Today s Newspaper Audience Print & Online
|
|
- Karen Aubrey Ellis
- 6 years ago
- Views:
Transcription
1 Today s Newspaper Audience Print & Online How does your newspaper audience compare to the national average? What is the trend in adults reading print vs. digital? What categories of business are ripe for each?
2 Today s Newspaper Audience Print and Online Summary Nearly 129 million Americans (67%) read a newspaper during an average week in This is down slightly from 72% in Three in 10 Americans (29%) read online and one in 10 (11%) ONLY read online they have not read a print edition. The move from print to online continues. Today, 84% of a newspaper s total audience reads a print edition - down nine percentage points from The remaining 16% read online ONLY, a huge increase (+129%) in just four years. More than one in four Americans (27%) read both a print edition and online during the past seven days, up 15% between 2010 and Demographically, adults age 50 and over comprise 60% of print newspaper readers, while adults under 50 comprise nearly 70% of the online audience.
3 Today s Newspaper Audience Print and Online Summary Demographically, the print audience is above the market average in terms of income, education, home ownership and being employed full time. The online audience is higher yet in these same demographics, and they are more likely to have children at home. Because of the difference in their lifestages (age 50+ vs under 50), the print and online audiences are in the market for vastly different products and services. Beyond newspapers, the two groups (print and online) also differ widely in their media usage. Adults using Online Only are very Internet savvy and they are in their prime acquisition years. Print Only readers seek health, financial and travel information. Bottom Line: The shift to reading newspaper content online vs. print is continuing. As the population ages, the number of online readers will surpass those reading in print perhaps in five years time. Whether they re reading in print or online, newspaper audiences are upscale consumers in the market for a wide variety of goods and services.
4 How People Read Newspapers During the course of a week, two in three Americans (67%) read a daily newspaper. More than half (56%) read a print edition and three in 10 (29%) read online. 67% of Americans read newspapers in print or online* Newspaper Media Used Number Percent Read Any Print or Online 128,619,121 67% Read Print 108,010,092 56% Read Print Only 73,772,352 38% Read Online 54,846,769 29% Read Online Only 20,609,029 11% Do Not Read Print or Online 63,782,622 33% Total US Adults 192,401, %
5 Newspaper Audience Shifting from Print to Online Compared to 2010, the composition of today s newspaper audience is less likely to be reading Print, particularly Print Only (not online). Meanwhile, the number of adults reading online jumped 42%. This includes adults who only read Online (no Print) which more than doubled in the past four years Newspaper Media Used 2010 Adults 2014 Adults % Change Read Any Print or Online 133,254, ,619, % 100% -3.5% Read Print 124,259, ,010,092 93% 84% -13.1% Read Print Only 94,497,672 73,772,352 71% 57% -21.9% Read Online 38,756,688 54,846,769 29% 43% 41.5% Read Online Only 8,995,018 20,609,029 7% 16% 129.1% Read Print and Online 29,761,672 34,237,740 22% 27% 15.0% Do Not Read Print or Online 52,161,376 63,782,622 28% 33% 22.3% Total US Adults 185,415, ,401, % 100% 3.8% Source: Nielsen Scarborough 2010 & 2014, R1 (Multimarket)
6 How US Adults Read Newspaper Content Compared to 2010, the composition of today s newspaper audience is less likely to be reading Print, particularly Print Only (no online) Print Only Print and Online Online Only Print Only Print and Online Online Only 94.5 million 29.8 million 9.0 million 73.8 million 34.2 million 20.6 million Source: Nielsen Scarborough , R1 (Multimarket)
7 Adults Age 50+ Read Print, Under 50 Online Generally, the print newspaper reader is age 50 and over, while adults who consumer newspaper content online are under age 50. Less than 40% of adults who read Print Only are under 50, and less than 25% of Online Only readers are 50 or older. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 70 or older % Total Adults Any Print or Online Print Print Only Online Online Only
8 80% of Seniors are Print Readers while 70% of Year Olds are Online Comparing adults who read Print Only vs. Online Only shows that adults over 50 are print dominant while those under 50 are more likely to read newspapers online. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% or older Print Only Online Only
9 Print Readers are Upscale, Online Even More So Whether they re reading in print or online, demographically the readers of newspaper content are upscale with incomes, home ownership rates, education and employment status above the national average. While younger than print readers, online users are even more upscale in these same demos. Median Median Own College Have Employed Newspaper Media Used Key Age Groups Age Income Home Graduate+ Children Full Time Read Any Print or Online 50 Plus 49.2 $ 60, % 31.4% 35.9% 44.3% Read Print 50 Plus 51.6 $ 57, % 29.7% 33.4% 41.9% Read Print Only 50 Plus 54.8 $ 49, % 23.1% 29.9% 36.0% Read Online $ 75, % 42.7% 44.1% 55.5% Read Online Only $ 73, % 40.7% 49.4% 57.0% Total US Adults 46.7 $ 54, % 27.3% 38.2% 43.3%
10 Opportunities with Print Only Readers Products and services catering to older adults are prime targets for a print campaign. Financial services and medical products are key categories. Characteristic Percent Index Retired - Yes 27% 156 None employed in household 29% years in present home 31% 140 Grandparent of child under 18 37% 134 Contributed to Veteran organizations 19% 122 Type of health insurance - Medicare 33% 143 Used Cardiologist* 15% 131 Used Podiatrist* 10% 126 Took Cholesterol medicine* 21% 129 Took Arthritis medicine* 14% 128 Took High Blood Pressure medicine* 30% 127 Ordered Prescription Drugs via mail order 15% 121 Key Advertising Categories Financial planning Accounting, Tax Preparation Attorneys Brokerages Reverse mortgages College savings plans Medicare supplements Baby and toy stores Charities Prescription medicines Physicians Mail order prescriptions *past 7 days **past 12 months
11 Internet and Media Usage of Print Only Readers Characteristic Percent Index Access the Internet No 19% 156 Use wireless cell phone No 11% 133 Did not shop on Internet** 42% 128 Time spent Social Networking None 48% 125 Read Home and Garden section 35% 121 Read Comics 41% 121 Read AARP magazine 14% 146 Read ad circulars, inserts, flyers 43% 121 Watch Turner Classic Movies** 8% 133 Watch The Weather Channel** 15% 126 Watch Hallmark Channel 19% 126 Watch Golf Channel 7% 125 Watch Cooking Channel 8% 121 Typically watch daytime soaps 10% 124 Used Yellow Pages** 25% 132 Use Coupons Sunday paper 53% 128 Use Coupons Daily paper 23% 126 Print only readers are much less likely to be going online for information. These adults watch a variety of niche cable networks and above average users of coupons distributed in the newspaper. *past 7 days **past 12 months
12 Opportunities with Online Only Readers Demographically, Online only readers are in the key acquisition years. Products targeting education, career development and children are important. Characteristic Percent Index HH Income - $75, % 178 Professional occupation 24% 162 Any college 73% 127 Any post-graduate work or degree 19% 154 Currently enrolled in college/university 17% 152 Employed full or part time 74% 122 Two or more employed in household 57% 123 White Collar occupation 56% 143 Have children age 5 or younger 23% 139 Have two or more children 29% 130 Time in present home under 5 years 45% 131 Colleges and Universities Technical/Vocational Schools Cleaning and Lawn Services *past 7 days **past 12 months ***past 30 days
13 Internet and Media Usage of Online Only Readers Adults who consume newspapers online have a tremendous appetite for information of all kinds, and they are turning to an everexpanding array of media for both editorial and shopping information, including mobile devices, blogs, internet sites, and social media. *past 7 days **past 12 months ***past 30 days Characteristic Percent Index Used mobile device to read newspaper* 76% 381 Visited newspaper website* 56% 310 Used Internet on Smartphone 20+ ways 8% 185 Read Blogs*** 13% 185 Visited Huffington Post*** 14% 175 Used Linkedin*** 22% 170 Spent $2,500 or more online** 12% 166 Used smartphone to shop** 19% 165 Used smartphone to social network*** 51% 154 Used online consumer reviews** 33% 153 Listen to online music service** 37% 152 Accessed Local news online 43% 152 Used daily deals (Groupon, etc)*** 27% 142 Visited Craigslist*** 32% 140 Listen to Pop Contemporary Hits radio 38% 138 Visited YouTube*** 59% 138 Did social networking on any device*** 77% 132 Used Video on Demand*** 39% 130 Made an Internet purchase** 83% 130 Have smartphone 84% 128
14 Goods and Services Sought by Online Only Readers Because they are in their key acquisition years and Internet savvy, adults who read newspapers online are prime prospects for a wide variety of services and retailers. Characteristic Percent Index Used maternity care past 3 years 13% 147 Used pediatrics past 3 years 20% 142 Bought Children s medicine** 23% 137 Shopped IKEA** 15% 153 Shopped for Health/Beauty items** 21% 137 Shopped Amazon*** 52% 142 Shopped Amazon*** 52% 142 Shopped Old Navy for clothes 3 months 20% 126 Shopped Best Buy 3 months 30% 125 Shopped Target*** 45% 123 Shopped Costco*** 23% 122 *past 7 days **past 12 months ***past 30 days Bought men s business clothing** 21% 152 Bought sports equipment** 21% 136 Bought athletic clothing** 31% 136 Used online investing/trading service** 9% 154 Ate at Chipolte for lunch** 7% 149 Visited Starbucks*** 20% 139
15 Opportunities with Online Only Readers Products and services catering to younger, Internet-savvy readers are prime prospects for newspaper websites and digital editions. Characteristic Percent Index Attended rock concert** 18% 136 Did yoga/pilates** 15% 136 Jogging or running** 38% 135 Went hiking/backpacking** 22% 142 Pay more for eco-friendly products 20% 134 Buy organic food regularly 26% 132 Have auto loan 26% 132 Have home mortgage 38% 131 Did Photography** 23% 131 Went bicycling** 36% 127 Belong to a gym or fitness club 25% 124 Took a domestic air round trip** 50% 124 Drank vodka*** 22% 124 Ate at Mexican restaurant** 26% 124 Visited urgent care facility past 3 years 23% 124 Type of alcohol drink most often - Beer 26% 122 Bought furniture** 25% 122 Took foreign trip past 3 years 46% 122 Key Advertising Categories Festivals and Events Home fitness products Gym memberships Sports equipment Groceries Homeopathic remedies Loan products Travel agents Airlines/rental cars Restaurants Liquor Urgent care facilities Home improvement Home furnishings *past 7 days **past 12 months ***past 30 days
They Add Value for Advertisers. Newspaper Readership...
2008 Edition NEWSPAPERS They Add Value for Advertisers Contents Introduction... Highlights... Related Reports on naa.org Readership... Universal Coverage Delivering the Best Prospects Targeting Opportunities
More informationWISCONSIN CONSUMER MEDIA USAGE RESEARCH STUDY. Scarborough 2013
CONSUMER MEDIA USAGE RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Wisconsin. 850 interviews were conducted on a random-digit dial basis
More informationMICHIGAN CONSUMER MEDIA RESEARCH STUDY. Scarborough 2013
MICHIGAN CONSUMER MEDIA RESEARCH STUDY Scarborough 2013 THE RESEARCH The market research study consists of 1,000 interviews from adults in Michigan. 850 interviews were conducted on a random-digit dial
More information2014 Consumer Engagement Study.
2014 Consumer Engagement Study www.fdsa-canada.org 1 Flyer Distribution in Canada More than 16 billionhard copy flyers were distributed in Canada in 2010. 23% 7% This means Canada s 13.7 million households
More informationThe Strength of Our Media. Sarasota/Bradenton/Venice Market
The Strength of Our Media Sarasota/Bradenton/Venice Market Nationwide People use newspapers or the Internet for nearly two thirds of all advertising. Media Used Most for Checking Ads 35% Herald-Tribune
More information2015 FDSA Consumer Engagement Study
2015 FDSA Consumer Engagement Study 1 Objectives Measure usage of printed flyers, online flyers, catalogues, samples and coupons. Find out Canadians preferred method of receipt of printed flyers, online
More informationSouth San Francisco Public Library. Market Segmentation: Community Analytics. Market Segmentation
Market Segmentation: Community Analytics COMMUNITY ANALYTICS Market Segmentation In addition to the significant engagement of community members in conversations and through the surveys (memorandums and
More informationTABLE OF CONTENTS TOC TOC
TABLE OF CONTENTS 1. TV Overview... 3 Trends.... 4 Growth of TV Penetration: 1950-2013... 6 Channels Available per Home: 1950-2012.... 7 Growth of National TV Ad Spending: 1950-2012... 8 Number of Advertised
More informationWho we are: Why did we do it? What we do: Good is the enemy of Great. The goal was to bridge the. resources to newspapers
Happy to help YOU! Who we are: SYNC2 Media was launched in 2012 as the official rebrand of the decades-old company formerly known as Colorado Press Service Why did we do it? What we do: The goal was to
More informationOUT-OF-HOME ADVERTISING STUDY NIELSEN ON LOCATION REPORT 2016 EDITION. Diane Williams Senior Media Research Architect Nielsen
OUT-OF-HOME ADVERTISING STUDY NIELSEN ON LOCATION REPORT 2016 EDITION Diane Williams Senior Media Research Architect Nielsen nielsen OUT-OF-HOME ADVERTISING STUDY STUDY 2016 edition 2016 edition Welcome
More informationNATIONAL COMMUTER TRACKER 2017 INDUSTRY STUDY
NATIONAL COMMUTER TRACKER 2017 INDUSTRY STUDY 1 INFORMATION WITHIN THIS REPORT Nielsen Scarborough offers an in-depth study of the U.S.market s heavy commuters. By understanding the demographics, lifestyles
More informationThe Outdoor Advertising Experts
The Outdoor Advertising Experts Who We Are Billboard Connection is an advertising agency that specializes in out-of-home media. We help advertisers and advertising agencies of all sizes tap into the huge
More informationAn Overview of Current Market Trends and AHAA Data. Aida Levitan, PhD, president, Association of Hispanic Advertising Agencies
An Overview of Current Market Trends and AHAA Data Aida Levitan, PhD, president, Association of Hispanic Advertising Agencies Myths in the Marketplace Articles in national media are calling our time the
More informationFACEBOOK TARGETING TACTICS Demographics
BENN Solutions presents FACEBOOK TARGETING TACTICS Demographics based on content users have shared about themselves in their Facebook profiles. Age Select the minimum and maximum ages of users who would
More informationMillennials: An Emerging Consumer Powerhouse. Channel Engagement: RETAIL INSERTS
Millennials: An Emerging Consumer Powerhouse Channel Engagement: RETAIL INSERTS TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising
More informationClassification Data. Demographics. Business. Financial. Day of week
Classification Data = available in Affluent urope 2016 / M = available in Affluent Middle ast 2016 / A = available in Affluent Africa 2016 / L = available in Affluent Latin America 2015 Demographics Day
More informationOMAHA. Getting Local With Scarborough Gary Meo, SVP Print & Digital Media Services
OMAHA Getting Local With Scarborough Gary Meo, SVP Print & Digital Media Services Agenda hbrief Scarborough overview hhow well do you know Omaha? hdemographics hactivities and interests hvoting and politics
More informationWebsite Audience Analysis. Fall 2009
Website Audience Analysis Fall 2009 Release Date January 2010 Analysis Goals Profile CapeMayCountyHerald.com visitors Understand preferred content and features Evaluate Internet and media use habits Identify
More informationPresents: Hosted by Internationally-Regarded Lifestyle Expert. Merilee Kern
Presents: www.savvyliving.tv Hosted by Internationally-Regarded Lifestyle Expert Merilee Kern Savvy Living San Francisco combines the power of broadcast TV, editorial and digital marketing in a uniquely
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationB2C Data Universe Datasheet
B2C Data Universe Datasheet Our B2C Data is the ideal starting point for your next marketing campaign, from the people who are passionate about data. Our B2C universe is a consumer data pool of over 45
More informationNew research from PPA Marketing
New research from PPA Marketing Targeting Influentials New research from PPA Marketing Categories: Clothes Alcoholic Drinks Cars Food (for home) Financial Services Pharmaceutical/Chemist Products Household
More informationAFFLUENT ASIA LAUNCH Ipsos.
AFFLUENT ASIA LAUNCH 2018 1 2018 Ipsos. Gender-balanced, highly educated, high income Europe APAC US Average Age 48 41 45 Mean personal Income (annual) 53,025 33,123 154,000 Male 58% 48% 52% Female 42%
More informationMEGA CONFERENCE REVENUE STAGE USING DATA ANALYTICS & MODELING TO LOCATE AN ADVERTISER S BEST CUSTOMERS
MEGA CONFERENCE REVENUE STAGE USING DATA ANALYTICS & MODELING TO LOCATE AN ADVERTISER S BEST CUSTOMERS KEY EXECUTIVES MEGA CONFERENCE STRATEGIC OPPORTUNITIES Apply data analytics, modeling and segmentation
More informationThe Impact of Digital Media
The Impact of Digital Media Questions? Kristina Sruoginis IAB Research Director Kristina@IAB.com 2 More Consumers Use Digital and Mobile More Consumers are Accessing the Internet on Computers and Mobile
More informationAmerica s Best Customer Service Methodology
America s Best Customer Service 2019 Methodology Methodology America s Best Customer Service 2019 Summary The America s Best Customer Service 2019 ranking has been identified in an independent survey from
More informationHow Persons Age 75+ Engage With Media. And. Percent of Seniors Age 65 + By Metro Area Considering A Move To A Retirement Community
How Persons Age 75+ Engage With Media And Percent of Seniors Age 65 + By Metro Area Considering A Move To A Retirement Community Important Tool For The Senior Living Industry The Media Audit is a syndicated
More informationMagazine media delivers strong ad recall
engagement Magazine media delivers strong ad recall 55% vs. 54% Percent of consumers who noted a magazine ad displayed on their digital device versus in a printed magazine. Source: GfK MRI Starch, 2011
More informationFootball People Partnership Opportunities
Football People Partnership Opportunities David Wilson is a typical Football Person. He coaches the U12s at a Surrey Football club. He is also a 100,000-a-year director of a software company in London.
More informationFill in the blanks with the correct word.
Fill in the blanks with the correct word. advertisements cellphones comforting conducted consistent demographic increments indicators libraries measurement multitasking opportunity recorders supplanted
More information39% Online 61% 38% 21% 17% 12% 8% 8% TV shows IN on campus. What are your five favorite television networks?
` LIFESTYLE & MEDIA - The following findings are drawn from the Spring edition of s twice annual LIFESTYLE & MEDIA Study and are based on the results of hour-long, one on one, on campus interviews conducted
More informationCo-op Opportunities Campaign Chicago DMA
TV and ONLINE Package: 2014-2015 Co-op Opportunities Campaign Chicago DMA On Air Campaign: 44 Interconnect, 32 Direct TV, and 14 DISH (90 Total) on air commercials to run on targeted networks such as:
More informationIndependent Free Papers of America. Volume, frequency, contract, color, and other rates may be available from the publisher.
Audit Period: October 1, 2012 September 30, 2013 Le Roy Pennysaver & News 1 Church St Le Roy, NY 14482 (585) 768 2201 EMAIL: editor@leroyny.com (585) 768 6334 FAX www.leroyny.com 1. Publication Information
More informationDiane Williams Senior Media Research Analyst Arbitron Inc
Diane Williams Senior Media Research Analyst Arbitron Inc. 212-887-1461 diane.williams@arbitron.com Arbitron Out-of-Home Advertising Report 2013 1 Table of Contents Introduction... 2 Methodology... 2 Terms
More informationFrom Customers to Brand Ambassadors How to find them, create them & keep them working for your brand
From Customers to Brand Ambassadors How to find them, create them & keep them working for your brand 1 Customer A person that buys goods or services. Brand Ambassador-Advocate An army of deliriously happy
More informationThe Drug Store Shopper - US - February 2015 This report is supplied in accordance with Mintel's terms and conditions. Mintel Group Ltd.
The Drug Store Shopper - US - February 2015 This report is supplied in accordance with Mintel's terms and conditions. Mintel Group Ltd. Key points Nearly one third of drug store shoppers will typically
More informationCivicScience Insight Report
CivicScience Insight Report An In-Depth Look at the Market Maven Persona Once seen as an individual who is an expert in financial markets, a market maven is now a term not only limited to someone who has
More informationCo-op Opportunities Campaign
TV and ONLINE Package: 2014-2015 Co-op Opportunities Campaign On Air Campaign = $9,032 gross ($7,677 net) 44 Interconnect, 32 Direct TV, and 14 DISH (90 Total) on air commercials to run on targeted networks
More informationTHE STATION THAT SOUNDS LIKE PORTLAND
THE STATION THAT SOUNDS LIKE PORTLAND LIVE 95.5 Target Audience If it is going on or is about to happen in Portland, Live 95.5 is the station that captures the event and connects listeners with it. Live
More informationJV Smith Furniture 2017 Proposal
JV Smith Furniture 2017 Proposal 1 Building audience is our business Through a diverse marketing plan, we grow niche and mass audiences every day to help you connect with your customers. Reaching 90% of
More information2002 Great American Love Affair (GALA) of Boynton Beach, Florida
An Economic and Demographic Analysis of the 2002 Great American Love Affair (GALA) of Boynton Beach, Florida Research Results Prepared by: Southwick Associates, Inc. Fernandina Beach, FL 904 277 9765 rob@southwickassociates.com
More informationAlmond Report Brand Health & Demographics. Nielsen Home scan data 26 th Nov 2011
Almond Report Brand Health & Demographics Source: Nielsen Home scan data 26 th Nov 2011 Almonds.. Over the last year fewer Australian household have bought Almonds, however those who do, are spending almost
More informationFor Underwriting/Sponsorship Information Contact:
For Underwriting/Sponsorship Information Contact: Tammy Wixtrom Johnson Business & Community Support Coordinator (906) 227-2642 twixtrom@nmu.edu Evelyn Massaro Station Manager (906) 227-2633 emassaro@nmu.edu
More informationUn Futuro Prometedor:
Un Futuro Prometedor: Profiling the Hispanic Shopper Devora Rogers Senior Director, Retail Marketing Insights About Inmar Manages more print and digital retail content than any other company globally Largest
More informationThe Bean Game. Instructions and Discussion Questions for Facilitators
The Bean Game Instructions and Discussion Questions for Facilitators Round 1: Divide the whole group into small groups of two to six. Give each group a set of participant directions, game cards and 25
More informationSTATISTICS Cheat Sheet
STATISTICS Cheat Sheet Social Media Statistics There are more than 2 billion active social media users 74% of internet users are using social media, with women (76%) having a slight edge over men (72%).
More informationAccountability and Action
Accountability and Action 19 Readers respond to magazine ads anywhere in the book 20 Magazine readers are social networkers 21 Magazine readers are super influencers 22 Magazines drive consumers online
More informationKPMG Consumer and Convergence 5 Study Russia Report
KPMG Consumer and Convergence 5 Study Russia Report October 2011 Contents Slide 1. Demographics [02] 2. Staying Connected [06] 3. TV and Movie Viewing Habits [11] 4. Content [15] 5. Apps [21] 6. Security/Privacy
More informationEssential Parenting. Essential Parenting is Australia s. premium online parenting. community, providing support, advice and inspiration to help guide
Essential Parenting Essential Parenting is Australia s premium online parenting Each month more than a million parents and parents-to-be visit our Essential Parenting brands, Essential Baby and Essential
More informationPremium Advertising Sweden UK France Germany. On behalf of Widespace
Premium Advertising Sweden UK France Germany On behalf of Widespace Content Study design Management Summary Sample Results Total Sweden UK France Germany Contact 2 Study design Study characteristics Sample
More informationAffluent Consumers in a Digital World
Affluent Consumers in a Digital World Prepared for: Prepared by: July 2011 Table of Contents Objectives Methodology & Survey Content. 3 The Context American Lives, Lifestyles & Media Usage Patterns.. 5
More informationNational Consumer Universe
National Consumer Universe The is a consumer data pool of over 45,000,000 online purchasers & registrations, Insurance & Finance Enquirers, Directors at Home, Investors, Electoral Roll, Census and call
More informationWhat is USA TouchPoints?
May 2012 2 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message
More informationAutomotive. U.S. Data Insights May Rebecca Brown. Allie Ellman. Senior Manager, Syndicated Client Insights
Automotive U.S. Data Insights May 2017 Rebecca Brown Senior Manager, Syndicated Client Insights Allie Ellman Senior Analyst, Syndicated Client Insights For info about the proprietary technology used in
More informationONYX ENTERTAINS, INSPIRES AND INFORMS 2014 MEDIA KIT
2014 MEDIA KIT Onyx Magazine, Florida s most respected publication aimed at African-American readers, celebrates the accomplishments and contributions of African-Americans and those of the African Diaspora
More informationJUSTLUXE THE AFFLUENT LIFESTYLE GUIDE SPECIALIZING IN THE CREATION OF CUSTOMIZED MARKETING SOLUTIONS FOR PREMIUM BRANDS
JUSTLUXE THE AFFLUENT LIFESTYLE GUIDE Since its inception in 2004, has grown to become the largest affluent lifestyle site on the Web with more than 800,000 Unique Visitors/Month, generating more than
More informationMobile Audience Insights Report. Q Spotlight on Retail
Mobile Audience Insights Report Q2 2014 Research Overview Mobile Path to Purchase Trends...2-5 Mobile Ad Influences on Consumer Behavior...6-7 Mobile Ad Effectiveness: LCI Analysis...8 Retail Consumer
More informationThe Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults
The Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults Always reach 71% of metro-east adults by combining print & online platforms The BND reaches: 75% of males age 18+ 67% of females
More informationPersonalize & engage Enhance your database with key insights
Email Intelligence Personalize & engage Enhance your database with key insights Easily access the data you need to understand & delight the person behind the email address. Segment your list Create context
More informationLSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14
LSCU MEDIA PLAN TALLAHASSEE FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationLSCU MEDIA PLAN MIAMI FINAL 5/15/14
LSCU MEDIA PLAN MIAMI FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationRAB Advertising & Prospecting Activity Indicator Report
A tool designed to help identify advertising categories for new business prospecting. This indicator report has been developed by monitoring and summarizing advertising and prospecting activity from various
More informationWhat is USA TouchPoints?
May 2012 2 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message
More informationMagazine s websites: usage & perception Yolanda Ausin ARI Spanish Magazine Association
Magazine s websites: usage & perception Yolanda Ausin ARI Spanish Magazine Association Contents 01 03 05 Aim and scope 02 How is the editorial product perceived by the main players of the magazine sector?
More informationUnderstanding your Customer. J.C. Williams Group 1 INSIGHTS INTO DISTRUPTION. November 2017
Understanding your Customer INSIGHTS INTO DISTRUPTION November 2017 2 J.C. Williams Group 1 Traders Fairs Towns Stores NOW Catalogues 3 New Distribution Channel Has Been Created NEW Shopping Patterns NEW
More informationoctave A simple overview digital Digital Marketing Guide
Digital Marketing Guide A simple overview A brief introduction Contents 1.0 Introduction 2.0 Changing Media 2.1 Internet Usage 2.2 User activity online 2.3 Social Media 2.4 Mobile 2.5 Ecommerce - Impact
More informationReach nearly 57% * of metro-east adults by combining print & digital platforms
Reach nearly 57% * of metro-east adults by combining print & digital platforms The BND reaches: 52% of males age 18+ 56% of females age 18+ 51% of College Graduates 57% of those with a Household Income
More informationMedia Influence on Telecom Purchases
Media Influence on Telecom Purchases Nearly 1 in 3 Americans is planning to switch mobile providers or buy a new phone. What influences their choices of mobile phones and plans? Where does digital media
More informationSuperbrands Singapore 2017
Superbrands Singapore 2017 Report on consumer polling Prepared for: Superbrands Prepared by: BDRC Asia Pte Ltd October 2017 About BDRC Group Full service market research & business consulting firm Founded
More informationWhat is USA TouchPoints?
May 2012 What is USA TouchPoints? Rich multidimensional study of consumers daily lives Captures behavior in real time, on a smartphone, helping marketers identify contextual factors that impact message
More informationAudit Period: January 1, 2016 December 31, 2016 Southlake Style 260 Miron Drive, Suite 110
Audit Period: January 1, 2016 December 31, 2016 Southlake Style 260 Miron Drive, Suite 110 Southlake, TX 76092 EMAIL: mike@southlakestyle.com (817) 416 4500 www.southlakestyle.com 1. Audited Media Platforms
More informationMRI s National Cannabis Study
MRI s National Cannabis Study A Roadmap for brands & marketers GfK 2018 1 WHAT we do in MRI and WHY it matters 24,000 respondents per year Area probability sample In-person interview Product book 600+
More informationD E B C WHAT DRIVES BRAND LOYALTY TODAY. What matters most to consumers in choosing your brand over the competition MORNING CONSULT BRAND TOOLBOX
F R E E A B A x y C D E B C WHAT DRIVES BRAND LOYALTY TODAY What matters most to consumers in choosing your brand over the competition WHAT S IN THE REPORT 01 INTRODUCTION Key findings and takeaways 03
More informationBeyond Demographics. Targeting Likely Consumers through Psychographic Traits. Steven Millman, Chief
Beyond Demographics Targeting Likely Consumers through Psychographic Traits Steven Millman, Chief Scientist @stevenmillman The challenge Although the depth and breadth of data have exploded in recent years,
More informationRent.com.au Media Kit
Rent.com.au Media Kit Renting is a rapidly growing lifestyle choice Not everyone aspires to home ownership and the same job for life anymore a cultural shift has occurred. 34% 31% 28% Growing % of Renters
More informationGrab More Business Fast with Quick Response Codes
Grab More Business Fast with Quick Response Codes Signs By Tomorrow USA, Inc. www.signsbytomorrow.com 877-728-7446 Culture on the Go We live in a mobile culture. Whether your customers are businesses or
More informationConsumer Segmentation for New Restaurant Concept
Consumer Segmentation for New Restaurant Concept This is a summary report prepared for a new restaurant concept prior to their planned direct mail marketing campaign. The analysis serves as a benchmark
More informationABQJOURNAL.COM. Reaching your consumers with print and digital advertising solutions.
ABQJOURNAL.COM Reaching your consumers with print and digital advertising solutions. Reach = Value The Albuquerque Journal combined print and online is read by 465,655 adults a week, with a total income
More informationThe Beach Reporter Serving South Bay Since 1977
2018 MEDIA KIT The Beach Reporter Serving South Bay Since 1977 BEACH REPORTER MARKET STATS 58,604 Total Households 134,875 Total Population Roundhouse Aquarium on Manhattan Beach Pier. The Beach Reporter
More informationNorth Sound Media. Classiccountrykxa.com Everettpost.com Krko.com
North Sound Media Classiccountrykxa.com Everettpost.com Krko.com 425-304-1381 Effective: 5/15/2017 North Sound Media County Coverage Snohomish County Skagit Island OVER 1 MILLION PEOPLE! *There are over
More informationCT SOLAR CUSTOMER SEGMENTATION STUDY
CT SOLAR CUSTOMER SEGMENTATION STUDY September 19, 2017 Agenda Assignment Overview High Level Findings Customer Personas Customer Geography Potential Marketing Strategies Using Priority Cluster Data Appendix
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
SHOW IN REVIEW The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,299 PR IMPRESSIONS 4,095,430 NUMBER OF
More informationTargetSpot Digital Audio Benchmark and Trend Study, A Parks Associates white paper developed for
TargetSpot Digital Audio Benchmark and Trend Study, 2012 A Parks Associates white paper developed for Foreword By Research By A Paradigm Shift FOREWORD The explosive growth in Digital Audio over the past
More informationCivicScience Insight Report
CivicScience Insight Report Social Media Now Equals TV Advertising in Influence Power on Consumption Decisions Over the past year, a very notable trend in CivicScience s data has become apparent with regard
More informationCONSUMER BEHAVIOR
CONSUMER BEHAVIOR 2017-2018 Richard K. Miller & Associates 12 th Edition September 2016 eisbn: 9781577832430 558 pages PART I: THE AMERICAN CONSUMER 1 DEMOGRAPHIC OVERVIEW 1.1 Population Distribution 1.2
More informationLSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14
LSCU MEDIA PLAN BIRMINGHAM FINAL 5/15/14 AGENDA Planning Parameters Media Strategy Media Recommendation Media Flowchart Budget Summary 2 PLANNING PARAMETERS Objectives: Primary: Continue to create consistent
More informationHoliday Optimization Guide 2013
Holiday Optimization Guide 2013 Contents Yahoo! Bing Network Drives Value for the Retail Industry Audience Insights in Retail Category Optimization Strategies and Timelines Must-Haves for the Holiday Audience
More informationMillennials: An Emerging Consumer Powerhouse. Shopping Preferences: RETAIL
Millennials: An Emerging Consumer Powerhouse Shopping Preferences: RETAIL TABLE OF CONTENTS Executive Summary... 4 I. Who are the Millennials... 5 II. Media Millennials Use... 9 III. Advertising Millennials
More informationOVERVIEW. The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market.
The Michigan International Women s Show, known as a premier women s event in the greater Detroit area, was widely embraced by the market. TOTAL AD CAMPAIGN $391,971 PR IMPRESSIONS 30,949,147 NUMBER OF
More informationHispanic Americans Foreshadow the Future of Media
Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans
More informationAn introduction to Audience Research. Christine Wilson Senior Director, Strategy & Planning Canadian Broadcasting Corporation
An introduction to Audience Research Christine Wilson Senior Director, Strategy & Planning Canadian Broadcasting Corporation Audience Research: What is it good for? Meaningless statistics were up one-point-five
More informationHow to Target Your Audience with Free- Standing Inserts
How to Target Your Audience with Free- Standing Inserts Contents What are Free-Standing Inserts?... 3 The Benefits of Free-Standing Inserts... 4 Strategic Targeting and Mapping... 4 Inserts are Cost Effective...
More informationExpectations & Experiences Channels and New Entrants. September 2017
Expectations & Experiences Channels and New Entrants September 2017 Life made easier People choose financial services options that make their lives easier. From person-to-person payments and voice activation
More informationSurvey Report Community Newspaper Readership Survey [National Newspaper Association]
Survey Report 2012 Community Newspaper Readership Survey [National Newspaper Association] Center for Advanced Social Research The Donald W. Reynolds Journalism Institute School of Journalism University
More informationDeloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012
Deloitte s 2012 Annual Holiday Survey Will retailers registers jingle this holiday season? October 2012 2012 holiday survey themes There is a clear rise in optimism in 2012 versus 2011 -- on the economy,
More informationIf that s not compelling enough, Nielsen reports that radio can produce a $17:$1 return on investment.*
Radio is the only platform that is available to consumers through out their entire day. It is available online, on apps, in stores, and in vehicles. In fact, 93 percent of Americans listen to radio each
More informationLavender Listings Order Form Phone: Fax:
Your Business Name (required): I AM A RETURNING ADVERTISER AND I WANT TO ORDER THE EXACT SAME PRINT and/or ONLINE AD(s) USING THE EXACT SAME AD AS LAST YEAR If you check this box, then skip to the last
More informationUW ATHLETICS: Women s Basketball
UW ATHLETICS: Women s Basketball 134 surveys completed Season Ticket Holder Analysis 2013 Demographics Summary Women s Basketball Women s Hockey Men s Hockey Men s Basketball Football Volleyball % Male
More informationOVERVIEW. The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market.
The Southern Women s Show, known as the premier women s event in the greater Memphis area, was widely embraced by the market. TOTAL AD CAMPAIGN $136,845 PR IMPRESSIONS 4,142,892 NUMBER OF EXHIBIT SPACES
More informationThinkNow Retail 2017 Report Innovations in technology expected to ignite a boon for retailers this holiday season
ThinkNow Retail 2017 Report Innovations in technology expected to ignite a boon for retailers this holiday season ThinkNow Retail What is it? ThinkNow Retail is a nationwide survey that examines the holiday
More information