Maison de l Amérique Latine, Paris November 30, 2017

Transcription

1 Maison de l Amérique Latine, Paris November 30, 2017

2 THE AGRICULTURE & FOOD SUMMIT AGRICULTURE & FOOD Summit November 30, 2017 Maison de l Amérique Latine, Paris PUTTING SUSTAINABILITY ON EUROPE S FARM-TO-FORK MENU On November 30, 2017, POLITICO will gather farmers, policymakers and industry experts for the first Agriculture & Food Summit, in Paris. From farms to forks, we ll discuss the challenges and opportunities of sustainable food production and the ways in which our growing world is inspiring innovation and industry potential. Europe s agriculture and food industry is at a crossroads: It faces pressure from consumers and government to more sustainably plant, produce, process, label and distribute the Continent s world-renowned food and beverages. Right time, right place: with proposed reform of the Common Agricultural Policy (CAP), Brexit negotiations underway, and growing consumer awareness about food traceability and safety, how can Europe cope with population growth that may require a 70% increase in agricultural production by 2050 and adopt sustainable practices in every link of the food chain to build a circular economy that will protect essential resources?

3 ABOUT POLITICO POLITICO is a global nonpartisan politics and policy news organization, headquartered in Washington, DC. In April 2015, a European edition of the publication launched through a joint venture with the leading digital publisher in Europe, Axel Springer. Based in Brussels, POLITICO s European edition: covers the politics, policy and personalities of the European Union connects the dots between the Continent s biggest power players delivers to the most influential stakeholders in EU politics and policy authoritative insight and analysis KEY FIGURES #1 Most-read news outlet by EU 137,000 followers POLITICO.eu: over 2million avg monthly unique visitors WEEKLY PRINT: 20 K to major EU institutions BRUSSELS PLAYBOOK: More than 70,000 readers for Ryan Heath s daily must-read on what s driving the day in Brussels Our other newsletters including Pro Morning Agri & Food, are delivered to Pro subscribers and triallers The most-read and most-influential news outlet among EU influencers by the annual Burson Marsteller/ComRes survey A research study found that POLITICO is the most publicly referenced EU-news outlet by MEPs one year after its launch.

4 WHAT S ON THE AGENDA AGENDA Pre Summit Dinner Nov 29, 2017 Summit program Nov 30, 2017 Opening Remarks Interviews with Minister Stéphane Travert and Minister Sándor Fazekas Panel: CAP Reform and a single market for food Panel: Agriculture and trade: harvesting a level playing field COFFEE BREAK Panel: Agriculture, sustainable land use and climate Panel: The pesticides debate LUNCH: A FARM TO TABLE EXPERIENCE Spotlight: Sustainability: The impact of one person s actions Panel: Food production, Labeling and Supply chain traceability Panel: Investing in emerging technologies and precision agriculture A look ahead: Inspiring the future of Agri & Food KEY QUESTIONS IN 2017 What exactly would it mean to achieve a sustainable food production process in the context of the various challenges facing the agri-food industry in Europe? Will the European Commission s Communication on CAP due by the end of 2017 be supportive of sustainable initiatives? With all eyes on food traceability and food security, what is the relationship between pesticides and sustainable farming in the foreseeable future? Precision farming and emerging technologies are crucial to maintaining a competitive agri industry, but how can we make these technologies more accessible and affordable?

5 NEW IN 2017 Sli.do An interactive app with live Q&A, Polls and Twitter discussion Speed networking Sessions Meet and greet format designed to accelerate business contacts

6 OUR SPEAKERS SPEAKERS INCLUDE: Stéphane Travert Agriculture Minister France Thilo Bode Executive Director Foodwatch International Sándor Fazekas Agriculture Minister Hungary Sarah Singla Vice-President Association for the promotion of sustainable agriculture (APAD) Meurig Raymond President National Farmers Union (NFU) Rob Greenfield Adventurer, Environmental Activist, and Entrepreneur The Greenfield Group Daniel Calleja Crespo Director-General for Environment European Commission Lucie Basch Co-Founder and Director-General Too Good to Go France

7 THE CHAIRING MODERATOR Christian Oliver Senior Policy Editor, overseeing Health Care, POLITICO Immediately prior to joining POLITICO, Christian worked for the Financial Times in Brussels, covering competition policy. He started his journalism career with Reuters in London in 2002 before being posted to Iran and Latin America. He joined the FT as Korea correspondent in 2008 and was the newspaper s deputy analysis editor from 2012 to 2014.

8 THE AUDIENCE 100 to 150 C-suite and senior leadership participants from: Food & Beverage companies Agro-pharmaceutical companies Labelling Firms Agriculture companies Technology «agri-tech» providers Precision Agriculture Services European institutions National institutions Trade associations International Organizations

9 POLITICO ON AGRI & FOOD Agri & Food Newsletter The essential source for Agriculture & Food policy news and insights across Europe. Features: Morning Newsletter, Essential Reporting, Brussels Influence, Priority Access Modern Farming March 7, 2017, Format: Panel Debate Topic: the importance of innovation and the crucial role the EU will take in shaping the Agricultural sector The Pesticides Debate November 16, 2016 Format: Oxford Style Debate Topic: Slashing pesticides use will prevent farmers from providing enough safe and affordable food Sponsors:

10 SPONSORSHIP POLITICO offers several levels of sponsorship. Founding sponsors are the most visible and engaged Summit thought leaders, leveraging the continuity of a multi-year partnership for deeper program involvement, the highest level of visibility across all Summit marketing and media campaigns and on-site activation. Presenting sponsors also engage as thought leaders, contributing to the Summit discussion and being positioned prominently throughout Summit communications leading up to and including the day of the event. Supporting sponsors leverage the Summit platform for audience engagement and brand visibility and are aligned with the smart, balanced conversations for which POLITICO Summits are known The most-read and most-influential news outlet among EU influencers by the annual Burson Marsteller/ComRes survey A research study found that POLITICO is the most publicly referenced EU-news outlet by MEPs one year after its launch.

11 FOUNDING SPONSORSHIP BENEFITS PROGRAMMING Actively participate in pre-event Summit themes brainstorm with programming team as well as ongoing program and speaker review sessions during the planning phase of each Summit THOUGHT LEADERSHIP Deliver opening for a panel of particular topic of interest on the agenda, setting up the framework for discussion Recognition by moderator during opening/closing remarks Four (4) Sli.do* questions or polls for participants BRANDING AND VISIBILITY Brand featured as Founding Partner in all print and digital promotion, throughout pre-event marketing Brand additionally included up to 4 times in POLITICO Playbook marketing Day-of: Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook Premium POLITICO.eu homepage visibility Premium dedicated space in Summit networking space for an interactive display or to distribute information Opportunity to distribute white paper or thought leadership material in the conference room (placed on all chairs or tables) One (1) full-page spread ad in delegate book (creatives supplied by sponsor) HIGH LEVEL NETWORKING Two (2) seats at Welcome dinner the day before the event Ten (10) guest passes for executives, clients, prospects Green room access prior to introductory remarks DEDICATED MEDIA CAMPAIGN Up to four (4) POLITICO policy newsletter sponsorships - pending availability Three (3) full-page print ads in POLITICO weekly One sponsored content article published and promoted online + in print *Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference

12 PRESENTING SPONSORSHIP BENEFITS THOUGHT LEADERSHIP Deliver opening remarks on a particular topic of interest on the agenda, setting up the framework for discussion Recognition by moderator during opening/closing remarks Two (2) Sli.do* questions or polls for participants BRANDING AND VISIBILITY Brand featured as Presented by in all print and digital promotion, throughout pre-event marketing Brand additionally included up to 2 times in POLITICO Playbook marketing Day-of: Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook POLITICO.eu homepage visibility Premium dedicated space in Summit networking space for an interactive display or to distribute information Opportunity to distribute white paper or thought leadership material in networking space (placed on a table) One (1) full-page ad in delegate book (creatives supplied by sponsor) HIGH LEVEL NETWORKING One (1) seat at Welcome dinner the day before the event Seven (7) guest passes for executives, clients, prospects Green room access prior to introductory remarks DEDICATED MEDIA CAMPAIGN Up to two (2) POLITICO policy newsletter sponsorships pending availability One (1) full-page print ad in POLITICO weekly *Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference

13 SUPPORTING SPONSORSHIP BENEFITS BRANDING AND VISIBILITY Brand featured as Supported by in all print and digital promotion, throughout pre-event marketing Brand additionally included 1 time in POLITICO Playbook marketing Day-of: POLITICO.eu homepage visibility Branding throughout the event space, including stage, Twitter wall, signage, and delegate handbook Premium dedicated space in Summit networking space for an interactive display or to distribute information One (1) full-page ad in delegate book (creatives supplied by sponsor) HIGH LEVEL NETWORKING Four (4) guest passes for executives, clients, prospects THOUGHT LEADERSHIP Recognition by moderator during opening/closing remarks One (1) Sli.do* question or poll for participants DEDICATED MEDIA CAMPAIGN Half-page print ad in POLITICO s weekly print edition *Interactive app with live Q&A, Polls and Twitter discussion, displayed on screens in the main room of the conference

14 + MEDIA EXTENSIONS TO AMPLIFY VISIBILITY CAMPAIGN LAUNCH NOV 30 AGRI & FOOD SUMMIT Hosted by POLITICO IN PARIS SPONSORED CONTENT JUNE 2017 AUG 2017 OCT 2017 SUGGESTED: NEWSLETTER SPONSORSHIP NOV 2017 AGRI & FOOD SUMMIT MARKETING CAMPAIGN: 4 MONTHS

15 We hope this serves as a helpful thought-starter. We look forward to continuing the conversation. Your POLITICO partner: Sophia Sen Account Manager ssen@politico.eu