Branding & Promotions January 20 22, 2012 Miami Beach Convention Center Miami Beach, FL
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1 Branding & Promotions January 20 22, 2012 Miami Beach Convention Center Miami Beach, FL Produced and Managed by:
2 FRONT AND CENTER The Franchise Expo events are the single best opportunity to grow your business. Face to face connections with highly qualified candidates accelerate your sales process and lower your cost per lead. This is a unique opportunity to take your brand to the next level. Onsite promotion and advertising only reinforces your message and expands your footprint at the expo. Stand out from the crowd. There are a variety of ways to keep your brand front and center at Franchise Expo South. New! High Profile Digital Opportunities! Your Logo next to your listing in the Show Directory AND in the FES Mobile App Directory Page 2 Text Message Visitors and Invite Them to your Booth! Page 2 Online Registration Sponsorship Your brand and link on 7 registration pages! Page 5 For Exhibitors Sponsor the Attendee Newsletters! Page 7 For Suppliers Sponsor the Exhibitor Newsletter! Page 8 High Visibility Advertising and Banner Opportunities! Advertise in the FES Official Show Directory Banners in Visitor Registration and On the Show Floor Page 11 Page 3 Learn more about how you can maximize your visibility at Franchise Expo South Call Sheila Fischer at MFV Expositions or sfischer@mfvexpo.com
3 Check out the FES Mobile App! FES is now offering the entire show directory and Conference Program as a Smartphone application. There are a variety of opportunities to highlight your brand in the mobile app from category leader to additional branding. Call for more info. Special Offer! Your Logo next to your listing in the Show Directory PLUS your logo on your mobile listing! Only $250! Text Message Every Opt In Show Visitor! FES offers 2 text message opportunities each show day to all opt in candidates. This is a terrific way to stand out from the crowd, and deliver your focused franchise message directly to show attendees. 120 Character Limit including spaces $350 Mobile Category and Investment Leaders Show Visitors utilize the printed book and the Smartphone app throughout the day. Your logo leads a category or investment level and your mobile logo clicks right through to your mobile listing! Show off your brand in both listings Both for just $300
4 Aisle Sign Advertising Imagine your logo and booth number on a 3 x 6 sign hanging from the Aisle Signs. Your prospects will have no trouble finding you when they see your logo overhead. It is also the only advertising allowed on the show floor outside of the booths. $1,500/Aisle Badge Holder Inserts EXCLUSIVE! Watch as every attendee and exhibitor promotes your brand and booth number as they walk the show floor. Your message will be in every badge holder and visible to everyone at the show. This is a great way to drive traffic to your booth. (Inserts provided by sponsor) $3500 (Exhibitor Supplies Inserts) Banners, Banners, Banners! Instant visibility as visitors enter the convention center lobby. Your logo, message and booth number will be prominently displayed. This is bold call to action sure to resonate with your prospects! Banner Position Above Expo Entrance: $1900 (banner supplied by exhibitor)
5 Your inflatable, right in the Registration Lobby! This is BIG! Deliver your message in a creative way with an inflatable positioned right in the expo lobby. Inflatable comes with its own cold air fan and carrying case. Exhibitor retains inflatable after the expo. Lobby Inflatable: $7,500 (limited to one exhibitor) Food Court Chair Backs Exclusive! Your company logo and message printed on custom slipcovers that cover 100 chair backs in Food Court located right on the exhibit floor. 100 Chair backs: $2,200 Food Court Floor Decals Four 3 x4 floor decals will be placed at the entrance and throughout the Food court area. This is a great way to familiarize expo attendees with your brand! Exclusive: $2,200.
6 Food Court Logo Package When available, This Exciting Package includes: Chair Backs, Table Decals & Floor Decals Package: $7,500. Foot Prints from the Show Entrance Right to Your Booth! Imagine a path of footsteps from the expo doors right to your booth and each footprint has your logo booth number! Exhibitor provides artwork we to produce & install the foot steps at the show. One Set Footprints: $1,900. Limited to 3 companies. Online Registration and Reminders EXCLUSIVE! Introduce your brand to every registered visitor with this high profile sponsorship. Your banner ad with a link to your website will be prominently positioned and seen in each step of the registration process, included on the visitor confirmation, on reminder s in the weeks and days prior to the show. This is a great way to deliver your message to the most serious visitors to FES. (Exhibitor provides non animated gif banners.) $3,900
7 Onsite Registration EXCLUSIVE! Make an early impression on prospective franchisees as the Onsite Registration sponsor. Your branding and message displayed prominently on every registration station with high impact Monitor Wraps. Additional visibility is delivered with a Banner or Billboard including your logo and booth number recognizing your sponsorship. What a great way to be seen by every visitor registering for the show on site. Bonus: Includes full page ad in the Show Directory! (Exhibitor provides monitor wrap design) $7,500 Billboard Advertising Watch visitors as they stop and read your Billboard located in the Lobby outside the Exhibit Hall. These 2 sided meter boards (3 x 8 ) will catch the attention of every visitor and exhibitor as they enter and leave the show floor. Use this innovative marketing medium to increase your branding and drive traffic to your booth. You supply the design and we create the Billboard. You can even include photos. Limited to 6 Exhibitors Only! $1,900 Badge Lanyard EXCLUSIVE! Your company name, booth number and URL will be seen throughout the show when you sponsor the badge lanyards. These branded lanyards are given to every visitor and exhibitor at registration and used to hold their badge. It s a walking advertisement for your company that will be seen in every aisle, every booth and throughout the show. (Includes cost of Lanyards.) $6,800 Includes Production!
8 Visitor e Newsletter Sponsor Your message can be delivered to potential franchisees before they arrive at the show. In our pre show Visitor Newsletters, we ll include a paragraph about your company, a 4C logo and link to your web site. To maximize the impact of your message, we limit this program to 2 Category Exclusive sponsors per newsletter. Limited to 2 Category Exclusive Exhibitors/ $1,600/Newsletter Official Visitor Show Bag See your brand coming and going. Take advantage of one of the most visible sponsorships the Official FES Show Bag. Visitors walk the floor, attend seminars and visit other booths with your logo and message for everyone to see. The best part? Visitors collect information at the expo and take the bag home. As an added bonus, Show Bag sponsors get an insert into the bag, making the sponsorship even more valuable. Limited to 2 Category Exclusive Exhibitors! $3,500 per side or $6,000 for both sides! Visitor Show Bag Insert Promote your company in every Show Bag provided to every visitor at the show. You can include a flyer, brochure or promotional item that will catch the attention of every visitor. Plus you get two for one visitors will see it when they open their bag at the show and when they go through their bag after they leave the show. What a great way to increase your ROI at the show. (Inserts provided by sponsor; Limit 1 insert per sponsor; Number of sponsors subject to change.) Limited to 6 Exhibitors Only! $1,900
9 INDUSTRY SUPPLIERS GET IMPACT AT FRANCHISE EXPO SOUTH! Exhibitor Breakfast Greet decision makers from exhibiting franchises by sponsoring the Exhibitor Breakfast. Located in the Suppliers Section at the show, hungry exhibitors will appreciate your starting their day with hot coffee and a continental breakfast. Sponsors will appreciate their logo and booth number on the Breakfast Invitations and on Signage at Breakfast and the Entrance to the Exhibit Hall. Ongoing announcements during breakfast will thank the Sponsors by name and your fellow exhibitors will want to thank you as well. Co Sponsorship Friday or Saturday $2,500 per day; All 3 Days $6,000 Exhibitor e Newsletter Sponsor All Suppliers know the importance of the Exhibitor Bulletins sent out in the months prior to the show. They include information that can save money and increase ROI. New features, schedule changes, shipping deadlines, marketing opportunities and other vital details ensure that this is read and circulated among exhibiting franchises. Your logo, link and message will by read as well if you sponsor this valuable communications program. Limited to 2 Category Exclusive Suppliers per ! $975/ Exhibitor Stations As the Sponsor of the Exhibitor Stations, you ll be the one enabling your fellow exhibitors and potential customers to check their business and personal while at FES. We ll place signage highlighting the sponsorship and your home page on the screen. We can place your mouse pads and company literature as well. We ll also place flyers in the booths of all exhibitors the night before the show opens promoting the availability of this service and your sponsorship. SUPPLIER EXCLUSIVE! $1,500
10 Exhibitor Reception Cold drinks, good food, and great company bring key decision makers to the best party of the show. As a sponsor, your logo will be on the Invitations and Signage so your customers and prospects know who to thank for a wonderful evening. You ll also get your own VIP area at the party to entertain key customers on this Saturday evening event. Limited to 4 Category Exclusive Suppliers! $8,000
11 All Sponsors and Advertisers are Featured Exhibitors Signage Onsite Show Directory Ads
12
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