A fresh look at kids fashion and lifestyle product

Transcription

1 CWB-ONLINE.CO MEDIA PACK 2018 A fresh look at kids fashion and lifestyle product

2 A FRESH LOOK AT KIDS FASHION AND LIFESTYLE PRODUCT Established in 1999, CWB is the only UK trade magazine dedicated exclusively to the childrenswear industry. CWB has a reach of over 10,000 industry insiders across its print and digital platforms, including all known childrenswear retailers and the full database of the National Children s Wear Association (NCWA). From department stores through to high-street multiples and independents, agents and suppliers, CWB reaches the real decision-makers in every area of UK childrenswear, making it the perfect way to get your brand noticed by the people that matter. ABOUT US CWB is designed with the needs of the industry in mind and includes fashion, business, legal advice, key industry interviews, brand profiles and stock ideas as well as all the latest news and views from the world of children s fashion. CWB talks to the industry s biggest names and gives a voice to its unsung heroes, building up a complete picture of the UK childrenswear industry. Every issue, CWB s news pages keep readers up-to-date with the biggest industry stories and the latest retail news, including information on new product launches, store openings and brand development plans. CWB also offers a forum for UK retailers, manufacturers and agents to exchange information through its links with the NCWA. The January/February and the June/July issues feature comprehensive previews of the key international childrenswear trade shows, while regular fashion features highlight emerging buying trends, updating readers on new arrivals to the UK market, providing the trusted industry insight that makes CWB a must-read for everyone involved in the childrenswear industry. Beyond print and digital, CWB also supports the industry through its annual CWB Independent Retail Awards. Launched in 2015, the awards recognise performance and innovation across the UK childrenswear sector, providing a platform from which to reward excellence in childrenswear stores, both old and new. SCHOOLWEAR BUYER Schoolwear Buyer is a dedicated print and digital arm of CWB that offers comprehensive schoolwear coverage, making it the essential read for everyone involved in the schoolwear industry. Across the year, CWB tackles the key issues in this fast developing and highly competitive market, with every issue featuring schoolwear news as well as regular reports on all facets of the trade. CWB s October issue provides a comprehensive preview of all that s new ahead of the schoolwear buying season and the Schoolwear Show in Solihull, with copies also distributed at the show itself.

3 WHY CHOOSE CWB? More high-profile childrenswear brands choose to advertise with CWB than with any other UK trade publication, and the list grows longer every season. These brands know that partnering with CWB gets results and, if you choose to promote your brand through the magazine, you ll be in very good company. KISSY KISSY CWB is superb, giving up-to-date, reliable information to both retailers and manufactures. It is our number one choice! Michael Richfield, sales director JOULES Advertising in CWB magazine allows us to launch our new collections at the beginning of each seasonal selling period to the widest range of independent and multiple stockists in the UK.The quality of the editorial and design of CWB gives us a great platform to showcase both our products and the Joules brand. John Oakes, head of product and multichannel marketing FRODDO CWB is a high quality publication consistently featuring interesting profiles and up to the minute industry news making it always a pleasure to read. We have advertised regularly in CWB for many years now and enjoy working with the team. We appreciate their continued support in promoting the FRODDO brand and in helping us to reach new and existing customers. Pauly Tong, Director, Kidsnewshoes.com Ltd, Froddo distributor in UK and Ireland OUR MEDIA PARTNERS: WILLIAM TURNER As a leading manufacturer in schoolwear, we have worked with CWB for many years. Our advertising campaigns in CWB have significantly increased brand awareness among our customers, and CWB will remain an essential part of our marketing for a long time to come. Andrew Smith, sales director

4 CWB: PRINT ADVERTISING 01: 02: Back cover 4,525 Centre Spread 7,895 (guaranteed position supplement 10%) Inside front cover 4,255 Inside back cover 4,160 SERIES DISCOUNTS Details on application Special position premiums (10% premium on space costs for all guaranteed positions) Agency commission 10% 01: Double-page spread* Trim 420mm x 297mm 02: Full page* Trim 210mm x 297mm Double page spread 7,365 Full page 3,795 Half page 2,080 Quarter page 1,085 SPECIAL RATES Advertorial 9,235 (double page) Advertorial 4,670 (Full page) 03: 05: DIRECTORY Buyers guide 32 per single column centimetre Insert 2,285 (if item 60gsm or under) Tip on 8,210 (including page) Full page advert with removable invite or gift stuck to page 04: Recruitment 32 per single column centimetre (boxed only) Tip on 10,915 (front cover) Front cover with removable invite or gift stuck to page Lineage 9.25 per line Belly band 9,865 printed band fixed around the magazine 03: Half-page vertical 93mm x 277mm 04: Half-page horizontal 190mm x 136mm 05: Quarter page 93mm x 136mm * Bleed add 4mm all sides & keep all text and logos 12mm from edge Page sponsorship 1,130 per issue (minimum 6 issues always the same page in the magazine e.g contents page) Strip 1,985 per issue (minimum 6 issues always the same page in the magazine e.g contents page) To discuss these opportunities contact Michele Ali on +44 (0) michele@ras-publishing.com

5 CWB: ONLINE ADVERTISING LEADER BOARD - ADVERT HERE CWB-ONLINE.CO Updated daily, the site provides CWB readers with up-to-the-minute news and features at the click of a mouse, featuring exclusive content not found in the printed magazine, and offers a range of cost-effective marketing solutions for your brand. MPU FOR HOMEPAGE 1000 PX x 1000 PX 700 per month 625 per month for three months 525 per month for six months MPU ADVERT HERE LEADER BOARD HOME PAGE 1024 PX x 127 PX 1,000 per month 925 per month for three months 850 per month for six months Additional 200 per extra page (eg. if you wanted the leader board to be displayed on school page too) E-SHOTS Targeted to our CWB data base of 5,000 plus and our BUBBLE visitor s data base approx. 5,500. 2,500 per e-shot *add a video link for your new Look Book for an extra 250 MPU ADVERT HERE YOUR ADVERT HERE SPONSORSHIP OF OUR E NEWSLETTER Sent out weekly to our CWB data base 5,000 plus. 1,500 x1 2,000 x2 for the month MPU ADVERT HERE NEWSLETTER ADVERT HERE To discuss these opportunities contact Michele Ali on +44 (0) michele@ras-publishing.com

6 CWB: DIGITAL STATS Launched in 2017, cwb-online.co is the digital arm of CWB magazine, the leading trade title for the childrenswear industry. Attracting thousands of visitors a month and updated daily, cwb-online.co is designed to inform and inspire independent retailers, showcasing essential news, features, products, trends and interviews with key industry insiders. Although primarily focused with the UK market, the site s international audience continues to see month-on-month growth, within the top three visiting continents being the US, Europe and Asia. With a current DA (domain authority) of 29 and PA (page authority) of 39, cwb-online.co has become a well-trusted and high ranking website in the UK. 8,869 NEWSLETTER SUBSCRIBERS 16.4% NEWSLETTER OPEN RATE WEEKLY NEWSLETTER WITH KEY STORIES FROM THE LAST 7 DAYS CWB-ONLINE.CO 7,000 PAGE VIEWS PER MONTH CWB-ONLINE.CO 2,500 USERS PER MONTH PREVIOUS ONLINE ADVERTISERS INCLUDE PITTI BIMBO, BUBBLE LONDON, INDX KIDSWEAR, LOVE MADE LOVE, FRODDO, BABY BANDITS, ABC KIDS EXPO, MODA FOOTWEAR, TRUTEX, DAVID LUKE AND MANY MORE 11K + SOCIAL MEDIA FOLLOWING 12% SOCIAL MEDIA ENGAGEMENT RATE 80% READERSHIP IN THE UK

7 CWB: FORWARD FEATURES 2018 JANUARY/FEBRUARY 2018 ISSUE 110 Editorial deadline: 20 December Advertising deadline: 21 December Publication date: 16 January Bubble London preview A/W 18 collections Moda Footwear preview Fashion stock page *Distributed at Bubble London & Moda Footwear MARCH/APRIL 2018 ISSUE 111 Editorial deadline: 26 February Advertising deadline: 27 February Publication date: 15 March Review of the A/W 18 season Footwear feature Harrogate International Nursery Fair preview Fashion stock page JUNE/JULY 2018 ISSUE 112 Editorial deadline: 25 May Advertising deadline: 29 May Publication date: 11 June Bubble London preview S/S 19 collections UK and overseas S/S 19 show previews CWB Independent Retail Awards 2018 launch *Distributed at Bubble London AUGUST/SEPTEMBER 2018 ISSUE 113 Editorial deadline: 16 July Advertising deadline: 18 July Publication date: 1 August S/S 19 season s review Moda Footwear preview *Distributed at Moda Footwear OCTOBER 2018 ISSUE 114 Editorial deadline: 17 September Advertising deadline: 19 September Publication date: 3 October The Schoolwear Show preview *Distributed at The Schoolwear Show NOVEMBER/DECEMBER 2018 ISSUE 115 Editorial deadline: 15 November Advertising deadline: 17 November Publication date: 1 December UK and overseas show previews A/W 19 collections CWB Independent Retail Awards 2018 results Fashion stock page