2017 MEDIA KIT AND EDITORIAL CALENDAR

Transcription

1 2017 MEDIA KIT AND EDITORIAL CALENDAR

2 2017 EDITORIAL OVERVIEW Every issue of American Cake Decorating magazine is filled with the latest cake decorating information that our readers crave. With the addition of a digital edition, we were able to add even more more recipes, more tutorials, more exclusives and more incredible cakes to wow and inspire. We ve listened to feedback and responded to suggestions with the introduction of exciting new columns and up-to-the-minute content. For 2017 our focus remains on bringing you more more how-to s, more exclusive interviews, see-it-here-first designs and more insight into the wonderful world of cake. Here s a run-down of what we include in every issue, as well as what to expect for the coming year: Test Kitchen: We ask an experienced baker, cake designer, chocolatier or sugar artist to try out a new piece of equipment, tool, ingredient. Each issue documents their process and experience of the latest product innovations. Do you have a product you d like our contributors to road test? Contact us about exciting feature opportunities and showcase your latest products in exciting and engaging ways. Tutorials: Every issue features three incredible tutorials, and each tutorial is tailored to create an easy-to-follow learning experience for cake lovers at every level; from novice to intermediate and even advanced level decorators we have something for everyone. Tutorial Sponsorship: Want to showcase your latest products? Why not put your tools in the hands of our contributors. We work with the very best cake decorators the industry has to offer and they LOVE to create inspiring tutorials using the latest products and tools. Chocolaterie Maya gets put through its paces in this 4 page product test- with impressive results. A Matter of Taste: To encourage readers to experiment with flavor, each issue will feature a chef developing unique recipes based around a specific flavor theme. Feature your products: we re always looking to connect our contributors with the latest flavors and ingredients. Our contributors innovate to create incredible tested and trusted recipes. By the Book: Similar to Test Kitchen, instead here the contributor takes on a new release, trying out a project, method, technique or recipe from a book to share with readers. Business-Minded: Business of Baking expert and book author Michelle Green gives our readers insight into the issues facing small- to mid-sized business owners including marketing, hiring, pricing and much more. Derek Aimonetto discovers affordable cake stacking options in this insightful test kitchen column.

3 Showcase your products with exciting tutorial sponsorship opportunities. Profile: An in-depth look at a key individual, with commentary on how they built their business, what challenges they faced and what they plan for the future. Madeleine: A stream of consciousness interview with a sugar arts professional on their taste and flavor memories. Detailed photography with easy to follow steps. The Art of Buttercream: Buttercream expert and all-around cake enthusiast Kerrie Wyer of Viva La Buttercream shares her tips, tricks, hacks and insights on all things buttercream. A great column with hands-on tutorials, delicious recipes and inspiring projects. Work Station: Our contributors product recommendations: The latest products with written testimonials and how they inspire our readers to create. Send us your product and we ll get it in the hands of our contributors. Story of A Cake: We take an in-depth look at incredible cakes that have captivated the industry. Story of A Cake explores the journey of cake from inception to execution. The Cakeologist: A more technical take on a specific ingredient or process that is critical to the success of any cake, written by industry, cake, and pastry expert Kara Andretta. Where Bakers Fear to Tread: Derek Aimonetto guides our readers through traditional techniques. Demystifying art forms such a Lambeth and Nirvana and breaking these complex, much admired but feared, techniques into easy and digestible lessons that even the novice decorator can understand. Last Bite: A beautiful cake/dessert photo and recipe to close out the issue. Plus: Every issue contains a showcase featuring individual design projects, a trend feature, tutorials, reports on shows or other events in the cake/pastry/ sugar arts world, recipes and more. Workstation feature Competitions, promotions and giveaways We re committed to reaching our readers on all platforms and in ways they want to interact. Our Facebook page engages and resonates with our followers- with over 50 posts each week and a reach well into 6 figures. Our impressive insights prove that ACD readers are interacting and sharing- eager to connect with us and others who frequent our page. Promotions and sponsored giveaways are a great way to reach a new audience. We offer several promotions throughout the year through our newsletter and via social media. Marvelous Molds Sponsored Tutorial shows our readers the possibilities of your products. Innovative Sugar works Sponsored Tutorial Our readers learn incredible cake decorating skills with detailed step-by step instructions created by industry experts.

4 2017 EDITORIAL CALENDAR January/February Theme: All that Glitters Agates, Geodes, Bling Editorial Close: October 26, 2016 Ad Reservation due: November 30, 2016 Materials due: December 2, 2016 March/April Theme: Buttercream Beauties Editorial Close: December 21, 2016 Ad Reservation due: January 18, 2017 Materials due: January 20, 2017 May/June Theme: Floral Couture Editorial Close: February 24, 2017 Ad Reservation due: March 17, 2017 Materials due: March 20, 2017 July/August Theme: Modeling Marvels Editorial Close: April 27, 2017 Ad Reservation due: May 19, 2017 Materials due: May 22, 2017 September/October Theme: Fabulous Faux Finishes Editorial Close: June 23, 2017 Ad Reservation due: July 17, 2017 Materials due: July 21, 2017 November/December Theme: Sculpted Wonders Editorial Close: August 25, 2017 Ad Reservation due: September 15, 2017 Materials due: September 18, 2017 NEW FOR 2017: Showcase: More, exclusive-to-acd cakes than ever before, making each issue a must for our readers. With a dedicated Social Media team, we can help you to reach our readers via Facebook, Pinterest, Instagram and Twitter. American Masters of Cake: Master cake decorators offer their experience and insight, sharing their vast experience with our readers and encourage learning and self-growth with thoughtful projects. Upcoming masters of cake: Kathleen Lange James Rosselle Joshua John Russell Kacey Lackey Karen Portaleo We ve introduced an impressive collection of regular columnists to our content line-up; hand-selecting some of the BEST voices in the industry to provide our readers with the latest, most upto-date and expert-backed information; we want our readers to feel confident that the information we provide is written by experienced and educated cake professionals. We engage with our followers with the content they want:

5 2017 ADVERTISING DETAILS Print Ad Guidelines All ads must be supplied as digital files in PDF/X1 format. Any ad materials supplied in any other format may be charged production fees. This includes ads supplied as JPEGs, ads with incorrect color formatting and ads with incorrect font formatting. This magazine is not responsible for the reproduction of any ads not supplied in the approved format. All materials must be supplied at 100% of the finished ad size. All colors must be set as CMYK. Design Services If you need assistance creating an ad, a staff designer can design an ad for you, to your specifications. Complete ad design (any size): $250 Basic modifications to existing ad: $100 (original / native file required) Edit text / change photo: $50 (original / native file required) Print Ad Specifications Trim size: 8.125" x " Full page bleed: 8.375" x " Full page live area: 7.625" x " Spread live area: 15.25" x 9.675" Spread bleed: 16.75" x " Half page horizontal: 7.125" x 5" Half page vertical: 3.475" x 9.875" One-quarter page: 3.475" x 5" Special Opportunities Marketplace ad, available in every issue. Advertiser supplies 30 words of copy, headline, high resolution image, contact info and logo. Assembled by the magazine s production staff. Website Featured Product Have a new, seasonal or tried and true product you want to promote? Try our Featured Product tab on the ACD website. All we need are images, (video if you like), your logo, any links you d like and about 100 words describing the product. This will be placed on the website for one month. Website Home Page Ads Place your logo and information on the home page of the ACD website. Ad can link to the page of your choice. Banner ads, (300px x 250px) E-Newsletters Slice Logo and Link Slice reaches more than 12,000 dedicated professionals and enthusiasts each month. Blasts out the second Tuesday of every month. E-Spotlight Exclusive advertising in an eblast. Only your company promotion is sent to our list of electronic opt-in subscribers. Available on a weekly basis. For each E-Spotlight, please send: E-blast Subject line: (Example) This Week s E-Spotlight: <Company Name> Introduces <New Product> Introduction or headline 100 words of body copy Image should be 72 DPI or higher. JPEG or GIF format, RGB Links to where you want recipients to find you, either website or address Other contact information