Size matters! Measuring the effectiveness of Giant Posters
|
|
- Neal Norton
- 6 years ago
- Views:
Transcription
1 Size matters! ATLAS Study Measuring the effectiveness of Giant Posters
2
3 Contents ATLAS Unmissable 05 Accountability 06 Study Design 07 Test Procedures 08 Visibility 09 Awareness 10 Brand Equity 11 Consideration 12 Conclusion 13 Contact Details
4 Unmissable Making your brand stand out from the crowd. Giant Posters are the super-premium format of out-of-home (OOH) advertising. They offer brands an unrivalled opportunity to showcase impactful, emotional and creative messaging on the biggest possible commercial canvas. It has always been our belief that this fantastic media format generates a high degree of awareness with the ability to influence consumer perception, buying behaviour and make a lasting impression. 4
5 Accountability What has been done? The ATLAS Study has been undertaken to provide brands with an insight into the measurable effectiveness of Giant Posters. From their sheer size, scale and positioning, we already know that Giant Posters dominate public spaces way beyond that of any other OOH format. However, what effect does that have on the people who see them? Working with leading market researcher uniqma, the ATLAS Study is the first piece of Giant Poster research that has been able to address this in such detail. ATLAS Study 2013 Measuring the effectiveness of Giant Posters 5
6 Study Design How was it carried out? The first stage of the ATLAS Study was to analyze how road users absorbed information by measuring contact and viewing time as participants went on a 10-minute simulated driving tour of a city which contained multi-format OOH advertisements. The second stage of the ATLAS Study was based on a computer survey which enabled us to gain valuable insight into the effect of Giant Poster advertising on brand awareness, brand equity and consideration. At no point were the participants aware that either stage was advertising related. 6
7 Participants in the study Test Procedures Establishing a methodology. Three test groups, each with 80 participants ranging from 18 to 59 years old, were divided equally by sex. During the virtual drive, each group was then exposed to a variety of advertising campaign creatives which appeared across multiple OOH formats. 50 % female 50 % male The participants also had the opportunity to view two Giant Posters, each of which carried two different advertising campaigns to that which appeared on other OOH formats. A third campaign acted as a control factor. In all three test groups, there was only one possibility to view each of the Giant Poster locations. 240 Participants Between 18 & 59 years old 7
8 Visibility Percentage of participants that viewed Giant Posters 70.4 % Utilisation of eye-tracking technology. An extremely impressive 70.4% of the study participants viewed at least one of the two Giant Posters while driving in the simulator. From this we are assured that Giant Posters are highly visible. Each Giant Poster was looked at for an average of 3.6 seconds; a significant level of engagement compared to other OOH formats. As the brain needs only 0.2 seconds to identify a figurative mark, Giant Posters therefore provide a much deeper level of engagement and allow for more complex advertising messages to be conveyed. Viewing Time As an example of contrast, press advertising has an average viewing time of approximately 1.7 seconds*. 3.6 s *Dr. Christian Scheier: Wie wirken Plakate?, Fokus Jahrbuch 2005, S. 265; Kröber-Riel: Bildkommunikation, Vahlen Verlag s 8 Giant Posters Press Advertising
9 Awareness Unaided brand recall Brand recognition What about brand awareness - is a single exposure to a Giant Poster enough to make a brand more recognisable? The ATLAS results showed that in the test group compared to the control group, unaided brand recall increased by 27.1 percentage points and that unaided advertising recall increased by 10 percentage points. Overall brand recognition was up 26.2 percentage points. In such research exercises, even a single digit rise is regarded as significant. Giant Posters therefore create high memory recall. +10 Unaided advertising recall 9
10 Brand Equity Awareness isn t everything - what about brand equity? In the ATLAS Study brand statements were presented to the participants and the perceived equity of the brands shown on the Giant Posters rose by 4.4 percentage points. Brand Statements +4.4 Semantic Differential +9.7 The participants then had to decide whether four brand properties were applicable or not. This method of semantic differential reveals how people s inner attitude changed towards the brand. Remarkably, the value rose by 9.7 percentage points. Giant Posters have a positive effect on brand equity. 10
11 Consideration Relevant Set First Choice Do Giant Posters have an effect on purchase intent? The ATLAS Study shows clearly that just one Giant Poster contact was enough for brands to be taken into consideration and thus appear on the participants shopping lists. The value in the relevant set grew by 2.3 percentage points and the value in the first choice grew by almost 4.0 percentage points. The advertised brand on a Giant Poster also scored better during a competitive brand preference by 1.3 percentage points. Awareness, brand equity and consideration - the ATLAS Study shows that Giant Posters score strongly in all three categories Competitive Brand Preference 11
12 Conclusion Is there anything else I need to know? The ATLAS Study has demonstrated that Giant Posters are extremely visible, have a positive effect on brand perception, drive awareness and improve consideration. They work effectively as part of a multi media schedule by amplifying campaign messages or as the foundation of a major nationwide branding campaign. We would be very happy to tell you more about the ATLAS Study and demonstrate how blowup media s Giant Posters can help achieve your ambitions for your brand. 12
13 Contact Details London Office blowup media UK Ltd The Media Centre, 6th Floor 3-8 Carburton Street London W1W 5AJ Phone +44 (0) Fax +44 (0) Web 13
14
15
16
TVNZ AdEffect Series. Great media strategy drives FMCG new product launch success
TVNZ AdEffect Series Great media strategy drives FMCG new product launch success This was an FMCG new product launch to a mass audience using a multi-media campaign that ran for four months. In our research
More informationEvaluating an Integrated Marketing Program
Evaluating an Integrated Marketing Program EVALUATING THE OVERALL IMC PROGRAM Peter Drucker identified goals that define overall well-being of a company: Market Share Level of Innovation Productivity Physical
More informationDELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT. standout brand experiences
DELIVERING BRANDING VALUE THROUGH HIGH IMPACT DIGITAL ADVERTISING AN UNDERTONE AND IPSOS ASI JOINT RESEARCH PROJECT standout brand experiences executive SUMMARY *HIGH IMPACT DIGITAL ADVERTISING CAN BE
More informationOPTIMIZE FOR MOBILE EYES OPTIMIZING AD FORMATS FOR THE MOBILE SCREEN. GREG CAPPELLO: SVP, Marketing JOSHUA BLUM: Senior Manager, Research & Insights
OPTIMIZE FOR MOBILE EYES OPTIMIZING AD FORMATS FOR THE MOBILE SCREEN GREG CAPPELLO: SVP, Marketing JOSHUA BLUM: Senior Manager, Research & Insights ABSTRACT Mobile ad analytics such as in-view rate and
More informationSPEND ON DIGITAL VIDEO EXPECTED TO DOUBLE OVER THE NEXT FEW YEARS!
SPEND ON DIGITAL VIDEO EXPECTED TO DOUBLE OVER THE NEXT FEW YEARS! Digital Video Spend $18B $15B $12B $9B $6B $3B 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 E 2018 E 2019 E 2020 E Source: MAGNA
More informationCase Study: Sparkling Ice
Case Study: Sparkling Ice Situation: The Sparkling Ice brand has enjoyed a meteoric rise to popularity in recent years. However, while growth is strong, a significant threat to that growth rises within
More informationGlobal Content Monitoring Tool (GCMT) Powered by. BCMA 6th Floor, Charlotte Building 17 Gresse Street London, W1T 1QL
Global Content Monitoring Tool (GCMT) Powered by BCMA 6th Floor, Charlotte Building 17 Gresse Street London, W1T 1QL www.thebcma.info @thebcma BCMA/Ipsos MORI: Global Content Monitoring Tool It's usually
More informationBrand Fabrik. Let s stick together. Creating a more joinedup approach to marketing activity in the further education sector
Let s stick together Creating a more joinedup approach to marketing activity in the further education sector Brand Fabrik Brand building insight from Page 2 The idea of integrated marketing is nothing
More informationBest Practice Guide to Co-creation
Best Practice Guide to Co-creation In association with Bulbshare BCMA 6th Floor, Charlotte Building 17 Gresse Street London, W1T 1QL www.thebcma.info @thebcma Co-creation: The future for brands The co-creation
More informationCross-media ad effectiveness research
Cross-media ad effectiveness research The campaign A leading energy supplier ran a campaign across every GNM platform.a key message was encouraging customers to manage their utilities online Guardian/
More informationShould you wish to make an enquiry about any of the products showcased, please contact Exterion Media on
Some of these ideas you may have seen and forgotten about - from wrapping a whole Bus to covering the rear from top to toe, or fully backlighting your creative on a Bus T-Side. Our Bus Iconic Heroes are
More informationWhy advertise with out of home?
Why advertise with out of home? OUT OF HOME ADVERTISING Lamar specializes in advertising formats that target consumers while they are away from home. Our versatile range of products offers blank canvas
More informationList of Tables. Sl.No Table.No Table Name Page No Classification of Literary devices, elements and 21 components Literary groupings.
List of Tables Sl.No Table.No Table Name Page No 1. 1.1 Classification of Literary devices, elements and 21 components Literary groupings. 2. 2.1 Literary dimensions and Advertising forms 52 3. 3.1 Demographic
More informationA Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV
A Cross Media Campaign to Raise Awareness of Samsung s 3D LED TV Using A Simultaneous YouTube & TV Advertising Campaign Google/Metrix Lab UK, July 2010 Agenda 1 Background & Objectives 2 Methodology 3
More informationNATIVE ADVERTISING INSIGHTS A GLOBAL VIEW RICHARD FIRMINGER VP, EMEA, YAHOO FOR PUBLISHERS COPYRIGHT YAHOO 2017
NATIVE ADVERTISING INSIGHTS A GLOBAL VIEW RICHARD FIRMINGER VP, EMEA, YAHOO FOR PUBLISHERS 1 WHAT I WANT TO TALK ABOUT Latest Developments in Digital Media Is Native Advertising the Gravedigger of Display
More informationYOUTH ODYSSEY. Page 1
2014 YOUTH ODYSSEY Page 1 2014 Youth Odyssey is a study that focuses on youths aged 15 21, a group that represents 6.1 million people in Great Britain (source: GB TGI). This is a time of change in the
More informationCHAPTER 7 CONCLUSIONS AND RECOMMENDATIONS
CHAPTER 7 CONCLUSIONS AND RECOMMENDATIONS 7.1 INTRODUCTION The area of research undertaken in this study, namely to determine consumer perceptions of displayed product attributes in advertising, is a research
More informationMILITARY BASE POSTERS
MILITARY BASE POSTERS Sample military base posters pictured are located on Shaw Air Force Base. Military base posters are able to provide great coverage throughout many locations including: shops, dining
More informationWhat is Marketing Research?
What is Marketing Research? How did Marketing Research Evolve? The idea of marketing research was developed in the late 1920 s by a man named Daniel Starch. This is about the same time that advertising
More informationCASE STUDY AUTOMOBILE INDUSTRY
CASE STUDY AUTOMOBILE INDUSTRY OVERVIEW Change in the lifestyle of the people and spend more time out of home This had led to the emergence and growth of OOH TV medium Advertisers are thus looking at OOH
More informationAnna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat
Anna Sampson, Magnetic Lizzie Rankin, Magnetic Alison Drummond, Carat Contents 1 PAGE 1: Foreword PAGE 2: Executive Summary PAGE 3: Background PAGE 4: Methodology: An Introduction to ICE PAGE 5: Part 1
More informationEscalators,Travelators & Elevators
WELCOME TO Company profile Mall Advertising ltd. Is a part of an advertising media group managing indoor and outdoor locations since year 2001. Currently we are operating over 1570 locations for indoor
More informationENGAGING THE MIND HOW CONSUMERS REALLY RESPOND TO CONNECTED & LINEAR TV ADS
ENGAGING THE MIND HOW CONSUMERS REALLY RESPOND TO CONNECTED & LINEAR TV ADS AVERAGE MINUTES AVERAGE MINUTES SHORTER VIEWING SESSIONS CONTINUE TO DRIVE THE TV RATINGS DECLINE Average Minutes Per Day Tuning
More informationVIDEO-ON-DEMAND. aamp. and the Consumer Advertising Experience. Summary Findings to Date of the Advanced Advertising Media Project
VIDEO-ON-DEMAND and the Consumer Advertising Experience Summary Findings to Date of the Advanced Advertising Media Project aamp aamp AAMP MISSION AND MEMBERS The Advanced Advertising Media Project (AAMP)
More informationOut of Home Advertising
Out of Home Advertising OOH Value Proposition In a world of clicks, likes, and page views, Out of Home advertising ( OOH ) is more of a core media buy than ever before. OOH is the real thing. It can t
More informationSBS clutter research
SBS clutter research Premium Environment SBS Really Short Breaks SBS has recognised the clutter problem in the current media landscape and created SBS Really Short Breaks to achieve greater results for
More informationDEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM The New Accountability Virtually every marketing dollar spent today must be justified as both effective and efficient in terms of return of marketing
More informationIntegrated Communications is a 15-credit mandatory module which sits within the suite of Level 4 modules.
Module Specification: Integrated Communications Integrated Communications is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional
More informationFESTIVAL OF MEDIA ASIA PACIFIC AWARDS 2019 CATEGORIES
FESTIVAL OF MEDIA ASIA PACIFIC AWARDS 2019 CATEGORIES The Festival of Media Asia Pacific Awards are open to all those involved in advertising and communication. Eligible campaigns must have been implemented
More informationTHE RISE OF AD BLOCKING
THE RISE OF AD BLOCKING Thought Piece 2016 AD BLOCKING HAS BEEN AROUND FOR A NUMBER OF YEARS, BUT UP UNTIL RECENTLY IT WAS A FAIRLY NICHE ACTIVITY THAT RELATIVELY FEW CONSUMERS ENGAGED WITH. IN 2015 THIS
More informationATTENTION: THE COMMON CURRENCY FOR MEDIA. LUMEN RESEARCH WITH JCDECAUX Mike Follet
ATTENTION: THE COMMON CURRENCY FOR MEDIA LUMEN RESEARCH WITH JCDECAUX Mike Follet 1 2 USING EYE TRACKING TO UNDERSTAND THE REALITY OF ATTENTION TO ADVERTISING ACROSS MEDIA METHODOLOGY EYE TRACKING AT SCALE
More informationTNS Digital AdEffect TM
TNS Digital AdEffect TM Increase the effectiveness and efficiency of your internet campaign! Case study The solution: MEASURING instead of QUESTIONING Digital AdEffect TM enables to measure internet ad
More informationAN INTRODUCTION CONTENTS 2 About us 4 Why use OOH advertising? 6 Our journey 8 International Sales 12 UK 16 The Netherlands 20 Spain 24 France 28 Ireland 32 Contact us ABOUT US This guide provides an
More informationBrand Data Fuels Programmatic
Brand Data Fuels Programmatic 1 With programmatic taking an ever-greater share of digital budgets, advertisers need to be aware that the lack of brand data in the automated systems that increasingly determine
More informationThe 2013 Russell Research Egg Board Advertising Tracking Study Executive Summary
The 2013 Russell Research Egg Board Advertising Tracking Study Executive Summary The following outlines a high level summary of the findings in the 2013 Egg Board Ad Tracking Study. This study is conducted
More informationAs a part of the organization, have you ever wondered about:
Introduction As a part of the organization, have you ever wondered about: Who are the consumers of your products and services? Why do these consumers buy your brand and not that of the competitors? How
More informationADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS. Chapter 6
ADVERTISING DESIGN: THEORETICAL FRAMEWORKS AND TYPES OF APPEALS Chapter 6 Chapter Objectives 1. How do advertising theories help the creative move a consumer from awareness of a product to the eventual
More informationTechnacy Solutions presents DIGITAL STRATEGY 2018: Fusing Tradition With The Augmented Digital World
Technacy Solutions presents DIGITAL STRATEGY 2018: Fusing Tradition With The Augmented Digital World Introduction Technacy Solutions presents a new project - The Art of fusing traditional media with the
More informationMEDIA ATTRIBUTES THAT MATTER. THE UNIQUE ATTRIBUTES OF VIDEO ADVERTISING AND HOW THEY IMPACT BRAND GROWTH.
MEDIA ATTRIBUTES THAT MATTER. THE UNIQUE ATTRIBUTES OF VIDEO ADVERTISING AND HOW THEY IMPACT BRAND GROWTH. First off, What the hell is the benchmark series? THE BENCHMARK SERIES The Benchmark Series sought
More informationPress Release. Johannesburg, 2 June Primedia Outdoor s ABC for OOH Creative
Press Release Johannesburg, 2 June 2017 Primedia Outdoor s ABC for OOH Creative Advances and innovations in technology have given advertisers the tools to create innovative and complex imagery in their
More informationMarketing Communication Strategy. W. Rofianto
Marketing Communication Strategy W. Rofianto Defining IMC IMC is a strategic business process used to plan, develop, execute and evaluate coordinated, measurable, persuasive brand communication programs
More informationLaw firms & the 7 Ps. Why is there no real legal marketing?
Law firms & the 7 Ps. Why is there no real legal marketing? The past. I first joined a law firm in 2006. At that point most law firm marketing & business development teams comprised marketing generalists.
More informationHOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY:
HOW TO LEVERAGE FACEBOOK TO SUCCESSFULLY GROW YOUR BUSINESS PUBLISHED BY: Index 3 Introduction 5 Facebook Statistics 6 Top 7 Benefits Of Facebook Advertising 10 Types of Facebook Ads 17 Conclusion Introduction
More informationRevolutionizing Your Marketing Strategy With Behavioral Economics. Re-Think Your Shopper Strategy
Revolutionizing Your Marketing Strategy With Behavioral Economics Re-Think Your Shopper Strategy 1 2 2017 Was a Very Good Year for Behavioral Economics 3 But Momentum Has Been Building for Some Time. 4
More informationMEASURING EFFECTIVENESS AND THE VALUE OF CONTEXT IN OOH
MEASURING EFFECTIVENESS AND THE VALUE OF CONTEXT IN OOH NICK MAWDITT NEW FORMATS, NATIONAL NETWORKS, NEW LOCATIONS KEY LOCATIONS ARE DIGITAL ONLY BRANDS USING OOH - DOMINANT BRANDING MULTIPLE EXPOSURES
More informationEMOTIONAL ANALYTICS WHY IS IT RELEVANT?
EMOTIONAL ANALYTICS WHY IS IT RELEVANT? In a world of data driven marketing, we re often quick to overlook the role of unconscious preference in brand bias With no conscious effort, we form opinions about
More informationCase Report ISSUES RAISED
Case Report 1 Case Number 0390/14 2 Advertiser General Pants Group 3 Product Clothing 4 Type of Advertisement / media Poster 5 Date of Determination 08/10/2014 6 DETERMINATION Dismissed ISSUES RAISED 2.1
More informationCOMMUNICATION DESIGN
COMMUNICATION DESIGN THREE TWO ONE GO! Some people would like to land on Mars. Our mission is to develop sparkling ideas and solutions for your company. We are problemsolvers, helpful busy-bodies, unconventional
More information6 Golden Rules of Billboard Advertising
6 Golden Rules of Billboard Advertising Rule 1 - Keep it Simple Less is more when it comes to billboard advertising. It s sometimes tempting to treat a billboard like a giant canvas. Don t. Stick to one
More informationA Business Owner s Guide to: Content Marketing
A Business Owner s Guide to: Content Marketing A Business Owner s Guide to: Content Marketing What is content marketing? And how can content marketing help your business? These are questions business owners
More information-Step Guide to Selling More Through Personalization. 3www.como.com
1 2 -Step Guide to Selling More Through Personalization 3www.como.com Whether you sell tacos, trendy clothes, or just about anything else, chances are you re always looking for ways to sell more of it.
More informationA Strategic Approach To Environmental Branding
A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental
More informationTHE MIDAS TOUCH INTRODUCTION... 3 QUESTION- BY- QUESTION GUIDE... 5 HOW TO PREPARE A WORK SAMPLE... 13
THE MIDAS TOUCH HOW TO PREPARE A GOLD QUILL AWARDS ENTRY FOR THE COMMUNICATION SKILLS DIVISION TABLE OF CONTENTS INTRODUCTION... 3 QUESTION- BY- QUESTION GUIDE... 5 QUESTION 1: DESCRIBE THE ORGANIZATION...
More informationMind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions
Mind the Gap! Make mobile work for your Brand. Vishikh Talwar Managing Director [South Asia] Meheer Thakare Head, Digital Solutions The role Digital has played in driving effective Advertising campaigns
More informationCopyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
Copyright 2013 Pearson Education CHAPTER: 6 INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY Learning Objectives Describe some of the changes in the new media environment Outline the major marketing
More informationIn February, the eyes of the film world are on Berlin. It is one of the most important film festivals in the world:
In February, the eyes of the film world are on Berlin. It is one of the most important film festivals in the world: The Berlinale 2018! The 68th Berlinale will once again attract thousands of cinema fans
More informationTHE POWER OF THE CREATIVE
THE POWER OF THE CREATIVE RECONCILING THE SPOKEN AND UNSPOKEN David Brandt, EVP Ad Effectiveness May 13, 2015 TODAY S PRESENTER: David Brandt EVP, Ad Effectiveness Strategy at Nielsen @Nielsen WHAT ARE
More informationGetting Inside the Insights
Getting Inside the Insights System 1 and 2 Don t Work In Isolation. What Does It Mean For Marketing Research? Dmitry Gaiduk, CEO at CoolTool dm@cooltool.com INFORMATION THAT CAN AND DOES FORM OUR BEHAVIOR
More information2017 Gardner Business Media, Inc All Rights Reserved
Overview Methodology HISTORICAL: Survey founded in 2010; 6 th edition Started as research on media usage in manufacturing; evolved to include buying behavior / vendor selection. NEW THIS YEAR A separate
More informationMarketing Strategy. Marketing the National Library of Wales. Marketing objectives
Marketing Strategy Marketing the National Library of Wales Marketing the National Library of Wales is the process of identifying our visitors and users needs and ensuring that we deliver benefits that
More informationReal-Time Brand Optimisation
Why should you read this booklet? Digital marketing has given brand managers and marketing teams more choice, reach and flexibility than ever before. Despite the potential, outdated measurement techniques
More informationIntroduction to Psychology. Lecture no: 43 TRY TO FIND ANSWERS TO THESE QUESTIONS:
Lecture no: 43 TRY TO FIND ANSWERS TO THESE QUESTIONS: Why do manufacturers advertise their products? Why do advertisers use models in the advertisements? Why do advertisers use cartoons rather than human
More informationBe Food Safe Label Efficacy Test Final Report. February 27, 2009
Be Food Safe Label Efficacy Test Final Report February 27, 2009 BrandAmplitude, LLC All Rights Reserved 2009 1 Agenda Background 3 Sample/Method 4 Labels Tested 5 Conclusions & Recommendations 6 Detailed
More informationSanbrains is an Offline Marketing Services provider and has good Offline Advertising Strategies. Visit: https://www.sanbrains.com/services-search-engine-optimization/
Offline Marketing Services Offline Advertising Strategies Digital marketing campaign is a field which basically deals with creating online techniques for the reasons of branding and increasing the visibility
More informationEye-track shopper browsing: uncovering the emotions that truly motivate purchases Kirk Hendrickson Admap March 2016
Eye-track shopper browsing: uncovering the emotions that truly motivate purchases Kirk Hendrickson Admap March 2016 Title: Eye-track shopper browsing: uncovering the emotions that truly motivate purchases
More informationBRAND DEVELOPMENT & DESIGN
BRAND DEVELOPMENT & DESIGN We like to think of your brand as your company s personality. It defines who you are, what you stand for and why. It also explains what sets you apart from the competition. Your
More informationAdvertising opportunities for local businesses at. West Bromwich Albion s The Hawthorns
Advertising opportunities for local businesses at West Bromwich Albion s The Hawthorns 33 Huge HD TV screens that can play your ad 55 A3 posters in washrooms with huge dwell time The Hawthorns 6 Large
More informationDTE ENERGY. agency re:group inc. client DTE Energy industry energy
DTE ENERGY agency re:group inc. client DTE Energy industry energy DTE ENERGY PROVIDES GAS AND ELECTRICITY TO MILLIONS OF CUSTOMERS ACROSS MICHIGAN. Like major utilities everywhere, DTE Energy s challenge
More informationINFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION: A CASE OF KARACHI
INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE DECISION: A CASE OF KARACHI AFSHEEN KHAN Jinnah University for Women Pakistan SAMREEN LODHI Jinnah University for Women Pakistan ABSTRACT The research
More informationWorld Getting Better vs Getting Worse Focusing your products on those with unique perceptions
World Getting Better vs Getting Worse Focusing your products on those with unique perceptions YouGov 2017. This syndicated product and all individual results are property of YouGov. The client and each
More informationSmart Research for fresh Communication Designs
Smart Research for fresh Communication Designs Communication design is the packaging and staging of preference-steering brand and product messages. Ideally, communications should be clear and simple but
More informationIndustry Alignment Effort Aims to Strengthen OOH
Industry Alignment Effort Aims to Strengthen OOH January 10, 2017 Nancy Fletcher, OAAA To showcase OOH s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the (OAAA)
More informationRoad Safety Council Community Education Campaigns on Speeding February 1998 to March 2001
Road Safety Council Community Education Campaigns on Speeding February 1998 to March 2001 Crackel, L., WA Department of Transport, Batini, C., NFO Donovan Research Abstract The aim of this paper is to
More informationWOOD. NATURALLY BETTER.
WOOD. NATURALLY BETTER. Media Advertising & Consumer Research TO WRITTEN BY Howard Parry-Husbands, Garrett Parker DATE 6th June 2014 Today... 1 2 3 4 5 6 Research scope Wood and wood products Attitude
More informationCreative Brief Ivory as Beauty
Creative Brief Ivory as Beauty Campaign to deter purchase of ivory driven by perceived aesthetic value of ivory in form of accessories and jewelry Purpose of the Brief This Brief is intended for the development
More information15 KILLER SOCIAL MEDIA POST IDEAS FOR YOUR GOLF BUSINESS BROUGHT TO YOU BY ALBATROSS DIGITAL GOLF
15 KILLER SOCIAL MEDIA POST IDEAS FOR YOUR GOLF BUSINESS BROUGHT TO YOU BY ALBATROSS DIGITAL GOLF PUBLISHED BY: Albatross Digital Golf Copyright 2016 Albatross Digital Golf LTD. All Rights Reserved. May
More information9major shopping. Summer cities SPONSORSHIP OPPORTUNITIES 2016 HEADLINE PARTNER. 9 weekends. destinations
353 hours of face to face engagement with two million shoppers Online audience of nearly eight million 600,000 followers SPONSORSHIP OPPORTUNITIES 2016 HEADLINE PARTNER 9 cities 9major shopping destinations
More informationConsumer Audit Report
Consumer Audit Report Dan Hoff The brand/business that I am choosing to audit for this report is Express. They are a midto-high priced clothing store. They specialize in lavish clothes like dress shirts,
More informationA CLIENT JOURNEY: PENHALIGON S AND REDEYE
A CLIENT JOURNEY: PENHALIGON S AND REDEYE USING INSIGHT TO OPTIMISE THE CUSTOMER EXPERIENCE Who are Penhaligon s? Why Penhaligon s Selected RedEye Penhaligon s are a luxury fragrance brand, with a long
More information24 25k 60 AUDIENCE 76% 86% 50% 80% 49% 68% 84% 60% AVERAGE AGE PERSONAL INCOME
MEDIA PACK T he Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1 20 something female, providing relevant content at the right time and through
More informationMedia Pack Tel:
Media Pack Tel: 0845 6589940 www.streetadvertisingservices.com Contents Who.We.Are We create engaging and exciting experiences in the real world for brands and their agencies, specifically designed for
More information5 Steps to Align Your Message Across Consumer Touchpoints. Delivering the right message, on the right screen, to the right people.
5 Steps to Align Your Message Across Consumer Touchpoints Delivering the right message, on the right screen, to the right people. Step 1 Know Your Brand s Value Proposition Between consumers limited attention
More information2017 Media Kit. Overview & Benefits 2 Products 3 Audience 4 Reach & Engagement 5 Content 6
2017 Media Kit 2 3 Audience 4 5 Content 6 National CineMedia (NCM) is America s Movie Network. As a leading Millennial network in the U.S., NCM is the connector between brands and movie audiences. Owned
More informationHuawei #BePresent Client: Huawei Brand: Huawei Start Date: 14/11/2016 End Date: 31/12/2016. Countries in which effectiveness was proven
Huawei #BePresent Client: Huawei Brand: Huawei Start Date: 14/11/2016 End Date: 31/12/2016 Countries in which effectiveness was proven Austria Bulgaria Croatia Czech Republic Estonia Greece Hungary Latvia
More information6 Second Ads: Who, How & When to Use. CRO and Co-Founder. #AxS2018
6 Second Ads: Who, How & When to Use Paul Donato Dan Schiffman EVP CRO CRO and Co-Founder #AxS2018 Thank You to Our Sponsors What We Already Know About Short Ads Digital Greatest impact on recall Among
More informationFAIRFAX MEDIA DRIVES RESULTS FOR HONDA CR-V SERIES 2
FAIRFAX MEDIA DRIVES RESULTS FOR HONDA CR-V SERIES 2 Honda partnered with to drive awareness and consideration of their new Honda CR-V Series 2 model. A series of high reaching placements on s desktop
More informationToday s Presenters. Merrill Shugoll President Shugoll Research. Michael Uetz Principal Midan Marketing
Today s Presenters Merrill Shugoll President Shugoll Research Michael Uetz Principal Midan Marketing 2 Today s Presentation Study Background, Objectives and Methodology Key Findings: Grocery Shopping Behavior
More informationChapter Fifteen Evaluating an Integrated Marketing Program
15 Chapter Fifteen Evaluating an Integrated Marketing Program 15-1 15 Sands Research, Inc. Tangible evidence advertising works Neuromarketing Dr. Steve Sands Cognitive neuroscience technology EEG sensors
More informationOOH AND BEHAVIOURAL CHANGE IN ACTION
OOH AND BEHAVIOURAL CHANGE IN ACTION Located in places people congregate, and bringing useful, inspiring messaging directly to the heart of cities, JCDecaux media helps target audiences make informed
More informationHi, I am Saša Djunisijević, Founder of The Whiteboarder. Years
Hi, I am Saša Djunisijević, Founder of The Whiteboarder. Years of dealing with the most demanding small, mid-sized and large companies helped me to form excellent understanding of different businesses.
More informationRole & Challenge Of IMC In Facilitating The Success Of Brands Week 01. W. Rofianto
Role & Challenge Of IMC In Facilitating The Success Of Brands Week 01 W. Rofianto What is Marketing? Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
More informationFacebook vs. Instagram Advertising
Facebook vs. Instagram Advertising DIFFERENCES & BEST PRACTICES A SOCIALBAKERS STUDY Facebook and Instagram are two of the biggest social media platforms, with a combined audience of over 2.7 billion users.
More informationPlanning Attention. Evan Russell Global Commercial Director Inskin Media (UK) Niki Brown Digital Marketing Manager Woolworths Group
Planning Attention Evan Russell Global Commercial Director Inskin Media (UK) Niki Brown Digital Marketing Manager Woolworths Group @IABAustralia #MeasureUp Planning for Attention How to maximise attention
More informationOption 1. Kohl s Digital Vendor Marketing. Premium Brand Experience
Option 1 Kohl s Digital Vendor Marketing Premium Brand Experience WHAT IS DIGITAL VENDOR MARKETING? G O A L S Increase: brand awareness and customer reach Drive: customer acquisition at the point of decision
More informationShoppertunities. Kerry Chipp 15 May 2014
Shoppertunities Kerry Chipp 15 May 2014 Note of thanks to sponsor there is extensive shopper behaviour research conducted at the level of individual malls, but limited comparative data for the category.
More informationLETTERBOX ADVERTISING EXPERTS. Design Print Distribution
LETTERBOX ADVERTISING EXPERTS Design Print Distribution ABOUT US More than 17,263 Australian businesses trust us to deliver. That s why we are the industry leader in letterbox advertising, delivering to
More informationYUSU MEDIA PACK MAKE AN IMPRESSION AND SHOWCASE YOUR BRAND TO OVER 18,000 STUDENTS!
10% Graduate recruiter discount 10% Local York company discount YUSU MEDIA PACK 2018-19 MAKE AN IMPRESSION AND SHOWCASE YOUR BRAND TO OVER 18,000 STUDENTS! Find us on Facebook, Twitter, Instagram, Snapchat
More informationNORDIC REGION S FIRST NEUROMARKETING STUDY. Behind the Mind How the brain reacts to printed and digital communication
NORDIC REGION S FIRST NEUROMARKETING STUDY Behind the Mind How the brain reacts to ed and communication A unique advertising study The world s first neuromarketing study into ed and advertising based on
More informationRETHINKING THE BRAND TRACKER
RETHINKING THE BRAND TRACKER How to Revive Your Brand Tracker and Turn It Into a Forward-Oriented Brand Navigator ANDERS BENGTSSON / JILL ORUM TODAY S SITUATION Legacy of continuous or point-in-time brand
More informationID Comms Global Media Trading Report
ID Comms 2018 Global Media Trading Report Executive Summary: In January 2018, ID Comms conducted the seventh investigation (and the final installment of wave 1 of the 7Ts Global Research Project) into
More information