Advertising does two things:

Transcription

1

2 Advertising does two things: (1) It influences brand choice of customers who are ready to buy now (2) It builds brands awareness among consumers who are not ready to buy In an information-rich and time-poor world, the value of your brand grows when customers can quickly say yes to your offering.

3 1 Reach Mass reach or niche audience, vehicles wraps can do it all. Whether you need to reach a large chunk of the population with your marketing message or target a small niche audience, your vehicle wrap can help you do both. Preliminary testing using the new TAB* measurement system indicates that individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions. According to the Transportation Advertising Council, vehicular advertising generates between 30,000 and 70,000 daily vehicular impressions. A study by Arbitron, Inc., an international media and marketing research firm, shows that mobile advertising reaches virtually all demographics, as 96% of Americans travel in a vehicle each week. Reach a Marketing Niche by Just by Parking! You own a billboard. Let s face it, you want maximum exposure. When you aren t driving in high traffic, you should be parked in a highly visible area. Depending on your target market, YOU can choose where to park your vehicle and when to park. For instance, if you own a daycare, think about parking at a grocery store or local gym during high traffic hours. When Moms are picking up dinner or working out, they will see your vehicle and pick up a business card (which should be available on the side of your vehicle). How much business is your wrap generating by being parked hidden in your garage? The Traffic Audit Bureau for Media easurement (TAB) launched a new methodology designed to generate Truckside and mobile display impressions by linking Global Positioning Satellite (GPS) tracking technology with Federal Highway Administration traffic density data.

4 2 Flexibility Short, Medium and Long-Term Graphics Available To Change Your Message, Any Time With varied range of graphic solutions, you can combine short, medium, and long-term graphics to add a whole new dimension to your marketing strategy. Changeable graphic films allow you to alter your promotions any time, cost effectively and efficiently. You can even target routes with special promotional messages.

5 3 Vehicle Wraps Are a Good Investment According to Cox Communications/Eagle Research: 48% of those polled viewed car wraps as the most unique advertising medium available Car wraps and television ads were viewed as the two most MEMORABLE MEDIA 47% of year olds surveyed found car wraps especially memorable Car wraps rank highly among advertising media for positive associations Of the target population, 61% spend over 1 hr per day on the road and 33% spend over 2 hrs

6 4 Branding Build Brand Awareness Vehicle wraps are an effective tool to increase brand awareness within a community. Driving through a community helps consumers recognize your brand, and helps them align your brand with community values. Consumers are more likely to purchase from a company that builds a connection with them than a company who is foreign to them. Vehicle wraps help build brand awareness, and thus connection, every time a consumer sees the vehicle. Whether you have one company vehicle or a fleet of company vehicles, vehicle wraps will increase brand awareness for your business. Wrapping vehicles with an eye-catching graphic is an ideal way to reinforce the company s brand identity and generate awareness. When it s done right, the wrap design communicates the brand s values and personality that speak to the target audience.

7 5 Stand Out From the Crowd When you have an eye-catching, head-turning, simply awesome wrap, it means your company vehicles will stand out on the road, rather than blend in. Ugh, we think it is just terrible when we see commercial vehicles that have that off-the-lot WHITE and PLAIN look. How does having vehicles on the road with no advertising drive any business? See for yourself. These before-and-after photos show the contrast: before AFTER

8 6 They Work When You re Not 24 x 7 Sales Person When you employ a Vehicle Wrap it works when you aren t. Think about this... Your vehicle is hard at work: When you are at a red light When you are in the coffee shop When you are in a drive-thru When you are on a sales call Your vehicle wrap never stops working for you. Get noticed with your graphic in traffic!

9 7 It Is NOT a Cold - Call Unlike radio ads or print ads that interrupt a person s reading, vehicle wraps attract attention without disturbance. Potential customers can easily spot your message without significant distraction from what they re doing. Customers respond better to advertising that doesn t take an in-your-face approach. Many people enjoy well designed vehicle wraps, and do not mind the advertising. Vehicle wraps not only deliver the message about the products or services being offered, but also the brand of the business itself. Many people, including business professionals, understand the impact that this form of advertising offers. This is is why companies that employ vehicle wraps are seen in a better light.

10 8 Advertising Adds Credibility Advertising adds credibility to your message. Don t ask us why this happens, but every time we run ads in print or online, or we change our vehicle wrap... people always comment,...wow! Business must be going great for you guys. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike, and makes it easier to get attention for your entire message.

11 9 Start the Customer Journey Consider the purchase process. A prospective customer, let s call her Kristen, first has to become aware of a brand and feel good about it. Presuming she sees some relevance to her personal wants and needs, Kristen will likely do her own due diligence. She ll go online, visit a website and check in with friends. If Kristen needs your product or service right away, she ll start the consideration process. If not, maybe she ll stop one step short dismissing you entirely and you away in her memory (actual digital) under want it some day, or maybe later. of file or If your BLANK vehicle drives by Kristen or is parked next to Kristen s car in a parking lot will the purchase process even start, THE ANSWER IS NO!

12 10 Differentiates You From Your Competition & Drives Sales When business owners strategize ways to increase profits, their energy is usually focused on how they can attract more customers to generate additional sales. One of smartest ways your vehicle wrap design can increase your company s bottom line is by helping separate you from your competition. This is especially important for industries with very high demand, or industries that are overly saturated with companies offering the same or similar products or services, because it s so easy for a potential customer to go elsewhere. With a creative, clean and memorable design for a single vehicle, or for a fleet, an eye-catching design will put your business in the best position to grab your prospective customers attention away from your competitors, and shine it on you.

13 Everyone claims to be the best, but can they back it up? Here s why we are North Georgia s best sign shop: Turnkey, all-in-one service we re a full service sign shop - and handle jobs from start to finish. Do you need help with design? Or material recommendations? What about ideas in general? We ve got you covered! Sign-Rite has worked with just about every type and size of project imaginable, and we can answer your questions. Big and small signage projects we ve worked with big business, mom-and-pop shops, and everything in between. We handle small and large private events as well as single-use projects. On time, every time we recognize the importance of deadlines. The difference between us and other shops is our knowledgeable staff and our commitment to your timetables. We truly believe we are the best sign shop in Georgia and we work every day to back that up. CALL US TODAY Tradeshow signage, wall graphics, eye-catching vehicle wraps, and lawn signs can help you attract attention, get more leads and convert more customers. We can t think of one sign or vehicle wrap we can t create for you.