ESPN Audio 2017 Quick Little Update 2017 QUICK LITTLE UPDATE

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1 2017 QUICK LITTLE UPDATE

2 RADIO RIGHT NOW > A18+ weekly reach is GREATER than TV, TV Connected Devices, PC, Smartphone and Tablets Over 90% of Adults Listen to Radio each week 5 + Adults listen to radio over 5 days per week Source: Nielsen Comparable Metrics Report Q2 2016; Weekly Reach % of Population

3 WORLDWIDE LEADER IN SPORTS In The Average Minute, 1.9 Million People Are Consuming ESPN Globally POWER OF Most Recognized Name In Sports Best In Class #1 Sports Media Brand Source: ESPN Brand Tracker, P12+, 4Q16, TV IBOPE Latin America, Nielsen in U.S. and Australia; Global Digital Adobe Analytics.

4 MULTIPLATFORM REACH ESPN has the largest sports audio network. In a week, MORE than ONE in FIVE people listen to ESPN Audio across all platforms.

5 ESPN AUDIO DRIVES ACTION ESPN Radio listeners are more likely than users of other ESPN platforms to report higher actions taken Actions Taken Indexed to Total Population ESPN TV Users ESPN Online Users ESPN Radio Users Talked to someone you know about it Looked into their special promotions Became more interested in going there Visited the company s website Liked on Facebook or started following on Twitter Looked for information about it Source: ESPN XPe. Data based on 8/12 3/15, one brand with significant spend across TV, Radio, and Online.

6 THE AUTHORITY IN SPORTS ESPN Audio hosts connect with fans, and are influential to get them to take action

7 ESPN AUDIO TALENT IS EFFECTIVE Relationships with hosts and programs lead to increased brand favorability and recall Generic Voice Over ESPN Talent Read 45% 48% 63% 55% 36% 27% 16% 22% Brand I Can Trust Brand Recognition Cued Recall Unaided Recall Sources: 2013, LRW, Audio Among Total Mike & Mike listeners, Completely Agree ; 2010, ESPN Lab, Average of 4 Brands Tested

8 CONTENT INTEGRATIONS Shows continue to create unique and impactful content integrations across our talk programming

9 CHAMPIONSHIP MOMENTS BECAUSE HIGHLIGHTS HAPPEN HERE Live Sports all year long Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Most games found across the full complement of ESPN Audio:

10 UNBEATABLE PROMOTION ESPN Audio Live Sports are promoted across ESPN platforms

11 NATIVE CONTENT Unique Impactful Engaging Co-Exclusive/Customercials Valued partners are offered a brand new Co-Exclusive and Customercial opportunity around select Live Sport broadcasts. ESPN will collaborate with sponsors on concepts surrounding brand tone and messaging and create Customercials unique to each broadcast

12 ALL TIME HIGH LIVE STREAMING ESPN Audio reaches fans wherever they are, whenever the biggest moments happen 2017 College Football Playoff National Championship Up +29% over 2016 s game Game World Series #3 most streamed event EVER on ESPN Audio

13 THE DIGITAL EXPERIENCE ESPN s mobile app and web rank No. 1 on smartphones More people are on ESPN s mobile properties in any given minute than any other competitor. ESPN Audio live programming and Podcasts are now even more easily accessible than ever from the ESPN app. Source: comscore Multi-Platform Report, 2015

14 ON DEMAND: BREAKING RECORDS Total ESPN YOY Podcast Downloads 2016: 295.2MM +19% 1 in 5 podcast listeners listen to an ESPN podcast Best Podcast 2016 Rain Awards Source: Edison 2016

15 PODCAST AD EFFECTIVENESS LOYAL AUDIENCE Listeners take the effort to seek out the content HIGH SHARE OF VOICE Limited ad space in each podcast ENGAGED AUDIENCE As an on-demand medium, listeners are tuned in when it is most convenient for them TALENT CONNECTION Listeners pay attention to the hosts 66% of listeners have acted on ads they have heard in a podcast Source: Comscore

16 LIVE EVENTS Engaging with Fans EVERYWHERE Favorite shows hit the road via remotes that reach engaged and passionate fans Live broadcasts at the biggest events of the year College Football National Championship Super Week College Basketball Regular Season Final Four NFL Draft MLB Pre-Game Tour NBA Finals MLB All Star Game College GameDay Tour Fall Football Tour World Series All events are subject to change, sponsorships tbd and pending approval

17 LIVE EVENTS Engaging with Fans EVERYWHERE

18 LIVE PODCAST EVENTS Live podcast event sponsorships are great for brands to extend reach and interact with a highly engaged fan base

19 ESPN DEPORTES AUDIO The Only 24/7 Spanish-language Sports Radio Network for US Hispanic Fans Know Your Hispanic consumer 97% Original Programming Live Sports of the Latino population tunes into radio each week 85% of Hispanics say they listen to radio stations that are relevant to my culture Source: Nielsen State of the Media: Audio Today, Sept 2016

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