2017 American Advertising Awards Seattle

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1 2017 American Advertising Awards Seattle Full Category Selected Category Entry Name Winner Level Notes > Direct Marketing > 11 - Specialty Advertising > 11C - Specialty Advertising Specialty Advertising Dunn Lumber Apparel Belief Agency > Advertising Industry Self- Promotion (Sales & Marketing) > Collateral > 14 - Brand Elements Self-Promotion Brand Elements Belief Agency Collateral Belief Agency Apps > S14 - App (Mobile or Web- Based) S14 - App (Mobile or Web-Based) Fit U Bonnie Boughton > S05 - Publication Design > S05E - Book Design S05E - Book Design Outside the Lines Bonnie Boughton > Sales Promotion > S01 - Product or Service Sales Promotion > S01A - Packaging S01A - Packaging Creature Wines Bonnie Boughton Out Of Home & Out-Of-Home > S10 - Outdoor & Transit Advertising > S10C - S10C - Think of Others and Recycle Christopher Harris > S05 - Publication Design > S05A - Cover Video > 85 - Cinematography Advertising > Sound > 90 - Sound Design S05A - Cover On Site Magazine Clarita Hinojisa Cinematography Clap Your Hands CMD Sound Design Clap Your Hands CMD 1

2 > 55A - Single Spot â Any Length Clap Your Hands CMD > 55B - & Sound People Skills CMD Video > 86 - Animation, Special Effects or Motion Graphics Animation, Special Effects or Motion Graphics Narrowing the Crowd Cole & Weber Advertising > Visual > 84 - Art Direction Art Direction Hawksome Posters Cole & Weber > 55B - & Sound Fancy Fingerwork : 30 Videos Cole & Weber March Madness Cole & Weber Don't Pull a Hammy Cole & Weber Goal Dance Cole & Weber Hot Potato Cole & Weber 2

3 - Streaker Cole & Weber Social Media > 38B - Fancy Fingerwork : 15 Videos Cole & Weber > 55B - & Sound Sea Creatures vs Humans Copacino+Fujikado > 55B - & Sound Living Baseball Cards - Copacino+Fujikado Out-of-Home > 28 - Outdoor Board > 28A - Flat â Single Unit Outdoor Board Fun Facts - Puffins Copacino+Fujikado > 55B - & Sound > 75 - Just What You Want D1 Just What You Want D1 Social Media > 38B - Amazon Wedding Registry D1 Social Media > 38B - Kindle & The National Spelling Bee D1 3

4 Social Media > 38B - Dash Button Shorts D1 Sound > Advertising > 52 - Advertising â Regional/National > 52B - - National Regional/National Amazon Alexa Moments D1 People's Choice > S05 - Publication Design > S05D - Magazine Design S05D - Magazine Design Gamma Ray Gabriel Herrin > Sales Promotion > 02 - Packaging > 02A - Single Unit Packaging GT's Sharing Gratitude LE Packaging Hornall Anderson > S05 - Publication Design > S05A - Cover S05A - Cover Current Magazine Kristin Lowry Cross-Platform > s > Brand Identity > S22 - Brand Identity S22 - Brand Identity Seattle Pride 2018 Liz McCarty Out-of-Home > 31 - Out-Of-Home Out-Of-Home Joined Together Mekanism Out-of-Home > 31 - Out-Of-Home Out-Of-Home Different Works S.F. takeover Mekanism 4

5 Self-Promotion (Cross Platform) > 78 - Advertising Industry Self- Promotion s > 78B - Self Promotion Self-Promotion Museum of Pop Culture rebrand MoPOP (EMP Museum) > S05 - Publication Design > S05A - Cover S05A - Cover User Magazine Nathaniel Bergstein Apps > S14 - App (Mobile or Web- Based) S14 - App (Mobile or Web-Based) Dream-Cation Travel App Nicole Llamas Apps > S14 - App (Mobile or Web- Based) S14 - App (Mobile or Web-Based) Tantalizing Nicole Llamas Technology > 92 - Responsive Design Responsive Design Minecraft: Education Edition POSSIBLE Judge's Choice (Brent Singer, TBWA Chiat Day) s > 72 - Advertising s > 72C - Consumer -Local s > 74 - Branded Content â Local or Regional/National Sound > Branded Entertainment > 60 & Entertainment â Non-Broadcast Advertising - Local - Consumer Branded Content Entertainment - Non-Broadcast Office Rescue POSSIBLE Office Rescue POSSIBLE AT&T: Santa Live POSSIBLE 5

6 Sound > 57 - Webisode > 57A - Single Webisode Webisode AT&T: Santa Live POSSIBLE Entertainment > 45 & Entertainment for Entertainment > 45 & Entertainment for - Social Media > 38B - Entertainment Entertainment Office Rescue POSSIBLE AT&T: Santa Live POSSIBLE Office Rescue POSSIBLE Office Rescue POSSIBLE 26 - Events > 26A - Single Event Event Office Rescue POSSIBLE Advertising > Visual > 82 - Illustration > 82A - Illustration - Single Illustration Ravenâ s Tale â Linoleum Print Publicis Seattle 25 - Installations > 25B - Multiple Installations Out-Of-Home Multiple Installations Little Free Libraries Publicis Seattle Print Advertising > Entertainment > 21 & Entertainment â Any print medium Entertainment â Any print medium KEXP Brand Book Publicis Seattle 6

7 > Advertising Industry Self- Promotion (Sales & Marketing) > Collateral > 16 - Special Event Materials (printed or digital) Self-Promotion Cards, Invitations or Announcements No Bad Days When You're Bad Ass Publicis Seattle s > 73 - Brand Identity - Local or Regional/ National Brand Identity Changing the Tune Publicis Seattle Sound > Branded Entertainment > 61 & Entertainment 61 - Branded Entertainment Been There, Made That Publicis Seattle Sound > Advertising > 52 - Advertising â Regional/National > 52A - Single Spot â Up to 2:00 Sound > Advertising > 52 - Advertising â Regional/National > 52A - Single Spot â Up to 2:00 Regional/National Regional/National Restricted Bling Publicis Seattle Restricted Bling :60 Publicis Seattle Advertising > Visual > 82 - Illustration > 82A - Illustration - Single Illustration R House is Your House Tacoma Rainiers > 08 - Publication Design > 08E - Book Design Book Design R House is Your House Tacoma Rainiers > Direct Marketing > 10 - Direct Mail > 10A - Flat - Single Direct Mail R House is Your House Tacoma Rainiers Judge's Choice (Mark Sarosi, Anomoly; Paul Roberts, BSSP) 7

8 Advertising > Copywriting > 79 - Copywriting 79 - Copywriting R House is Your House Tacoma Rainiers > 75 - Energy To Do More Stuff Tether Judge's Choice (Larry Olson, Studio Lo) Technology > 92 - Responsive Design Websites > 37 - Websites > 37C - Microsites Responsive Design AWAKE 25th Hour Tether Microsite AWAKE 25th Hour Tether Advertising > Sound > 88 - Music > 88B - Music With Lyrics Music With Lyrics Dragon Days Wexley School for Girls Sound > Advertising > 52 - Advertising â Regional/National > 52A - Single Spot â Up to 2:00 Regional/National Dragon Destruction Wexley School for Girls Best of Show, Judge's Choice (Ecole Weinstien) Sound > Advertising > 51 - Advertising â Local (One DMA) > 51D - - Local Local Redapt: Technically, Awesome. TV Wexley School for Girls 26 - Events > 26A - Single Event Event Erase Cancer Wexley School for Girls Out-of-Home > 28 - Outdoor Board > 28A - Flat â Single Unit Outdoor Board Museum of Pop Culture Wexley School for Girls 8

9 Sound > Public Service (Film, Video, & Sound) > 69 - Non-Broadcast Audio/Visual Nonbroadcast Audio/ Visual Light the SIFF Up WONGDOODY (Outof-Home & Ambient Media) > 33 - Public Service Out-Of- Home > 33A - Poster Out- Of-Home Light the SIFF Up WONGDOODY Sound > Public Service (Film, Video, & Sound) > Light the SIFF Up Bumpers WONGDOODY Sound > Advertising Industry Self- Promotion (Film, Video, & Sound) > 71 - Advertising Industry Self- Promotion Film, Video & Sound Self-Promotion Film/Video/Sound NZINGHA Workhouse Video > 85 - Cinematography Video > 87 - Video Editing Video > 87 - Video Editing Cinematography Forza Horizon III Workhouse Video Editing Teams Workhouse Video Editing Forza Horizon III Workhouse Sound > Branded Entertainment > 58 & Entertainment For & Sound > 58B - Single entry â more than :60 seconds Film/Video/Sound Branded Content, More Than :60 Seconds Friendship Trays Workhouse 9

10 Sound > Branded Entertainment > 58 & Entertainment For & Sound > 58B - Single entry â more than :60 seconds Film/Video/Sound Branded Content, More Than :60 Seconds Senior Games Workhouse Video > 85 - Cinematography Video > 87 - Video Editing Cinematography It's Only (feat. Zyra) World Famous Video Editing MotoSoul World Famous Sound > Branded Entertainment > 60 & Entertainment â Non-Broadcast Entertainment - Non-Broadcast MotoSoul World Famous (Cross Platform) > 76 - Media Public Service 76 - Media Public Service Community Chlorine Maker Wunderman Seattle Technology > 96 - User Experience Technology > 97 - Data Driven Media User Experience GamerCrest Wunderman Seattle Data Driven Media GamerCrest Wunderman Seattle Technology > 98 - Innovative Use of Interactive / Technology Innovative Use of Interactive/ Technology GamerCrest Wunderman Seattle 10

11 Advertising > Visual > 82 - Illustration > 82A - Illustration - Single Advertising & Promotion > Illustration GamerCrest Wunderman Seattle GamerCrest Wunderman Seattle Entertainment > 45 & Entertainment for Entertainment GamerCrest Wunderman Seattle () > 46 - Public Service Online/ Interactive > 46A - Community Chlorine Maker Wunderman Seattle (Cross Platform) > 76 - Media Public Service 76 - Media Public Service Uber Hovercraft Wunderman Seattle Technology > 96 - User Experience User Experience Mobile on the Fly Wunderman Seattle () > 46 - Public Service Online/ Interactive > 46A - Uber Hovercraft Wunderman Seattle 11

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