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1 Portrait/Usage data 1 1 Web address: 2 Brief outline: fleischerei.de is the website of the trade journal 'Die Fleischerei'. In addition to the latest information from the industrial sector, meat processors in trade and industry can find an abundance of practical tips and answers to questions regarding their daily work: Tips on selling, nutritional advice, production, catering and business management. In Bezugsquellen on fleischerei.de, companies present their products and services. The integrated search enables users to obtain information on products and manufacturers quickly and selectively. This service is supplemented by classified advertisements as well as an extensive archive of issues. Information relating to the meat industry is also published in the English language and appeals to international users. Features such as e.g. the media gallery with videos and pictures or the database on recipes for butchers, round off this informative online site. 3 Target group: Owners of specialist retail butcher shops as well as general managers, executive managers and decision-makers in the meat processing industry and supply companies. 4 Publishing house : Holzmann Medien GmbH & Co. KG Gewerbestraße 2, Bad Wörishofen, Germany P.O. Box 1342, Bad Wörishofen, Germany Telephone Fax anzfl@holzmann-medien.de Contact person Editorial department: Contact person Online advertising: Data access control: Usage data: Thomas Röhr (in charge) Telephone thomas.roehr@holzmann-medien.de Isabella Stahl (in charge) Telephone isabella.stahl@holzmann-medien.de Visits 10,537 (monthly average July 2015 to June 2016) Page impressions 19,229 (monthly average July 2015 to June 2016) Website mobile optimised as of 2017! 39

2 Prices/Types of advertising P 1 Prices and types of advertising: Types of advertising Placement Format/Size in pixels 2 Discounts: according to turnover as of 1, % as of 2, % as of 3, % as of 4, % 3. Payment terms and bank details: see page 27 Settlement mode: AdImpressions are charged at the TCP (thousand contact price). Example: TCP 80. and 10,000 AdImpressions = Holzmann Medien draws up the invoice based on the calculated figures of the Adition Adserver. TCP Superbanner Run of Site 728 x Skyscraper Expandable Skyscraper Run of Site 160 x x Wallpaper Run of Site 728 x x Medium Rectangle Run of Site 300 x Billboard Run of Site 900 x FireplaceAd Run of Site individual 155. Additional types of online advertising available upon request. Please enquire in due time regarding availability before the placement of the order. All prices specified are subject to statutory VAT. 4 Online entry of Bezugsquellen: Entry contains price for 12 months Standard Special Premium address, telephone, fax), 1 category address, telephone, fax), Link to and website, Company logo, Presentation of max. 3 products incl. image and brief description (text length per product max. 200 signs), max. 3 categories address, telephone, fax), Link to and website, Company logo, Presentation of max. 3 products incl. image and brief description (text length per product max. 200 signs), Company profile (text length max signs), company/image video, max. 10 categories First-time entry: once-time payment: 100,- (Free of charge when placing a print order in the dealer listing, too!) Billing takes place once at the beginning of the term. All prices specified are subject to statutory VAT. Booking through 40

3 Formats and technical specifications F 1 Banner formats: Skyscaper Super banner Skyscaper Super banner (728 x 90 pixels) Powerful eye-catching advertising format completely fills the banner bar. Placed in an immediately visible area with plenty of space for creative design. Skycraper (160 x 600 pixels), expandable skyscraper Placement to the right or left edge of the screen, remains within the sight of the user when scrolling. Wallpaper Wallpaper Combination of super banner and skyscraper. Wallpaper mostly colours in the upper and right border of the website. A powerful eye-catching advertising medium, strongly increasing the recognition value. Billboard (900 x 250 Pixel) Extensive format positioned between navigation and content. A lot of space for layout and information is at your disposal. This positioning provides a new stage for your advertising message. Medium rectangle (300 x 250 pixels) Placement in the proximity of the content format strengthens the trust in the advertising message and achieves a powerful advertising effect. Medium rectangle FireplaceAd This positioning frames the content by three sides. The FireplaceAd is a large format remaining long in the user s sight field and increases attention to your advertising message. Optionally, an extension around the Billboard is possible. Additional online advertising information available upon request 2 File formats: gif, jpg or swf file, maximum file size 30 KB The target URL needs to be provided with the variable click tag. 3 Data supply: Please send the advertising material for your campaign at least 3 days prior to the placement date to admanagement@ holzmann-medien.de. Here craft bundled goes online On the business platform of 'handwerks-channel' you reach a premium target group i ndependent contractors, executive managers and decisionmakers of medium-sized companies. 41

4 Prices for classified advertisements F Employment and classified advertisements in the advertisement market online: Advertising package 1 1 online advertisement, period of 4 weeks Titel up to 100 characters Category/categories Text up to 3,000 characters up to 3 images Advertising package 2 Company logo up to 3 files (PDF) 18 online advertisements within 6 months (total price, corresponds to monthly, or per ad) Link to ( + Internet) 1 video Advertising package 3 36 online advertisements within12 months (total price, corresponds to monthly, or per ad) Additional options: publication of the box number publication 5.00 top position Billing takes place once at the beginning of the term. All prices specified are subject to statutory VAT. Booking through 42

5 Newsletter 1 Name: Frequency of publication: Brief outline: Advertising opportunities and prices: fleischerei.de Newsletter monthly (in the middle of the month) The fleischerei.de newsletter provides its subscribers with the latest industry information between the print issues at a glance. Categories are: Fleischerei ticker Practical tip of the month In focus Optimising operations Full-size banner Format in pixels: 468 x 60 pixels file formats: jpg, png, gif price: Text-image advertisement Text length: max. 350 characters including link Graphics size: 190 pixel wide (fixed) and 150 pixel high (variably) File formats: static jpg, gif or png no animated graphics price: All prices specified are subject to statutory VAT. 43

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