Tayside and Fife s highest read quality newspaper

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1 Tayside and Fife s highest read quality newspaper Source: NS Database ABC (Apr Mar 2015)

2 Source: NS Database ABC (Apr Mar 2015) Is the best selling newspaper in Tayside and Fife!

3 Source: NS Database ABC (Apr Mar 2015) is proud of its unrivalled coverage of local news, events and people and its broad mix of Scottish, UK and international stories. It is published Monday to Saturday, delivering strong coverage in towns and rural communities throughout Tayside, Fife and Central Scotland. Advertising opportunities Throughout the year The Courier offers specific platforms, in the many seasonal, specialist and themed features and supplements targeted to meet your business needs. The Courier also provides targeted editionalised advertising. Advertising contacts Alison Edwards or Mediaforce (London), (Manchester), (Edinburgh) Classified Advertising or Inserts Advertising: John Craig , Page Planner: Karen Gillespie or The Courier sells more copies in its circulation area than any other newspaper.

4 Source: *ABC Jan Jun 2015, NRS Oct 14 Sep 15 sales: 45,064* 99.5% Paid readers: 157,000** A brighter, bolder Courier More manageable, user-friendly compact size Full colour Bolder, brighter, fresher design Life platforms Increased content Bold signposting and a comprehensive index Life Platforms Local news will always be at the core of the newspaper however readers will now find exciting platforms on lifestyle, sports, business and what s on. Everyday The View. Four page section at the centre of the paper with comment, analysis, readers letters and regular features like the Craigie Column. Monday Life Matters, Business section and more than 20 pages of Sport. Wednesday Business section. Expanded midweek Sports section. Thursday Property supplement. Friday What s on supplement covering concerts and gigs to exhibitions and theatre productions. Saturday Weekend our lifestyle magazine including celebrity interviews, style and beauty, travel, recipes and reviews from restaurants and hotels across East Scotland as well as seven-day guide to weekend television and radio. The Courier, Tayside and Fife s highest read quality newspaper.

5 Source: *ABC Jan Jun 2015, **NRS Oct 14 Sep 15, # GB TGI 2015 Q4 (Jul 14 Jun 15) - All adults sales: 45,064* 99.5% Paid readers: Our readers in detail Our readers are more likely to be aged 45+, homeowners with children/grandchildren#. 49% are social grade ABC1. 42% of readers are working part or full time whilst 49% are now enjoying retirement.** 157,000** Age Profile** 46% 8% 5% 10% 16% 14% Social Grade Profile** 26% 23% 22% 17% 13% AB C1 C2 D E Gender Profile** 51% 49% Male Female The Courier reaches more ABC1 s in Tayside & Fife than any other paper.

6 Source: *ABC Jan Jun 2015, NRS Oct 15 Sep 15, + DCT Newspaper Insight Survey 2014 sales: 45,064* 99.5% Paid readers: 157,000** Courier Country The Courier is sold in Tayside, Fife and Central Scotland and provides local, national and international news. Adults in the area agree that + I am interested in local issues (234,000 adults agree) Local newspapers have a large part to play in campaigning and local issues (126,000 adults agree) Courier readers agree that + The Courier helps make me feel part of the local community (62,000 readers agree) Local Campaigns are important to me (22,000 readers agree) I am proud to live in this area (55,000 readers agree) I have a strong sense of community (32,000 readers agree) One in three adults in the Courier area agree that The Courier keeps them in touch with what s going on in the local area.+

7 Print Run: 60,000 Target an Audience Inserting your leaflet inside a newspaper means your message is invited into the readers environment. Inserts are a tangible advertising tool that not only offer creative flexibility but can be retained and looked at time and time again. They can also level the playing field by allowing local advertisers to run alongside national advertisers as an equal. Key Points Targeted portfolio Ideal opportunity to test various demographics Very good rates available for volume We not only deliver the newspaper, more importantly we deliver you an audience.

8 Advertising that speaks for itself we have been Courier advertisers for many years.we d like to thank you for the quality and level of service we have received Scott Jarron, Scott Brothers Butchers, Dundee a healthy increase in customers Steve Sidowra, Director, Allardyce Healthcare, Dundee The Courier has most definitely helped us to maximise awareness Jim Brown, Managing Director, Barnetts Motor Group, Dundee very successful results...gained over 80 new customers from right across our area Douglas G Lamont, Wiltshire Farm Foods, Crieff advertising campaign has had a positive effect acquired many new clients...increase in bookings Jeanette Cohan, Robertson of Broughty Ferry gained many new customers throughout Tayside & Fife JC Barclay, James Barclay Furnishings Ltd, Perth received excellent results Karen Marr, Park Leisure Ltd, Dundee significant interest generated following advertising in The Courier will certainly be advertising in the future Sharon, Solar Cities Scotland The Courier offers great value and effective advertising.

9 Source: Google Analytics May 2015, *DCT Newspaper Insight Survey 2014 Advertising on the Courier website Page views: 3.8 million in May Online users: 792,602 49% of Courier readers access the internet once or more in a day* 163,000 adults in the Courier area have used the internet in the past month for finding local news* thecourier.co.uk homepage

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