Grow your business with: Web Courses Bangkok. Design Agency and School.

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1 Grow your business with: Web Courses Bangkok Design Agency and School

2 When it comes to Social Media People Buy from People They Like

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4 Carl Heaton Web and Digital Marketing Consultant. 34 years old from Manchester UK 18 years of web design experience 11 years teaching and lecturing websites 20+ apps 17 companies to the top of Google 12,400,000 Baht 2 free pizzas

5 ffective Facebook Marketing What is Facebook Marketing and where are we now? Pages VS Groups 7 Techniques to Facebook for marketing Final Thought Questions

6 What is Facebook Marketing? Driving sales? Brand awareness? Market penetration? Reaching our target audiences? Costly? A party?

7 Marketing Spend 53% are spending part of their budget on social media community growth and engagement. May 2015 Ref:

8 $16.10 billion in 2014 Worldwide social network ad spending. 93.7% Combined social network ad dollars from North America, Western Europe and Asia-Pacific represented 93.7% of global expenditure. January 2015 January 2015 Ref:

9 Social Advertising Spend Ref: Socialbakers, 2015

10 You are in the right place at the right time A study in in 2011 showed that marketers having a ROI of 100,200 even 1000 percent! Ref:

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12 Ref: adespresso.com

13 Ref: adespresso.com

14 Ref: adespresso.com

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18 Before we go any further What is the difference between a Group and Page?

19 Page VS Group Groups Pages Mass Messaging Index by Google Stream Publishing Targeted Stream Posts Targeted Updates Support for Applications Membership Restrictions Event Inbox Messaging Engagement Statistics Vanity URLS Ref: AllFacebook.com

20 So who wins? Pages are for marketing Groups are for communities

21 Okay, great, so where do I start? 7 Techniques for Facebook Marketing

22 1. Build a quality, active and interesting profile Create a separate profile for the business side of you (not your business) Be worth knowing Finding thought leaders Actively taking in groups and pages Friend request people you engage with 10 : 1

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25 2,646 Likes!

26 2. Create a Fanpage Useful, relevant interesting content 2-3 times per day Nice design 2 weeks content Market research and opinions Regular, relevant and riveting Ask for content!

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30 A good example of a retargeting ad

31 2b. Create a Group Full with content for 2-3 weeks before inviting Be careful who you let in, check their profiles Remove spam instantly! Invite people to the group using lists and your profile Welcome new people to the group personally Ask for content!

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34 3. Run Events Run physical events Gives you a reason to talk to people Giveaways Sponsorships Press releases Media opportunities

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37 4. Competitions Award people who share your content 3rd part contests Crowd source new product ideas Before and after Spot the difference The best success story Try using

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40 Ref:

41 5. Sharing Share new interesting content your readers will love or hate Give away check lists Offer rewards for sharing Always use a picture Ask & answer questions Ask face to face contacts to share

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45 6. Facebook Ads Ask a question Base on recent news events Always add reason for action Advertise your events Boost performing posts Get more targeted likes Target locally if you can

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48 Ref: facebook.com/business

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50 7. Ongoing Offer coupons Using newsletters and your website to advertise your social activities Ask how you are doing yup, that simple! Add clear descriptions to every picture with a call to action Have monthly themes Monitor your advertising results

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54 Final Thoughts Treat your social media like a dinner party 10 social and 1 sales Sell through not to your network

55 What better way to know something than teach it? Facebook Marketing Courses Social Media Marketing Workshop

56 Any Questions