Mobile Billboards the Guerrilla Way. Custom Mobile Outdoor Advertising That Reaches Your Target Market

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1 Mobile Billboards the Guerrilla Way Custom Mobile Outdoor Advertising That Reaches Your Target Market Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness. The Point of Purchase Institute, Washington, D.C. Contents Why go mobile? Why Use Guerrilla Billboards? General Rate Sheet Campaign Duration Guidelines Artwork Requirements

2 Why Go Mobile? Other options are unavailable There are many locations in both urban and suburban areas that do not have outdoor advertising available. This may be due to a lack of billboards and other forms of out-of-home media, or to the inability to schedule advertising within the desired time frame. Examples: suburban routes, beach areas, downtown streets, public interest campaigns, labor unions, political rallies, grand openings Other options are too expensive Some high-profile, stationary outdoor advertising locations are exorbitantly priced. Mobile outdoor advertising can bring your ad to these same locations at a fraction of the cost. Examples: major events, sports games, concert venues, conventions and trade shows To target peak traffic intervals Specific locations have fluctuating intervals of peak traffic. Mobile outdoor advertising is flexible, so your ad can be present at the peak interval in one location and then move on to the peak interval in another location. Examples: morning and afternoon commuter traffic - you can make this coincide with radio ads, pedestrian lunch time traffic, athletic events, conferences

3 Why Use Guerrilla Billboards? The medium is the message Guerrilla Billboards makes sure its trucks look as good as your message. We offer the newest and most advanced fleet, with the largest viewable advertising areas (480 or 355 square feet) in the mobile outdoor advertising industry. Flexibility Guerrilla Billboards offers flexible schedules and routing. We offer our professional advice and then encourage you to use your imagination - some of the best ideas on the use of our service come from our clients. Custom quotes for unique campaigns are always welcome. The client is our only customer Guerrilla Billboards trucks do not deliver anything but your message - their sole purpose is to effectively deliver your message to your targeted, demographic audience. Clients can be as involved as they wish to be in determining specific routes that the truck will travel. Campaign collateral Guerrilla Billboards understands that clients need tangible collateral following the completion of the campaign. This allows them to know exactly what they received for the money they spent and to share it with colleagues who were not directly involved in the process. After each campaign, Guerrilla Billboards provides a collection of photographs showing the truck in action, along with a detailed campaign log documenting the routes followed and applicable demographic information. Miscellaneous services Guerrilla Billboards can also provide product sampling and related distribution services. Whether you use our Guerrilla Teams, or we work with your street teams, we ll ensure that you get your product into the hands of your targeted prospects.

4 General Rate Sheet The following rates are for budgeting purposes only. Each mobile outdoor advertising campaign is customized to your location and schedule. For exact pricing, please contact us directly by calling The primary information needed for an exact price quote includes the location and the dates of the campaign. Production and set up charges: $1,500 This includes banner production for two vinyl banners, either 127 tall by 274 wide or 109 tall by 235 wide, with proprietary finishing. It also includes posting and removal of the banners. Following the campaign, the banners are reusable for future campaigns or other marketing purposes. Definitions A day is considered as 8.5 consecutive hours of drive/park time. A week is considered as 5 consecutive days. A month is considered as 4 consecutive weeks. Campaign rates Daily, weekly, and monthly rates are quoted based on when, where, and how long our billboard trucks are needed. Please call for a detailed quote. A 15% discount is available to recognized advertising agencies. One-time promotional rates are occasionally offered dependent upon location and availability. Please check our event ideas page at www. or call to inquire.

5 Campaign Locations Guerrilla Billboards provides mobile outdoor advertising across the entire country. Below is a list of markets we have operated in. For information on a market not listed below, call us at Atlanta, GA Albany, NY Baltimore, MD Bangor, ME Boston, MA Buffalo, NY Chicago, IL Cincinnati, OH Cleveland, OH Columbus, OH Dallas, TX Denver, CO Detroit, MI Hartford, CT Houston, TX Indianapolis, IN Jacksonville, FL Los Angeles, CA Manchester, NH Memphis, TN Miami, FL Milwaukee, WI Nashville, TN New Orleans, LA New York, NY Newark, NJ Orlando, FL Philadelphia, PA Phoenix, AZ Poughkeepsie, NY Pittsburgh, PA Portland, ME Rochester, NY San Diego, CA San Francisco, CA San Jose, CA St. Louis, MO Syracuse, NY Tampa, FL Washington, DC

6 Artwork Requirements General Notes page 1 of 2 Banner size The image size of the banners required for a Guerrilla Billboards mobile billboard is either 127 tall by 274 wide, or 109 tall by 235 wide. The image can bleed off the edge, but it is recommended that you keep critical text at least five inches from the edge unless the design is intentional. Paper reference Please provide a color copy of the banner layout for visual reference along with the computer file. This allows us to double check that what we see on the disk matches what you want on the banner, before the proofing process. Turnaround The optimum production lead time is 15 business days (Monday through Friday with holidays subtracted). An color proof will be provided in 2-3 business days and should be approved in writing in 1-2 business day(s). Production takes 3-5 business days, and installation takes 1-2 business days. This schedule begins once we receive properly formatted artwork along with the production deposit. Please contact us as soon as possible if these constraints cause a problem. Proofing Guerrilla Billboards will provide a color proof at no charge. Hard copy proofs are available at an additional charge, and ship via Federal Express. You will be asked to approve the proof by signature and to fax it back to us. Media specifications We can accept the following media for your digital files: DVD-R, DVD+R, DVD-RW, CD-R, CD-RW FTP Upload (call for instructions)

7 Artwork Requirements Application Notes page 2 of 2 Photoshop All colors including Pantone colors should be converted to CMYK. If possible, keep all elements in layers for editing. Images should be at a 1 = 1 foot scale, at 360 dpi; thus, the banners for our billboard trucks should be tall by wide, or 9.08 tall by wide. Illustrator The layout should be in proportion at a 1 = 1 foot scale. All colors including Pantone colors should be converted to CMYK. If you have placed art in your document, make sure you supply all the necessary support files. Please convert all text elements to curves or outlines. Quark Xpress, Adobe InDesign The layout should be in proportion to a 1 = 1 foot scale. All colors including Pantone colors should be converted to CMYK. If you have placed art in your document, make sure you supply all the necessary support files, with any text elements saved as curves or outlines. Save placed art in EPS or TIFF format. Include all fonts used in your document; be sure to include both printer and screen fonts as applicable. Photography and scanned images Images should follow the sizing guidelines for Adobe Photoshop documents shown above. If your original image doesn t conform to this scale or size, this should be taken into account when doing the scans. Example: You are scanning a 2¼ x2¼ chrome, and plan to use the full width (but not height) of the image on your billboard. Given that we need a total of 8220 pixels over the banner width, your original should be scanned at 8220 / 2.25 = 3653 ppi (pixels per inch). The recommended separation mode for our process is: UCR: 300% total ink limit, SWOP Coated.