The Business Times MEDIA KIT 2013
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1 The Business Times MEDIA KIT 2013
2 The Business Times
3 CONTENTS o About The Business Times o Facts & Figures: Readers Profile o Benefits to Advertisers o Creative Options o Advertising Rates o Appendix
4 ABOUT... The Business Times
5 Overview of The Business Times The Business Times is firmly established as Singapore s leading business daily. Published by Singapore Press Holdings, The Business Times reports on corporate and financial news and provides analyses that have an impact on decision-making each business day. In its compact Saturday edition, it also features personal finance, the relaxed side of corporate personalities, lifestyle trends, motoring, health and the arts. Published since 1976, it effectively reaches PMEBs and the financially savvy and is a key source of business intelligence in Singapore. Readership (MI 2012) Circulation (All people aged 15+) (Avg 2012) 89,000 33,399
6 Editorial Contents Weekly editorial Features Monday Tuesday Wednesday Thursday Friday Top Stories Company News Singapore Markets Views from The Top Young Investors Forum Biz IT Dining Out Top Stories Company News Singapore Markets SME Inc + Productivity Property Editorial and Opinion Top Stories Company News Singapore Markets Executive Money Editorial and Opinion Transport Hub Top Stories Company News Singapore Markets Property Editorial and Opinion Top Stories Company News Singapore Markets Executive Lifestyle Cinema Music/Arts Editorial and Opinion Property Classifieds
7 The Business Times WEEKEND Compact format for the trendy, up-and-about reader Corporate News Focus, Week in review The CEO Column Hock Lock Siew Column Raffles Conversation Analysis and Opinion, Letters Wealth Section Living Section Sports
8 The SME Magazine Circulation: More than 34,000 each issue Published every first Wednesday of Jan, Mar, May, Jul, Sep and Nov, The SME Magazine goes out with every copy of The Business Times and is delivered to businesses across all segments. Produced by The Business Times We know SMEs best. As part of our editorial scope, The Business Times has been covering small and medium enterprises for more than 35 years. Our journalists constantly engage SME news makers and are in touch with issues that impact this thriving sector. Because every issue of The SME Magazine is planned, written and produced in the BT newsroom, you can expect unparalleled quality and relevance that translate into in-depth stories that connect with the target audience.
9 FACTS & FIGURES... READERS PROFILE
10 More than half are economically active readers MEDIAN AGE IS 42 National BT Figures are in % Base : All people aged 15+ (National: m, BT: 89,000 ) Source: Nielsen Media Index 2012
11 8 in 10 of BT readers are authoritative decision-makers 75.3 National BT Figures are in % PMEBs White Collar (Any) Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
12 At least 72% of its readers are Universitygraduates National BT Figures are in % University/Post-Graduate JC/Polytechnic Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
13 It reaches out to successful leaders with significant spending power Personal Income: Pop Aged 15+ BT readers >$7,000 & above 5% 29% $5001 to $$7,000 5% 17% $3,001 to $5,000 13% 15% $1,000 to $3,000 27% 12% Dwelling Types: Pop Aged 15+ BT readers Condominium/Private Apartment/Landed 19% 71% HDB 81% 29% Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
14 Investment Choices (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
15 Credit Cards Ownership (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
16 Travel Pattern (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
17 Shopping Behaviour (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
18 Home Ownership of Gadgets (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
19 Financial Services used (amongst BT readers) Figures are in % Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
20 BT readers are active internet users Figures are in % INTERNET USAGE OF READERS GENERAL SURFING GATHER PDT/SERVICE INFO FINANCIAL SVC PARTICIPATE IN SOCIAL NETWORKING PORTAL GATHER COMPANY/RSCH INFO ACCESS NEWS/CURRENT AFFAIRS WATCH MOVIE/TV/VIDEO READ E-NEWSPAPERS BUY PDTS/SERVICES INSTANT MESSAGING BT Readers 73.0 More time is spend on information gathering than personal pursuits National Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
21 Psychographic Profile of the BT readers Figures are in % Pop 15+ BUSINESS TIMES STRAITS TIMES FINAN PLAN FOR RETIREMENT PROFITABLE WAYS TO INVEST PAY MORE FOR QLTY GOODS ADS MAIN WAY TO LEARN NEW PDTS SEEN AS SUCCESFUL & ACHIEVED IN LIFE MONEY MEASURE SUCCESS WEAR ATTRACTIVE CLOTHING LOOK OUT FOR PROMO ADS LOVE TO BUY NEW GADGETS/APPLIANCES PAY MORE FOR LUXURY BRAND BELIEVE RECOMMENDED PDT DESIGNER LABEL IMPROVES IMAGE I LIKE TAKING RISKS HAVE MORE TRUST IN ADV PDTS MAKE IMPULSE PURCHASES KEEP UP WIF LATEST FASHIONS CREDIT CARD-SPEND MORE SPEND ON BEAUTY AMONG THE FIRST TO TRY NEW BRAND Base : All people aged 15+ (National: m, BT: 89,000) Source: Nielsen Media Index 2012
22 BENEFITS TO ADVERTISERS
23 Banking, Finance & Insurance Ad showcase
24 Banking, Finance & Insurance Sector Advertisers : Coutts, BNP Paribas and UBS Ad Objective : Branding ads that are targeted at private wealth clients
25 HSBC Sponsored Series
26 Ad Campaign by Credit Suisse
27 Fashion Sector Ad showcase
28 Chanel A 4-pp wrap using 150gsm art paper to showcase Chanel fine jewellery collection in BT Weekend
29 Rolex A 4-pp wrap using 80gsm wood free paper in conjunction with The Business Times Watch Supplement
30 Bvlgari A double-page spread (and full-colour ad) for branding of Bvlgari Watch
31 Watch Supplement An Annual Business times Watch Supplement showcasing the range of watches targeting at the well-heeled.
32 Property Ad Showcase
33 Knight Frank Sponsored Series Knight Frank s 26-part sponsored Series in BT Weekend
34 Property Supplement An Annual Supplement on Who s Who in the Property Market, It includes a section for the Overseas edition which covers properties in Malaysia, Indonesia, Thailand, China, Australia and UK.
35 CREATIVE OPTIONS
36 Creative Options Envelope Ad Front Cover-Neck-Tie False Cover
37 Creative Options Stick-On T-Shape Ads Belly Band
38 Creative Options Special colour/hybrite Creative buy Across Gutter
39 Creative Options Creative options to deliver maximum impact for your brands
40 ADVERTISING RATES
41 Advertising Rates (Mon-Fri) FC 2 Spot 1 Spot B&W FP (54cm x 8col) $9,464 $8,664 $7,064 $6,264 HP (27cm x 8 col) $6,332 $5,532 $3,932 $3,132 QP (27cm x 4col) $4,766 $3,966 $2,366 $1,566 JP (37cm x 6col) $6,419 $5,619 $4,019 $3,219 (Saturday) FC 2 Spot 1 Spot B&W FP (54cm x 8col) $6,071 $5,271 $3,671 $2,871 HP (27cm x 8 col) $4,679 $3,879 $2,279 $1,479 QP (27cm x 4col) $3,940 $3,140 $1,540 $740 JP (37cm x 6col) $4,766 $3,966 $2,366 $1,566
42 APPENDIX
43 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % AGE Age Age Age Age Age Median Age Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
44 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % GENDER Male Female Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
45 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % OCCUPATION PMEBs White-Collar (Any) Blue-Collar (Any) NS/FTHW/Student Unemployed/Retired Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
46 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % EDUCATION Primary/Some Sec/GCE O L GCE A Level/Polytechnic University/Post-graduate Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
47 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % DWELLING TYPES HDB (Any) Condominium/Private Apt Bungalow/Semi-Detached Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
48 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % PERSONAL INCOME Not earning/up to $1, $1,000 to $3, $3,000 to $5, $5,000 to $7, $7,000 to $10, Above $10, Not stated Median $2,440 $5,643 Source: Nielson Media Index 2012 Note: * Does not add up to 100% as some sub-categories are not listed
49 DEMOGRAPHIC PROFILE National population BT Readers PROFILE TYPES ( 000) % ( 000) % HOUSEHOLD INCOME < $1, $1,001 - $3, $3,001 - $5, $5,001 - $7, $7,001 - $10, Above $10, Median $4,820 $10,551
50 THANK YOU
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