MOMAD METRÓPOLIS. The New Fashion Metropolis

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1 MOMAD METRÓPOLIS The New Fashion Metropolis 15 de abril de 2013

2 MOMAD-METRÓPOLIS, INDEX A new multi-sectorial fashion event featuring a strengthened identity. A reflection of the current market. Where, How. Initiatives, in & out, city integration Marketing MOMAD METRÓPOLIS 2

3 Point of Departure Two grand Fashion events that lead the market Total Net Exhibition Space Participants Visitors

4 Objectives of Momad Metropolis To enhance the event's capacity as a tool for boosting exports Optimising the visits made by buyers. During a single visit they will find all of the fashion ideas they need for their outlets. To offer visitors an added-valued dimension, based on the staging of a comprehensive programme of trade activities organised to coincide with the trade exhibition, activities that provide solutions to different questions of interest to the business sector. To boost the capacity and visibility of the fair and all of the participating sectors, based on a comprehensive and well-organised exhibition. To enhance the event's capacity as a tool for boosting exports To become more competitive and attractive to Spanish and foreign buyers and companies. To strengthen links between the fair and the city of Madrid through different initiatives. To include a section for direct sale to members of the trade. To reflect the current retail market and its needs. 4

5 Strengthening Our Latin American Dimension and introducing new products Defining our Latin-based identity, enhancing the range of products and services from Spain and Portugal, strengthening the participation of France and Italy, and introducing Latin America. Defining a multi-sectorial format and a series of ambiences that promote a sense of synergy between shared suppliers and customers, attracting and boosting new sectors such as children's, men's sector, MOMAD METRÓPOLIS New position in line with international trade fairs: Who s Next Pure London Premium 5

6 One space: In & Out 6

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10 An Overall Exhibition. Three Wide-Ranging Areas The new fair will revolve around 3 wide-ranging sections, organised according to: - market segment - style - moment of use 1. METRO- urban, avant-garde high- end fashion 2. COSMO- Contemporary fashion 3. READY- youth and immediate delivery fashion 10

11 Initial Layout of Sections

12 Measures Designed to Promote the New Fair 1 Boosting the Spanish and Foreign Buyers Programme FORTALECER 2 Optimising the visits made by buyers o Stepping up the buyer-exhibitor scheduled appointments agenda o Inclusion of other cultural activities on their agenda that makes their visit to Madrid quite unique

13 Measures Designed to Promote the New Fair 3 Offering the retail sector a comprehensive programme in the Forum Area, organised to coincide with the trade exhibition, thus offering an added-value dimension. Market analysis Support for points of sale 13 41

14 Measures Designed to Promote the New Fair 4 Organization of exhibitions at each edition that are of high added-value to members of the industry Contests (Best Look, ) Cocktail events for the press Events in the city 14 41

15 Measures Designed to Promote the New Fair 5 Initiatives in the city Involving shops, restaurants, and leisure venues and featuring discounts and promotions throughout the course of the fair 15 46

16 Investment Value vs. Price Repositioning New rates and discounts o SIMM its repositioned in terms of price o Free choice re. modular or free-design stand as of 30 sq.m. o 5% discount for early payment o 5% discount for taking part at Modacalzado+Iberpiel March

17 2013 Rates /sq.m. from 10 to 29,5sq.m. from 30sq.m Space Only 115 Space + stand Space + stand METRO Ego: 6sq.m Space + stand EGO (upand-coming designers) 99

18 30 sq.m. stand SIMM March 13 Metrópolis Sept. 13 Space Only Space + Stand

19 30 sq.m. stand. Modacalzado March 13 Metrópolis ONLY FLOOR Space + Open Stand Without Furniture

20 Stand Shoes and Accessories

21 Stand Textile

22 Stand METRO

23 Promotion and Advertising A new brand is born: METRÓPOLIS 23

24 Promotion and Advertising NEW LOGO

25 Promotion and Advertising NEW LOGO

26 Promotion and Advertising NEW LOGO

27 Promotion and Advertising POSTER 27

28 Promotion and Advertising 28

29 Scope of Communication Agreements with general-interest media to highlight the exhibiting brands within the market 29 16

30 Scope of Communication Management with Specialized media 30

31 Scope of Communication International Guest Media Programme ALEMANIA SHOEZ PROFASHIONAL MEDIA ALEMANIA SCHUHKURIER BELGICA SHOES MAGAZINE BRASIL PROFASIONAL COLOMBIA STYLE AMERICA COLOMBIA INFASHION DINAMARCA SKO Shoes & more EAU RETAILME FINLANDIA MODIN FINLANDIA MODIN Programa de prensa invitada FRANCIA FRANCIA FRANCIA GRECIA HOLANDA ITALIA ITALIA ITALIA ITALIA MEXICO POLONIA POLONIA RUSIA RUSIA L'ESSENTIEL DE LA MAROQUINERIE L'ESSENTIEL DE LA CHAUSSURE HEBDO CUIR NEADERMA SHOENVISIE FOTOSHOE ARS ARPEL MODA PELLE MODA PELLE KS RYNEK MODY SWIAT BUTOW STEP MEDIA GROUP PROFASHION 31

32 WEB WEB Creation of a new website 32

33 Online Magazine Creation of an Online Magazine in order to boost dissemination of the new event 33

34 Social Media Scope of communication OWN PAGES in the SOCIAL MEDIA OBJETIVO: MULTIPLICAR LA VISIBILIDAD DE LAS EMPRESAS 34 23

35 Promotion and Advertising Daily and financial press ADVERTISING CAMPAIGN Magazines (general-interest, fair directories and annuals) Internet (general-interest, financial, business and trade fair industry magazines and journals) Outdoor advertising (Mupis), street furniture throughout the city 35 18

36 Promotion and Advertising Specialised Press and Trade Sector web site Advertising campaign between May and September 2013 International presence in the leading magazines for the industry inserts International presence on the leading trade sector web sites 36 19

37 Promotion and Advertising Flags along the leading thoroughfares throughout the city (Paseo de la Castellana, Recoletos, etc.) OUTDOOR ADVERTISING 37 22

38 An Enviable Location MADRID One of the largest business areas in Europe Located in one of the most important business centres in Spain. A strategic location regarding travel links with the rest of Spain and Europe. Barajas International Airport is just 2 miles away. Access to the exhibition centre from the entire city thanks to public transport, including Madrid's extensive underground system. An effective and modern road network that guarantees easy access to the facilities Madrid is one of the great capitals of culture, leisure and business throughout the world. Cutting-edge, welcoming, dynamic, cultural, enterprising and cosmopolitan. A territory that offers numerous investment and business development opportunities. An exceptional range of infrastructures, facilities and hotels. The largest centre for production and demand in Spain. The highest concentration of business and finance. The headquarters for leading multinationals and a logistical nerve-centre. A key point of reference as a fair organiser at a worldwide level.. 38

39 IFEMA: The Leading Fair Organizer in Spain o Facilities: Feria de Madrid o Exhibition Area: 200,000 covered sq. m Halls o North Convention Centre & South Convention Centre: 10,000 square metres - 2 Auditoriums - 97 rooms o DC Area12.14: Halls 12 and 14, equipped with catwalks for fashion events o Other facilities: Business Centre; Press Club; Press Room; 100 Rooms; financial bodies and service providers; catering o Parking areas: 14,000 parking spaces 39

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