BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016
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1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2016 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Sosland Publishing Company 4801 Main Street Suite 650 Kansas City, MO Tel.: (816) Fax: (816) whartman@sosland.com MEAT + POULTRY is a trade brand providing news and resources for the meat and poultry industry. Content includes coverage of industry news, trends, features, profiles, events, technology and commentary. Information is distributed in both print and digital formats as well as on the Web at BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS MEAT & POULTRY MAGAZINE MEAT & POULTRY E-NEWSLETTERS MEAT & POULTRY WEBSITES 6 Issues in the period 24,335 average circulation 5 E-Newsletters in the period 294 total issued in the period See below for average per occurrence Note 1: Shared Media 38,509 average unique browsers magazine.aspx 1,476 average unique browsers EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average MEAT + POULTRY MAGAZINE (6 issues in the period) 24,335-24,335 a. Print 20,363-20,363 b. Digital 3,972-3, Requested 3,520-3, Non-Requested MEAT + POULTRY E-NEWSLETTERS a. Morning Dispatch (126 issued in the period) 25,234-25,234 b. MeatPoultry.com Daily (124 issued in the period) 24,129-24,129 c. MeatPoultry.com Weekly (25 issued in the period) 26,083-26,083 d. Food Safety Monitor (See Note 1) (13 issued in the period) 40,063-40,063 e. Packaging Solutions (6 issued in the period) 4,977-4,977 THE CRITERION SOCIAL MEDIA MEAT + POULTRY WEBSITES a. (Monthly Unique Browsers with 95,819 average Page Impressions) b. (Monthly Unique Browsers with 59,370 average Page Impressions) 38,509-38,509 1,476-1,476 Note 1: Food Safety Monitor serves Meat & Poultry, Baking & Snack and Food Business News brands.
2 MAGAZINE CHANNEL Official Publication of: None/Established: 1955/Issues Per Year: 12 FIELD SERVED MEAT + POULTRY serves meat, poultry and seafood processors and further processors; slaughterers, fabricators, headquarters/regional office or R&D center; prepared foods and specialty foods, government agencies, schools, associations; supermarket/retail and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients whose job functions are general management, management, senior management, plant operations, production, research and development, quality control, marketing and sales, purchasing and other personnel in the field served. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 140 Advertiser and Agency 1,349 Allocated for Trade Shows and Conventions All Other AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR THE PERIOD Qualified Qualified Non-Paid Qualified Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 24, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL 1,518 TOTAL QUALIFIED CIRCULATION 24, , QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2016 Issue Number Removed Number Added Print Digital Qualified January ,207 3,875 24,082 February ,276 3,755 24,031 March ,244 3,743 23,987 April 84-20,170 3,742 23,912 May 6,070 7,208 20,639 4,381 25,020 June 68-20,641 4,338 24,979 TOTAL 6,734 7,473 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 This issue is 3.4% or 822 copies above the average of the other 5 issues reported in Paragraph 2. CLASSIFICATION BY PRIMARY JOB FUNCTION Senior Management, General Plant Research & Development BUSINESS AND INDUSTRY TOTAL QUALIFIED OF PERCENT Management, TOTAL Print Digital Management Marketing Sales & Operations, Quality Production Purchasing Control Other PROCESSING/FURTHER PROCESSING: 21, ,483 3,105 8,647 2,279 6,471 1,506 2, Meat/Poultry/Seafood, prepared and specialty foods, headquarters/regional office, R&D SLAUGHTERING/FABRICATING 1, GOVERNMENT AGENCIES, SCHOOLS, ASSOCIATIONS 1, , OTHERS ALLIED TO THE FIELD TOTAL QUALIFIED CIRCULATION 25, ,639 4,381 10,014 2,926 7,000 1,732 3, PERCENT MEAT + POULTRY / June
3 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 Qualified Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified Percent I. Direct Request: 15,084 3,851 1,095 16,101 3,929 20, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. TOTAL Sources other than above (listed alphabetically): 4, , , Association rosters and directories *Business directories Manufacturer s, distributor s, and wholesaler s lists *Other sources 4, , , VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 20,074 3,851 1,095 20,639 4,381 25, PERCENT *See Additional Data 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016 MAILING ADDRESS Print Digital Qualified Percent Individuals by name and title and/or function 20,622 4,380 25, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION 20,639 4,381 25, AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: July December 2013 January June 2014 July December 2014 January June 2015 July December 2015* January June 2016* Audit Average Qualified: 22,710 24,084 26,110 25,605 24,708 24,335 Qualified Non-Paid: 22,710 24,084 26,110 25,605 24,708 24,335 Print: 22,022 21,471 20,752 20,598 20,249 20,363 Digital: 688 2,613 5,358 5,007 4,459 3,972 Qualified Paid: Print: Digital: Post Expire Copies included in Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: January June 2016 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2016* State Print Digital Qualified Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND New York New Jersey Pennsylvania ,086 MIDDLE ATLANTIC 2, , Ohio ,067 Indiana Illinois 1, ,436 Michigan Wisconsin ,044 EAST NO. CENTRAL 3, , Minnesota ,033 Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 3, , Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida SOUTH ATLANTIC 3, , *See Additional Data State Print Digital Qualified Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL 1, , Arkansas Louisiana Oklahoma Texas 1, ,306 WEST SO. CENTRAL 2, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN , Alaska Washington Oregon California 1, ,597 Hawaii PACIFIC 2, , UNITED STATES 19,615 4,167 23, U.S. Territories Canada ,066 Mexico Other International APO/FPO TOTAL QUALIFIED CIRCULATION 20,639 4,381 25, MEAT + POULTRY / June
4 E-NEWSLETTER CHANNEL 2016 Morning Dispatch MeatPoultry.com Daily MeatPoultry.com Weekly Food Safety Monitor (See Note 1) Packaging Solutions JANUARY January 1 25,644 24, January 8 25,598 24,458 26,432 40,601 - January 15 25,495 24,359 26, January 22 25,446 24,314 26,296 40,443 5,009 January 29 25,425 24,289 26, FEBRUARY February 5 25,357 24,204 26,248 40,290 - February 12 25,305 24,176 26,181-5,002 February 19 25,288 24,147 26,175 40,329 - February 26 25,381 24,244 26, MARCH March 4 25,370 24,247 26,302 40,281 - March 11 25,329 24,197 26,266-5,006 March 18 25,283 24,152 26,224 40,209 - March 25 25,231 24,103 26, APRIL April 1 25,158 24,027 26,123 40,070 - April 8 25,109 23,945 26, April 15 25,071 23,952 26,017 39,967 4,972 April 22 25,043 23,908 25, April 29 24,988 23,876 25,940 39,884 - MAY May 6 24,904 23,882 25, May 13 24,848 23,779 25,872 39,757 4,958 May 20 24,856 23,744 25, May 27 25,166 24,105 25,600 39,968 - JUNE June 3 25,170 24,315 26, June 10 25,066 23,957 25,998 39,749 4,917 June 17 24,950 23,917 25, June 24 25,749 24,606 25,803 39,268 - AVERAGE: 25,234 24,129 26,083 40,063 4,977 Morning Dispatch (126 issued in the period) MeatPoultry.com Daily (124 issued in the period) MeatPoultry.com Weekly (25 issued in the period) Food Safety Monitor (See Note 1) (13 issued in the period) Packaging Solutions (6 issued in the period) Note 1: Food Safety Monitor serves Meat + Poultry, Baking & Snack and Food Business News brands. MEAT + POULTRY / June
5 WEBSITE CHANNEL IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY USER SESSION January 98,820 67,292 38, :43 01:03 February 92,280 63,616 37, :44 01:04 March 99,139 67,624 38, :43 01:04 April 90,994 62,315 36, :48 01:10 May 95,992 67,248 40, :47 01:07 June 97,692 66,134 38, :51 01:16 AVERAGE: 95,819 65,704 38, :46 01:07 January June 2016 data was provided by Omniture. All website activity is audited by BPA Worldwide IMPRESSIONS USER SESSIONS UNIQUE BROWSERS UNIQUE BROWSER FREQUENCY USER SESSION January 54,470 1,896 1, :10 05:14 February 51,930 1,729 1, :11 05:33 March 72,693 2,334 1, :12 06:43 April 69,734 2,125 1, :11 06:07 May 50,465 1,351 1, :06 04:13 June 56,927 1,760 1, :10 05:28 AVERAGE: 59,370 1,866 1, :10 05:33 January - June 2016 data was provided by Omniture. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Page Impressions: A Page Impression is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. User Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Unique Browsers: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Unique Browser Frequency: Unique Browser Frequency represents the average number of times a Unique Browser visits a site during a reporting period. This is calculated by dividing the total number of User Sessions by the number of Unique Browsers. Page Duration: The average time spent viewing any page on a web site. User Session Duration: The average time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit MEAT + POULTRY / June
6 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Other sources include 4 sources of circulation for quantities of 64 or 0.2% to 1,970 or 7.8%, including Foodscan, Hoovers, Info USA and Urner Berry. GEOGRAPHIC DISTRIBUTION: Geographic data for E-Newsletters and Websites are not reported at the media owner's option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Charles S. Sosland, Chairman Whitney Hartman, Circulation Manager (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed August 10, 2016 State Missouri County Jackson Received by BPA Worldwide August 10, 2016 Type BJ ID Number M033B0J6 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2016 BPA Worldwide. All rights reserved. MEAT + POULTRY / June 2016
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