YOUR CHANCE TO ADVERTISE OUTDOOR 2017 BANNERS AND ADVERTS. Make yourself known!

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1 YOUR CHANCE TO ADVERTISE OUTDOOR BANNERS AND ADVERTS Make yourself known!

2 TABLE OF CONTENTS BANNER ADVERTISING ONLINE PACKAGE ON THE WEBSITE IN THE NEWSLETTER ON THE OUTDOOR SOCIAL WALL ADVERTS IN THE CATALOGUE (HANDBOOK) IN THE GUIDE ON THE OUTDOOR ADMISSION TICKET

3 All the OutDoor Media in comparison OVERVIEW OF OUTDOOR MEDIA 3 OUTDOOR WEBSITE Advertise on the official website Page Impressions (impressions per quarter) User (per quarter) YOUR ADVANTAGES advertise in OutDoor s key digital media digital lists (for exhibitors, products and brands) highest number of visitors before, during and after the trade fair available in 4 languages placement of your own social media links MOBILE MARKETING The OutDoor for digital globetrotters Downloads more than Page Impressions more than YOUR ADVANTAGES significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive successful monitoring via detailed evaluations OUTDOOR NEWSLETTER Dialogue marketing for trade visitors and the press Exclusivity 600 x 120 pixels, only static one banner per mail-shot YOUR ADVANTAGES directly into the mailbox of your target groups trade visitors addresses reduce distribution losses

4 All the OutDoor Media in comparison OVERVIEW OF OUTDOOR MEDIA 4 SOCIAL WALL Social Media during the show Potential target group trade visitors, exhibitors and media representatives YOUR ADVANTAGES Prominent area in Foyer East High-level audience due to proximity to lecture platform and award exhibition Directly adjacent to the OutDoor Blogger Base Address of Digital Influencers Possibility to product placement, spread hashtags and company vision

5 ONLINE PACKAGE date April 3, Running time Data format 6 months before the trade show and 1 month after static banner as jpg or gif file animated banner as animated gif max. 100 KB Your advantages: significant influence on brand consciousness reach target groups directly and reduce distribution losses no time or place limitations interactive advertise in the digital media of OutDoor show attractive price/performance ratio 5 PACKAGE 1 1,500 EUR App: Banner in the product or brand list* App: Hyperlink to external Website (in rotation) Website: Banner in the product- or brandlist* PACKAGE 2 2,000 EUR App: Banner in the product or brand list* App: Splash Screen banner in rotation in the app (appears when launching the app) App: Hyperlink to landing page whithin the guide (max. 1 image and 800 characters) Website: banner in exhibitor list or hall plan and highlights* Advertising space will be allocated on a first come, first served basis. We would be happy to prepare an individual offer for you. * in rotation with a max of 3 other banners. For mobile we need your banner in 200 x 200 px : Banner on website 2: Banner in app

6 Advertise on the official OutDoor website BANNER ADVERTISING WEBSITE date April 3, Running time Data format 6 months before the trade show and 1 month after static banner as jpg or gif file animated banner as animated gif max. 100 KB Ihre Vorteile: advertise in OutDoor s key digital media highest number of visitors before, during and after the trade fair banners in the environment of the most visited sub pages only one banner per start page 6 BANNERS IN THE PRODUCT INDEX Advertise where people are looking for particular products Start page 200 x 200 px / 120 x 600 px (banner in rotation) 630 BANNERS IN THE WATCH LIST Advertise right there where users store their favourites Start page 200 x 200 px / 120 x 600 px (banner in rotation) 630 BANNERS IN THE HIGHLIGHTS Advertise on the website s most important sub pages The environment of the OutDoor Conferences, the INDUSTRY AWARD, the tent town and other highlights make sure you have high visibility. BANNERS IN THE EXHIBITOR LIST Advertise where people are looking for all the exhibitors Start page 200 x 200 px / 120 x 600 px (banner in rotation) 630 BANNERS IN THE BRAND INDEX Advertise where people are looking for the best brands 728 x 90 px (banner in rotation) x 60 px (banner in rotation) 1, x 200 px (banner in rotation) 1, x 600 px (banner in rotation) 1,250 For mobile we need your banner as well in 200 x 200 px. Start page 200 x 200 px / 120 x 600 px (banner in rotation) 630

7 Dialogue marketing with experts BANNERWERBUNG NEWSLETTER date April 3, Exclusivity Data format One banner per mail-shot 600 x 120 pixels only static JPG or GIF files no editorial content possible! Your advantages: directly into the mailbox of your target groups trade visitors addresses in the run-up to the show and/or in the post-show work 7 NEWSLETTER FOR TRADE VISITORS Around 21,000 international trade visitors have subscribed to the OutDoor newsletter. All the latest information on the OutDoor is posted to these addresses approx. 8x before the trade fair and at least 1x after it. Languages: German, English, French, Italian Trade visitors newsletter package (21,000 addresses) 600 x 120 pixels per mail-shot 2,500

8 Social Media during the show ADVERTISING ON THE SOCIAL WALL date May 19, Potential target group Term Data format trade visitors, exhibitor and media representatives LED wall: 1152 x 640 px banner; 325px x 240px hours total duration (rotating) mp4 / psd / ind / eps Your advantages: Prominent area in Foyer East High-level audience due to proximity to lecture platform and award exhibition Directly adjacent to the OutDoor Blogger Base Address of Digital Influencers Possibility to product placement, spread hashtags and company vision 8 SOCIAL WALL Your banner ads on OutDoor Social Wall. Book your space to post videos, hashtags and photos. Result: you are additionally recognized on the Online-Social Wall of the OutDoor website. Price 750 Euro per day (limited quantity bookable) Benefit from our exclusive special Social Wall packages: 2-day package: 1,250 4-day package: 2,650

9 Best impact in the OutDoor printed media ADVERTS dates March 31, I. OUTDOOR GUIDE Maximum visibility for your brand Your advantages: 50,000 advertising contacts even before the trade fair given out as an insert in international specialist press also available as download will be used intensively during the trade fair thanks to the handy format 9 Number of copies x 210 mm 1 Advert prices 2 2/1 page 4c 240 x 210 mm 4, /1 page 4c 120 x 210 mm 2, /2 page 4c 120 x 105 mm 1,750 Best possible placement. 1: Whole-page advert FRIEDRICHSHAFEN, GERMANY 2015 JULY FOR TRADE VISITORS ONLY THE SUMMIT OF OUTDOOR BUSINESS : Double-page advert 3: Half-page advert

10 6 4outdoor 210x285+3mm ISOCOATED.ICC RZ vekt.indd Best impact in the OutDoor printed media ADVERTS II. OUTDOOR HANDBOOK Your advert or PR in the official OutDoor trade fair catalogue. dates March 31, Your advantages: advertise in the official catalogue of the world s leading trade fair 12,500 copies on display during the trade fair and in hotels also available as download 10 Number of copies x 297 mm 1 Advert prices 2 2/1 page 4c 460 x 297 mm 6, /1 page 4c 230 x 297 mm 3, /2 page 4c 115 x 297 mm 2, mm bleed Best possible placement. Special Placement Inside front or back cover 4c 230 x 297 mm 4,190 Outside back cover 4c 230 x 297 mm 4,390 PR advert prices 2/1 page 4c 460 x 297 mm 5,990 1/1 page 4c 230 x 297 mm 2,990 1: Whole-page advert Your self-designed PR advert will be given best possible placement JUNI 2 3 2: Double-page advert 3: Half-page advert

11 Best impact in the OutDoor printed media ADVERTS 100 x 135 mm on A4 format Number of copies Data format PDF-file, 300 dpi resolution III. OUTDOOR ADMISSION TICKETS Your advert on the official download document dates March 31, 11 Eintrittskarte Europäische OutDoor-Fachmesse Juli 2013 OutDoor 2013 Max Mustermann Musterfrau Information Systems GmbH Musterstr München 2015 JULY Mit diesem Online-Ticket gehen Sie bitte direkt zum Einlass! Achtung: Muss aus irgendwelchen Gründen tagsüber das Messegelände verlassen werden, so ist bei den Kontrolleuren unbedingt ein entsprechender UV-Einlass-Stempel zu verlangen. Nur die Verbindung Eintrittskarte mit dem UV-Auslass-Stempel erlaubt den nochmaligen Eintritt! Tickets sind von der Rückerstattung ausgeschlossen. 1 Messe Friedrichshafen GmbH Postfach 2080, Friedrichshafen Neue Messe 1, Friedrichshafen Deutschland Telefon +49 (0)7541 / , +49 (0)7541 / Telefax +49 (0)7541 / , +49 (0)7541 / besucher@messe-fn.de Hinweistext wegen Badge Testeintritt 011-TE Deutschland Mustermann Information Systems GmbH Max Mustermann ,00 EUR inkl. MwSt. / 19% incl. VAT Exclusively for one advertising customer, the OutDoor offers you the chance to advertise on all admission tickets bought online. This lets you reach 2/3 of approx. 21,000 trade visitors. Exclusive advert price 100 x 135 mm 1,750 0hd6t2b6ngq97 1: Advert admission ticket