Media Planner. Our Readers: 13,000 members. $200 billion 98% 20 years 81% 71%
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1 2018 Media Planner Our Name Says It All: Commercial Investment Real Estate Commercial Investment Real Estate magazine is the flagship publication of the CCIM Institute, the leader in commercial real estate education and the premier networking organization for industry professionals. Advertise in CIRE magazine to connect with the leaders in commercial investment real estate. Our Readers: 13,000 members Only after completing 160 hours of case-driven education, submitting a portfolio of qualifying experience, and passing of the comprehensive exam do candidates earn the designation and the right to wear the coveted CCIM pin. $200 billion CCIM members close thousands of transactions, on average more than $200 billion annually. 98% Almost all CCIM members are involved with commercial investment real estate. 20 years CCIM members average 20 years of experience in commercial investment real estate. 81% CCIM members are well educated: 81% have earned undergraduate or graduates degrees. 71% More than two-thirds of CCIM members hold the title of owner/ principal/partner, president, vice president, or broker. CCIM members are the dealmakers, game-changers, and go-to experts in more than 1,000 local markets in 30 countries. Advertise in CIRE magazine to reach this influential market. Differentiate your audience reach through additional advertising in CCIM.com, CCIM DealShare, or CCIM member e-publications. Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at bjani@ccim.com or Samuel S. Moon at smoon@ccim.com Page CIRE Media Planner
2 2018 CIRE Magazine Readership Facts Readers who refer to CIRE ads when making a decision 88% The Attraction of Print Readers who visit CIRE advertisers websites Readers who refer clients to business services Top Services Referred by Readers 1. Legal 2. Appraisal 3. Financing 4. Construction 5. Title insurance Top Services Used by Readers 1. Legal 2. Accounting 3. Financing 4. Appraisal 5. Title insurance Top Reader Business Activities 1. Brokerage 2. Investment 3. Leasing 80% 92% 91% read the print edition of Commercial Investment Real Estate 75% read every issue of CIRE 73% spend 30 minutes or more reading CIRE Financing Decision Makers: Nearly 94% of CIRE readers help clients obtain commercial real estate financing by: Contacting capital sources directly Referring capital sources to clients Helping select capital sources Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at bjani@ccim.com or Samuel S. Moon at smoon@ccim.com 69% passed articles from each issue of CIRE to one or more people Source: 2016 National CIRE Reader Survey Page CIRE Media Planner
3 CIRE Magazine2018 Editorial Calendar (subject to change) JANUARY/FEBRUARY Ad insertion deadline: Dec. 1, 2017 Submit editorial proposals by: Oct. 2, Market Forecast Investment Niche: Medical Office Buildings 2018 Legislative Outlook Drilling Down into Big Data Artificial Intelligence and the CRE Industry MAY/JUNE Ad insertion deadline: March 29, 2018 Submit editorial proposals by: Feb. 1, 2018 What s Ahead for Retail? Investment Niche: Vertical Villages Tenant Bankruptcy Analyzing the CRE Professional Institutional Investors SEPTEMBER/OCTOBER Ad insertion deadline: Aug. 1, 2018 Submit editorial proposals by: June 1, 2018 Today s Industrial Market Investment Niche: Self-Storage Becoming a Business Owner How to Use Crowdfunding Inbound International Investment MARCH/APRIL Ad insertion deadline: Feb. 1, 2018 Submit editorial proposals by: Dec. 1, 2017 Office Investment Trends Investment Niche: Hospitality Disruptors for Brokerage Sale Leaseback Cap Rate Forecast JULY/AUGUST Ad insertion deadline: May 31, 2018 Submit editorial proposals by: March 30, 2018 Midyear Market Analysis Investment Niche: Development Trends Lease vs. Buy Real Estate CRE Investment Analysis Net Lease NOVEMBER/DECEMBER Ad insertion deadline: Oct. 3, 2018 Submit editorial proposals by: Aug. 1, 2018 Multifamily Focus Investment Niche: Senior Housing Trends and Advice on Investment Property Capital Markets Update The Year s Most Significant Deals In Every Issue MARKET TRENDS: News that real estate professionals can use CCIM Q & A: Deal-making strategies from the industry s most recognized experts MARKET FORECASTS: Leading forecasters provide their perspectives on CRE markets LEGAL BRIEFS: Issues affecting commercial real estate INVESTMENT ANALYSIS: Expert perspectives on investment and brokerage topics TECHNOLOGY SOLUTIONS: Tips for improving business with technology tools CCIM EDUCATION: Practical applications of CCIM education REGIONAL OUTLOOK: Local market trends INTERNATIONAL BEAT: A look at the global markets DEAL MAKERS: CCIM transaction highlights Contact gorlandi@ccim.com CCIM CONNECTIONS: Practical, howto ideas to apply to CCIMs businesses from influential professionals in commercial real estate For More Information Commercial Investment Real Estate is the award-winning magazine of the CCIM Institute, an affiliate of the National Association of Realtors. CIRE magazine reports on current developments and successful business strategies in commercial real estate. Interested in writing for Commercial Investment Real Estate? Send editorial proposals to Executive Editor Sara Patterson at spatterson@ccim.com. Log on to CCIM.com/cire to read the current issue. Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at bjani@ccim.com or Samuel S. Moon at smoon@ccim. Page CIRE Media Planner
4 CIRE Magazine2018 Rates & Specs UNITS COVERS 1X 3X 6X 12X 1X 3X 6X 12X 1 page 1/2 page 1/3 page 1/4 page 1/6 page $4,900 $3,680 $2,760 $2,240 $1,580 $4,740 $3,570 $2,160 $1,870 $1,540 $4,580 $3,470 $2,090 $1,820 $1,500 $4,430 $3,380 $2,040 $1,770 $1,470 Cover 2 $5,400 Cover 3 $5,230 Cover 4 $5,540 All rates are color/net. $5,150 $4,640 $5,290 $4,920 $4,600 $5,050 $4,700 $4,560 $4,830 ADVERTISING CLOSING DATES Issue Space Closing Materials Due Mailing Date January/February 12/1/ /14/2017 1/18/2018 March/April 2/1/2018 2/15/2018 3/14/2018 May/June 3/29/2018 4/17/2018 5/8/2018 July/August 5/31/2018 6/15/2018 7/12/2018 September/October 8/1/2018 8/15/2018 9/7/2018 November/December 10/3/ /16/ /14/2018 ADVERTISING DIMENSIONS SPECIFICATIONS Overall trim 8 1/2" x 10 3/4" 1 page 1/2 pg island 4 7/8" x 7" 1/2 pg horizontal 7 1/2" x 4 5/8" 1/2 pg vertical 3 5/8" x 9 1/2" Bleed 8 3/4" x 11" Live matter 3/8" from trim edge Spread trim size 17" x 10 3/4" Spread bleed size 17 1/4" x 11" Printing method Web offset Binding method Perfect bound 1/3 pg square 4 7/8" x 4 5/8" 1/3 pg vertical 2 3/8" x 9 1/2" 1/4 pg 3 5/8" x 4 5/8" 1/6 pg vertical 2 3/8" x 4 5/8" * CIRE magazine only accepts press-ready PDFs with high-resolution images (minimum 300PPI), CMYK colors, and embedded fonts. Page CIRE Media Planner Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at bjani@ ccim.com or Samuel S. Moon at smoon@ccim.
5 Online 2018 Rates & Specs As the front door to CCIM Institute, CCIM.com is the go-to destination for commercial real estate deal makers worldwide. This site is rich with content and is your chance to position your brand to this highly valued audience. CCIM.com offers five advertising opportunities.* CCIM.com Advertisements Education Overview This second highest ranked page on CCIM.com draws about 7,500 users per month looking for CCIM education training. Commercial Investment Real Estate This popular page on CCIM.com draws about 4,500 users per month who are looking for answers to their questions. Its comprehensive editorial content provides them with effective solutions. Thanks for Subscribing This page reaches a more targeted audience of commercial real estate professionals who are looking for further training, advice, and solutions from CCIM Institute. Ward Center for Real Estate Studies The audience for this page encompasses both CCIMs and non-ccims in the commercial real estate industry who want to learn more about specialty niches in the profession. Member Benefit (Members Only) This page reaches a targeted audience of CCIM designees and candidates. $2,000/month $1,200/month $1,000/month $750/month $500/month * All webpage advertising offers include 2 insertions for a onemonth period. Ad dimensions should be 300px x 250px. CCIM DealShare Advertisements This online platform connects CCIM members who want to buy, lease, or sell properties and offers nearly 3,000 interactions per month. Additionally, DealShare distributes a daily digest. Webpage display ad 240px x 300px banner ad 580px x 90px * All DealShare advertising offers include 2 insertions for a one-month period. $500/month $1,000/month CCIM.com advertising digital specs Single Ad Formats > Standard ad file types: GIF, JPG, PNG > File size not to exceed 40K > Animated GIF permissible, animation length not to exceed 15 seconds > URL must be included when ad materials are submitted > If you would like ad tracking capabilties please provide a tracking URL Page CIRE Media Planner
6 2018 CCIM Insider e-newsletter Rates & Specs CCIM Insider e-newsletter CCIM Institute s twice-monthly e-newsletter, CCIM Insider provides CCIM members with timely information and stories about CCIM events, programs, benefits, and services, as well as updates on crucial commercial real estate industry news. With a circulation of approximately 12,000, CCIM Insider provides a proactive opportunity to send your message straight to the inboxes of the elite members of the CCIM Institute twice a month. CCIM Insider e-newsletter is distributed on the second and fourth Tuesday of each month. CCIM INSIDER E-NEWSLETTER 1 month 2 months 3 months 4 months Top banner $ 2,500 $ 2,400 $ 2,300 $ 2,200 Lower banner $ 1,200 $ 1,100 $ 1,000 $ 900 * All CCIM Insider advertising offers include two insertions for a one-month period. CCIM Insider advertising digital specs Single Ad Formats > Standard ad file types: GIF, JPG, PNG > File size not to exceed 40K > Animated GIF permissible, animation length not to exceed 15 seconds > URL must be included when ad materials are submitted > If you would like ad tracking capabilties please provide a tracking URL Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at bjani@ccim.com or Samuel S. Moon at smoon@ccim.com Page CIRE Media Planner
7 2018 Packages Blue Ribbon Package Limited to 10 companies Cost: $20,800 net Six full-page color ads Guaranteed placement within the first 10 right-hand pages One-month ad on CCIM.com CIRE pages One-month top banner ad in twice-monthly CCIM Insider e-newsletter (a $2,500 value) One-time use of 10,000 contacts from CCIM membership list (a $1,700 value) Red Ribbon Package Limited to 10 companies Cost: $11,700 net Three full-page color ads One-month ad on CCIM.com CIRE pages One-month lower banner ad in twice-monthly CCIM Insider e-newsletter (a $1,200 value) One-time use of 5,000 contacts from CCIM membership list (an $850 value) Advertisers: Contact Dan Burke at (732) or Industry Sponsors: Contact Barbara Jani at or Samuel S. Moon at Page CIRE Media Planner
8 2018 CCIM designee discounted Rates Build more business referrals to maximize your firm s potential by reaching 13,000 CCIM members in the U.S. and 30 international countries. Special Discounts for CCIM Business Owners 20% discount for CCIM Designees on CIRE print ads 1X 3X 6X 12X Full Page $3,920 $ 3,792 $ 3,664 $ 3,544 1/2 page $ 2,944 $ 2,856 $ 2,776 $ 2,704 1/3 page $ 2,208 $ 1,728 $ 1,672 $ 1,632 CCIM Designee Discounted Packages CCIM GOLD PACKAGE 35% discount on CIRE magazine print ads and three digital advertisements CCIM DealShare display ad + CCIM DealShare banner ad + Thanks for Subscribing display ad CCIM SILVER PACKAGE 30% discount on CIRE magazine print ads and two digital advertisements CCIM DealShare display ad + CCIM DealShare banner ad CCIM BRONZE PACKAGE 25% discount on CIRE magazine print ads and a digital advertisement CCIM DealShare display ad For CCIM designee discounted ad package pricing please contact Dan Burke at (732) or Page CIRE Media
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