ALASKA STATE MEDICAL ASSOCIATION

Transcription

1 ALASKA STATE MEDICAL ASSOCIATION 4107 Laurel St. Anchorage, AK (907) Fax (907) Our Publications: Information for Advertisers The Alaska State Medical Association produces three publications: Alaska Medical Directory, which lists contact information for virtually every active physician in Alaska, sorted by geography and specialty. This comprehensive, spiral-bound book also includes physician assistants, nurse practitioners, podiatrists, dentists, optometrists, physical therapists, hospitals and other treatment facilities, pharmacies and pharmaceutical reps, along with relevant government agencies and professional organizations. This extremely popular publication comes out every spring; distribution is about 1,400. Full color is available on cover and section-tab pages. For the 2017 book, the advertising space reservation deadline is Monday, Dec. 5, 2016; camera-ready advertising materials and payment must be submitted by Monday, Dec. 19, Heartbeat, the association s bimonthly newsletter, an 8½-by-11-inch, black-and-white publication that typically runs 20 pages. It is distributed to the Alaska State Medical Association s membership of more than 600 MDs, DOs and PAs in Alaska. Occasionally, when editorial content warrants, as many as 1,000 additional copies are sent to nonmember doctors, clinics, hospitals and medical-related businesses in Alaska. Advertising contracts may be submitted at any time; advertising materials are due by the first business day of the publication months: February, April, June, August, October and December. Alaska Medicine, a slick, full-color, 8½-by-11-inch magazine published every September. While it is sent to the 600-plus members of the Alaska State Medical Association, the magazine mainly is a recruitment tool that we also mail to hundreds of second- and third-year general internal medicine residents in the Lower 48. The magazine includes medical research and scholarly papers, but the editorial content largely consists of human-interest feature stories about life in Alaska, focusing on people who practice medicine here but have other interesting pursuits outside the office. The idea is to present life in Alaska from the perspectives of medical professionals, in the hopes of encouraging these young doctors to set up practice in our state after they complete their training. More than 1,200 copies are distributed. Advertising options, rates and contracts for each publication follow this page. For more information, contact: Dave Rush, Communications Director Phone: (907) Fax: (907) drush@asmadocs.org

2 ALASKA STATE MEDICAL ASSOCIATION 4107 Laurel St. Anchorage, AK (907) Fax (907) HEARTBEAT ADVERTISING CONTRACT 2017 (entity business, organization, agency or individual) agrees to purchase advertising in the ASMA newsletter Heartbeat, which is published six (6) times a year. The size of the advertisement is to be: (Check one) Dimensions (no bleed) Cost Premium placement Full page 7½ wide x 9½ tall $400 + $40 (full page only) Half page vertical 3⅝ wide x 9½ tall $275 N/A Half page horizontal 7½ wide x 4¾ tall $275 N/A Quarter page 3⅝ wide x 4½ tall $165 N/A Back page (full year only) 7½ wide x 4¾ tall $400 N/A - SOLD Prices are per insertion for camera-ready, digital files (preferably pdf). A one-time production fee of $50 applies for any advertisement created or substantially modified by ASMA. All premium positions (back cover, inside cover pages and 2 center spread pages) have been sold for Ads are black-and-white only. Placement is random for non-premium placements. Deadlines for contracts/insertion orders and camera-ready ads are the first business day of each publication month: Feb. 1, April 3, June 1, Aug. 1, Oct. 2 and Dec. 1. For ads that require ASMA production work, information and art elements must be submitted at least one week before those deadlines. Payment by check, money order or credit card is due upon receipt of invoice. I have read this insertion order, agree to the cost and payment terms, and am authorized to commit the abovenamed business, organization, agency or individual to purchase advertising. PLEASE FILL IN ALL BLANKS: Name: Standard ad rate $ Title: Premium placement $ 40.00_ (if applicable) Signature: Production fee $ 50.00_ (if applicable) Date: Total cost per issue $ Entity: Address: City, State, ZIP: Phone: Fax: PLACEMENT (no minimum; check all that apply): Entire year (six issues) February issue April issue June issue August issue October issue December issue Optional: Charge this to my credit card (per issue, not total for year). ASMA accepts all major credit cards. Account number: Expiration date: / Name on card CVV/CID# Billing ZIP Submit contracts/insertion orders to: Dave Rush, Communications Director, 4107 Laurel St., Anchorage, AK 99508; Fax: (907) ; drush@asmadocs.org

3 Alaska Medicine The Annual Magazine of the Alaska State Medical Association Published in late September Circulation: 1,200-plus Advertising Space Rates All rates are for camera-ready, full-color advertisements. There is no longer a surcharge for color. While black-and-white ads continue to be accepted, prices are the same as for color. For any ad requiring significant design/production work by ASMA staff, there is a $100 production fee. Ad size, non-premium (random) placement Cost (Net USD; there is no agency discount) Full page (8½ x 11 + ¼ bleed, each side) $1,200 Half page (4 x 10½ or 8 x 5, no bleed) 800 Premium positions (full-page, camera-ready only)* Back cover $1,900 Center spread, left page 1,800 Center spread, right page 1,800 Inside front cover (opposite Table of Contents) 1,700 Inside back cover 1,700 *Legacy advertisers have the option of retaining their premium placements for Premium positions must be renewed by the close of business Monday, June 19, 2017, or they will be made available to other advertisers. Deadlines: The deadline for camera-ready ads (preferably pdf files), completed advertising contracts and payment is COB Monday, Aug. 7, For ads that require production assistance, the deadline is COB Monday, July 31, Advertising Contract/Insertion Order Client Name: Accounts Payable Contact: Billing Address: City, State, ZIP: Phone: Fax: Ad size (for half-page ads, please specify horizontal or vertical): I agree to pay $, plus $ production charge, if applicable, by Monday, Aug. 7, I understand that if the ad and payment are not received by ASMA by that deadline, the ad will not appear in the magazine and my company/agency/organization will not be charged. Signature Print Name Date Optional: Charge this insertion order to my credit card. (ASMA accepts all major credit cards.) Account number: Expiration date: / Name on card CVV/CID# Billing ZIP Submit contracts/insertion orders to: Dave Rush, ASMA Communications Director 4107 Laurel St., Anchorage, AK (907) ; fax (907) ; drush@asmadocs.org

4 2017 Alaska Medical Directory Publication: Late April 2017 Advertising Rates & Contract (Page size = 5½ wide x 8½ tall) Inside Inside Inside Production charge Random Premium Premium for any ad that is AD SIZE (B&W only) B&W Rate COLOR Rate NOT camera-ready Full page (4½ x 7½ ) $1,350 $1,800 $2,100 $100 Half page (4½ x 3¾ ) $ 850 N/A N/A $100 Inside Premium pages are section tabs, the left-hand page facing the Table of Contents and the page behind the Table of Contents. A complete list is on the next page. COVER ADS (full-page) B&W Rate COLOR Rate Production charge, if applicable Back cover N/A $2,800 + $100 SOLD Inside front or Inside back cover N/A $2,700 + $100 SOLD PLEASE NOTE: Cover ad size is 5½ wide x 8½ tall with a ¼ bleed on EACH side. Back cover and inside front cover ads must allow another ¼ on the RIGHT side for binding; inside back cover ad must allow same on the LEFT side. DEADLINES: 1. Legacy advertisers must renew their placement from the 2016 book by Wednesday, Nov. 2, After that date, the affected ad position(s) will be offered to other advertisers for Space reservation (contract/insertion order) must be received by Monday, Dec. 5, Note that premium positions are sold on a first-come, first-served basis, so don t wait until the last minute! 3. Camera-ready advertising materials and payment are due by Monday, Dec. 19, (Materials for ads that are not camera-ready and require production assistance from ASMA must be received by Monday, Dec. 5, 2016.) Preferred format is.pdf, which can be ed as an attachment to drush@asmadocs.org. AD PLACEMENT: While we make every effort to accommodate placement requests for random ads, the only guaranteed positions are the Inside Premium and Cover pages. Client Name: Accounts Payable Contact: Billing Address: City, State, ZIP Phone: Fax: Ad size (circle one): full page half page COLOR? (circle one) Yes No Location preference / special instructions: I agree to pay $ upon submission and acceptance of contract. I understand that if ad and payment are not received by ASMA by respective deadlines, the ad will not appear in the directory and I will not be charged. Signature Print Name Date Optional Charge my credit card now (all major cards accepted): Account number: Exp. / CVV/CID # Name on card Billing ZIP code: Return completed contract to, or for more information contact: Dave Rush, Communications Director, Alaska State Medical Association 4107 Laurel St., Anchorage, AK (907) ; fax (907) ; drush@asmadocs.org PAGE 1 OF 2

5 Please check the box next to your selection 2017 Alaska Medical Directory Premium Ad Positions Full page only Page Availability B&W Rate Color Rate Back cover SOLD N/A $2,800 Inside front cover SOLD N/A $2,700 Inside back cover SOLD N/A $2,700 Table of Contents, left facing page SOLD $1,800 $2,100 Table of Contents, back side SOLD $1,800 $2,100 Physicians Pictorial Listing Tabs: Physicians/Anchorage Area, 1st half, front SOLD $1,800 $2,100 Physicians/Anchorage Area, 1st half, back SOLD $1,800 $2,100 Physicians/Anchorage Area, 2nd half, front SOLD $1,800 $2,100 Physicians/Anchorage Area, 2nd half, back SOLD $1,800 $2,100 Physicians/Fairbanks Area, front Available $1,800 $2,100 Physicians/Fairbanks Area, back Available $1,800 $2,100 Physicians/Juneau & SE Alaska, front SOLD $1,800 $2,100 Physicians/Juneau & SE Alaska, back Available $1,800 $2,100 Physicians/Kenai Peninsula & Kodiak, front SOLD $1,800 $2,100 Physicians/Kenai Peninsula & Kodiak, back Available $1,800 $2,100 Physicians/Mat-Su & Elsewhere, front SOLD $1,800 $2,100 Physicians/Mat-Su & Elsewhere, back SOLD $1,800 $2,100 Residents, Retired & Organizations, front Available $1,800 $2,100 Residents, Retired & Organizations, back Available $1,800 $2,100 Other Section Tabs: Physician Assistants, front Available $1,800 $2,100 Physician Assistants, back Available $1,800 $2,100 Nurse Practitioners, front Available $1,800 $2,100 Nurse Practitioners, back Available $1,800 $2,100 Physical Therapists, front SOLD $1,800 $2,100 Physical Therapists, back Available $1,800 $2,100 Optometrists, front Available $1,800 $2,100 Optometrists, back Available $1,800 $2,100 Podiatrists, front SOLD $1,800 $2,100 Podiatrists, back SOLD $1,800 $2,100 Dentists, front Available $1,800 $2,100 Dentists, back Available $1,800 $2,100 Gov t, DOD/VA & Alaska Native Care, front Available $1,800 $2,100 Gov t, DOD/VA & Alaska Native Care, back Available $1,800 $2,100 Hospitals & Other Medical Facilities, front Available $1,800 $2,100 Hospitals & Other Medical Facilities, back SOLD $1,800 $2,100 Pharmacies & Pharmaceutical Reps, front Available $1,800 $2,100 Pharmacies & Pharmaceutical Reps, back Available $1,800 $2,100 Physicians by Specialty, front SOLD $1,800 $2,100 Physicians by Specialty, back SOLD $1,800 $2,100 Physicians Alphabetical, front SOLD $1,800 $2,100 Physicians Alphabetical, back Available $1,800 $2,100 PAGE 2 OF 2