538,492 54% 265, , ,864. Page Views. of Website Traffic is Mobile 1. Visits. Unique Visitors. Mobile Device. Visits

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1 online Audience emsworld.com monthly traffic 1 538,492 Page Views 265,008 Visits 207,002 Unique Visitors 142,864 Mobile Device Visits The Online Home of EMS Decision-Makers Look beyond traditional media for new ways to connect with your audience, generate leads and engage customers. Only EMS World provides in-view banner placements and targeted marketing. Engage the EMS audience and get measurable results with these EMS World Digital Marketing Opportunities: Web Banner Advertising Online Product Guide Marketing e-newsletter Sponsorships Custom e-newsletters Webcasts 54% of Website Traffic is Mobile 1 1. Google Analytics Jan-Aug 2015 average 8 emsworld.com the online home of EMS decision-makers

2 online MArketing The Industry s Leading Responsive Design Website Providing advanced technology to serve in-view banner impressions, EMSWorld.com integrates your marketing message throughout featured content with variable placement, increasing user engagement and delivering a stronger click-through rate and return on investment! Responsive Design View on any device, no app needed In-View Ads Pay only for ads that are seen Channels Content-specific placement Dynamic Page Load Content appears dynamically as visitors scroll Web Banner Ads 970 x 90 Super Leaderboard Banner $35 CPM 300 x 250 Medium Rectangle Banner $40 CPM 300 x 600 Half Page Banner $50 CPM High-Impact Advertising Units 1658 X 1058 Wallpaper Ad 550 X 480 Welcome Ad 970 X 90 Leaderboard 300 X 250 Banner 300 X 600 Banner Welcome Ad Road Block Page Peel Wallpaper Ad $80 CPM $80 CPM $80 CPM $3,000/week BEST WEBSITE REDESIGN 3,019,637 Monthly Ad Impressions 1 1. Google Analytics August X 90 Scrolling Leaderboard the online home of EMS decision-makers emsworld.com 9

3 online marketing emsworld facebook traffic 231,000+ Facebook Likes 1 74% of Subscribers Visit Weekly 1 Blast Select from the EMS database of opt-in subscribers. Your targeted blast can be used for new product promotion, lead generation and to drive website traffic. $135/CPM (minimum $1,000) With Appended Leads $185/CPM (minimum $1,850). Facebook Sweepstakes Through e-blast and ROS marketing we can increase your Facebook likes while capturing demographic and proprietary research information. Newsletter Advertising Reach targeted subscribers with our many newsletter options. 2 $600 each Title Banner Ad Subscribers Deployment Newsweek 300 x 250 Banner 45,512 Every Wednesday Weekly Recap 300 x 250 Banner, includes 40 words of text 45,199 Every Friday Management Tips Product Spotlight 468 x 60 Banner 38,064 1st & 3rd Monday 100 x 100 product image, 100 x 40 logo, 40 words of text 44,742 1st & 3rd Thursday Educator Tips 300 x 250 Banner 20,998 4th Tuesday of every month Critical Care Tips 2. TAP Report (April-June 2015) 300 x 250 Banner 19,233 4th Tuesday of every month 1. Publisher s own data 10 emsworld.com the online home of EMS decision-makers

4 online marketing Online Product Guide Product Guide Sponsorships put your brand on top and deliver sales leads directly to your in box. Company Takeover Page Enhance your online company landing page with background graphics and exclusive ad positioning. Includes: Wallpaper ad Leaderboard ad (970 x 90, 728 x 90, 300 x 50) 300 x 250 banner ad 300 x 600 banner ad $995 per year Wallpaper Ad Leaderboard Category Sponsorship Sub-Category Sponsorship Featured Company Banner $1,500/year $900/year $500/year Webcasts Sponsor Quality EMS Education Position your company as the industry source with a sponsored webinar promoted to the EMS World audience. Turnkey package includes: Sponsor s name, logo and tag line in pre-webinar marketing and registration Customized registration page with up to five buying intention questions Logo and tagline linked to site on the landing page of the presentation Two PowerPoint slides (for non-ce presentations) Verbal acknowledgement of sponsorship at beginning and end of webinar Webinar will be archived for one year on EMSWorld.com Delivery of all registrants demographic and contact information Educational Webinar $5,900 V-Slider Video V-Slider Video Have your video pop up on the EMSWorld.com homepage Guaranteed level of video impressions Hit multiple unique users with your video message Drive clicks to your website Performance metrics provided $50/cpm TRACKtion Video Turn a video into a sales lead Using your product marketing video or one we create for you we power the reach of your video via a targeted e-blast to our influential database. We can report on each viewing session: Who watched your video How long each view lasted The number of times a viewer watched your video The number of interactions with calls-to-action You end up with a report of potential customers ready to buy your product. Call for pricing. the online home of EMS decision-makers emsworld.com 11

5 online lead generation EMS World is redefining audience engagement and lead generation by combining social media, digital data and the most trusted brand in EMS. Tracktion Leads Web Surfer browses our page or your page. EMS World Web Surfer visits other popular websites. Shorten your sales cycle by combining direct marketing with social media and primary research to generate highly qualified leads that convert into sales. Employ multiple channels to drive a large pool of qualified customers. Where do you want your sales team to spend their time? Customer Retention Use social media to extend thought leader influence to their circle of peers. 10,000 respondents 1,997 completed form 415 buying within 18 months 363 current customers 317 New Customer Acquisition Acquire demographics and data needed to turn warm leads hot. Web Surfer clicks your ad and returns to your website. Web Surfer sees your ad. Retargeting Retargeting is a cookie-based technology that uses a simple JavaScript code to anonymously follow your audience all over the Web. Now you can advertise to your website visitors as they browse other sites on the Internet and they will continue to see your ad. Packages start at $1,375 with a 3-month minimum commitment 12 emsworld.com the online home of EMS decision-makers

6 online market Intelligence Appended Leads Add demographics to your leads from the most comprehensive database in EMS. Our subscriber data is updated constantly through online engagement, reader inquiries and multiple conferences throughout the year. Lead Nurturing Further qualify a buyer who has expressed interest in your product with a scheduled follow-up e-blast designed to bring the interested party farther down the sales funnel and a step closer to actual purchase. Request a preferred time and form of contact Request additional qualifying information such as urgency or purchasing process Send a link to a purchase order, white paper, detailed specs, etc. Offer information on a related product: You might also be interested in Engagement Report Measures the exposure and engagement your brand receives through our digital platforms, including news, publication articles, press releases, video viewing, white papers and more. This strategic report graphically compares your marketing communication strategy to that of your competitor(s). Market Intelligence Report This new report will reveal strengths and weaknesses in products and marketing programs. Data can be classified in four general areas of evaluation Brand Awareness Brand Satisfaction Brand Support Return on Investment Measurements for these critical benchmarks will be based on primary research and actual performance by your company using EMS World communication vehicles. Brand Satisfaction Cont. The Brand Satisfaction data was compiled by Readex Research Inc. All methodology is detailed within the linked PDF. Data for the category: - average score all categories included: 69.00% - All manufacturers in category average score: 64.00% - All manufacturers average score range: 60%-69% Click Here "Defibrillators" 48% for the complete Brand Satisfaction Study. Brand Satisfaction 52% All manufacturers in category average score: Brand Support/Active Communication Influence Active Communication Influence is paid advertising. Advertising enables manufacturers to control the type of message and frequency of delivery in support of product sales. Active, combined with passive communication is proven in influencing product preference among potential buyers. Of the companies in the "Defibrillators" category, paid advertising accounted for 22.41% of total dollars invested. Return-on-Investment Click-Thru-Rate (CTR) is commonly viewed as an ROI measure for advertising performance. CTR s vary based on the type of digital advertising (website banner, e-blast, e-newsletter ads), product that is promoted, ad unit size and positioning. Below listed are the benchmark CTR s for paid digital advertising utilizing EMSWorld Media products over the last three years: - Average CTR on EMSWorld.com for all manufacturers: 0.23% - Average CTR on EMSWorld.com suppliers of "Defibrillators" 0.23% - CTR on EMSWorld.com: 0.28% - E-Blast average CTR all manufacturers: 6.44% - E-Blast average CTR suppliers of "Defibrillators" 8.30% - E-Blast average CTR: 4.05% - E-Newsletter average CTR all manufacturers: 0.18%+A1 - E-Newsletter average CTR "Defibrillators" suppliers: 0.46% - E-Newsletter CTR: N/A Market Intelligence Report EMSWorld Media 2015 Market Intelligence Report 2015 Market Intelligence Report 2015 Scott Cravens 8/6/2015 Market Intelligence Report 2015 the online home of EMS decision-makers emsworld.com 13