2 6 M a y 5 J u n e H a y - o n -Wy e, Wa l e s
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1 Hay brings writers and readers together to share stories and ideas in sustainable events on five continents. Our festivals inspire, examine and entertain. Join us to imagine the world as it is and as it might be. 2 6 M a y 5 J u n e H a y - o n -Wy e, Wa l e s S p o n S o r S & pa r t n e r S
2 Hay is the most important literary festival in the Western World International New York Times
3 H AY F E S T I VA L, WA L E S 2 6 M AY 5 J U N E Hay Festival Wales is set in the magical book town of Hay on Wye in the Black Mountains of the Brecon Beacons national park. From individual event sponsorship to global strategic partnership, there are many interesting opportunities to reach the festival s remarkable audiences. We work with sponsors and partners to develop effective projects that meet specific objectives to an agreed budget. our team supports sponsors to make the best of the opportunities during the festival and to forge strong and sustainable relationships that are mutually beneficial FIGURES: 11 days 500+ events 242,000 tickets sold 120,000 subscribers 100,000 print programmes distributed 550,000 web visitors annually Global broadcast reach 180+ accredited media ave 13.7m with circulation of 2,593,931,808 (source: Gorkana) REASONS TO SPONSOR HAY FESITVAL Brand association with festival at forefront of thought leadership Uniqueness of the Hay experience Share the Festival s powerful vision of freedom of speech and the sharing of ideas reach the 100,000+ typically affluent yet time poor audiences, in a unique leisurely festival atmosphere BENEFITS opportunity to join festival digital and direct mailings on screen advertising to festival audiences Sampling opportunities Major sponsors benefit from on site branding Credit in the festival programme, on tickets and online Hospitality and complimentary tickets for guests access to very limited number of exhibition spaces H A Y F E S T I V A L. O R G P A G E 3
4 Hay Festival Sponsorship Pack 2016 Hay, just like the BBC Proms, has become a great Summer tradition and thanks to our new partnership, everyone s invited to join in. Tony Hall, Director General of the BB C The Cambridge Series has been running for seven years at the prestigious Festival and is part of the University's commitment to public engagement. University of Cambridge on Hay Festival 2015 We think that Hay is one of the UK s great cultural institutions, it provides a huge range of interesting speakers, and it also supports education. Dr David Landsman, Executive Director, Tata Group The small market town of Hay is an unlikely setting for one of the world s big gest book festivals... a literary extravaganza that is now firmly established as the big gest book event in Britain... In fact it is the unlikeliness of the location that makes the festival so glorious Los Angeles Times P A G E 4
5 Hay Festival Sponsorship Pack AUDIENCE DEMOGRAPHICS yrs 7% yrs 13% yrs 18% yrs 26% yrs 18% 65 yrs + 18% 62% female 38% male 31.5% London & South 30% Wales 24% Midlands 7.8% Scotland and north 5.7% east 1 % International abc1 s MEDIA PARTNERS BBC Global Broadcast partners; broadcasting live events from the BBC tent and main venues at Hay, recording programmes for broadcast across the network, with dedicated coverage on BBC arts and on BBC iplayer. Telegraph Media Group UK print media partners and venue sponsors. e telegraph produces a dedicated festival preview supplement that is distributed nationally and provide comprehensive editorial coverage throughout the festival. International New York Times extended the media coverage still further as well as having a presence on site to market subscriptions to the festival goers. H A Y F E S T I V A L. O R G P A G E 5
6 Hay Festival Sponsorship Pack 2016 SPONSORSHIP OPPORTUNITIES We were particularly encouraged by the number of subscriptions we directly sold at the Hay Festival; these represented about half of the month s incremental orders, with revenues that exceeded the cost of our event sponsorship. International New York Times EVENT AND SERIES SPONSOR Sponsors and partners work closely with the festival team to select, from the festival programme, speakers who fit well with a sponsors brand values. e.g. nobel Series, British Council Series, Baillie Gifford International Writers Series, Woodland trust Series. PROJECT SPONSOR Work with the festival to develop projects for specific audiences or subject areas. e.g. H&M Conscious Just Fashion project nfu Mutual royal Drawing School project news academy Journalism project Love reading4kids reading Zone VENUE SPONSORSHIP Venue sponsorship gives very high brand awareness and intergration through programme listings, on site branding, ticketing and maps. e.g. tata tent, telegraph Stage, Google Big tent, Good energy Stage, Friends Café, Festival Bar, Foodhall. HAY FEVER, EDUCATION & OUTREACH ousands of children, young people and adults participate and benefit from the festival s education and outreach projects: two day programme for schools Hay Fever programme for families University student free ticket scheme Scribblers tour Hay Levels P A G E 6
7 Hay Festival Sponsorship Pack 2016 ADVERTISING PRINT PROGRAMME Full page 3,500 + vat Half page 1,750 + vat ONLINE ADVERTISING Banner adverts positioned on high traffic pages of the website. 30 day campaign 1,000+vat hayfestival.org web traffic reaches over 1/2 Million globally top ten countries: UK, Colombia, USa, Mexico, Spain, Ireland, Bangladesh, Germany, France, australia. ON SCREEN ADVERTISING IN VENUES reach the festival audiences in their seats with on screen advertising in performance venues. price on application. print advert EXHIBITION SPACES a limited number of individual marquee units start from w3m x d6m and cost 6,500 + vat for the full eleven day duration of the festival. other bespoke spaces are also available. Recent exhibitors: SAMPLING Highland Park, Tetley Tea, Fullers, Google, Eat Natural, Alpro Soya, Davidstow. PROMOTION, SALES AND SUBSCRIPTIONS AGA, ibooks, Good Energy, London Library, National Trust, Woodland Trust, International New York Times. on screen advert QUESTIONS? For further information on sponsorship opportunities please contact Maggie Kerr or Jo rodell-jones: Sponsors@hayfestival.org +44 (0) exhibition space Hay Festival not for profit company, limited by guarantee Hay Festival of Literature & the Arts Ltd e Drill Hall, 25 Lion Street, Hay on Wye, Hr3 5aD registered in england and Wales Company no Festivals of Literature Charitable trust, e Drill Hall, 25 Lion Street, Hay on Wye, Hr3 5aD Charity company no Charity no Bespoke exhibition space H A Y F E S T I V A L. O R G P A G E 7
8 THANKS TO 2015 SPONSORS PRINCIPAL PARTNERS INTERNATIONAL PARTNERS Embassy of Colombia Republic of Colombia EDUCATION PARTNERS PROJECT PARTNERS
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