A SPONSORSHIP OPPORTUNITY
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2 A SPONSORSHIP OPPORTUNITY Do you want to showcase your products and services at the grassroots level? Do you want to raise your brand at a flagship regional NSW Tourism & Sporting event? Do you want to take advantage of over $300,000 worth of marketing & advertising Get involved now!!!
3 7TH ANNUAL CANOWINDRA INTERNATIONAL BALLOON CHALLENGE The Canowindra Balloon Challenge is an 8-day event hosted by community based organisation, Canowindra Challenge Incorporated. Filled with activities on-the-ground and in- the-air, the event provides family fun for all ages. Host to over 12,000 visitors annually Visitor spend of over $1,900,000 Event website received over 1.3 million hits Event was Finalist in NSW Tourism Awards and Bronze in Regional Tourism awards 2016
4 ABOUT CANOWINDRA Canowindra is a small historic rural village of approximately 2,000 people. Located in Central West NSW Primarily dependent on agriculture & tourism Has the reputation as the historic Balloon Capital of Australia
5 OVERVIEW OF EVENT 7 days of hot air ballooning competition Balloon Glow & Night Market Balloon Joy Flights available all week Key Grab competition between balloonists Sub-events including Golf Days, Barefoot Bowls, Winery Tours, Art Exhibition
6 EVENT OBJECTIVES Attract the best balloon pilots from around the world Grow awareness of Canowindra and Cabonne area Deliver a sustainable event that attracts regional and national interest Attract local and further afield media coverage Encourage young people to become involved with ballooning Drive local economic prosperity Achieve financial sustainability for the Event
7 BALLOON GLOW
8 BALLOON GLOW Visual spectacular of 15 hot air balloons lighting up to music against the night sky Fire and Light Spectacular Average of 10,000 attendees annually High profile media event
9 NIGHT MARKET Showcase of the incredible produce and culinary talents that Canowindra and the greater Central West region has to offer Over 50 food and wine stalls and 20 Craft stalls Exhibitor space for local retailers Major fundraising event for local community groups Something for everyone and all tastes!
10
11 KEY GRAB Fantastic spectator event Balloon pilots jockey for the position to be the first to take the key from a 10m high flag pole High media profile Winning pilot takes home a substantial prize Attracts large crowds
12 MARKETING & ADVERTISING Over $300,000 will be invested in promoting the event. Television Over 400 spots in markets across NSW Print Advertising Local & regional newspapers Caravanning & Travel magazines Social Media Facebook,InstagramTwitter,Blog ger 4000 friends and growing Event signage & promotional materials Pre-event flyers Posters Event program Street signage Balloon Banners Online Advertising Destination NSW It s On in NSW campaign Website
13 WHY SPONSOR?? Community based event which relies on sponsorship, partnerships and donation to ensure sustainability and longevity. Packages have been developed to maximise exposure and activities for all sponsors and we are more than happy to tailor any of them to suit your requirements. The Canowindra Balloon Challenge is a national tourism event, and now taking the event to the International stage. Get involved now!!
14 EVENT NAMING RIGHTS $25,000 All Event publicity TV Ad inclusion Print Ad inclusion Website home page position with link to company site Social media all Event posts and 6 dedicated posts Logo on all Balloon Banners plus 4 of your own competition Balloon Banners Logo on all promotional materials and signage (posters, flyers, media kits, s, street signage) Full page ad in Event Program 6 x tickets to Balloon Glow, Fire and Light Spectacular & Night Market) 3 x tickets for a Balloon Joy Flight Free exhibit space at Night Market Access to Canowindra Challenge Incorporated database Opportunity to provide additional signage throughout the event
15 KEY GRAB
16 KEY GRAB NAMING RIGHTS $5000 All Key Grab publicity & logo on key grab pole TV Ad inclusion Print Ad inclusion Website home page position with link to company site Social media all Key Grab posts and 4 dedicated posts Logo on 2 competition balloon banners Full page ad in Event Program 2 x tickets to Balloon Glow & Night Market) 2 x tickets for a Balloon Joy Flight Free exhibit space at Night Market Access to Canowindra Challenge Incorporated database Opportunity to provide additional signage at Key Grab event
17 MOTOR HOME VILLAGE NAMING RIGHTS $5,000 TV Ad inclusion Print Ad inclusion Website home & village page position with link to company site Facebook all Motor Home Village posts and 4 dedicated posts Logo on 2 competition Balloon Banners Full page ad in Event Program 2 x tickets to Balloon Glow & Night Market) 2 x tickets for a Balloon Joy Flight Free exhibit space at Night Market Access to Canowindra Challenge Incorporated database Opportunity to provide additional signage at Motor Home Village
18 MAJOR SUPPORTERS $5,000 Print and TV Ad inclusion Website sponsor page position with links to company site Social media 4 dedicated posts Logo on 2 competition Balloon Banners Full page ad in Event Program 2 x tickets to Balloon Glow & Night Market Free exhibit space at Night Market Access to Canowindra Challenge Incorporated database
19 SUPPORTERS $2,500 Website sponsor page position with links to company site Social media 4 dedicated posts Logo on 2 Balloon Banners Full page ad in Event Program 2 x tickets to Balloon Glow & Night Market Access to Canowindra Challenge Incorporated database
20 OWN YOUR OWN BALLOON $1,000 Website sponsor page position with links Social media 4 dedicated posts Logo on a Balloon Banner ½ page ad in Event Program 2 x tickets to Balloon Glow & Night Market PROGRAM SUPPORTER $500 Social media 2 dedicated posts 1/4 page ad in Event Program
21 PROGRAM CONTRIBUTOR $250 Social media 1 dedicated post 1/6 page ad in Event Program PROGRAM ADVERTISER $200 1/8 page ad in Event Program
22 SHARE THE AIR WITH US To take advantage of this unique opportunity please contact our team on OR
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