MARKETING. important guests discovered texas pete in their gift bags in 2013 and on their tables at our exclusive down home supper.

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2 THE RIVERRUN INTERNATIONAL FILM FESTIVAL IS ONE OF THE COUNTRY S PREMIER REGIONAL FILM FESTIVALS WITH A GOAL OF UNITING COMMUNITIES THROUGH FILM. Our passionate audiences gather for ten days each spring to celebrate great films, meet filmmakers and explore the world s perspectives and cultures through cinema. The 16th Annual Festival, to be held April 4-13, 2014, in Winston-Salem, North Carolina, will feature more than 100 films from dozens of countries around the world and present a wide array of programs, panel discussions and parties. RiverRun, a registered 501(c)(3) non-profit, has blossomed into one of region s leading arts events and an important stop on the film festival circuit for emerging films and filmmakers. And because RiverRun annually provides a healthy selection of family-friendly, independent, international and celebrity driven films, the Festival attracts broad and diverse audiences, including local film aficionados, young families, niche audiences and cultural tourists. So far, this formula has proven to be tremendous successful. In 2013, for instance, the Festival issued nearly 18,000 tickets, representing a 12 percent increase in annual admissions. To make all this happen, however, RiverRun relies on a broad coalition of foundations, individuals and companies to lend their support. And that s where you come in. As a business sponsor of RiverRun, you can accomplish THREE things: ~ Powerful marketing exposure to important audiences. ~ ~ Unique experiences for your employees and clients. ~ ~ Compelling demonstration of your commitment to cultural arts & quality of life in the region. ~

3 MARKETING SPONSORSHIP OF RIVERRUN OFFERS THE OPPORTUNITY TO DRAW POSITIVE ATTENTION TO YOUR COMPANY AND BRANDS THROUGH MEDIA THAT OUR ATTENDEES CHOOSE TO VIEW. Gain exposure both during the Festival and year-round with sponsorship packages that can be affordably tailored to your budget and goals. If you want to reach specialized audiences, we can help you do that. If you want to engage diverse audiences, we can connect you. And if you want to entice affluent, well-educated consumers who have high disposable incomes, we can give you access. Put simply, we can connect you, your company and your brands to just about any segment you want to reach of our enthusiastic, engaged and receptive audiences. Our patrons have demonstrated time and time again that they are passionate about supporting independent filmmaking, the community and the companies that do the same. Let us help you connect. We can provide you with tens of thousands of impressions and a wide range of opportunities to strategically connect your company with audiences that matter. PRINT Widely-used festival materials Program book Festival insider publications Posters Postcards Print ads Outdoor ads MEDIA Supported by an external public relations firm, RiverRun conducts aggressive media outreach and typically achieves hundreds of thousands of free media impressions each year. Extensive coverage by local and regional media plus industry heavyweights like The Hollywood Reporter and Screen International. Press releases Press kits Step and repeats ONLINE Heavily trafficked during the Festival and year-round Website E-news Blog Facebook Twitter YouTube ONSITE Onsite visuals make your company stand out Sponsor banners Corporate banner placement Video installations Program naming rights Product placement Film introductions Volunteer t-shirts Lanyards Awards Lounge naming rights SPECIAL EVENTS Special Events can achieve name recognition and a great experience for festivalgoers, VIPS, your employees and your clients. Happy hour hosting Party naming rights Private screenings ONSCREEN Valuable screen time in front of our devoted audiences Commercials Trailers reynolds american placed their logo on our lanyards, which were worn over ten days by nearly 1,000 people, including festival vip s, sponsors, donors and volunteers. as the sponsor of one of our audience awards, kilpatrick, townsend & stockton, llp is verbally mentioned before 30+ film screenings during the festival and noted in all riverrun materials, publications and press releases. following the festival, the named award continues to receive substantial media attention. important guests discovered texas pete in their gift bags in 2013 and on their tables at our exclusive down home supper.

4 age travel 24% % <25 11% % drive to Charlotte for dining & shopping 21% % % travel to Greensboro for dinner & shopping AUDIENCE DEMOGRAPHICS gender 36% men 19% % full-time employment 3% unemployed 4% students 6% homemakers 13% part-time 64% women 22% retired income residence 26% $40k-$79k 9% $160k- $199k 13% $200k+ 14% $40k 14% $120k- $159k 5% Outside NC 18% Other NC Counties 43% Post-Graduate Degree 77% Forsyth County 84% College Degree 24% $80k-$119k education

5 E X PE RIE NCE S RiverRun sponsorship packages offer lots of unique opportunities to cultivate, entertain and reward your clients and employees. Be among the first to know what will have everyone buzzing at the Festival with your exclusive invitation to our Festival Preview & Reception in March. Provide your valuable staff and customers with hard-to-get tickets to a high profile film. Or sponsor a private screening and provide a special exclusive event. We make it easy for Leadership Sponsors to enjoy the Festival with our Festival Concierge, private programming consultations and parking passes. Bring a group to the Opening Night events. Offer your constituents the opportunity to engage in powerful discussions at happy hours scheduled throughout the Festival or sponsor one of our happy hours and invite your stakeholders to mingle with filmmakers and other notable VIPs. And, as always we express our appreciation for our valuable sponsors at the Sponsor Appreciation Party during the Festival. high point bank rewarded its employees and clients with a private reception, hosted by riverrun, and tickets to one of the 2013 festival s hottest films, mud. for three years, hanesbrands has engaged the families of its employees by sponsoring free screenings of kid friendly movies at riverrun.

6 2013 title sponsors COMMUNITY & CULTURE Give back to the community and contribute to higher quality of life. As a leading 501(c)(3) non-profit, RiverRun inspires a better world and is well regarded by festivalgoers, filmmakers and the community. Your company can proudly promote how your support helps maintain the quality and growth of this important cultural touchstone. Use your sponsorship of RiverRun to demonstrate your company s interest in the arts and arts education. Or show your commitment to important social issues through RiverRun. By aligning with RiverRun, you are aligning your company with a broad consortium of communitybuilding programs and partners to provide needed human services, outreach and advocacy. Recent partnerships include: Big Brothers Big Sisters, Hispanic League, Aids Care Services, Southeastern Center for Contemporary Art, Out at the Movies, The ALS Association, Winston Salem Light Project, Second Harvest Food Bank of Northwest NC, Bookmarks and The Humane Society. Films with Class: RiverRun s year-round community outreach program provides free public screenings to Forsyth County students and participating schools. Using our access to high quality films, Films with Class enriches and enhances school curriculum to help thousands of students understand the diversity of the human experience and become better global citizens. other RECENT sponsors Eco-Initiative: RiverRun s program to highlight environmental awareness and responsibility. We strive to minimize our impact on the environment and operate sustainably. PitchFest: In collaboration with a half-dozen universities located throughout North Carolina, RiverRun promotes the development of new filmmaking talent through this competition of student filmmakers who pitch their ideas for new documentaries to a panel of expert judges in the hopes of winning cash prizes and recognition within the film industry. as a sponsor of saturday morning cartoons, piedmont federal savings bank taught community children about the importance of financial responsibility and saving.

7 please contact amy clemmons at x102 to set up a meeting to discuss innovative and unique packages custom-designed to support your company s objectives. please amy@riverrunfilm.com with questions or to receive detailed benefit information. RIVERRUN INTERNATIONAL FILM FESTIVAL 305 West Fourth Street #1A, Winston-Salem NC festival@riverrunfilm.com