Sponsorship Guide. Agrow Awards Agribusiness intelligence. Incorporating the Crop Protection Leaders Forum 30 October 2017

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1 Incorporating the Crop Protection Leaders Forum 30 October 2017 Sponsorship Guide

2 Generate over six months of targeted, high profile publicity and take the spotlight on the night. The are a much-coveted stamp of approval for creativity and innovation in the global crop protection industry. Designed to provide a global platform showcasing industry achievements, the 2017 provides you with a fantastic opportunity to partner as a sponsor. The occasion is viewed both as an opportunity to celebrate accomplishments and a great networking opportunity. The awards have matured and are no longer viewed as a playing field for only big companies previous winners are diverse in size and location. Contact us today for more details of sponsorship concepts for the 2017.

3 JANUARY 2017 The expert Agrow editorial team create the Award categories that recognise meaningful achievement in crop protection and production. provided. Scores and comments are agreed for every entry. SEPTEMBER 2017 The shortlists are announced! FEBRUARY 2017 The 2016 categories and dates are announced, creating much attention across the industry. APRIL 2017 The are opened for entry, to a wide range of companies worldwide. Entrants busily prepare their dossiers explaining why they should win in their chosen category. JUNE 2017 The sponsorship packages are designed to complement your existing marketing mix and elevate your profile above those of your competitors, allowing you to generate over six months of international publicity and gain direct access to top decision makers within your industry community. Read on to discover which sponsorship pack is ideal for you. The prestigious judging panel is announced, comprised of experts skilled in the specific areas covered by the Awards categories. JULY 2017 The Awards are closed for entries. All entries must have been received by the Agrow team. The industry waits expectantly for the shortlists. SEPTEMBER - OCTOBER The shortlisted companies and sponsors ramp up their PR activity and invite their guests. Agrow previews the shortlists and the buzz grows across the crop protection sector. Being shortlisted is achievement enough but everyone wants the prestige of victory. OCTOBER 2017 The take place in London, attended by hundreds of industry leaders who share the success of their industry on a glittering occasion. NOVEMBER 2017 The winners are congratulated and interviewed. The sponsors and winners roll out their post-event PR and all the attendees foster the relationships forged at the event. NOVEMBER 2017 AUGUST 2017 The judges deliberate on the entries, drawing on their own expertise and the material The official 2017 magazine is released; a permanent record of the occasion and invaluable promotional material for shortlisted companies, winners and sponsors.

4 Headline Sponsorship 20,000 Headline sponsorship offers your brand the highest prominence at our awards and a huge opportunity to highlight your brand above any others. As well as all the features of category sponsorship, you will receive: A branded keynote address at the start of the event, giving you a platform to talk to the industry Your branding on the awards website throughout You will have the best seats in the house as your table will be directly in front of the stage This event stimulates our industry to continue working for productivity and sustainability of agriculture Monica Velasquez, Croplife Latin America

5 Category Sponsorship FROM 11,000 On the awards night Post-awards Pre-event publicity Editorial. Your sponsorship will be promoted through the relevant publication through a regular programme of announcements and feature stories leading up to the event. PDF guide to enter. The nomination form will be available to sponsors to encourage their clients and supporting companies to enter. Your company profile along with your logo will be included in this document. Online. Your logo and company profile will be on the dedicated sponsors page and your logo, linked to your website will be displayed across the awards website throughout Marketing. Your logo on all marketing material relating to the awards including HTML s, promotional flyers, PDF brochures etc. A sponsor-branded cocktail table at the champagne reception a perfect meeting point for your guests A table of 10 in a prime location at the awards dinner Discounts on any additional tables you wish to host Your branding will appear on the programme and guest list as sponsors of your category Prominent branding throughout the night on the plasma screens during the drinks reception, dinner and awards presentation Presentation of the award to the winner of your sponsored category on stage your brand will be in the spotlight Social media visibility before, during and after the event Full page advert in the post-awards supplement Your branding in the winners sent to the industry database the day after the awards ceremony Reference to your sponsorship in the editorial post-awards feature in the relevant publication and via global press release 20 copies of the award supplement for your own marketing purposes Further publicity on the awards website the day after the awards ceremony A photo of your representative presenting the award to the winner First refusal on sponsorship of the same award for 2018 Additional branding at the Crop Protection Leaders Forum see page 6 for more details

6 Crop Protection Leaders Forum After the success of last year s event we are pleased to announce that the Crop Protection Leaders Forum is back. It is an unmissable opportunity to gain valuable insights from those at the forefront of the field. It will take place during the first half of the day before the awards ceremony All attendees of the are eligible to attend this event as part of your table or seat booking fee. Further details will be sent to you once you have confirmed your table booking. Contact Ben Watkins if you have any queries on +44 (0) or ben.watkins@informa.com

7 Forum Sponsor A chance to prominently promote your brand in front of the leader and innovators of the agricultural industry. Pre-Event Publicity Online. The sponsor s brand will be displayed on the website with a link to their website. Editorial. The sponsor will be promoted in the relevant publication in a series of announcements and feature stories leading up to the event. Marketing. The sponsor s logo will be featured in marketing material related to the awards, including HTML s, promotional flyers and PDF brochures. Event area and around the room. Event staff will assist with the distribution of promotional marketing material. A table at the ceremony. Post-event Reference to the sponsorship will be included in the post-awards feature and published via the global press release. Further publicity will feature on the website after the awards. First refusal on sponsorship of the Leaders Forum in Branding will have pride of place at Leaders Forum, in the reception

8 Award Categories Best R&D Pipeline Best Industry Collaboration Best Formulation Innovation Best Marketing Campaign Best Novel Agricultural Biotechnology Best Packaging Innovation Best New Biological Product Best New Crop Protection Product or Trait Best Company from an Emerging Region Best Supplier Best Supporting Role Best Application Technology Innovation Best Manager with Strategic Vision Best Stewardship Programme Best Public Outreach Programme Lifetime Achievement This year we are offering the opportunity for sponsors to have naming rights to their award. To find out more please contact us

9 Champagne Reception Sponsorship 12,000 The glamorous champagne reception kicks off the awards event. Being the branded sponsor of this part of the event ensures yours is the first brand everyone sees when they arrive at the event. The full package includes: Exclusive branding throughout the drinks reception area HTML s, promotional flyers, PDF brochures etc A table of ten at the awards dinner Your branding on the programme and guest list to be given to all attendees vat the awards dinner Your logo and company profile on the dedicated sponsors page on the awards website and logo, linked to your website across the site Prominent and branding on the plasma screens throughout the awards evening, champagne reception (main sponsor), dinner and awards presentation. Your logo on all marketing material relating to the awards including Additional branding at the Crop Protection Leaders Forum Your logo on branded paper napkins Gives well deserved recognition to successful agchem companies CS Liew, Pacific Agriscience

10 Sponsored Taxi Scheme A brand new package in which all guests will be delivered home free of charge. Everyone s a winner: guests can network for longer without the hassle of arranging travel home, and the sponsor reaps the positive publicity from their generosity as well as plenty of branding opportunities. Pre-Event Publicity Online. The sponsor s brand will be displayed on the website with a link to their website. Editorial. The sponsor will be promoted in the relevant publication in a series of announcements and feature stories leading up to the event. Marketing. The sponsor s logo will be featured in marketing material related to the awards, including HTML s, There will be an announcement during the ceremony about the taxi scheme which will name the sponsor and thank them for their generosity. Taxi vouchers will be printed which will display the sponsor s brand. These vouchers will be laid at each guest s table place. Signage for the taxi rank will be emblazoned with the sponsor s logo. promotional flyers and PDF brochures. Post-event Event Reference to the sponsorship will be included in the post-awards feature and published via the global press release. The sponsor s brand will be displayed prominently on plasma screens throughout the night. Appear in the programme and the guest list presented to guests on entry. Further publicity will feature on the website after the awards. First refusal on sponsorship of the taxi scheme in 2018.

11 Sponsored Wine 10,000 Five bottles of premium wine are served at each table, each emblazoned with the sponsor s logo. Excellent publicity on the night as well as additional publicity in the six months lead-up to the event and after. Pre-Event Publicity Appear in the programme and the guest list presented to guests on entry. Online. The sponsor s brand will be displayed on the website with a link to their website. Five bottles of premium wine will be on each table with the sponsor s logo emblazoned prominently on each bottle. Editorial. The sponsor will be promoted in the relevant publication in a series of announcements and feature stories leading up to the event. Post-event Marketing. The sponsor s logo will be featured in marketing material related to the awards, including HTML s, promotional flyers and PDF brochures. Further publicity will feature on the website after the awards. Event The sponsor s brand will be displayed prominently on plasma screens throughout the night. Reference to the sponsorship will be included in the post-awards feature and published via the global press release. First refusal on sponsorship of the wine in 2018.

12 Incorporating the Crop Protection Leaders Forum 30 October 2017