PEER TO PEER FUNDRAISING. Retention: It s all about the BASE
|
|
- Imogen Peters
- 6 years ago
- Views:
Transcription
1 PEER TO PEER FUNDRAISING Retention: It s all about the BASE
2 2
3 3
4
5
6 Churn: the number of participants who do not return to an event from year to year
7 Source: Great Camp Adventure Walk
8 THE VALUE OF AN EXISTING DONOR 6 to 7 number of times more costly it is to acquire versus retain a donor % donor retention rate via the 2015 Fundraising Effectiveness Survey Report. 200 % the increase in lifetime value of a donor database, if donor retention improves by 10% 2
9
10 2014 RETURNING PARTICIPANTS
11 NEW VS RETURNING PARTICIPANTS ONLINE FUNDRAISING PERFORMANCE
12 Building loyalty
13
14 Build loyalty through liking
15 Critical role of staffing Companies with high employee engagement scores had twice the customer loyalty than companies with average employee engagement levels. - Study: Are They Really On The Job? Organizations with highly engaged employees achieve twice the annual net income of organizations whose employees lag behind on engagement. - Study: The Impact of Employee Engagement
16 Hard to do when HARD TO DO WHEN Before we can truly fix our retention problem, we need to fix our staffing problem. Source:
17 Build loyalty through reciprocity Humans have an evolutionary desire to keep all exchanges fair. We feel indebted to those who do something for us, even if we didn t ask for anything.
18 Build loyalty through reciprocity The implication for marketers is you have to go first. Give something: give information, give free samples, give a positive experience to people and they will want to give you something in return. The implication for P2P retention is to BE AWESOME ALL THE TIME.
19 You had me at hello Surprise Reciprocity Reciprocity is a powerful force, but to truly stand out and earn loyalty, create unexpected wows and exceed expectations.
20 Surprise Reciprocity reciprocity in at action Hello The Dollar Shave Club includes a publication called The Bathroom Minutes and free samples in your shipment. Their box is more than just a new pack of razors. These little surprises keep you coming back for more!
21 Surprise reciprocity in action In the early days of Zappos, customers were told their order would arrive in 3-4 days. Unbeknownst to them, they were automatically upgraded to priority shipping. Imagine their surprise and delight when their shoes arrived the next day?
22 Surprise and delight Wearables/Incentives Participants expect to receive it on event day Mail it in a fun envelope as soon as they earn it Include a hand written note with personal details Soft ask to post a photo and hashtag
23 Surprise and delight Unexpected Rewards at Check In Hi David! As a team captain, we d love you to get a massage on us at the finish line. We re so glad you re here, Sue! Because you ve raised $1,000, you ve been upgraded to the VIP tent. (One week prior) Bob! Because you ve assembled such a large team, we d like to offer you and your whole team access the executive coach to and from the parking area.
24 Surprise and delight Service is your guarantee. Your best loyalty program is to provide personalized service. - Francis Prezeau President of Signature Canada Reciprocity through incentives is appreciated. Personalized service and surprises are remembered.
25 Unplanned Personal Reciprocity Son leaves his beloved stuffed animal, Joshie the giraffe, at the Ritz Carleton hotel, where the family was staying. Father hopes hotel staff will find Joshie, and tells son that Joshie is enjoying an extended vacation. Hotel staff finds Joshie. Father mentions his white lie. Hotel staff wows father and son by documenting Joshie s vacation before returning him.
26 Be fanatical about customer service This goes beyond providing exceptional customer service. Go out of your way to provide random acts of wow for your fundraisers.
27 Building loyalty through consistency Once people make a choice or take a stand, they will encounter interpersonal pressure to behave consistently with what they have previously said or done. 1. Voluntary 2. Active 3. Public 4. Best if in writing
28 Build loyalty through consistency Pledges and petitions in P2P We often see pledges used in advocacy, but they can be extremely effective for P2P. At the height of campaign excitement, encourage participants to sign a digital or live pledge to return the following year. Then thank and remind!
29 Using Surveys to Encourage Consistency Survey uses: Find out what fundraisers are thinking Get fundraisers to commit to their beliefs For those who had a positive experience, taking the survey solidifies their belief and influences future actions (becoming loyal). For those who had a negative experience, the survey has the same effect, but helps to solidify NOT returning. Build Loyalty By Always Being Awesome
30 Retention efforts do not start the day after the event, they start the second someone signs up.
31
32 Pairing communications with retention efforts A communication plan is necessary prior to recruiting Create aha moments along the way, throughout the event life cycle
33 COMMUNICATION PLAN: PRE-EVENT Team Captains Past Participants Start by segmenting New Acquisition Determine what they want to hear Target communications for your unique segments
34 NEW VS RETURNING PARTICIPANTS $140 $120 $100 New $119 Returning $80 $60 $40 $20 $45 $21 $56 $0 Walk 5K
35 NEW VS RETURNING PARTICIPANTS NEW PARTICIPANTS RETURNING New Participants Spend time coaching them on the tools and how to fundraise Remind them on the why Returning Participants Don t ignore! Ensure they feel special and show your appreciation for their return Up the ante for this group
36 LEADING UP TO THE EVENT DATE Showcase and acknowledge fundraisers along the way, in your coaching s, newsletters and social media
37 COMMUNICATIONS PLAN: WITHIN 24 HOURS OF EVENT DATE Craft a big THANK YOU message in advance to send the day of the event. It doesn t have to include specific fundraising totals. Celebrate heartwarming moments of the event, its fundraising success, thank participants and volunteers profusely Post similar thank you and great job messages to Facebook and Twitter. Add pictures from the event
38 AWESOME DAY OF Sent day of event Mission Reminder Thank You Encourages involvement
39 POST EVENT SURVEYS ARE A GREAT WAY TO MODIFY THE PARTICIPANT S BEHAVIOR Participation DOES NOT EQUAL Fundraising Participating in an event and fundraising are two separate tasks and two separate asks Use surveys to modify the participant s behavior
40 COMMUNICATIONS PLAN: EVENTUALLY...(BUT DON T WAIT TOO LONG) Announce fundraising totals and final fundraising push in another communication Remind participants of how the funds will be used: VISIBILTY INTO IMPACT Ask participants what other communications they would be interested in
41 UPDATE YOUR WEBSITE ASAP Turn OFF Registration, keep donations Save the date Showcase top teams, participants, donors Drive traffic to other sites (social media, org s website, newsletter sign-up)
42 COMMUNICATIONS PLAN: POST-EVENT During the off season keep in touch and focus on creating mission moments Ensure other departments are aware of your post-event communications plan Announce your save the date, even if you don t have your event setup online.
43 MISSION TOUCHES No asking for money; just provide information Share mission moments Stories/photos work well with testimonials Use a great subject line. How many MORE kids can be cured?
44 Communicate without asking for money
45 Timing is Everything When should you say thanks? When should you ask again? Spend time sowing the oats with your net new data, and reap the rewards later
46 NET NEW DATA: NEW SUPPORTERS IN YOUR DATABASE AS A RESULT OF A CAMPAIGN Personal thank you from leadership. Why are they involved? Create a mission moment with great stories & powerful images. Engage the donor with a survey asking for info & feedback Get involved: list 3 or 4 options. Don t make it cluttered! Message #1 Message #2 Message #3 Message #4
47 WHAT S ON YOUR MIND? Q A
48 RESOURCES... P2P 2014 Fundraising study: the most comprehensive study in the P2P fundraising. Drab to Fab: Peer to Peer Event Makeover: an ebook and guide to help make over your peer-to-peer strategy. TeamAndy Microsite brings all of our peer-to-peer and DIY fundraising resources in to one spot from e-books to videos and everything between.
Fundraising 101: Structuring and Developing an Effective Fund Raising Operation. Lawrence W. Reed President Mackinac Center for Public Policy
Fundraising 101: Structuring and Developing an Effective Fund Raising Operation Lawrence W. Reed President Mackinac Center for Public Policy In July 2003, Atlas co-sponsored an event with Fundacion DL
More informationWorkbook
Workbook 11.28.2017 1 1 Background What Is #GivingTuesday? It is a global day of giving that unites people and organizations for one common purpose: to do good. Since 2012, #GivingTuesday has helped nonprofits
More informationNONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018
NONPROFIT FUNDRAISING CHECKLIST Marketing Strategies to Engage More Donors in 2018 PLAN AHEAD Fundraising Marketing Checklist If you re like most nonprofits, you re getting ready for your next run/walk,
More information1 01. Customer Acquisition vs. Customer retention: the big challenge The role of Retention Marketing in e-commerce
1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of Retention Marketing in e-commerce 6 03. Refine Customer Experience and drive customer retention with these 7 tips
More informationHow to drive customer retention in e-commerce. 7 tips to transform your online business and thrive
How to drive customer retention in e-commerce 7 tips to transform your online business and thrive Table of Contents 1 01. Customer Acquisition vs. Customer retention: the big challenge 3 02. The role of
More informationTEAM CAPTAIN. Manual.
TEAM TC CAPTAIN Manual www.namiwalks.org Thank You for your interest in becoming a NAMIWalks team captain While this event relies upon the participation and generosity of each individual, team captains
More informationWhy did you feel that CrowdRise was a good fit for your online peer-to-peer fundraising?
Case Study There are thousands of charities on CrowdRise. This case study highlights Travis and his inspirational event Crossing for a Cure. Travis was a first-time CrowdRise user and totally crushed his
More informationJB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016
JB+A #GIVINGTUESDAY GUIDE NOVEMBER 29, 2016 TABLE OF CONTENTS INTRODUCTION... 3 DEFINE GOALS +OBJECTIVES... 4 DETERMINE AUDIENCE + MESSAGING... 5 IDENTIFY RESOURCES + DELINEATE RESPONSIBILITIES... 6 DEFINE
More informationA Nonprofit s Guide to. Donor Personas
A Nonprofit s Guide to Donor Personas 1 Introduction How well do you know your donors? Maybe you have a general idea of how old they are, why they care about your cause, and where they live. Many nonprofit
More informationThe ROI of Engagement Loyalty THE ENGAGEMENT LOYALTY PLATFORM
@Adriana thanks for sharing! We ve added 500 #MarriottRewardsPoints into your Marriott account. 1 Favorite Vacation day 1! #MyMarriottMoment The ROI of Engagement Loyalty Contents Introduction Greater
More informationSOCIAL MEDIA TOOLKIT FOR NONPROFITS
SOCIAL MEDIA TOOLKIT FOR NONPROFITS OVERVIEW OF SOCIAL MEDIA ------------------------------------------------------2 GIVE LOCAL YORK S SOCIAL MEDIA ACCOUNTS-------------------------------------3 USING
More informationCULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY
CULTIVATING RELATIONSHIPS WITH YOUR NONPROFIT COMMUNITY CONTENTS CauseVox is a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects. www.causevox.com 3 Introduction
More informationHow to surprise and. delight your donors. The Big Give Training Camp
How to surprise and delight your donors The Big Give Training Camp January 26, 2017 IT S A RELATIONSHIP not a transaction Donor loyalty is not about the donor being loyal to you. It s about you being loyal
More informationWorkplace Campaign Guide
Hawaii Island United Way Workplace Campaign Guide Tips to Promote a Successful Campaign HIUW.org For more information, contact cheryl@hiuw.org or sasha@hiuw.org Revised 8/2016 1 Getting Started Hawaii
More informationPEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
More informationCreative Ideas for Your #BrooklynGives Campaign
Creative Ideas for Your #BrooklynGives Campaign August 1, 2018 What YOU want to get out of today Benefits of and strategies for participating in #GivingTuesday and #BrooklynGives Creative ways to reach
More informationWELCOME to the Party!
1 Why ARE WE ALL HERE? Mission statement Thirty-One is more than just a company. We are people who believe in celebrating, encouraging and rewarding others for who they are. Through God s strength, we
More informationBasics of Social Media. The why, the what, and the how for your small business or nonprofit
Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford
More information5 STEPS TO RUNNING A SUCCESSFUL CAMPAIGN 1: ENERGIZE. Recruit a strong team to lead your United Way campaign. 2: INSPIRE
5 STEPS TO RUNNING A SUCCESSFUL CAMPAIGN 1: ENERGIZE Recruit a strong team to lead your United Way campaign. 2: INSPIRE Share the United Way story with all employees. 3: ENGAGE Connect employees to our
More informationMarketing Rewards Program
Marketing Your Perkville Rewards Program Keep Customers Engaged Before & After Launch PART 1 Table of Contents Fundamentals Launch checklist Marketing before launch Email marketing Staff training Marketing
More informationTHE STATE OF CUSTOMER DEVOTION IN RETAIL PART TWO
THE STATE OF CUSTOMER DEVOTION IN RETAIL PART TWO A QUICK RECAP: PART ONE... THE OBJECTIVE We were intrigued to discover how customer s devotion to retailers is influenced by loyalty strategies. THE METHODOLOGY
More informationPHYSICAL SUBSCRIPTIONS 12 INGREDIENTS LEADING TO SUCCESS
THE PSYCHOLOGY OF PHYSICAL SUBSCRIPTIONS 12 INGREDIENTS LEADING TO SUCCESS The fact that some choice is good doesn t necessarily mean that more choice is better. - Barry Schwartz, The Paradox of Choice:
More informationUltimate. Event Fundraising BEST PRACTICE GUIDE
Ultimate Event Fundraising BEST PRACTICE GUIDE Learn how to increase registrations and donations with mobile solutions while making it fun and exciting to give. Engaged supporters equal event success.
More informationINTERACTIVE TABLE OF CONTENTS
INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find
More informationThe Data-Driven Marketer s Guide to. Lifecycle Marketing. Artificial Intelligence Marketing
The Data-Driven Marketer s Guide to Lifecycle Marketing Artificial Intelligence Marketing www.retentionscience.com 1 The Importance of Lifecycle Marketing To savvy marketers, it s no longer news that existing
More informationBrand Advocacy and the Emotionally Connected Customer
ITA GROUP EBOOK Brand Advocacy and the Emotionally Connected Customer How Authentic, Lasting Emotional Connections Create Powerful Brand Advocates Table of Contents The New Loyalty Landscape...1 The Era
More informationSOLICITATION TEMPLATES 7 EXAMPLE 1: APPEAL BASED ON WORK OF ORGANIZATION 7 EXAMPLE 2: EVENT-BASED APPEAL 7 EXAMPLE 3: RECRUIT TEAM MEMBERS 7
Table of Contents RACE PREPARATION CHECKLIST 2 A GUIDE TO HELP WITH RACE PLANNING AND ORGANIZATION 2 JAN MAR: RACE PLANNING 2 MAR MAY: REGISTRATION AND OUTREACH 2 APR MAY: REPORTING AND CONTINUED OUTREACH
More informationSocialMedia for Special Event Success
SocialMedia for Special Event Success Presenter: Mary Beth Harrington CVA, Passionate Nonprofit Expert 501c³ - Taking Nonprofits to the Third Power 972-839-9960 mbharrington@nonprofitpassion.com www.mbharrington501c3.com
More informationEVALUATION REPORT. Social Media Marketing Project
EVALUATION REPORT Social Media Marketing Project Community Literacy of Ontario March 31, 2015 CLO s Social Media Marketing Project Evaluation Report Years 1 & 2 (March 31, 2015) Community Literacy of Ontario
More informationHELLO! We are thrilled to welcome you to the LUNA family as a LUNAFEST host. You are a key partner in helping us achieve our goal: to champion women i
2018 HOST GUIDE HELLO! We are thrilled to welcome you to the LUNA family as a LUNAFEST host. You are a key partner in helping us achieve our goal: to champion women in film and support women s causes.
More informationAbout the Author Chapter 1: Introduction Chapter 2: Facebook Ads Strategy for User Acquisition... 8
Contents About the Author... 4 Chapter 1: Introduction... 5 Chapter 2: Facebook Ads Strategy for User Acquisition... 8 Chapter 3: Campaign Structure and Optimization... 12 Chapter 4: Ad Targeting... 20
More informationCUSTOMER RETENTION PLAN TEMPLATE AND WORKBOOK NOTES AND TAKEAWAYS.
Once you ve acquired a new customer, the battle isn t finished. You need to secure that customer for life. Consumers are well educated on their choices and prepared to take their business elsewhere. If
More informationSigning up, managing your team and monitoring your team s progress is easy to do online.
Online Fundraising Signing up, managing your team and monitoring your team s progress is easy to do online. At marchforbabies.org you ll find everything you need to help your team succeed. In a case study
More informationTurning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program
Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to
More information2019 Anti-Cancer Challenge Team Captain Guide
2019 Anti-Cancer Challenge Team Captain Guide Anti-Cancer Challenge Chao Family Comprehensive Cancer Center University of California, Irvine 333 City Blvd. W. Ste. 630 Orange, CA 92868 Anti-CancerChallenge.org
More informationYour Business. with. Inbound Marketing
Your Business with Inbound Marketing Table of contents So What is Inbound Marketing? Is it Just a Fad? Inbound marketing in a nutshell What inbound marketing can do for your business? But is inbound marketing
More informationMarketing & Communications
Marketing & Communications October 2016 Contents Before you begin Building a campaign Inbound v Outbound Public relations Social media Before you begin Determine your audience Members Swimmers Parents
More informationA Nonprofit s Guide to Targeting the. Right Donors
A Nonprofit s Guide to Targeting the Right Donors 1 Introduction How well do you know your donors? Maybe you have a general idea of how old they are, why they care about your cause, and where they live.
More informationTOOLKITS ADVENTURE BIZ. Social Media Best Practices IN THIS TOOLKIT WHY THIS MATTERS:
Social Media Best Practices IN THIS TOOLKIT Lesson Overview Social Media Planning Facebook Tactics Instagram Tactics Your Survival Kit WHY THIS MATTERS: Too many times, adventure brand owners treat social
More informationOverview: ADVERTISING ON FACEBOOK
Overview: ADVERTISING ON FACEBOOK Are you active on Facebook? If not, you could be missing out on building connections with your current clients and finding new relationships. First Heartland is happy
More informationPutting It All Together. Event Marketing Best Practices for Nonprofits
Event Marketing Best Practices for Nonprofits Constant Contact, Inc. 1601 Trapelo Road, Suite 329 Waltham, MA 02451 www.constantcontact.com As a nonprofit organization, you may have limited resources for
More informationCreative Gives Day Campaigns. Tom Zimmerman Communications Manager Georgia Center for Nonprofits
Creative Gives Day Campaigns Tom Zimmerman Communications Manager Georgia Center for Nonprofits Welcome! Webinar being recorded Video and Powerpoint deck will be available soon online www.gcn.org/gagivesevents
More informationEngineering Adventures
Draft 1/2013 Engineering Adventures Engineering Journal Shake Things Up Name: , 2012 Adventure 1 Message from the Duo reply forward archive delete X From Subject To engineeringadventures@mos.org Welcome
More information6 Simple Steps to Results-Driven Marketing Campaigns. A Guide to Effective and Affordable Marketing for Nonprofit Organizations
6 Simple Steps to Results-Driven Marketing Campaigns A Guide to Effective and Affordable Marketing for Nonprofit Organizations 6 Simple Steps to Results-Driven Marketing Campaigns As a nonprofit professional,
More informationclassy.org Plan Your Campaign Field Guide
Plan Your Campaign Field Guide classy.org 1 TABLE OF CONTENTS INTRODUCTION PAGE 3 CHAPTER 1 Understand the campaign brief. PAGE 5 CHAPTER 2 Learn by example. PAGE 7 CHAPTER 3 Present your new campaign
More informationReferral Marketing. Keys to making referral marketing work for your medical practice!
Referral Marketing Keys to making referral marketing work for your medical practice! Hey Shug, ut we can t go another day without speaking the truth about a very important topic: referrals! Utilizing the
More informationHow to Create User Adoption of HR Software Applications. William Tincup, SPHR, SHRM SCP
How to Create User Adoption of HR Software Applications William Tincup, SPHR, SHRM SCP Agenda HCM Market User Adoption Implementation Checklist 7 Points of Satisfaction Buying Trends Q&A Map of the Market
More informationPROMOTIONS GUIDE. Are you ready to market your project?
PROMOTIONS GUIDE Are you ready to market your project? About this guide So you have created a campaign page for your project on YuStart, now what s next? Use this guide to gain an insight into how to successfully
More informationExploring New Channels:
CASE STUDY Exploring New Channels: New Strategies for Marketing the Lupus Foundation of America, Philadelphia Tri-State Chapter s 26th Annual Lupus Loop 1 Overview The Lupus Foundation of America, Philadelphia
More informationEast Bay Gives 2017 Social Media Boot Camp
East Bay Gives 2017 Social Media Boot Camp Agenda Benefits Strategy Facebook Twitter Social Media Tactics Value of a Social Media Presence The pie factor - there are many more nonprofits today than 10
More informationsocial network right for your business? Facts
www.bootcampdigital.com Business Leader Briefing - Instagram: Is this explosive new social network right for your business? Facts Four billion photos have been taken with the Instagram app and counting.
More information100 % = MEETING PATIENT NEEDS. Running a Successful Blood Drive. You will need more appointments than the drive goal. of GOAL. Starts with making
Running a Successful Blood Drive = MEETING PATIENT NEEDS Starts with making 100 % of GOAL Attaining the drive goal is an important part of the drive s success and helps ensure that blood is collected as
More informationHello everyone. Welcome to today s webinar. Today we have a round robin of topics to cover.
Hello everyone. Welcome to today s webinar. Today we have a round robin of topics to cover. 1 The first topic we ll talk about is the update to Kiwanis.org. Hopefully you were able to get on the site yesterday
More informationBrand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand
[COVER] Brand Advocacy and the Connected Consumer How Emotional Connections Create Champions for Your Brand [PAGE 2] Table of Contents The New Loyalty Landscape The Era of the Connected Consumer The Power
More informationDigital Marketer s Campaign Playbook
Digital Marketer s Campaign Playbook Introduction 2 Thanks for choosing to download the Digital Marketer s Campaign Playbook, we hope you get tons of value from it! Did you know that according to McKinsey
More informationGet your year-end campaign into action early. and keep the donations coming all year long.
Get your year-end campaign into action early and keep the donations coming all year long. CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Paid Search 06 Creative Consideration/Messaging
More information8 Week Workplan for a Successful May 1st!
[Pick the date] 8 Week Workplan for a Successful May 1st! An interactive workbook to help you create, plan and implement your 8 week Midlands Gives campaign Getting Started: Planning Planning is the most
More informationMy United Way contact person-
My United Way contact person- www.jcunitedway.com 812.346.5257 cheri@jcunitedway.com Mail- PO Box 446, North Vernon, IN 47265 Location- 502 Hoosier Street, North Vernon, IN 47265 My United Way contact
More informationA Generational Snapshot of Digital Communication and Gifting:
A Generational Snapshot of Digital Communication and Gifting: Surprising discoveries about the behavior and emotions of digital communications, gifting and gift cards in America December 2015 Research
More informationIntegrated Marketing 101 Strategic and Unified Marketing Initiatives By Julie LeFils, KPFP Coordinator
+ Integrated Marketing 101 Strategic and Unified Marketing Initiatives By Julie LeFils, KPFP Coordinator Understanding the Terminology What is Integrated Marketing? Strategy aimed at unifying different
More informationINTERNAL COORDINATORS GUIDE TO A GREAT CAMPAIGN
INTERNAL COORDINATORS GUIDE TO A GREAT CAMPAIGN United Way of the Brazos Valley www.uwbv.org YOU ARE MAKING AN IMPACT IN OUR COMMUNITY The United Way Community Campaign is about bringing people together
More informationPR ON A BUDGET - TIPS & BEST PRACTICES
PROMOTE YOUR PROGRAM/SERVICES YEAR-ROUND Email newsletter distributed at least quarterly will keep your people, partners and potential supporters close and informed SOCIAL MEDIA IS NOW ESSENTIAL TO COMMUNICATE
More informationKNOW HOW TO TALK WITH YOUR TEEN ABOUT INSTAGRAM:
KNOW HOW TO TALK WITH YOUR TEEN ABOUT INSTAGRAM: A PARENT S GUIDE A collaboration between Instagram and National PTA A Parent s Guide to Instagram 3 A LETTER FROM THE PARENTS OF INSTAGRAM If you re reading
More informationSpeaker: Vice President of Sales and Marketing, RV Group, who spoke the morning after the product planning manager for motorized products.
Project: Fleetwood RV Executive Speeches Speaker: Vice President of Sales and Marketing, RV Group, who spoke the morning after the product planning manager for motorized products. [OPEN WITH VIDEO] [AD
More informationBe Your Own Hero: Why You Should Offer Value Instead of Selling Products
Last Week s Homework: the Ideal Week - It is quite unpredictable, in that there are things that could interfere with the things you have planned, that s why it s called ideal. - It s more a matter of being
More information12 SOCIAL MEDIA TIPS TO SUCCESSFUL
12 SOCIAL MEDIA TIPS TO SUCCESSFUL EVENTS #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU SAID.. THEY LL REMEMBER.. #pf2016 @BizMapPtbo PEOPLE WON T REMEMBER WHAT YOUR DID OR WHAT YOU
More informationTreat Every Donor Like a Major Donor
Treat Every Donor Like a Major Donor Turn One-Time Donors into Long-Term Loyal Donors Rich Dietz Brandy Keller Ellen Tucker Danger: Test Heavy Slides We do text heavy slides If you want the latest slides,
More informationBusiness Social Media Marketing Foundation
Business Social Media Marketing Foundation Bio Mike Saunders, MBA The Authority Positioning Coach Forbes & Huffington Post Contributor Podcast Host- Influential Entrepreneurs www.authoritypositioningcoach.com
More informationHow To Engage Your Board In Fundraising
**The webinar will start at 2 minutes after the hour.** How To Engage Your Board In Fundraising Presenter: Lori L. Jacobwith of Ignited Fundraising Slides for today s session can be found at this link:
More informationREAP Be Local Awards Empowering Employees Leader Award Application
REAP Be Local Awards Empowering Employees Leader Award Application At dogma, when you join the team, you become part of the family. This family is changing the lives of dogs. We are a team that believes
More informationRevinate. From the Sales Desk to the Front Desk. Best Practices for Utilizing Social Media in Hotels. Marketing. Knowledge Base
From the Sales Desk to the Front Desk Best Practices for Utilizing Social Media in Hotels - Michelle Wohl, Vice President of Marketing Social media is changing the face of hotel marketing. No matter how
More informationTHE NDL GUIDE TO RUNNING SUCCESSFUL PROMOTIONS
THE NDL GUIDE TO RUNNING SUCCESSFUL PROMOTIONS At NDL, we love working with media owners, global brands and their agencies. With our expert technology, inspirational content and promotional support services,
More informationThe Essentials of Loyalty Online Learning Workbook. Your Name:
The Essentials of Loyalty Online Learning Workbook Your Name: Introduction and Welcome from the Loyalty Team IHG Rewards Club is IHG s global loyalty program. Since 1983, we ve been rewarding our members
More informationGiving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day
Giving Day Storytelling Made Easy! How to tell powerful stories that attract and empower donors on your Giving Day Your Giving Day Experts Bridget Cafaro - Customer Success Manager Bridget comes from a
More informationJeremy Peters 826 Michigan Talking Points for 2014 State of the Huron Conference
1. Topic: Bringing More People Under the Tent - Lessons on Inclusion from Near Yet Far a. This panel discussion will take local lessons from peer organizations to help identify ways to bring more community
More informationKNOW HOW TO TALK WITH YOUR TEEN ABOUT INSTAGRAM: A PARENT S GUIDE
KNOW HOW TO TALK WITH YOUR TEEN ABOUT INSTAGRAM: A PARENT S GUIDE A Parent s Guide to Instagram 2 A LETTER FROM THE PARENTS OF INSTAGRAM If you re reading this, you re probably a parent. We know from research
More informationHOW THE BEST DEALERS USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION
HOW THE BEST DEALERS STAY TOP-OF-MIND USING LOYALTY PROGRAMS TO BOOST CUSTOMER RETENTION EXECUTIVE SUMMARY Customer retention is every dealership s goal, but few have mastered a practical way to accomplish
More informationPower Hour Notes: Twitter 101 With Karen Maner (Culture Works)
February 6, 2015 For the Cliff s Notes of this presentation, check out the Twitter 101 Handout. Why Twitter? It s all about sharing info with the public. Helps you o Gain visibility Like Facebook, it makes
More informationCREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY
CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY Creating a powerful campaign for #GivingTuesday. The time is NOW. With year-end quickly approaching, and #GivingTuesday just weeks away, it's almost the giving
More informationA Yearlong Guide for Small Business Growth
A Yearlong Guide for Small Business Growth Are you ready to boost your business growth strategy? What you re reading now is a 12-month course to turn strangers into customers, customers into clients and
More informationFollow the Money: How to Supercharge Your Fundraising by Engaging Individual Donors. Liberty Bank 20 th Anniversary Conference October 2017
Follow the Money: How to Supercharge Your Fundraising by Engaging Individual Donors Liberty Bank 20 th Anniversary Conference October 2017 Today, we ll explore: Donor-centered philanthropy Strategies for
More informationShoppingGives Social Media Marketing Guide
ShoppingGives Social Media Marketing Guide 2018 1 Table of Contents 01 Introduction 02 Fundraising Tips & Tricks 03 Facebook & Twitter Tips 04 Instagram Tips 05 Social Media Mistakes 06 Downloadable Resources
More informationHOW SOCIAL INBOX CAN HELP YOUR MARKETING, SUPPORT, AND SALES.
Customer Edition HOW SOCIAL INBOX CAN HELP YOUR MARKETING, SUPPORT, AND SALES. A Quick Guide for HubSpot Customers A publication of 2 IS THIS EBOOK RIGHT FOR ME? Not quite sure if this ebook is right for
More informationspecial digital issue DREAM IT. PLAN IT. OWN IT. FACES + PLACES 1
FACES + PLACES special digital issue DREAM IT. PLAN IT. OWN IT. FACES + PLACES 1 A Letter from Your Club Editor s Note DEAR OWNERS, Your vacations are important to us, and our goal has always been to provide
More informationRoyal Bank RugbyForce Weekend
Royal Bank Royal Bank Royal Bank 02 Contents 3 What s it all about? 4 Share your story 6 Promotion to get your day noticed 23 Social media calendar 25 Summary 25 What s it all about? 4 Royal Bank of Scotland
More informationThe Tactical Guide to Placing Great Candidates. 5 steps to streamline your recruitment efforts and find the best candidates, fast.
The Tactical Guide to Placing Great Candidates 5 steps to streamline your recruitment efforts and find the best candidates, fast. Introduction When you have a pile of open reqs that need to be filled yesterday,
More informationWednesday, May 16 from 12AM - 11:59PM
Wednesday, May 16 from 12AM - 11:59PM Agenda The HV Gives Basics Building Your Perfect Profile Campaign Best Practices Creative Engagement Ideas Next Steps For Success Q&A The Basics Hudson Valley Gives
More informationWELCOME. 1. As of August 2017, there were over 3.5 billion unique mobile internet users. Source: Statista
WELCOME Let me take a moment to introduce Myself again I m Emmanuel Gb, a passionate netpreneur, web Architect, Marketer, and digital product creator. I ve been involved in some Successful Product Launches
More informationUSING FACEBOOK FOR RECRUITING
USING FACEBOOK FOR RECRUITING Stand OUT Stay TOP of mind Sell MORE 1/29 With over 1.44 billion monthly users, Facebook can t be ignored. For staffing and recruiting firms, Facebook offers unmatched opportunity
More informationLIKES ARE GREAT, LEADS ARE BETTER
LIKES ARE GREAT, LEADS ARE BETTER How to Grow Your Business Using Social Media Copyright 2016 Act-On Software Social Media is a Beautiful Thing It allows you to do three important activities: connect with
More informationGrowing Your Online Presence
Growing Your Online Presence Downloads available at NonprofitRD.com/BGCA-SLC Rich Dietz rich@nonprofitrd.com @RichDietz linkedin.com/in/richdietz 1 This is not easy There s no doubt that you ll need to
More informationThe 2018 Instagram Trends + Predictions Report
The 2018 Instagram Trends + Predictions Report 1 HE Y, YO U! My name is Tyler and I love Target runs and road trips. I help creative entrepreneurs grow their business using Instagram. Over the past three
More informationThe B2B Guide to Buyer Personas
A primer on creating and using buyer personas. www.gotranspose.com Transpose Contents 3 7 11 What are buyer personas? How to create buyer personas Incorporating buyer personas 2 What are buyer personas?
More information30 Behavioral Interview Questions
30 Behavioral Interview Questions to Identify High-Potential Candidates Talent Solutions Table of contents Why behavioral interview questions matter 3 6 soft skills that reflect potential 4 Adaptability
More information1. Campaign Idea + Plan 2. Determine Your Goal 3. Tell Your Story/Develop Campaign Page 4. Create Campaign Video
CU Crowdfunding: Campaign Planning + Development CU Crowdfunding is the campus digital platform for students, faculty, and staff to raise money for their academic projects and initiatives. Individuals
More information5 Mind Blowing Strategies Wayne Kelly
Note from Wayne: In 2005 I created my first info product a wonderful e-book about How to Get Featured on Radio Shows as an expert and a guest. I quickly realized I was not going to make it rich through
More informationEmployee Campaign Coordinator CAMPAIGN IN A BOX
Employee Campaign Coordinator CAMPAIGN IN A BOX 323 North Third Street, Hamilton, Ohio 45011 513.863.0800 513.863.3467 fax www.bc-unitedway.org liveunitd@bc-unitedway.org THANK YOU You were selected to
More informationCREATING OUR BEST SELVES THROUGH STRENGTHS AND WELLBEING
CREATING OUR BEST SELVES THROUGH STRENGTHS AND WELLBEING A Strengths Essentials workshop to help employees Discover, Develop and Apply their Strengths NAME TENT Name you want to be called 5 Signature Themes
More informationBUSINESS LAUNCH CHECKLIST
BUSINESS LAUNCH CHECKLIST Congratulations! You ve started your new business and now it s time to tell your friends and family about your new adventure. To have the highest rate of success, we encourage
More informationCustomer Experience Certificate Program. I just don t get It :-( CX what? Your CX Talk-Kit. Let s talk! Talking Customer Experience At Your Company
I just don t get It :-( CX what? Customer Experience Certificate Program Let s talk! Your CX Talk-Kit Talking Customer Experience At Your Company Straight talk... Use this helpful guide to...... communicate
More information