The #1 Online Community for Salon Professionals

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1 The #1 Online Community for Salon Professionals

2 The #1 Online Salon Community Behind the Chair is the foremost insider resource for salon professionals throughout North America. Updated daily and available in multiple platforms, it delivers the content, services, and products salon professionals want and need. Created by industry experts, Behind the Chair is a trusted colleague of salon owners, managers, stylists, colorists, students, and suppliers.

3 The #1 Online Salon Community Behindthechair.com offers the salon community unparalleled and timely access to the latest and greatest in Industry News Education and Trends Inspiration Business Support Stylist and Salon Support

4 The #1 Online Salon Community Behindthechair.com offers the salon community unparalleled and timely access to the latest and greatest in Industry News

5 The #1 Online Salon Community Behindthechair.com offers the salon community unparalleled and timely access to the latest and greatest in Education Collections Step-by-Steps On-Demand Video Clips Class & Show Locator

6 The #1 Online Salon Community Behindthechair.com offers the salon community unparalleled and timely access to the latest and greatest in Inspiration Collections Worldwide Trends (Estetica relationship) Inspiration for the Day BTC Planner/Bookmarks BTC Cards/Downloads 2007 behindthechair.com

7 The #1 Online Salon Community Behindthechair.com offers the salon community unparallel and timely access to the latest and greatest in Stylist and Salon Support Business Education Class Locator Job Postings Classifieds Salon Store, 6000 Products Bookstore- 300 top titles Bulletin Boards Free Product Samples News

8 Salon Professionals Prove Their Love And, because we have such an intimate connection with our audience they reward us with their loyalty by visiting behindthechair.com often, pushing our MONTHLY site activity to over Over 500,000 visitor sessions monthly More than 1.8 million page views monthly Average visit length over 7 minutes Month 2007 Visitors Page Views Number of Successful Hits for Entire Site Avg. Number of Minutes per Views/ Session December 548,801 1,735,443 23,481,344 0:07:23 November 590,535 1,786,886 26,987,612 0:07:09 October 520,336 1,661,219 25,517,265 0:07:00 September 520,923 2,023,867 26,015,009 0:06:20 August 565,947 1,763,733 23,762,794 0:06:01 July 580,842 1,867,665 24,712,893 0:06:25 June 570,298 1,920,068 23,518,115 0:06:01 May 593,586 1,802,453 24,703,688 0:06:35 April 521,021 1,870,151 25,191,755 0:07:28 March 505,510 1,675,396 23,426,958 0:07:58 February 534,231 1,710,517 24,014,941 0:07:50 January 469,226 1,714,696 23,333,961 0:07:49

9 Salon Professionals Prove Their Love Each month 3,500 5,000 salon professionals join the Behind the Chair community! Month Total Dec ,111 Nov ,040 Oct ,883 Sep ,151 Aug ,960 Jul ,550 Jun ,766 May ,582 Apr ,409 Mar ,514 Feb ,730 Jan ,174

10 Advertising & Promotional Opportunities Banners: Channel Specific s: Dedicated Sponsor s & Tip of the Day Newsletters Contextual Ads: Product Announcements, Collections, Step by Steps and Articles User Surveys: Salon Pro Research & Lead Generation Education: Classes, Show and Academy Banners and Class Listings Recruitment: Jobs Postings, Banners and Micro-sites Video Streaming: Pre-Roll Commercials, Techniques and Shows Bookstore Catalog: Ad Space Quarterly- 200,000 Circulation

11 Advertising & Promotional Opportunities Display Advertising-Banners Positioned on the BTC homepages banners are effective branding placements, providing exposure among our 500,000+ monthly visitors. Benefits -Positioned next to editorial -Infinite looping -Redirects to a promo page or URL Units -Homepage Banners -Bookmark Banners -Channel Specific 2007 behindthechair.com

12 Advertising & Promotional Opportunities Dedicated Dedicated is a stand alone devoted to one brand or product. Because it is sent directly to our members dedicated E- mail generates buzz and excitement for advertising partners. Benefits -100% share of voice -Strong call to action -Redirects to a survey or URL Units -Dedicated to the following BTC target members include: Dedicated Active Members E-weekly Top Banner A-Salons Owner/Manager School Instructors Distributor Sales Consultants Students Haircolorists Member Birthday Send Canada members 6,200 Additional Lists Available on Request

13 Advertising & Promotional Opportunities Shared Your blurbs and banners can also be included in the BTC E-weekly. The BTC E-weekly is sent every Sunday to 120,000+ registered members. Benefits -Shared format -E-weekly features late breaking news and information from BTC -Redirects to a promotional page or URL Units -Eweekly blurb -Eweekly banner

14 Advertising & Promotional Opportunities Contextual Advertising New for 2008, post your contextual units for a nominal fee plus a lead generation form. Benefits degree branding - Pay for performance with no risk -Capture leads online Units -Product Features* -Collections* -Step by Steps* -Articles* *Add a Lead Form

15 Advertising & Promotional Opportunities Sponsor Surveys BTC surveys allow you to gather rich, proprietary intelligence about our membership and your target audience. Surveys also act as great lead generators for your sales team. Benefits -Customized survey questions based on your specific needs -Survey results provided in a source raw data file PLUS tabulated charts and graphs -Tremendously cost-effective Units -Survey -Excel Data File of Respondents -Tabulated Charts and Graphs

16 Advertising & Promotional Opportunities Show & Class Display Advertising and Listings Fill your academy, shows, distributor or in-salon educational classes by using our most celebrated directory of them all, the BTC Show/Class locator. Benefits -Salon professionals can search by class type, state, company -Class listings may be modified at your convenience -Classes automatically expire after the class date has passed Units: -Shows/Academy Buttons -Class Listings -Center Home Image Banner -Bookmark banners on search listing pages

17 Advertising & Promotional Opportunities Salon Job Display Ads and Listings With 50,000+ monthly job searches, BTC offers the most effective recruitment tool for salon pros. We provide a number of options to assist you in your recruiting efforts including bulk discounts and custom campaigns. Benefits -Salon professionals search by position, state, date, zip or company -6 and 12 month postings may be modified 24/7 with your log-in. -Custom campaigns available to enhance your recruiting initiatives Units -Featured Employer Banners -Job Postings -National or Regional blasts -Chain Salon & Educator Microsites

18 Advertising & Promotional Opportunities On-Demand Video Channel Our industry s first On-Demand Video Library offering Free and Pay-per-View Rentals and Purchases of Education and Show Footage video clips. Benefits -Convenience of on-demand availability of your education -Great branding tool for promotional videos for new product launches -Post trend, step-by-step show footage, product knowledge and business videos -Amazingly affordable price Units -Pre-roll video commercials with synchronized banners. -Banner ads linking to your website -Streaming Video for Free View. -Manufacturer channel

19 Advertising & Promotional Opportunities BTC Bookstore Catalog The BTC bookstore catalog is the perfect place to promote your educational products, academies, major events and class schedules. Benefits -Catalog will publish 4x in Distribution to 200,000 salon pros -On-line catalog version with links Units -1 Page Ads -2 Page Ads

20 For 2008 Campaign Rates please contact us at: Mary Rector-Gable Dana Schmidtbauer Office: , ext.105 Mobile: Office: Mobile:

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