godsonug.wordpress.com/blog

Size: px
Start display at page:

Download "godsonug.wordpress.com/blog"

Transcription

1 godsonug.wordpress.com/blog

2 INTRODUCTION PUBLIC RELATIONS involves the cultivation of favorable relations for organizations and products with their key publics through the use of variety of communications channels and tools.

3 THE ROLE OF PR TODAY Building awareness and favorable image for a company or client Closely monitoring numerous media channels Managing crisis that threatens company or product image Building goodwill among an organization's target market through community, philanthropic and special programs and event

4 SEVERAL DEFINITIONS OF PR (British) Institute of Public Relations (IPR) which defines PR as the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. The Mexican Statement : PR is the act and social science of analyzing trends, predicting their consequences, counseling organization leaders and implementing planned programmes of action which will serve both organization and the public interest.

5 CONT. Public Relation Institute of South Africa: a planned, deliberate and sustained effort to establish and maintain mutual understanding between an organization and its publics

6 DEFINITIONS BY PR PROFESSIONALS Fraser Seitel states that PR is a planned process, to influence opinion, through sound character and proper performance, based on mutual satisfaction two- way communication. Frank Jenkins mentions that PR consists of all forms planned communication, outwards and inwards, between an organization and its publics for the purpose of achieving specific objectives concerning mutual understanding.

7 CONT. Glossary of Marketing Definitions from IFLA defines PR as the form of communication management that s seek to make use of publicity and other non- paid forms of promotion and information to influence feeling, opinions or beliefs about the agency\ library and its offerings.

8 PROFESSOR JOHN MARSTON FOUR STEP MODEL ON PUBLIC RELATION R_A_C_E Research Action Communication Evaluation

9 SHEILA CLOUGH CRIFASI MODEL R-O-S-I-E Research Objective Strategies Implementation Evaluation

10 OTHER APPROACHES R-P-I-E Research Planning Implementation Evaluation

11 GROWTH OF PR Ancient beginnings Early and Later American Experience

12 PR HAS COME OF AGE AS A RESULT OF FIVE GENERAL FACTORS IN THE SOCIETY The growth of large institutions and their sense of responsibility to the public. The increased changes, conflicts and confrontations among interest groups in society. The heightened awareness of people brought about by increasingly sophisticated communications technology everywhere.

13 CONT. The growing power of public opinion and the spread of global democracy. The growth of the Internet and the WWW.

14 PR AND RELATED FIELDS Promotion and Advertising- the terms promotion and advertising are also used interchangeably. Advertising, however, is a component of promotion, marketing and PR.

15 DEFINITION OF ADVERTISING The (British)Institute of Practitioners in Advertising (IPA) states that Advertising present the most persuasive possible selling message to the right prospects for the product or service at the lowest possible cost. That is, through the creative skills of copywriting, illustration, layout, typography, scriptwriting and video- making, etc. This differ from the PR role of informing, educating and creating understanding through knowledge.

16 ADVERTISING ALLOWS YOU TO CONTROL THE FOLLOWING( AT LEST IN NEWSPRINT) Content Location Reach Frequency

17 SOME REAL DIFFERENCES PR is not a form of advertising. PR is neither free advertising nor unpaid-for advertising. Every organization is involved in PR but not all organizations use advertising.

18 CONTS. PR embraces everyone and everything, whilst advertising is limited to special selling and buying tasks such as promoting goods and services, buying supplies, recruiting staff or announcing trading results. PR has to do with the total communication of an organization, it is more extensive and comprehensive than advertising.

19 CONTS. In terms of finances, most of the budget in advertising is spent on media and production cost whereas in PR most of the money goes on time, whether this is represented by staff salaries or by consultancy fees.

20 MARKETING Marketing begins with the identification of the customer needs. The (British) Chartered Institute of Marketing (CIM) defines marketing as the management process responsible for identifying, anticipating and satisfying customer requirements profitable.

21 CONT. OF DEFINITION Marketing calls for imaginative enterprise but it also needs the responsibility of PR- mindedness for goodwill will be squandered if the pursuit of maximum profit is at the expense of the customers.

22 CONT. Another definition by Philip Kotler, an expert in marketing for nonprofit organization states that organization s consumers, read their needs, develop products that meet these needs and build a program of communications to express the organization s purposes. In theory, marketing goes beyond PR in turning to the consumer for information about the product and services to be developed

23 SOME RELATIONSHIPS PR can be applied to every part of the marketing mix of which advertising is one ingredient. The marketing mix consist of the 4p s- Product Place Price Promotion

24 SALES PROMOTION Sales promotion consists of short- term schemes, usually at the point- of sale but also in direct response marketing, to launch products or to revive or increase sales. Sales promotion consists of below- the- the line 'efforts, that is, the use of media other than traditional mass media, to help move goods out of the stores.

25 PROPAGANDA Propaganda is the means of gaining support for an opinion, creed or belief. It is distinguished by its concentration on matters of the heart and mind. These are emotional, intellectual or spiritual topics such as causes, politics or religion, with which people may not agree. For propagandist it may result in more membership drive or more converts. Propaganda may be used for good, bad or indifferent causes.

26 CONT. Good PR on the other hand should be factual, credible unbiased and free of self-praise.

27 PUBLICITY Publicity results from information being made known or gained as a result of information being published or announced. publicity is a result which may be uncontrollable and may be good or bad for the subject concerned.

28 VALUE OF PUBLICITY For any organization publicity makes great sense in the following areas: Announcing a new product or service. Because publicity can be regarded as news, it should be used advertising commences; Reenergizing an old product Explaining a complicated product

29 CONT. Little or no budget Enhancing the organization s reputation Crisis response

30 IMPORTANCE OF PUBLICITY IN ARCHIVES AND LIBRARIES Increase public awareness of your programs, personnel, and services. Increase involvement of public and private partners. Create, change, build, or enhance the public image of your archives\information centre. Encourage contributions of money, materials, services, and time.

31 CONT. Win support for city, state, federal, foundation, or individual donor funding of your archives\information centre. Help you to reach new or never before approached audiences, such as non- English speakers. Clarify misunderstanding about archives\libraries do and how they are financed.

32 CONT. Mobilize opinion leaders in your community to become active supporters and advocates of your efforts. Help knit together a vital network of archives\information centres throughout the region, state, and nationwide and help build public and private support for archives\information centres

33 THINGS PUBLICITY CANNOT DO Guarantee exclusively positive coverage. Substitute for quality projects at your archives\information centre. Compensate for poor service delivery

34 CONT. Eliminate the need for strategic planning within your archives\information centre system. Replace effective lobbying

35 FUNCTIONS OF PR Writing and Editing Media relation Publicity Researching

36 CONT. Relationships Employee relations Government affairs relating directly with legislators, local, state, regional officials. Investor relations Marketing communication

37 CONT. Counseling Planning Special public relations Public affairs and issues management Web site development and web interface

38 CHARACTERISTICS OF THE PR PRACTITIONER The PR practitioners must possess the following six characteristics: Pro communication Advocacy Counseling orientation Ethics Willingness to take risks Positive outlook

39 The ROLE OF PR IN INFORMATION MANAGEMENT Information is valuable recourse like any other corporate resource- human, physical, and financialand needs to be well managed. One definition on information management states that it is the collection and management of information from one or more sources and the distribution of that information to one or more audiences. This sometimes involves those who have a stake in, or a right to that information.

40 CONT. Another definition also states that information management entails organizing, retrieving, acquiring and maintaining information. It implies planning, directing and controlling all of the organization s information-based resources to meet corporate goals and to deliver programs and services.it is a consequences of the premise that an organization s information holdings and investments in information technology are valuable resources and critical factors in the achievement of its objectives.

41 CONT. A third definition which states that Information management describes the means by which an organization efficiently plan, collects, organizes, uses, controls, disseminates and disposes of its information, and through which it ensures that the value of that information is identified and exploited to the fullest extent. Information Management is to support the organization s goal to better create and share knowledge.

42 THE ROLE OF INFORMATION MANAGER Information managers work efficiently and effectively with agreed systematic ways of handling information to : Reduce effort to maintain information resources Reduce information overload Retain knowledge that underpins best practice

43 CONT. Improve and increase access to good information that can be re used. Decrease time to locate information Produce smarter and smoother work practices that makes tasks more satisfying Standardize and support consistent collaborative workgroup practices.

44 THANK YOU.

Getting the Word Out: A Guide to Promotion and Public Relations for Nonprofit Organizations

Getting the Word Out: A Guide to Promotion and Public Relations for Nonprofit Organizations Eastern Michigan University DigitalCommons@EMU Senior Honors Theses Honors College 2003 Getting the Word Out: A Guide to Promotion and Public Relations for Nonprofit Organizations Nakia M. Watkins Follow

More information

PRSA Code of Ethics: Preamble

PRSA Code of Ethics: Preamble PRSA Code of Ethics: Preamble This Code applies to PRSA members. The Code is designed to be a useful guide for PRSA members as they carry out their ethical responsibilities. This document is designed to

More information

REVISION FOR TEST 1 PR INTRODUCTION TO PUBLIC RELATIONS

REVISION FOR TEST 1 PR INTRODUCTION TO PUBLIC RELATIONS REVISION FOR TEST PR INTRODUCTION TO PUBLIC RELATIONS INTRODUCTION TO PUBLIC RELATIONS Introduction to Public Relations Public relations help our complex, pluralistic society to reach decisions. It functions

More information

Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy

Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy Integrated Relations: Coordinating Legislative and Media Strategies for Effective Advocacy John N. Diamond University of Maine System State Relations and Advocacy Retreat August 3, 2006 Legislative Advocacy

More information

A management function Key component in communications strategy Deals with opinion create and sustain positive public opinion vis à vis the

A management function Key component in communications strategy Deals with opinion create and sustain positive public opinion vis à vis the What is PR? A management function Key component in communications strategy Deals with opinion create and sustain positive public opinion vis à vis the organisation Specific tools and methods for achieving

More information

EVANGELISM AS A MARKETING STRATEGY- IN THE CHALLENGING AND INNOVATIVE BUSINESS SCENARIO

EVANGELISM AS A MARKETING STRATEGY- IN THE CHALLENGING AND INNOVATIVE BUSINESS SCENARIO EVANGELISM AS A MARKETING STRATEGY- IN THE CHALLENGING AND INNOVATIVE BUSINESS SCENARIO Dr. M.SARAVANAN 1 SARASWATHY.T.R 2 1 Assistant professor, Department of International Business, Sree Narayana Guru

More information

INTRODUCTION TO PUBLIC RELATIONS. Definitions, Roles, and Functions of Public Relations

INTRODUCTION TO PUBLIC RELATIONS. Definitions, Roles, and Functions of Public Relations INTRODUCTION TO PUBLIC RELATIONS Definitions, Roles, and Functions of Public Relations Definitions of Public Relations Public = (all) society? Internal: The staff & their families, the management (CEO,

More information

Graduate Public Relations Course Description Handbook

Graduate Public Relations Course Description Handbook Graduate Public Relations Course Description Handbook Table of Contents PR 501: Advocacy Communications...2 PR 504: Strategic Public Relations Research, Evaluation and Insights.. 2 PR 508: Introduction

More information

MCM401 Fundamentals of Public Relations Short Questions and Answers for Midterm Exam Preparation Must Read Before Exam

MCM401 Fundamentals of Public Relations Short Questions and Answers for Midterm Exam Preparation Must Read Before Exam MCM401 Fundamentals of Public Relations Short Questions and Answers for Midterm Exam Preparation Must Read Before Exam Question: What is a Press Release? A press release, also known as a news release is

More information

STRATEGIC COMMUNICATION

STRATEGIC COMMUNICATION Strategic Communication 1 STRATEGIC COMMUNICATION http://com.miami.edu/programs Dept. Code: STC Introduction The Department of Strategic Communication offers majors and minors in Advertising and Public

More information

COURSES IN ADVERTISING AND PUBLIC RELATIONS

COURSES IN ADVERTISING AND PUBLIC RELATIONS Courses in Advertising and Public Relations 1 COURSES IN ADVERTISING AND PUBLIC RELATIONS Advertising and Public Relations Courses APR100 Professional Exploratory The Professional Exploratory provides

More information

PUBLIC RELATIONS - CONTENT AND MODELS

PUBLIC RELATIONS - CONTENT AND MODELS PUBLIC RELATIONS - CONTENT AND MODELS Vasile MARIN Henri Coandă Air Force Academy, Braşov Abstract: The former part of the paper presents the content and the models of public relations. The activity of

More information

Human Capital TRAINING COURSES. Leading people. Leading organizations

Human Capital TRAINING COURSES. Leading people. Leading organizations Human Capital TRAINING COURSES CONTENTS Changing Behaviour People Skills 101 1 day 4 POPI Act (Protection of Personal Information Act) half day 5 The Power of Persuasion (Negotiation Skills) 1 day 6 E-Learning

More information

PUBLIC SPEAKING STUDY NOTES CHAPTER ONE

PUBLIC SPEAKING STUDY NOTES CHAPTER ONE PUBLIC SPEAKING STUDY NOTES CHAPTER ONE TOPIC 1: FOUNDATIONS OF PERSUASION CHAPTER ONE CONTENTS 0 Introduction 0 Objectives 0 Main Content 0 What is Persuasion in Public Speaking? 1 Relationship Based

More information

Research Services For Parliamentary Committees

Research Services For Parliamentary Committees UNIT 4: Research Services For Parliamentary Committees Learning Objectives How does parliamentary staff know what they know? After studying this unit you should: Be able to recognize the role of research

More information

UNIT 4 PUBLIC RELATIONS

UNIT 4 PUBLIC RELATIONS MEANING OF PUBLIC RELATIONS UNIT 4 PUBLIC RELATIONS Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics. DEFINITION

More information

Media Today, 6 th Edition. Chapter Recaps & Study Guide

Media Today, 6 th Edition. Chapter Recaps & Study Guide 1 Media Today, 6 th Edition Chapter Recaps & Study Guide Chapter 4: Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications This chapter explores how advertising, public

More information

OFFICIAL REPORTER. Salary range: 32,709 to 40,560 per annum (pro rata, can be paid over 12 months)

OFFICIAL REPORTER. Salary range: 32,709 to 40,560 per annum (pro rata, can be paid over 12 months) OFFICIAL REPORTER Reference: 602404 Salary range: 32,709 to 40,560 per annum (pro rata, can be paid over 12 months) Location: Holyrood, Edinburgh Working pattern: These are permanent part-time, term-time

More information

Business and Personal Finance Unit 1 Chapter Glencoe/McGraw-Hill

Business and Personal Finance Unit 1 Chapter Glencoe/McGraw-Hill 0 Chapter 2 Finances and Career Planning What You ll Learn Section 2.1 Identify the personal issues to consider when choosing and planning your career. Explain how education and training affect career

More information

Personal Finance Unit 1 Chapter Glencoe/McGraw-Hill

Personal Finance Unit 1 Chapter Glencoe/McGraw-Hill 0 Chapter 2 Finances and Career Planning What You ll Learn Section 2.1 Identify the personal issues to consider when choosing and planning your career. Explain how education and training affect career

More information

Brand Advocacy and the Emotionally Connected Customer

Brand Advocacy and the Emotionally Connected Customer ITA GROUP EBOOK Brand Advocacy and the Emotionally Connected Customer How Authentic, Lasting Emotional Connections Create Powerful Brand Advocates Table of Contents The New Loyalty Landscape...1 The Era

More information

(Condensed Questionnaire) Excellence in Public Relations and Communication Management: An Audit

(Condensed Questionnaire) Excellence in Public Relations and Communication Management: An Audit 588 APPENDIX A (Condensed Questionnaire) Excellence in Public Relations and Communication Management: An Audit Questionnaire for Head of a Public Relations Department By completing this questionnaire,

More information

Marketing Communications Strategies and Tactics

Marketing Communications Strategies and Tactics Marketing Communications Strategies and Tactics DO S AND DON TS OF PROMOTING YOUR SMALL BUSINESS SEPTEMBER 16, 2014 What every company wants/needs Let s hear from you Are you ready? Who s going to do it?

More information

M.S. in PUBLIC RELATIONS AND CORPORATE COMMUNICATION

M.S. in PUBLIC RELATIONS AND CORPORATE COMMUNICATION M.S. in PUBLIC RELATIONS AND CORPORATE COMMUNICATION CORE COURSES Theory, History and Practice of Public Relations Y49.1000 Credit: Marketing, Advertising, and Public Relations Academic research and theory,

More information

Packaging and pricing your corporate project effectively. Layla Moosavi November 2016

Packaging and pricing your corporate project effectively. Layla Moosavi November 2016 Packaging and pricing your corporate project effectively Layla Moosavi Laylam11@hotmail.com November 2016 Packaging and pricing a project effectively is crucial to ensure that as an organisation your proposal

More information

The Bar Council Integrity. Excellence. Justice. Strategic Plan for

The Bar Council Integrity. Excellence. Justice. Strategic Plan for The Bar Council Integrity. Excellence. Justice. Strategic Plan for 2014-17 Introduction from the Chairman and Chief Executive This strategic plan sets out a clear direction of travel for the Bar Council

More information

Member Services Corporation

Member Services Corporation Dear Interested Provider, Thank you for your interest in NFIB s Affinity Provider Program. The Affinity Provider Program has offered unique and valuable channels for Affinity Providers to reach their desired

More information

General Manager The Scout Association of Australia. Candidate Information Pack

General Manager The Scout Association of Australia. Candidate Information Pack General Manager The Scout Association of Australia Candidate Information Pack Introduction A dynamic and inspiring leader is needed for the role of General Manager for the Scouts Association of Australia

More information

West Virginia Nonprofit Association

West Virginia Nonprofit Association West Virginia Nonprofit Association 2015 WVNPA P.O. Box 1452 Lewisburg, WV 24901 304-667-2248 www.wvnpa.org West Virginia Principles & Practices for Nonprofit Excellence Introduction West Virginia s nonprofit

More information

CORE COMPETENCIES. For all faculty and staff

CORE COMPETENCIES. For all faculty and staff SELF-AWARENESS & PROFESSIONALISM Being mindful of one s impact on others and managing thoughts, feelings and actions in an effective manner. INTEGRITY Conducting oneself and activities according to the

More information

ICA: Strategic Direction

ICA: Strategic Direction ICA: Strategic Direction 2008 2018 Introduction The purpose of this document is to provide a clear statement of why ICA has chosen this strategic direction and what it wishes to achieve over the next ten

More information

Standards for Social Work Practice with Groups, Second Edition

Standards for Social Work Practice with Groups, Second Edition Social Work with Groups ISSN: 0160-9513 (Print) 1540-9481 (Online) Journal homepage: http://www.tandfonline.com/loi/wswg20 Standards for Social Work Practice with Groups, Second Edition Association for

More information

LEADERSHIP COMPETENCY FRAMEWORK

LEADERSHIP COMPETENCY FRAMEWORK LEADERSHIP COMPETENCY FRAMEWORK 1 Introduction to the Leadership Competency Framework The Leadership Competency Framework focuses on three levels of management: Team Leaders/Supervisors responsible for

More information

Business Result Advanced

Business Result Advanced Business Result Advanced Student s Book Answer Key 9 Resources Starting point natural resources: oil, gold, silver, copper, wood, cotton, coal, gas, water, wind, clay company resources: employees, money,

More information

Director of Creative Industries

Director of Creative Industries Recruitment Pack for: Director of Creative Industries October 2014 Contents Page Welcome from the CEO 3 Advertisement 4 Background 5 Creative Scotland Organisational Structure 6 Role Specification 7 13

More information

AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED PROFESSIONAL ENGINEER IN LEADERSHIP AND MANAGEMENT

AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED PROFESSIONAL ENGINEER IN LEADERSHIP AND MANAGEMENT AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED IN LEADERSHIP AND MANAGEMENT The Stage 2 Competency Standards are the profession's expression of the knowledge and skill base, engineering

More information

LEARNING OBJECTIVES LEARNING OBJECTIVES. Session 11. Ethics, leadership and culture

LEARNING OBJECTIVES LEARNING OBJECTIVES. Session 11. Ethics, leadership and culture Session 11 Ethics, leadership and culture LEARNING OBJECTIVES Define the term corporate culture and understand its relationship to ethical culture. Define the term ethical culture and understand the key

More information

Effective Negotiations

Effective Negotiations Why Negotiations? We desire a different situation There are better options available Save money, make more money Business success Because the boss asked us to There is something we want Opportunities for

More information

HISTORY OF PUBLIC RELATIONS

HISTORY OF PUBLIC RELATIONS HISTORY OF PUBLIC RELATIONS The history of Public Relations begin as human being lived in a society. People use public relations to solve crisis and problems through two way communication. History also

More information

Lesson 4 - Motivations of Business

Lesson 4 - Motivations of Business Lesson 4 - Motivations of Business Private Enterprise System: The US Economy is Private rather than Public Most of the resources and businesses are owned by individuals, not the government. Individuals

More information

Topic 1 Lamb, Hair, and McDaniel, (2016) MKTG9 Cengage Learning

Topic 1 Lamb, Hair, and McDaniel, (2016) MKTG9 Cengage Learning Topic 1 Lamb, Hair, and McDaniel, (2016) MKTG9 Cengage Learning Chapter 1 An Overview of Marketing 1 2016 Cengage Learning. All Rights Reserved. LEARNING OUTCOMES 1-1 Define the term marketing 1-2 Describe

More information

AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED PROFESSIONAL ENGINEER

AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED PROFESSIONAL ENGINEER AUSTRALIAN ENGINEERING COMPETENCY STANDARDS STAGE 2 - EXPERIENCED The Stage 2 Competency Standards are the profession's expression of the knowledge and skill base, engineering application abilities, and

More information

DOWNLOAD PDF 5]. MODULE V : MEDIA AND PUBLIC RELATIONS

DOWNLOAD PDF 5]. MODULE V : MEDIA AND PUBLIC RELATIONS Chapter 1 : Media relations - Wikipedia Promotional strategy is the plan for using the elements of promotionâ advertising, public relations, sales promotion, personal selling, and social mediaâ to meet

More information

Can You Teach a New Dog Old Tricks?

Can You Teach a New Dog Old Tricks? 1 Clos.Remarks Ziegler 9/01 Can You Teach a New Dog Old Tricks? A marketing lesson from Pets.com By Ed Ziegler The recent demise of e-tailer Pets.com holds an important marketing lesson for all of us in

More information

Unit 3 Business and Society. Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues

Unit 3 Business and Society. Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues Unit 3 Business and Society Chapter 5 The Free Enterprise System Chapter 6 Legal and Ethical Issues Chapter 5 The Free Enterprise System Section 5.1 Market-Oriented Economic Systems Section 5.2 Business

More information

P r e fa C e PREFACE

P r e fa C e PREFACE PREFACE xi Public Relation is the management of communication and relationships between an organization and its publics. It is also the selling of ideas, policies, products and services through often uncontrolled

More information

No Life Half Lived means we need to listen to people with our conditions and deliver well for them. We have identified four goals to get us there.

No Life Half Lived means we need to listen to people with our conditions and deliver well for them. We have identified four goals to get us there. Health Information Officer Job Description Job Location: Responsible to: Responsible for: Head Office Content and Health Information Manager N/A 1. Introduction to Chest Heart & Stroke Scotland Everyone

More information

OPQ Profile OPQ. Universal Competency Report. Name Mr Sample Candidate. Date September 20,

OPQ Profile OPQ. Universal Competency Report. Name Mr Sample Candidate. Date September 20, OPQ Profile OPQ Universal Competency Report Name Mr Sample Candidate Date September 20, 2013 www.ceb.shl.com INTRODUCTION This report is intended for use by managers and HR professionals. It summarizes

More information

MARKETING CYB1B /CPZ3D / CPG1B UNIT : I V

MARKETING CYB1B /CPZ3D / CPG1B UNIT : I V MARKETING CYB1B /CPZ3D / CPG1B UNIT : I V UNIT I SYLLABUS Introduction to Marketing Meaning & Definition of Marketing Functions of Marketing Marketing orientation Role and importance of Marketing Classification

More information

myskillsprofile MLQ30 Management and Leadership Report John Smith

myskillsprofile MLQ30 Management and Leadership Report John Smith myskillsprofile MLQ30 Management and Leadership Report John Smith Management and Leadership Questionnaire 2 INTRODUCTION The Management and Leadership Questionnaire (MLQ30) assesses management and leadership

More information

Role of Health Education and Communication Part 4

Role of Health Education and Communication Part 4 Role of Health Education and Communication Part 4 Content Part 1 1. Introduction 2. Health 3. Health Education introduction 4. Health Promotion 5. Perception Part 2 6. Health Behaviour 7. Learning 8. Attribution

More information

Propaganda. How to spot it and analyze it.

Propaganda. How to spot it and analyze it. Propaganda How to spot it and analyze it. What is Propaganda? A way of manipulating people using images and words to achieve a desired affect or outcome Propaganda clouds reality and gets in the way of

More information

Sales Training Module 1-4: Why You? Your Unique Selling Proposition

Sales Training Module 1-4: Why You? Your Unique Selling Proposition Sales Training Module 1-4: Why You? Your Unique Selling Proposition Instructions This worksheet is designed to facilitate your note taking during the video portion of Sales Training. The topic of this

More information

Our purpose, values and competencies

Our purpose, values and competencies Our purpose, values and competencies Last updated October 2013 The work we do and how we behave and carry out our work at The Pensions Regulator are driven by our purpose, values and competency framework.

More information

Public Relations "Public relations helps an organization and its publics adapt mutual y to each other." What it Does

Public Relations Public relations helps an organization and its publics adapt mutual y to each other. What it Does Public Relations The formal practice of what today is called public relations is less than 100 years old. Yet during its relatively brief history, public relations has been defined in many widely differing

More information

Extraverted Intuitive Feeling Judging

Extraverted Intuitive Feeling Judging ENFJ ENFJs are people-lovers & articulate Extraverted Intuitive Feeling Judging In general, ENFJs are lively and enthusiastic facilitators who apply warmth and vision to helping people and meeting their

More information

Knowledge for your next job

Knowledge for your next job Knowledge for your next job Author Melanie Franklin Director Agile Change Management Limited Contents Executive Summary 3 Initiative 1 Building the skills for change 3 Initiative 2 Creating added value

More information

CHAPTER 1: INTRODUCTION TO ENTREPRENEURSHIP

CHAPTER 1: INTRODUCTION TO ENTREPRENEURSHIP CHAPTER 1: INTRODUCTION TO ENTREPRENEURSHIP LEARNING OBJECTIVE 1. Concept of entrepreneur & entrepreneurship 2. Businessman VS entrepreneur 3. Roles and social responsibility of entrepreneurs 4. Competencies

More information

OUR PRODUCTS ARE WHOLE FOODS MARKET S ECO SCALE. PLANT DERIVED, NON-TOXIC AS SAFE AND EFFECTIVE BY AND INDEPENDENTLY VERIFIED

OUR PRODUCTS ARE WHOLE FOODS MARKET S ECO SCALE. PLANT DERIVED, NON-TOXIC AS SAFE AND EFFECTIVE BY AND INDEPENDENTLY VERIFIED BUSINESS GUIDE OUR PRODUCTS ARE PLANT DERIVED, NON-TOXIC AND INDEPENDENTLY VERIFIED AS SAFE AND EFFECTIVE BY WHOLE FOODS MARKET S ECO SCALE. ABOUT OUR COMPANY BETTER LIFE MAIDS IS ALL ABOUT MAKING YOUR

More information

CORE VALUES AND CONCEPTS

CORE VALUES AND CONCEPTS CORE VALUES AND CONCEPTS The Criteria are built on the following set of interrelated core values and concepts: visionary leadership customer-driven excellence organizational and personal learning valuing

More information

PR 222 Introduction to Advertising Revised 9/09 D. Bober

PR 222 Introduction to Advertising Revised 9/09 D. Bober Ursuline College Accelerated Program CRITICAL INFORMATION! DO NOT SKIP THIS LINK BELOW... BEFORE PROCEEDING TO READ THE UCAP MODULE, YOU ARE EXPECTED TO READ AND ADHERE TO ALL UCAP POLICY INFORMATION CONTAINED

More information

Marketing Guidelines for Electronic Retailers

Marketing Guidelines for Electronic Retailers Marketing Guidelines for Electronic Retailers The Electronic Retailing Association ( ERA ) believes that consumer confidence is the key to the continued growth and success of the electronic retailing industry.

More information

The Practical Value of the Discipline of Public Relations in Society

The Practical Value of the Discipline of Public Relations in Society The Practical Value of the Discipline of Public Relations in Society PhD (C.) Kozeta Ligeja European Institute Studies University of Tirana Abstract Hypothesis - Public Relations is the discipline that

More information

Report on Training at IIM Indore

Report on Training at IIM Indore Report on Training at IIM Indore Dr.A.Y.Deshmukh attended Management Capacity Enhancement Programme 2013 (Batch I) at IIM Indore during January 16-25, 2013. It was organized by NPIU, New Delhi. Financial

More information

Chapter Five: Management

Chapter Five: Management Chapter Five: Management Management Process of PR As with any management process, professional PR flows from clear strategies, objectives, and tactics. Managers insist on results; so PR programs can be

More information

CORPORATE GOVERNANCE STATEMENT

CORPORATE GOVERNANCE STATEMENT CORPORATE GOVERNANCE STATEMENT In fulfilling its obligations and responsibilities to its various stakeholders, the Board is a strong advocate of corporate governance. This statement outlines the principal

More information

Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand

Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand [COVER] Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand [PAGE 2] Table of Contents The New Loyalty Landscape The Era of the Connected Consumer The Power

More information

Designing Volunteer Role Descriptions

Designing Volunteer Role Descriptions Designing Volunteer Role Descriptions A guide for Volunteer Managers to help design quality volunteer experiences within your team About Volunteer Role Descriptions Defining and managing the work of volunteers

More information

Chief Executive of the Cohesion & Integration Network (COIN)

Chief Executive of the Cohesion & Integration Network (COIN) Candidate Pack Chief Executive of the Cohesion & Integration Network (COIN) Deadline for applications: 10am on 15 October 2018 September 2018 Interim Website: http://www.cohesionintegration.org Meeting

More information

Social Capital. Dr Saman Waqar Dept of Public Health

Social Capital. Dr Saman Waqar Dept of Public Health Social Capital Dr Saman Waqar Dept of Public Health Objectives To introduce the concept of social capital. Distinguish the social from other forms of individual and collective capital. Identify the various

More information

Staff Charter Expected Staff Values and Behaviours January 2010

Staff Charter Expected Staff Values and Behaviours January 2010 Staff Charter Expected Staff Values and Behaviours January 2010 Introduction North East London Foundation Trust aims to deliver the highest quality care in an environment where staff feel valued and supported.

More information

PENTAIR PLC GOVERNANCE COMMITTEE CHARTER

PENTAIR PLC GOVERNANCE COMMITTEE CHARTER PENTAIR PLC GOVERNANCE COMMITTEE CHARTER The Governance Committee is responsible for developing and implementing policies and procedures that are intended to ensure that the Board of Directors will be

More information

&65LVQRWD]HURVXPJDPH

&65LVQRWD]HURVXPJDPH 63((&+ $QQD'LDPDQWRSRXORX European Commissioner responsible for Employment and Social Affairs &65LVQRWD]HURVXPJDPH Address to the Danish Presidency Conference on CSR +HOVLQJRHU1RYHPEHU Ladies and Gentlemen,

More information

EMPLOYMENT SERVICE PROMOTING DIVERSITY

EMPLOYMENT SERVICE PROMOTING DIVERSITY Employment Policies EQUAL EMPLOYMENT OPPORTUNITY AND AFFIRMATIVE ACTION POLICIES The Agency hereby affirms compliance with the equal opportunity policy and standard of the Department of Workforce Development,

More information

DEPARTMENT OF INFORMATION STUDIES

DEPARTMENT OF INFORMATION STUDIES DEPARTMENT OF INFORMATION STUDIES PUBLIC RELATIONS (INFS 325) LECTURER: DR. MUSAH ADAMS godsonug.wordpress.com/blog Planning Public Relations There are many different types of PR programmes, from long-term

More information

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communications Organizations Participants in the IMC Process Advertiser (Client) Advertising agency Media organizations

More information

REQUEST FOR PROPOSAL

REQUEST FOR PROPOSAL REQUEST FOR PROPOSAL IABC Design Primer Use of imagery for marketing communications April 2016 1. Situation The International Association of Business Communicators (IABC) is a global community of more

More information

PENTAIR PLC GOVERNANCE COMMITTEE CHARTER

PENTAIR PLC GOVERNANCE COMMITTEE CHARTER PENTAIR PLC GOVERNANCE COMMITTEE CHARTER The Governance Committee is responsible for developing and implementing policies and procedures that are intended to ensure that the Board of Directors will be

More information

October Blog Creating a Recruitment Strategy: How to make sure you hire the right people the first time

October Blog Creating a Recruitment Strategy: How to make sure you hire the right people the first time October Blog Creating a Recruitment Strategy: How to make sure you hire the right people the first time Introduction The people you employ are the lifeblood of your business. Without them you have no service

More information

THE CHALLENGE OF OPENNESS AS EUROPEAN UNION INFORMATION GOES ELECTRONIC* By Neville Keery

THE CHALLENGE OF OPENNESS AS EUROPEAN UNION INFORMATION GOES ELECTRONIC* By Neville Keery INSPEL 32(1998)2, pp. 93-98 THE CHALLENGE OF OPENNESS AS EUROPEAN UNION INFORMATION GOES ELECTRONIC* By Neville Keery Abstract: Paralleling the development of the information society, European Union institutions

More information

PROMOTING YOUR STARTUP MUSTS AND MISTAKES

PROMOTING YOUR STARTUP MUSTS AND MISTAKES PROMOTING YOUR STARTUP MUSTS AND MISTAKES Marketing Communications Strategies and Tactics Workshop September 18, 2013 Agenda What companies need/want Let s hear from you Are you ready? Who s going to do

More information

INTRODUCTION TO PUBLIC RELATION Question Paper Solution Semester-3

INTRODUCTION TO PUBLIC RELATION Question Paper Solution Semester-3 INTRODUCTION TO PUBLIC RELATION Question Paper Solution Semester-3 Q.1. What is crisis communication? How should a PR person make a crisis communication plan? Give an example of a company that was successful

More information

Statement of SAA Goals & Objectives

Statement of SAA Goals & Objectives Statement of SAA s & Membership Standards Publishing External Networking Education Advocacy Membership To build a diverse and cohesive membership and to support those members by addressing their professional

More information

Customer Service Specialist Level 3 Apprenticeship

Customer Service Specialist Level 3 Apprenticeship Customer Service Specialist Level 3 Apprenticeship Entry requirements Set by employer. Qualifications Must achieve Level 2 English and maths (equivalent to GCSE grades 9 to 4 or A* to C) prior to completion

More information

IoDSA Director Competency Framework

IoDSA Director Competency Framework IoDSA Director Competency Framework This framework identifies the knowledge, skills and experience you will be required to evidence for the Chartered Director Evaluation. The Institute of Directors in

More information

Sogefi Group Code of Ethics

Sogefi Group Code of Ethics June 13, 2016 1 Contents 1 INTRODUCTION... 3 2 MISSION AND ETHICAL VISION... 3 3 SCOPE OF APPLICATION... 3 4 REFERENCE PRINCIPLES AND PROVISIONS... 5 4.1 Fair business practices... 5 4.1.1 Compliance with

More information

Public Relations Theory and Practice

Public Relations Theory and Practice Introducing Public Relations Theory and Practice Keith Butterick SAGE Los Angeles London New Delhi Singapore Washington DC CONTENTS Acknowledgements Introduction xiv xv PART ONE: PUBLIC RELATIONS IN THEORY

More information

The New Role for Public Relations; Connect to Strategy. Welcome! The presentation will be starting shortly

The New Role for Public Relations; Connect to Strategy. Welcome! The presentation will be starting shortly The New Role for Public Relations; Connect to Strategy Welcome! The presentation will be starting shortly 1 The New Role for Public Relations; Connect to Strategy Kye Strance Director of Product Management

More information

Sustainable Development Strategy

Sustainable Development Strategy Sustainable Development Strategy 1 Table of Contents 1. The purpose of document... 3 2. Characteristic and profile of the company... 5 3. KMW-INVEST's vision and mission based on the idea of sustainable

More information

JP060. Public Relations. Journalism. PR Performance Measurement and Evaluation. Simon Goldsworthy. Open School of Journalism

JP060. Public Relations. Journalism. PR Performance Measurement and Evaluation. Simon Goldsworthy. Open School of Journalism JP060 Public Relations Journalism PR Performance Measurement and Evaluation Simon Goldsworthy is a division and trademark of Open.PS The Open Professional School SE. Copyright 2015 by Open.PS The Open

More information

Bixby Public Schools Course Marketing Fundamentals Grade: 9-12

Bixby Public Schools Course Marketing Fundamentals Grade: 9-12 Weeks 1 6 Chapter 1 Marketing is All Around Us defines marketing, explains the benefits, & provides an overview of careers in marketing Chapter 2 The Marketing Plan lays the foundation for marketing principles

More information

THE AGILE MBA SUBJECT GUIDE. THE AIB AGILE MBA Version 3.0

THE AGILE MBA SUBJECT GUIDE. THE AIB AGILE MBA Version 3.0 THE AGILE MBA SUBJECT GUIDE THE AIB AGILE MBA Version 3.0 SUBJECTS AND FOCUS AREAS COMPLETE ALL 7 CORE SUBJECTS Corporate Governance Financial Management Leadership Marketing Management Operations Management

More information

2014 Enterprise Edition

2014 Enterprise Edition How to Develop & Enforce Brand Guidelines 2014 Enterprise Edition Brand Management Guide for Fortune 500 & SMBs In order to stay competitive in the digital world, your organization must have a successful

More information

What skills and abilities does it really take to succeed as a Senior Human Resource Professional today?

What skills and abilities does it really take to succeed as a Senior Human Resource Professional today? SCROLL DOWN What skills and abilities does it really take to succeed as a Senior Human Resource Professional today? Executive Summary Report of a Survey of Senior HR Generalists Prepared by: DISCOVERY

More information

Internationalisation Strategy

Internationalisation Strategy Academic excellence for business and the professions Internationalisation Strategy Vision & Strategy 2026 www.city.ac.uk 3 City, University of London is undeniably an international university: it attracts

More information

March Dear PRSSA members:

March Dear PRSSA members: Diversity Toolkit March 2015 Dear PRSSA members: In 2005, the PRSSA National Committee launched a Diversity Initiative to support our Society s dedication to recruiting a diverse membership. PRSSA continues

More information

9/22/2011. Not interchangeable Strategic plans. Business plans

9/22/2011. Not interchangeable Strategic plans. Business plans Major Event Happens and passes Draws significantly on resources Placed on a shelf thereafter Ongoing process Ensures progression and results Helps an organization determine where it is going, how it will

More information

Welcome to The Essentials of Individual Giving. Nick Day

Welcome to The Essentials of Individual Giving. Nick Day Welcome to The Essentials of Individual Giving Nick Day We ll cover General considerations for individual giving Building an outline individual giving marketing plan based on the SOSTAC model : Situation

More information

BALLOT MEASURE ASSISTANCE APPLICATION

BALLOT MEASURE ASSISTANCE APPLICATION BALLOT MEASURE ASSISTANCE APPLICATION Guidelines for the NEA Ballot Measures/Legislative Crises Fund require that affiliate requests for assistance be drafted in consultation with the NEA Campaigns and

More information

Social Media Manager Job Description: a Complete Guide

Social Media Manager Job Description: a Complete Guide - Social Media Manager Job Description: a Complete Guide Duties, responsibilities and qualifications required to succeed in today's digital marketing environment - Social Media Manager Job Description:

More information