Media Kit A L L I A N C E H E A L T H

Transcription

1 Media Kit A L L I A N C E H E A LT H

2 Our Philosophy Empowering Consumers Through Social Health Communities Alliance Health is an innovative technology company setting the standard for consumer-centric healthcare. We give individuals advanced tools, resources and support to control a wide range of medical issues, including conditions that require lifelong care. We own and operate the largest group of online, condition-specific social communities, engaging more than 1.5 million registered members. Each site leverages social and mobile components to empower patients, connecting them with the people, products and services that make self-care easier, happier and more affordable. Our Communities Ankylosing Spondylitis Connect Anxiety Connect Arthritis Connect Asthma Alliance Bipolar Disorder Connect Breast Cancer Connect Chronic Pain Connect COPD Connect Crohn s Connect Cystic Fibrosis Connect Depression Connect Diabetic Connect Epilepsy Connect Fibromyalgia Connect GERD Connect Heart Connect Hepatitis Connect HIV Connect Hypothyroid Connect Lupus Connect Migraine Connect Multiple Sclerosis Connect Obesity Connect Parkinson s Connect Psoriasis Alliance Rheumatoid Connect Severe Allergy Connect Sleep Connect pg. 2

3 Connect With Over 1.5 Million Registered Members Our Users 2.3 Return Visits Per Visitor 7Minutes per visit 3+ 72% Average Community Pageviews Per Visitor Women 28% Men Between the Ages of People Per Household DiabeticConnect.com 16 MultipleSclerosisConnect.com 15 AttentionDeficitConnect.com 14 RheumatoidConnect.com 13 DepressionConnect.com 10 ArthritisConnect.com 5 *Data reported by comscore Oct '13-Sept '14 pg. 3

4 Innovative Healthcare Pathways Our approach to digital healthcare starts with the individual patient. We guide each customer through an otherwise complex self-care cycle and connect them with your services to ensure quality, lasting relationships for improved quality of life. We reach customers through: Lead Generation Customized s Display Media / Offline Experiences Programmatic Rx Solutions Alliance Health consumers are actively seeking the answers you provide. We ll introduce them to your services in a social, supportive environment where engagement is guaranteed through custom-designed, multifaceted awareness and acquisition campaigns. pg. 4

5 Advertising Opportunites SA M PL E 644 pixel width to showcase your condition-specific content Informed Patient Series Reach highly engaged patients and give them the tools needed to have an educated conversation with their doctor through the Informed Patient Series (IPES). Each communication carries the Alliance Health brand (header and footer) and is customized for your intended patient. IPES is priced on a cost per opt-in and gives you the option of targeting a specific disease, treatment condition, geography or other relevant focus. Community Newsletter Reach highly engaged patients and provide them with condition-specific articles, recipes and more with our Connect Newsletters. Subscribers receive weekly, relevant content regarding their specific health concerns, giving advertisers a unique opportunity to interact through banner ads, exclusive sponsorships or in a native ad format. Connect Newsletters achieve above-average industry benchmarks across all major statistics. SA SA M E E PL PL M 728x90 728x90 pg. 5

6 Advertising Opportunites Mobile Advertising With the ever-growing presence of mobile and tablet traffic, Alliance Health is moving toward a responsive design platform. Currently, mobile and tablet banner sizes are the same as our standard display sizes, plus a 320x50 static wide banner (sticky footer). Clients should group their placements rather than contract specific demand per ad unit. We subscribe to IAB standards and can host static or HTML banners. Awareness Months Inform and educate a highly engaged audience in a cause-marketing initiative that suits your brand. Awareness months are targeted within condition-specific communities and provide safe social pages and sharing where engagement is done through pledges, Q&As, videos, quizzes, live activity feeds or other cause-based activities. pg. 6

7 Advertising Opportunites Target Display Media: ROS, RON, UGC, Non-UGC Align your brand and reach consumers on any of Alliance Health s 29 communities through a targeted display program. Ads can be set to display on Run of Site (ROS), Run of Network (RON), and targeted for User Generated Content (UGC), where your ads will appear in tandem with user generated content. For Non-User Generated Content (Non-UGC), your brand is associated with editorial content only and is one click away from UGC at all times. We accept creative in the following IAB sizes: 399x250, 160x600, 728x90. Our ad serving system can host flash, JPGs, HTML/HTML5, and Rich Media. Specs available upon request. Content Advertising and Sponsorships: Guides, Sideshows, Sponsored Content Hub Attract and engage consumers with relevant Alliance Health, Joslin or other customized brand content. Brand campaigns on Category Hubs typically generate higher CTRs and end-user engagement than traditional ROS or RON advertising efforts. pg. 7

8 For Ad Sales & Program Information: Call pg. 8