Media Kit 2017 POULTRY WORLD

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1 Media Kit 2017 POULTRY WORLD Volume 32 - No G A T E W A Y T O T H E G L O B A L P O U L T R Y I N D U S T R Y Understanding protein requirements WORLD POULTRY Volume 32, No. XX, POULTRY WORLD Aimed at both the international and UK poultry industry, Poultry World is our multimedia brand, providing comprehensive information on the very latest developments and innovation in the poultry industry. With a history of 142 years, Poultry World is the go-to platform and publication for poultry farmers in the UK and globally. +31 (0) Salesint@proagrica.com

2 POULTRY WORLD MAGAZINE WEBSITE NEWSLETTER EVENTS 10 times a year poultryworld.net Regular, focus, events and partner newsletter. Webinars & seminars 33,000 Global Circulation 2,300 UK Circulation 96,474 Page views per month 34,767 Unique visitors per month 23,000 Circulation Regular 3 Times a week Focus 12 Themed webinars/ seminars to be announced Partner webinars/ seminars on request Times a year Events 4 Times a year Partner On request Fabian Brockötter Editor Poultry World Jake Davies Editor Poultry World

3 MAGAZINE (PRINT + DIGITAL) TOTAL CIRCULATION: 33,000 Geographical Breakdown Based on total database: 51,199, Augustus 2016 UK CIRCULATION: 2,300 North America 13,1% Western Europe 22,5% Eastern Europe 3,9% Middle East 7,2% Asia 24,3% Latin America 10,2% Africa 16,7% Asia Pacific 2,1% AREA OF EXPERTISE Based on 38,870, Augustus 2016 Farming 30,1% Processing 20,6% Animal health (veterinary) 12,0% Research and development Compound feed production Consultancy Housing and climate control Academic Feed additives production Government Diet formulation (nutritionist) Sales/Marketing/Purchasing Trading 7,2% 6,4% 5,5% 4,9% 4,9% 3,0% 2,2% 1,3% 1,0% 1,0% MANAGEMENT LEVEL Based on 33,590, Augustus 2016 Owner/Director/President 22,9% Executive 36,6% Manager 40,5%

4 MAGAZINE EDITORIAL CALENDAR 2017 No Publishing month Advertising closing date Focus Special section Exhibitions/ Trade shows 1 January/ February 27 January Housing & Equipment Feed mill management / optimisation VIV Asia 2 March 10 February Alternative growth promotion Hatchery Processing section 3 April 10 March Vaccination Chick early starter VIV Russia CAHE GFIA 4 May 7 April Parent stock Egg processing 5 June 12 May Biosecurity / Cleaning & disinfection Antibiotics reduction Processing section VIV Turkey 6 July/ August 7 July Breeding Climate control 7 September 11 August Gut health Ducks Turkeys Processing section 8 October 8 September Feed additives Respiratory diseases 9 November 13 October Breeding Hatchery 10 December 10 November Egg handling Biosecurity / disease prevention Processing section IPPE 2018

5 G A T E W A Y T O T H E G L O B A L P O U L T R Y I N D U S T R Y WORLD POULTRY Volume 32, No. XX, MAGAZINE PROPOSITIONS UK EDITION Volume 32 - No POULTRY WORLD Page size (278 x 215, bleed + 3) 125 x x 96 Trim size (255 x 195 ) Understanding protein requirements 1/1 page 2,440 1/2 page 1,340 1/2 page 1, x x x x 60 1/4 page 735 1/4 page 735 1/4 page 735 1/3 page x 195 Page size: 278 x 430 bleed + 3 1/3 page 880 2/1 page 4,635 Trim size (410 x 255 ) 76 x 256 For other propositions like an extra cover, cover flap, belly band, etc contact our sales team.

6 G A T E W A Y T O T H E G L O B A L P O U L T R Y I N D U S T R Y WORLD POULTRY Volume 32, No. XX, MAGAZINE PROPOSITIONS RECRUITMENTS UK EDITION Volume 32 - No POULTRY WORLD Page size ( 278 x 215, bleed + 3) 125 x x 96 Trim size ( 255 x 195 ) Understanding protein requirements 1/1 page Mono: 5,926 Spot colour: 7,006 Full colour: 7,330 1/2 page Mono: 3,294 Spot colour: 3,814 Full colour: 3,970 1/2 page Mono: 3,294 Spot colour: 3,814 Full colour: 3, x x x x 45 1/4 page Mono: 2,072 Spot colour: 2,332 Full colour: 2,410 1/4 page Mono: 2,072 Spot colour: 2,332 Full colour: 2,410 1/8 page Mono: 686 Spot colour: 840 Full colour: 886 1/8 page Mono: 686 Spot colour: 840 Full colour: 886 SCC: Mono: 49 Spot Colour: 60 Full Colour: 63 SCC: Single Column centimeter CLASSIFIEDS Page size Column width Column 1 Column 2 Column 3 Column SCC: Mono: 21 Spot Colour: 26 Full Colour: 31 Minimum size = 4cm x 1 column SCC: Single Column centimeter For other propositions like an extra cover, cover flap, belly band, etc contact our sales team.

7 POULTRYWORLD.NET WEBSITE STATISTICS * Page views * Visits * Visitors * Average page views per visit * Average visits per visitor 96,474 50,860 34, * Average per month 1 August July 2016 VISITORS PER MONTH Geographical Breakdown 1 July June 2016 North America 28,4% Western Europe 19,2% Eastern Europe 3,8% Middle East 5,5% Asia 23,9% Latin America 3,4% Africa 12,7% Asia Pacific 3,1% UNIQUE VISITORS/PAGE VIEWS PER MONTH Unique visitors per month Page views August 2015 September 2015 October 2015 November 2015 December 2015 January 2016 February 2016 March 2016 April 2016 May 2016 June 2016 July 2016

8 POULTRYWORLD.NET PROPOSITIONS 728 x 90 px 336 x 280 px Leaderboard 70 cpm Large Rectangle 70 cpm Roadblock See specifications leaderboard and large rectangle 115 cpm Advertorial 200 characters + logo (80 x 80 pixels) 1,375 ros pm 970 x 250 px 336 x 600 px Logolink 2x 40 characters plus logo (60 x 30 pixels) 490 ros pm Blockbuster/Advertorial 45 cpm Blockbuster: 550 x 150 pixels Advertorial: 200 characters + logo (80 x 80 pixels) Billboard 85 cpm Half page ad 85 cpm 9:41 AM 100% * CPM: Cost Per 1000 * ROS: Run of Site * PM: Per Month 320 x 100 px 300 x 250 px Mobile double banner 70 cpm Rectangle 70 cpm

9 NEWSLETTER TOTAL SUBSCRIBERS: 23,000 Geographical Breakdown Augustus 2016 North America 13,9% Western Europe 25,0% Eastern Europe 4,1% Middle East 6,7% Asia 26,1% Latin America 5,2% Africa 16,7% Asia Pacific 2,3% AREA OF EXPERTISE Based on 16,340, Augustus 2016 Farming 37,3% Animal health (veterinary) 15,1% Research and development 10,4% Feed additives production Processing Consultancy Diet formulation (nutritionist) Housing and climate control Academic Compound feed production Sales/Marketing/Purchasing Government Trading 6,6% 5,7% 5,0% 4,6% 4,3% 4,0% 2,8% 1,6% 1,3% 1,3% MANAGEMENT LEVEL Based on 14,750, Augustus 2016 Owner/Director/President 22,5% Executive 48,7% Manager 28,8%

10 NEWSLETTER EDITORIAL CALENDAR FOCUS NEWSLETTER No Publishing date Advertising closing date Focus 1 12 January 5 January Feed Additives 2 9 February 2 February Breeding 3 2 March 24 February Alternative growth promotion 4 6 April 30 March Parent stock 5 4 May 27 April Gut Health 6 8 June 1 June Antibiotic reduction 7 6 July 29 June Breeding 8 10 August 3 August Alternative growth promotion 9 7 September 30 August Gut Health October 5 October Hatchery 11 9 November 2 November Breeding 12 7 December 30 November Egg handling EDITORIAL CALENDAR EVENT NEWSLETTER No Publishing date Advertising closing date Focus 1 17 January 10 January IPPE February 2 May 21 February VIV Asia 25 April CAHE 4 27 June 20 June VIV Turkey

11 NEWSLETTER PROPOSITIONS REGULAR NEWSLETTER Frequency Appearance 3 times a week Monday, Wednesday, Friday 550 x 150 px Blockbuster/advertorial Blockbuster: 150 x 550 pixels Advertorial: Head, body, pay off max. 400 characters. Image or logo: 100 x 150 px 310 PROPOSITIONS FOCUS + EVENT NEWSLETTER Blockbuster/Advertorial Blockbuster: 150 x 550 pixels Advertorial: Head, body, pay off max. 400 characters. Image or logo: 100 x 150 px 430 Sponsored articles Image: 180 x 270 pixels Title: Max 41 characters About 4,000 characters 865

12 PROPOSITIONS PROPOSITIONS PARTNER NEWSLETTER What is it This Partner Newsletter is an exclusive newsletter to the subscribers of our regular editions. The content of this newsletter is 80% your information and 20% of the topic is created by our editorial staff. An interesting product to reach a very broad audience within a specific sector. Headerlogo Why the special newsletter Exclusivity; High quality reach amongst our subscribers; Your message to all our readers; A high quality editorial environment; Traffic to your website. Sponsored article 1 SPECIFICATIONS Headerlogo Company logo: 70 x 120 pixels (WxH).gif,.png, jpeg file + URL. Sponsored article 1 Title: max 32 Characters (including spaces) Intro: Max 300 Characters (including spaces) Image: 250 x 560 pixels (3:2 good quality image) URL of landing page Blockbuster Editorial 1 Sponsored article 2 Sponsored article 2 Title: Max 41 characters (including spaces) Image: 180 x 270 pixels (3:2 good quality image) URL of landing page Sponsored article 3 Title: Max 41 characters (including spaces) Image: 180 x 270 pixels (3:2 good quality image) URL of landing page Blockbuster(s) 150 x 550 pixels, Animated: no, Format:.jpg + URL Blockbuster Sponsored article 3 Editorial 2 Please provide material 3 weeks before sending partner newsletter. Blockbuster Please contact our sales team for more information or region focused campaigns.

13 EVENTS WEBINARS A webinar is a live presentation about a sector-specific topic in a Proagrica Media environment which can be followed all over the world. The presentation is recorded and broadcast through a live video stream. People around the world can register for the webinar and watch it by a simple login procedure. The webinar can be recorded in our studio (Amsterdam) or at any other location with a stable internet connection. As partner you can participate in our Proagrica Media themed webinars, or we can organise an exclusive partner webinar with just one partner. THEMED WEBINARS To be announced. PARTNER WEBINARS On request. Please contact our sales team for more information. SEMINARS Proagrica Media organises unique seminars about sector-specific topics during, or previous to, international exhibitions or conferences. These events give visitors the opportunity to partake in our high quality and interactive seminars. As partner you can participate in our Proagrica Media themed seminars, or we can organise an exclusive partner seminar with just one partner. THEMED SEMINARS Theme Poultry, Smart farming Arable, Smart farming Date 9-10 May May 2017 Location GFIA Europe, Jaarbeurs Expo Centre, Utrecht GFIA Europe, Jaarbeurs Expo Centre, Utrecht PARTNER SEMINARS On request. Please contact our sales team for more information. For full events propositions please contact our sales team.

14 CONTENT MARKETING CONTENT MARKETING Sponsored series Specials Sponsored articles & Partner page SPONSORED SERIES Proagrica Media offers the opportunity to have a series of articles, sponsored by a partner, spread out over a number of issues in Poultry World. These articles, based on an agreed theme, will appear in addition to the regular editorial content of the magazine. Each article should have a maximum length of 3 published pages in the magazine, including text, images, graphs and tables. SPECIALS BLIJVEN DEZE HETZELFDE? Every year, Proagrica Media publishes multimedia specials centred on specific themes. Partners can participate in our specials through a package which contains print, newsletter and website positions. These specials also allow the opportunity to counicate through a combination of display advertising and content marketing. SPECIALS FOR 2017 No Publication month Advertising closing date Name of special 1 May Friday 31 March China edition 2 June Friday 7 April How to improve feed efficiency? 3 September Friday 7 July Antibiotic reduction 4 November Friday 8 September Precision livestock farming SPONSORED ARTICLES & PARTNER PAGE This online proposition gives partners the opportunity to publish articles on our Proagrica Media website(s). By publishing the articles, a partner page will be created containing a company profile and all the partner-specific articles that have been published on our websites. Rosie Burgin Editor Special Projects +31 (0) Salesint@proagrica.com

15 CONTACT SALES TEAM Graeme Lea Account Manager

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