message to targeted consumers on Desktop Geographic targeting capabilities, U.S. & Mexico Visit San Antonio handles creative, production & deployment One partner per market per month 50% rotation with Visit San Antonio message Investment/Month/Market: Jan Apr: $2,500 May Aug: $3,000 Sept Dec: $2,000 Mobile Mobile Custom Home Page Banner on Meetings., desktop & mobile Highlight your message to meeting professionals Visit San Antonio handles creative, production & deployment One partner per month 50% rotation with Visit San Antonio message Investment/Month: $5,000, national (not geo-targeted) Desktop Custom Landing Page Banner on (English & Spanish) Get noticed at the top of the listing search page in Browse & Book Available for desktop only Purchased for relevant Browse & Book landing page Visit San Antonio handles creative production & deployment Investment/Month*: Attractions: $2,500 Events: $ 2,500 Lodging: $1,800 Shopping: $1,800 Dining: $1,800 Transportation: $1,800 *Not geo-targeted
3 Desktop Home Page Spotlight & Content Page Featured Spotlight Feature your message in the Explore San Antonio carousel on the home page and also on a corresponding content page Featured partner in Explore San Antonio carousel on home page, English & Spanish, for month selected Links to Explore seasonal landing page with partner highlight (image & 50 words); partner highlight remains on seasonal landing page for all months of selected time frame Visit San Antonio handles creative & production One featured partner per month in position 3 of carousel, desktop & mobile Mobile Investment/Month*: (Spring) Jan Apr: $6,500 (Summer) May Aug: $10,000 (Fall) Sept Oct: $8,000 (Holiday) Nov Dec: $10,000 *Investment includes 1 month in home page carousel, multiple months on seasonal landing pages based on time frame selected. Premium Browse & Book Listing on Be at the top of the listing in Browse & Book Available for year-long exposure Spot #1 - First entry on Browse & Book desktop and mobile landing pages and on category listing page. Only entry for a category on mobile Browse & Book landing page Annual Attractions: $35,000 Lodging: $12,000 Shopping: $10,000 Dining: $10,000 Transportation: $10,000 Spots #2 through #4 Annual Attractions: $30,000 Lodging: $10,000 Shopping: $8,000 Dining: $8,000 Transportation: $8,000
4 Custom Purchased List Send your message to a targeted group Custom to targeted, purchased list Targeting by geo, HHI, gender, age, etc. Visit San Antonio handles media buying, creative production & deployment Based on demographic and geo-targeting, $5,000 minimum/ Up to 2 s per month available Custom Visit San Antonio List Send your message to proven San Antonio fans Custom to 370,000 Visit San Antonio opt-in consumers Visit San Antonio handles creative production and deployment One per month available Available months: February, March, May, July, August $7,500/ Custom Visit San Antonio Meetings List Send your message to interested meeting professionals Custom to Visit San Antonio opt-in database of over 3,000 meeting professionals Visit San Antonio handles creative production and deployment One per month available $7,500/
5 VIDEOS Custom Video Feature Develop assets to showcase your business Custom video up to 60 seconds long, featuring partner & destination Includes footage, captions, music no voiceover Visit San Antonio handles creative & production Video includes both partner and Visit San Antonio logos and URLs Displayed on during calendar year 2018 Distributed through 1 month of Visit San Antonio organic social media posts Partner may distribute video on partner channels indefinitely One video per month available $7,500 (does not include any special production requests) Custom 360 Degree Video Feature Showcase your business virtually Custom video feature up to 60 seconds long featuring partner & destination Includes footage, captions, music no voiceover Visit San Antonio handles creative & production Video includes both partner and Visit San Antonio logos and URLs Displayed on during calendar year 2018 Distributed through 1 month of organic Visit San Antonio social media posts Partner may distribute video on partner channels indefinitely One video available bimonthly $8,500 (does not include any special production requests)
6 DIGITAL ADVERTISING Custom Digital Advertising Promote your message to a targeted audience over a time span Digital advertising campaign customized for partner messaging and targeting Partner provides assets/footage Visit San Antonio handles media buying, creative production and deployment Minimum length of campaign: 1 month One partner per month Custom Social Media Campaign Promote your message to a targeted audience through social media Promoted posts customized for partner messaging and targeting Visit San Antonio handles media buying, creative production and deployment Two partners per month Based on targeting and time frame, minimum $2,000/month Based on targeting, minimum $10,000/month, one creative execution with standard animation VISITOR INFORMATION CENTER Store Front Window Promote your business in a prime location Get in front of thousands of visitors in prime location across from the Alamo at the Official Visitor Information Center Gain attention with partner-provided creative window display Front window size approximately 6 feet wide by 8 feet high Two windows available January, July, August, September One window available February, March, April, May, June, October, November, December All displays subject to approval by Visit San Antonio. $2,000/window/month
7 PRINT & COLLATERAL Rack Card Get exposure with travelers looking for information Custom ad on back of rack card - 15,000 distributed per season Available Early Spring (drops January), Spring (drops April), Summer (drops June), Fall (drops September), Holidays (drops November) Distributed to Texas Travel Information Centers, Dallas Love Field, Military Bases, the Official Visitor Information Center Visit San Antonio handles creative production and deployment Full page $1,500/drop Half page $750/drop Dining Guides Direct meeting attendees to your business as they explore dining & nightlife options Custom ad in designated space on each guide Visit San Antonio handles creative, printing and distribution Distributed to groups by Visit San Antonio Destination Services plus pdf on Meetings. Available Guides: Guide 1 Downtown Dining & Nightlife Guide (both sides) Tearaway Map Direct visitors to your business as they explore the city One annual opportunity, ad appears on front & back, 175,000 printed annually plus pdf on Meetings. Guide 2 Southtown Dining & Nightlife Guide (side 1) / Pearl & Broadway Dining & Nightlife Guide (side 2) Visit San Antonio handles creative, printing and distribution One annual opportunity for Southtown Dining & Nightlife Guide, ad appears on 1 side. 125,000 printed annually plus pdf on Meetings. Distributed at the Official Visitor Information Center, Military bases, through Visit San Antonio Destination Services and through partners One annual opportunity for Pearl &Broadway Dining & Nightlife Guide, ad appears on 1 side, 125,000 printed annually plus pdf on Meetings. One annual opportunity available at $45,000 for a print run of 1 million maps plus pdf on Annual Downtown Dining & Nightlife Guide: $ 7,500 Southtown Dining & Nightlife Guide: $4,000 Pearl & Broadway Dining & Nightlife Guide: $4,000 Custom creative in designated space on map
8 EXCLUSIVE OPPORTUNITIES Throughout the year, Visit San Antonio will make available exclusive co-op opportunities for multiple Gold Partners. Opportunities currently being planned for 2018 include the following. Themed s Spotlight your business as part of a destination theme Custom message highlighting San Antonio for one of the following themes: Romantic, family fun, culinary, or cultural destination Up to 6 partners per Sent to Visit San Antonio opt-in list of 370,000 Each partner featured with image, caption & embedded link to partner s detail page on $2,220 per partner per Schedule: Romance: January Culinary: April Family Fun: June Culture: Sept Tricentennial Don t Miss Guide Shine during the 300th This initiative with Texas Monthly will bring attention to select partners during the Tricentennial year. Partners who want to stand out as not to be missed, especially those with Tricentennial events, are encouraged to use this opportunity to showcase their offerings. Special insert in the March issue of Texas Monthly Partners provide up to 3 images and up to 100 words of copy Includes custom to 70,000 Texas Monthly subscribers, with image, caption and link to partner s detail information on Social media posts on Texas Monthly channels will promote the Tricentennial special insert Visit San Antonio will promote the insert through organic social media posts and custom The Tricentennial Don t Miss insert will also be packaged with San Antonio s Visitor s Guide for 5,000 copies $10,000 / partner Offering is contingent on a minimum of 4 partners participating. U.S. Consumer Event All-inclusive immersion in a target city Title Partner will work with Visit San Antonio to determine target location and audience Visit San Antonio will plan event with partner input Visit San Antonio will implement event with title partner participation & co-branding: Consumer activations to engage with brand Marketing outreach to drive attendance, including geo-targeted digital, social, radio, PR/Communications for earned media and awareness Visit San Antonio and Partner will staff event with outside resources as needed Partner 2-days--$50,000 3-days--$70,000 Meetings Promotion Fill need periods This co-op will promote participating partners for meeting opportunities. Digital advertising and social media will target selected markets. Visit San Antonio and partners will confirm targeted markets and timing. Partners and Visit San Antonio will develop client meetings benefit packages Partners can provide a special offer, image, 50 words of copy to appear on a custom landing page on Meetings. Visit San Antonio will plan and implement a targeted digital advertising, and social media campaign to drive planners to the special offer page and partner-supplied calls to action $5,000/partner Offering is contingent on a minimum of 4 partners participating.
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