Branding & Promotions. November 12-14, 2015 Anaheim Convention Center Anaheim, California

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Emery Weaver
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1 Branding & Promotions November 12-14, 2015 Anaheim Convention Center Anaheim, California

2 FRONT AND CENTER The Franchise Expo events are the single best opportunity to grow your business. Face-to-face connections with highly qualified candidates accelerate your sales process and lower your cost per lead. This is a unique opportunity to take your brand to the next level. Onsite promotion and advertising only reinforces your message and expands your footprint at the expo. Stand out from the crowd. There are a variety of ways to keep your brand front and center at the West Coast Franchise Expo. New! High Profile Digital Opportunities! Online Registration Sponsorship Your brand and link on 7 registration pages! Page 2 For Exhibitors Sponsor the Attendee Newsletters! Page 6 For Suppliers Sponsor the Exhibitor Newsletter! Page 9 High Visibility Advertising and Banner Opportunities! Banners and Column Wraps in Visitor Registration Page 2/3 Advertise in the WCFE Official Show Directory Page 1 Learn more about how you can maximize your visibility at The West Coast Franchise Expo Call Kathy at MFV Expositions or krosalen@mfvexpo.com

Show Directory Advertising Get your message out there with some long term visibility!

The directory is an invaluable resource for franchisee candidates during and after the WCFE.

For more information and rates, see spec sheet at the end of this brochure, and contact us today!

The size is 3 x3 and you provide the high resolution artwork.

3 Show Directory Advertising Get your message out there with some long term visibility! The Official WCFE Show Directory is handed to every visitor and exhibitor at the expo. The directory is an invaluable resource for franchisee candidates during and after the WCFE. Show visitors keep this guide long after the expo as a resource to connect with concepts they discovered at WCFE. For more information and rates, see spec sheet at the end of this brochure, and contact us today! Tab-On Post-It Put your message right on top with a Post-It note stuck to the front cover of the Show Directory. The size is 3 x3 and you provide the high resolution artwork. Bookmark This double sided gloss printed bookmark helps attendees find your business AND keep their place in the Show Directory. You provide your high resolution message and artwork. Aisle Sign Advertising Imagine your logo, branding message and booth location hanging below the Aisle Signs. Show visitors will have no problem finding you when they see your logo overhead. It s one of the few marketing opportunities available outside of your booth space. 1 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

This is an extremely effective method to drive traffic to your booth. (Inserts provided by sponsor) Online Registration and Email Reminders - EXCLUSIVE!

4 Badge Holder Inserts Badge inserts may be the most widely seen promotion available. Every exhibitor and visitor badge holder has your message rising above the name, so everyone at the expo plays the role of billboard for your brand. This is an extremely effective method to drive traffic to your booth. (Inserts provided by sponsor) Online Registration and Reminders - EXCLUSIVE! Introduce your brand to every registered visitor with this high profile sponsorship. Your banner ad with a link to your website will be prominently positioned and seen in each step of the registration process, included on the visitor confirmation, on reminder s in the weeks and days prior to the show. This is a great way to deliver your message to the most serious visitors to WCFE. (Exhibitor provides non-animated gif banners) Entrance Banners Instant visibility as show attendees enter the convention center lobby. Your logo, message and booth number will be prominently displayed. This is bold call to action is sure to resonate with your prospects! Call for sizing and pricing 2 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

Registration Lobby Column Wraps Pump up your message

This massive column with your graphic is the ideal

center as well as other areas such as the side of

Call for sizing and pricing Foot Prints From the Show

Imagine a path of footsteps from the expo doors right

5 Registration Lobby Column Wraps Pump up your message with this in your face! graphic wrap every attendee will see your brand message as they enter the expo floor. This massive column with your graphic is the ideal way to attract qualified candidates to your booth! Glass Clings Greet all attendees with your logo and booth number on the entrance doors to the convention center as well as other areas such as the side of escalators leading to the show floor. Call for sizing and pricing Foot Prints From the Show Entrance Right to Your Booth! Imagine a path of footsteps from the expo doors right to your booth and each footprint has your logo, tagline and booth number! Exhibitor provides artwork and we produce & install the foot prints at the show. Limited to 5 companies One Set of 2-Color Footprints: (Call for more information about additional colors and custom shapes.) 3 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

6 Expo Floor Graphics Get on the path to brand visibility with these great floor graphics. There are a multitude of locations on the show floor to lay these customized floor graphics as booth locators, directionals, and simply reminding show visitors to stop by and visit with your team. Expo Floor Inflatables Show off your brand in a Big & Bold way! This promotion gives your business a virtual second location on the show floor! Grab everyone s attention with an inflatable message that drives traffic! Price per inflatable depends on size and rigging. Call your sales rep today! Show Entrance Unit Every brand wants to a make splash as visitors enter the than this billboard opportunity right at the WCFE show entrance. Pump up your development efforts with a great call to action along with your booth location this billboard has high visibility and you can use it as another opportunity to drive traffic right to your space on the show floor! Entrance Panel - 4 Positions Available 4 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

Dedicated Exhibitor Pre and Post Event Email Blasts Send your powerful message to registered visitors before and after the West Coast Franchise Expo.

Limited to 5 pre-event blasts and 4 post event blasts Restroom Mirror Graphics We know the one place we all need to go so why not deliver your message to show visitors in the men s and ladies rooms!

30 x 30 4C 3M Graphic Billboard Advertising Watch visitors as they stop and read your Billboard message located in the lobby outside the entrance to the exhibit hall.

7 Dedicated Exhibitor Pre and Post Event Blasts Send your powerful message to registered visitors before and after the West Coast Franchise Expo. Just provide your HTML file and MFV will blast your message to thousands of opt-in qualified investors. Limited to 5 pre-event blasts and 4 post event blasts Restroom Mirror Graphics We know the one place we all need to go so why not deliver your message to show visitors in the men s and ladies rooms! These clings stick right to the mirror so there s no chance your message will be missed! MFV Expositions produces and installs this promotion. 30 x 30 4C 3M Graphic Billboard Advertising Watch visitors as they stop and read your Billboard message located in the lobby outside the entrance to the exhibit hall. These self-standing 2-sided panels (38 x 88 ) will catch the attention of every visitor as they enter and exit the show floor. Use this bold marketing tool to increase your branding and drive traffic to your booth. You provide the design include your logo, message, photos, call to action and we provide and install the panel! Limited to Six Exhibitors 5 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

It s a walking advertisement for your company that will be seen in every aisle, every booth, and every seminar throughout the show.

8 Badge Lanyard Your company name/logo, booth number, URL will be seen throughout the expo when you sponsor the badge lanyards. These branded lanyards are provided to every exhibitor and visitor at registration. It s a walking advertisement for your company that will be seen in every aisle, every booth, and every seminar throughout the show. Visitor e-newsletter Sponsor Your message can be delivered to potential franchisees before they arrive at the show. In our pre-show Visitor Newsletters, your banner links to your franchise recruitment web site. To maximize the impact of your message, we limit this program to 2 Category Exclusive sponsors per newsletter. Official Visitor Show Bag See your brand coming and going. Take advantage of one of the most visible sponsorships the Official WCFE Show Bag. Visitors walk the floor, attend seminars and visit other booths with your logo and message for everyone to see. The best part? Visitors collect information at the expo and take the bag home. As an added bonus, Show Bag sponsors get an insert into the bag, making the sponsorship even more valuable! 6 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

9 Visitor Show Bag Insert Promote your company in every Show Bag provided to every visitor (and exhibitor) at the show. You can include a flyer, brochure or promotional item that will catch the attention of every visitor. Plus you get two for one visitors will see it when they open their bag at the show and when they go through their bag after they leave the show. What a great way to increase your ROI at the show. (Inserts provided by sponsor; Limit 1 insert per sponsor; Number of sponsors subject to change.) Limited to 8 Exhibitors Visitor Advanced Registration e-badge ing to all registered attendees one week prior to WCFE. This is a premier sponsorship every registered attendee will receive your message included with their barcode registration confirmation. You can be sure that registered visitors open and read this ! Inside they ll find their confirmation letter along with your message. Invite investors to your booth and encourage them to contact you BEFORE the show to make an appointment to stop by. Individuals that register in advance are serious candidates make sure they know about your brand or service BEFORE the expo! Limited to 2 Exhibitors Web banner provided by sponsor. Visitor Advanced Registration Postcard Sponsor the WCFE postcard mailed to all registered attendees three weeks prior to WCFE. This is a leading sponsorship every registered attendee receives your message. You can be sure that registered visitors will be aware of your brand or service! Invite candidates to your booth with a great call to action and encourage them to reach out to your development team before the WCFE and make an appointment to stop by. Limited to 3 Exhibitors 7 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

Start generating leads to generate booth traffic at WCFE. You ll also benefit from reaching investors unable to attend the expo.

10 INDUSTRY SUPPLIERS GET IMPACT AT THE WEST COAST FRANCHISE EXPO. Visitor Brochure Advertising Advertising in the WCFE Visitor Mailer ensures that your message will be seen by thousands of qualified candidates months before the doors to the exhibit hall open. Start generating leads to generate booth traffic at WCFE. You ll also benefit from reaching investors unable to attend the expo. Your ad will appear in over 20,000 brochures mailed to the highest qualified candidates. Specifications for Attendee Brochure Advertising Full Page: 5.7"w x 8.75"h plus.125" bleed Half Page: 5.7"w x 4.45"h plus.125" bleed Fast Connect Plus FranchiseExpo.com is the definitive year-round lead generation website for franchise companies, registering thousands of unique entrepreneurial visitors every month. FranchiseExpo.com is produced by MFV Expositions, the leader in bringing together highly qualified prospects and the best franchise brands. Fast Connect Plus offers exhibitors of any MFV shows an online cost effective lead generation program 365 days per year. Online Listing, featured banner, unlimited press releases and inclusion in FranchiseExpo.com newsletter distribution. Exhibitor Hotel Drop Limited to Three Category Exclusive Suppliers Only! Key information about your company and service will be in your prospects hotel room when they return from the expo on Thursday evening. They ll be sure to see your information as they enter so this high-impact promotion is sure to drive qualified traffic to your booth. Whether it is a flyer under the door or a gift in the room, you can be sure that your company will benefit from this category exclusive program. Call your rep for pricing. Inserts provided by sponsor. 8 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

Continental Breakfast in Supplier Section Greet decision makers from exhibiting franchises by sponsoring the Exhibitor Coffee and Breakfast.

11 Continental Breakfast in Supplier Section Greet decision makers from exhibiting franchises by sponsoring the Exhibitor Coffee and Breakfast. Located in the Supplier Section, hungry exhibitors will appreciate starting the day with hot coffee and something to munch on. We ll feature your logo/messaging on signage around the breakfast, on breakfast invitations, and on the serving tables. Choose one day or sponsor all three Exhibitor Lounge Supplier Exclusive! All exhibitors need to break away from their booths during the show day. Key franchise personnel will thank you for providing coffee, tea or a soft drink and a comfortable place for a quick respite during show days. Your logo will appear on the Signage as your prospective customers take a well earned rest. Category Exclusive Limited to Three Sponsors Two Opportunities Available Exhibitor e-newsletter Sponsor All Suppliers know the importance of the Exhibitor Bulletins sent out in the months prior to the show. They include information that can save money and increase ROI. New features, schedule changes, shipping deadlines, marketing opportunities and other vital details ensure that this is read and circulated among exhibiting franchises. Your logo, link and message will by read as well if you sponsor this valuable communications program. Exhibitor Provides 600x60 static banner and destination URL 9 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

Exhibitor Email Stations As the sponsor of the Exhibitor Email Stations, you ll be the one enabling your

availability of this service and acknowledging your sponsorship.

12 Exhibitor Stations As the sponsor of the Exhibitor Stations, you ll be the one enabling your fellow exhibitors and prospective customers to check in on personal and business s during show hours at WCFE. We ll showcase your logo and message on signage and your home page will be the home page on the stations. There s more! We ll also place flyers in the booths of all exhibitors the first morning of WCFE promoting the availability of this service and acknowledging your sponsorship. Supplier Exclusive Exhibitor Reception Cold drinks, good food, and great company bring key decision makers to the best party at WCFE. As a sponsor, your logo will be on the Invitations and Signage so your clients, customers and prospects know whom to thank for a wonderful evening! Sponsorship of the exhibitor reception is exclusively available to suppliers. Exhibiting Supplier Non-Exhibiting Supplier Gold Option Non-Exhibiting Supplier Platinum Option 10 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

13 Advertising Rates 2015 WCFE Show Directory November 12-14, 2015 Anaheim Convention Center Anaheim, California ADVERTISING DEADLINE OCTOBER 5, 2015 (Artwork must be provided camera ready - no production work) Take advantage of this special directory advertising to help increase your brand's exposure: Reinforce awareness to our expo visitors Increase traffic to your booth program and exhibit guide that is distributed to every visitor at the expo. This key guide includes all essential information: exhibitor listings, and seminar and symposia highlights. The Directory is viewed extensively by visitors during and after the show. AD SIZE 4-COLOR PRICING FULL PAGE $2, HALF PAGE $1, QUARTER PAGE $1, QUARTER PAGE adjacent to Directory Listing or Product Category Listing (B/W Only) $ YOUR LOGO by Directory Listing (B/W Only) $ INSIDE FRONT COVER $5, INSIDE BACK COVER $4, BACK COVER $6, BOOKMARK $2, TAB-ON COVER AD $2, ADDENDUM (B/W ONLY) $ For Your Convenience We Accept: For additional info or questions, contact: Katharine Rosalen at or krosalen@mfvexpo.com Ad Specs Book Trim Size: x Full Page Full Bleed: 5.75 x 8.75 (Live Image: 4.5 x 7.5) No Bleed: 4.5 x 7.5 Half Page Horizontal 4.5 x (w/h) Half Page Vertical 2.15 x 7.5 (w/h) Quarter Page 2.15 x (w/h) Please Note: Ads not submitted in the correct spec size will be returned. Guidelines for Preparing and Sending Files File Format following formats: TIF PDF EPS JPEG Files must be saved in Black and White/Grayscale or CMYK. Spot colors will be converted to CMYK. We cannot accept fonts and artwork are included. please contact Rebecca McLouth at (201) or rmclouth@mfvexpo.com. 11 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

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