The Rock Of Chicagoland

Transcription

1 The Rock Of Chicagoland Facebook.com/RockTheFox Twitter.com/RockTheFoxRadio YouTube.com/1039TheFox

2 Overview Station The Fox Promotional ID Format Coverage The Rock of Chicagoland Led Zeppelin, Aerosmith, Van Halen, Guns N Roses, Foreigner, Pink Floyd, ZZ Top, Rolling Stones, Bon Jovi, AC/DC, Def Leppard, Pearl Jam, Eric Clapton, Lynyrd Skynyrd, Journey, Cheap Trick, The Who, Boston, Tom Petty, Guns N Roses The Fox has a 60 mile coverage area across the northwest suburbs and the greater Fox Valley. Listeners can stream the station online from our website and via mobile devices 24/7. Website On-Air Personalities RockTheFox.com Eddie Volkman Quigs Capone Nights with Alice Cooper SCAN TO HEAR AN AUDIO SAMPLE Morning Drive Middays Afternoon Drive Evenings

3 Personalities EDDIE VOLKMAN You ve heard Alex Quigley on both rock and talk stations in Chicago over the last couple decades, and now Quigs is your midday man on the Fox. He s lived in the northwest burbs for many years, and now makes his home in Crystal Lake with his family. He digs being out on the water, all levels of football, playing old-school video games, good food, and good beer. Tune in weekdays from 10am to 3pm and make your workday rock! CAPONE The legendary Alice Cooper has toured the world for several decades. His unique blend of music and theatrics opened the door for many popular rock artists to come. Alice knows EVERYONE in rock n roll, and has the most entertaining stories from the road to prove it. Join Nights with Alice Cooper on The Fox every weeknight at 7pm. Eddie Volkman is a long time radio veteran with experience in many major cities throughout the USA- but is mostly known for his nearly 20-year run as co-host of The Eddie & Jobo Morning Show on Chicago s B96, a legendary hit music station. A native of Chicago s northwest suburbs, Eddie has won multiple awards from Billboard, Radio & Records and others for National Radio Personality of the Year. Eddie is a father of five, an avid sports fan and participant, and a rocker at heart, and he's excited to "Wake The Fox Up!", mornings, 6-10am! QUIGS A native of Chicago with 25 years of rock radio experience, Pat lives and breathes rock n roll. Pat loves playing his Gibson Voodoo Flying V guitar. He s been lucky enough to headline music festivals with acts like Joe Satriani, KORN and Great White. Other passions include turning the wrenches on old muscle cars, snowboarding down the back bowls of Vail, flyfishing the rivers of Illinois and attending every great live rock concert this great city has to offer. NIGHTS WITH ALICE COOPER

4 Demographics Gender 60% 40% Demographic Breakout 3% 10% 13% 74% ,000+ Listeners Each Week Occupation White Collar 52% Blue Collar 26% Sales & Office 14% Management, Business, & Financial Operations 15% Professional & Related Occupations 22% Service 10% Construction, Extraction, & Maintenance 4.5% Production, Transportation, & Material Moving 10%

5 Demographics Education 41% 22% Completed College Completed or Post Grad Some College 17% Completed High School Household Income $100, % $75,000 - $100,000 22% $50,000 - $75,000 15% Under $50,000 10% Home Ownership Employment 79% Employed 75% Homemaker 7% Student 7% Retired 6% Other 5% Households with Children 50%

6 Market Competition COVERAGE Radio is intrusive marketing. Your ad stands out because it does not share space with other channels or pages. Cable can only reach people watching the specific channel your ad will air on. Newspaper can only reach consumers reading the exact page your ad is located on. MOBILITY Radio can be listened to at home, in the car, at work, and with streaming and mobile apps, can be taken anywhere! Cable can only be watched at home as you cannot take your cable-wired TV with you to work or on the road. Newspaper is generally read only at home. You can t read a paper while working or driving. SHARE Radio is installed in most every vehicle for free, plus many workplaces play the radio all day. Cable is only installed in paid subscribers homes, and not in the homes of dish subscribers. Cable is not playing at work. Newspaper readership has steadily decreased each year. VALUE Radio gives you many ads on one dedicated channel offering superior frequency. Cable requires you purchase ads on several channels to reach the same number of consumers. Newspaper gives you just one ad that shares space with other features in the newspaper. Frequency is low.

7 Coverage Map LOCAL ADVERTISING = LOCAL CUSTOMERS

8 Serving Our Clients

9 Serving Our Community

10 Fox Social Networking

11 Listener Testimonials Thank you for the excellent show.. Capone s Vinyl Vault... I love this station. Big Thank you!! -Jared This radio station is soooo very awesome. I love Alice Cooper at night. Keep up the good work guys. -Nicholas Pat have to say you guys are the best radio around these parts. Your show brings me back to great times in life and music. I'm a 54 year old rocker who loves the way you guys have put this together. -Mark Pat Capone is too smart and too talented to be a DJ. He should have his own show. He would put Mancow to shame. Looking forward to "THE PAT CAPONE SHOW". He is the best DJ I have ever heard. # 1 fan. THXS. -Kenneth There is only one reason to listen to the radio nowadays...capone's Vinyl Vault. This is the single greatest thing to happen to radio in a looooong time and you guys are at the forefront. Keep riding this out and continue to be pioneers as this is something you should be proud of. -Paul Listened to Drive. Caught your station one day and said "this is good." Used my presets to flip back and forth with Drive to skip commercials. Now just listen to Fox. Capone is a blast! -Carol

12 Client Testimonials We specifically advertised the adult information sessions and spring enrollment this year. We know from the number of students enrolled that we received 20% of spring students from the radio ads placed. This was exceptional results and really helped us understand the value of radio advertising. In addition, others who didn t enroll, but were a direct result of the radio advertising plan to attend next fall. Carole L. Peters Director of Admissions, Judson University The Fox does a great job with our commercials. We are very pleased with how professional they sound and the exposure that we have gotten. We love it when customers come in and say We heard you on the radio! Thanks Fox. Keep up the good work and keep Rocking! Bob and Lori Sherry Owners, The Olive Tap The Fox is AWESOME!! The entire staff is great!! They have helped BUBS SUBS reach quite a few new fans as well as remind our existing customer base to stop by & see us. Everyone is impressed by the commercials & promotional sponsorships that The Fox creates. It really helps give BUBS SUBS an advertising advantage against the "big chains". Thank Fox!! You guys rock!! Dominick Pulli Owner, Bubs Subs

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