YOUR FREE GUIDE TO NEW ZEALAND ARRIVAL. Media Kit For more information contact: People Media Group, , peoplemediagroup.co.

Transcription

1 Media Kit 2016

2 The Magazine Arrival is the only news-stand quality magazine targeting New Zealand s 3.0 million-plus annual inbound leisure and business travellers. MORE THAN 13 CIRCULATION ONE 300 M LEADING READERS EACH YEAR YEARS AS NEW ZEALAND S TOURISM MAGAZINE K + PER ANNUM Published: Quarterly 128-page plus, 210 x 275, gloss paper, perfect bound four-colour throughout Publisher: People Media Group Cover price: Free 8 Chinese section: Reaching this fast growing FIT and SIT market segment Arrival is digitally linked: Arrival Free Travel Guide tablet App IOS and Android Search the app store for Free Guide to New Zealand Arrival magazine special offers App IOS and Android Search the app store for Arrival Special Offers Distribution Locations: Auckland Airport Christchurch Airport Queenstown Airport Arrival has a licence to provide magazines via more than 14 purpose-built racks within international terminal arrival areas. This means the passengers from all the airlines have access to a free comprehensive guide on Arrival. That s a great way to say Welcome to New Zealand. AUCKLAND AIRPORT: On the way to Duty Free (just past Maori carvings) In the Customs Hall prior to clearing Customs Baggage Hall (bottom of escalator) Next to the main carpark pay machines for those visiting family and friends In the forecourt at the Airbus pick-up point In the taxi and shuttle bus forecourt CHRISTCHURCH INTERNATIONAL AIRPORT QUEENSTOWN AIRPORT AND SURROUNDS

3 SEE BACK AT&T FREE more than $2000 worth of discounts see coupon section Need an Airport transfer? ONLY * See page 5 digital guide to New Zealand see coupon section SEE COUPON SECTION P36 - P43 YOUR FREE GUIDE TO NEW ZEALAND Annual visitor numbers ANNUAL VISITOR S Arrival magazine launch ANNUAL VISITOR S ANNUAL VISITOR S YOUR FREE GUIDE TO NEW ZEALAND PAGES FOR COUPONS & DISCOUNTS... APP FREE Arrival hits 136 pages!

4 The Market Arrival magazine puts the spending power of more than 3.0 million international travellers in your hands. MORE THAN 3 M VISITORS PER YEAR % 71ARRIVE AT AUCKLAND INTERNATIONAL AIRPORT PASSENGERS ON MORE THAN 23AIRLINES ARRIVING AT AUCKLAND INTERNATIONAL AIRPORT PICK UP MAGAZINE 59% are not first time visitors 89% are independent travellers (FIT s and SIT s) By definition FIT s have not prepaid for accommodation, transport, entertainment or any activities and SIT s have only paid for one or two of these. 71% of all visitors use a car/van 31% of all visitors use domestic air travel 1,009,675 visited museums 796,059 did a scenic boat cruise 758,158 viewed a cultural attraction 80% went shopping *YE Sept Source NZ Stat

5 Other Media Arrival is digitally linked to provide the best of both worlds 80% TABLET APP Free Guide to New Zealand We have developed the next phase of our digitally published and distributed magazine. The goal is to greatly broaden our base of readers, customers, and advertisers. Utilising digital publishing allows us to grow digital readership through getting to readers early (pre arrival), growing an even bigger audience by making it easy for the readers to share content with social networks and importantly get deep real-time metrics that help us all analyse and understand exactly how readers are responding to and sharing our content. We will use data to make better editorial, design, and business decisions. OF INTERNET USERS OWN A SMARTPHONE 2.6BILLION SMARTPHONES BILLION SMARTPHONES % SMARTPHONE APPS People Media has developed a platform to deliver via Smartphone apps, a very effective client rewards program. The app platform allows location based offers to be delivered via the Smartphone to the customer. The offers are tailored to the clients needs and the needs of their customers. OF INTERNET USERS OWN A TABLET Our own brand is Arrival Magazine Special Offers

6 Advertiser feedback Consumers trust magazines so much that they are the leading sources of information that readers recommend by word-of-mouth to others. KAIKOURA WHALE WATCH I would recommend Arrival to other New Zealand tourism operators as it a great way to get their products in front of the very important FIT market. Lisa CAVE WORLD We redeem more vouchers from Arrival Magazine than any other form of advertising. It works! Trieste TAUPO BUNGY N-ZONE QUEENSTOWN We ve advertised with Arrival Magazine since 2004 and it s been a really important part of our marketing mix. It gives us the most Return on Investment from any publication we advertise in which is amazing since they are mostly distributed in Auckland! It shows customers really value the magazine and bring it travelling the country with them. Ann-Louise Arrival works and gives us the highest number of redemption s of anything we have done or are doing. We are in and will stay in. Vanessa INTERISLANDER Interislander has seen ROI of 20:1 from our Arrival magazine vouchers. You just can t afford to pass up on advertising opportunities like that. Gavin

7 About Us Our team are passionate, future-thinking, and all possess a great sense of humour that comes from loving what we do! About us... We work with well-known brands both here in New Zealand and overseas helping them reach the people they want to connect with in a meaningful way. Whether it s through a custom-built smart phone app, a loyalty scheme or our Arrival travel magazine, we have a creative solution to help you build valuable connections with your audience. Shane Stoneman Arrival Managing Editor M: DDI: Office: E: shane@peoplemediagroup.co.nz Our current clients include The Chiefs Super 15 franchise, Kelly Tarlton s, STA Travel, AJ Hackett and many more. Our team are passionate, future-thinking, and all possess a great sense of humour that comes from loving what we do. Feel free to get in touch with us using the details below for a chat about what we can make happen for you. Monique Cooney Not just a pretty face DDI: Office: E: monique@peoplemediagroup.co.nz

8 AT&T more than discounts ONLY see coupon section SEE COUPON SECTION P36 - P43 YOUR FREE GUIDE TO NEW ZEALAND YOUR FREE GUIDE TO NEW ZEALAND SEE BACK PAGES FOR COUPONS & DISCOUNTS... FREE APP $2000 worth of see coupon section Need an Airport transfer? * See page 5 FREE digital guide to New Zealand FULL PAGE Trim: 275mm (h) x 210mm (w) Bleed: 285 x 220mm* Ad sizes * All Full Page ads need to be supplied with bleed HALF PAGE HORIZONTAL Ad size: 120mm (h) x 180mm (w) FILE SPECIFICATIONS FILE FORMAT The only accepted file format for ads is high resolution, CMYK, PDF. All fonts must be embedded or, if that option is unavailable fonts must be converted to paths/outlines. We do not accept RGB or spot colours, incorrectly sized ads or low resolution files. IMAGES Images supplied to support editoral must be 300dpi, CMYK, jpeg or tiff files. THIRD PAGE VERTICAL Ad size: 240mm (h) x 55mm (w) THIRD PAGE HORIZONTAL Ad size: 80mm (h) x 180mm (w) We do not accept web quality images. Arrival magazine has the right to reject an image or request a different image. LOGOS Logos supplied can be eps, ai, pdf, jpeg or tiff files, they must be 300dpi, CMYK. We do not accept web quality logos. QUARTER PAGE Ad size: 120mm (h) x 88mm (w) GREAT REASON Ad size: 43mm (h) x 88mm (w) TECHNICAL CONTACT Fleur Curac Magazine Designer People Media Group fleur@peoplemediagroup.co.nz Material Deadlines 2015/2016 ISSUE DISTRIBUTION PERIOD MAIN INFLUENCE PERIOD MATERIAL DEADLINE Summer Jan March 2016 Jan April 2016 November Autumn April June 2016 April July 2016 February Winter July Sept 2016 July Oct 2016 May Spring Oct Dec 2016 Oct Jan 2017 August