2017 Event Sponsorship Opportunities
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1 2017 Event Sponsorship Opportunities
2 At a Glance First Fridays First Friday of Every Month Average 5000 guests per event Sweetest Pint Tours March 25 and November guests per tour Downtown First Awards April attendees Go Green in the City April visitors Downtown Updates May 9 and November attendees per update Kids Walking Tours June 17 and September kids + parents per tour York City Boutique Week September attendees Masquerade Ball October attendees Spooky York Tours October 17, 18, 24, guests per tour Hanging of the Greens November volunteers Merchant Workshops Various Dates attendees per session Downtown Familiarization Tours Spring and Fall New event FYI E-Newsletters Bi-weekly 3,000 subscribers Downtown York Magazine Triannually January / May / September 30,000 copies
3 Why Sponsor a Downtown Inc Event? Downtown Inc events saw 58,000 attendees in Downtown Inc events had an economic impact of more than $1 million in our community, according to figures by Americans for the Arts. website visits average 5,500 a month. Downtown Inc has 16,000 followers on Facebook. Downtown Inc content was seen by more than 3.5 million people on Facebook in ,000 copies of the new Downtown York Magazine are distributed across the region annually.
4 First Fridays First Friday of every Month Downtown York First Friday is a celebration of downtown shops, restaurants, cultural venues, and nightlife hotspots. From 5:00pm - 9:00pm, downtown shops and restaurants host special events, offer refreshments & promotions, and sponsor live entertainment. Average event attendance: 5000 a month Average demographics of attendees: young professionals, baby boomers, York College students, families with children, downtown aficionados Presenting Sponsor..$25,000 Secured by WellSpan Health through 2017 Named as First Friday presenter on Downtown Inc s First Friday webpage Connected with the presentation of First Friday events in all social media promotion and public relations Host a table in a prominent location at First Friday each month Logo on banners and signage First Friday Kids Zone, April through November...$10,000 Named as Kids Zone presenter on Downtown Inc s First Friday webpage Connected with the presentation of family friendly First Friday events in all social media promotion and public relations Host a table in a prominent location in the Kids Zone at First Friday each month, April-November. Logo on banners and signage
5 Sweetest Pint Downtown Tasting Tours Chocolate: March 25 / Pumpkin: November 11 7 Downtown Restaurants The Sweetest Pint Downtown Tasting Tours are a series of downtown pub and restaurant crawls that marry craft beer with inspired dishes. 7 stops. 7 dishes. 7 beers. Average event attendance: 150 ticketed attendees per tour Average demographics of attendees: young professionals, baby boomers, York College students, beer lovers, foodies Presenting Sponsor (shared) $5,000 series Shared presenting sponsorship with The Beer Ace, who provides the beer Named as Sweetest Pint presenter on Downtown Inc s Sweetest Pint webpage Connected with the presentation of Sweetest Pint events in all social media promotion and public relations Logo on promotional materials Logo on souvenir pint glass Two tickets to the tour (per tour)
6 Downtown First Awards April 6, 2017 York College The Downtown First Awards recognize businesses, organizations, and individuals who put downtown York first through their commitments of time, advocacy and resources. Average event attendance: 200 attendees Average demographics of attendees: downtown stakeholders, business leaders, young professionals Presenting Sponsor.. $10,000 Secured by The Glatfelter Agency Named as Downtown First Awards presenter on Downtown Inc s Downtown First Awards webpage and ticketing page Connected with the presentation of Downtown First Awards in all social media promotion and public relations Recognition on program Opportunity to speak/welcome attendees New: Reception Sponsor...$3,000 Named as Downtown First Awards reception sponsor on Downtown Inc s Downtown First Awards webpage and ticketing page Connected with the presentation of Downtown First Awards cocktail hour reception in all social media promotion and public relations Recognition on program Recognition on open bar signage New: Individual Awards Presenter....$500 each Outstanding Large Business, Outstanding Small Business, Outstanding Merchant, Outstanding New Business, Outstanding Nonprofit, Outstanding Individual in an Organization, Better York Beautification Award*, Outstanding Volunteer Award sponsorship inclusion in social media posts, website and communications Presented by on physical awards
7 Go Green in the City April 22 Beaver Street, Clarke Avenue, Pershing Avenue A fun, family-friendly festival, celebrating green, healthy and local living. Average event attendance: 5000 attendees Average demographics of attendees: York County families with children, green-conscious residents, young professionals Presenting Sponsor.. $2,500 Secured by White Rose Credit Union through 2017 Named as Go Green presenter on Downtown Inc s Go Green webpage Connected with the presentation of Go Green events in all social media promotion, public relations and paid advertising Logo on signage Prominent table display at event Kids Zone Sponsor... $1,500 Named as Go Green Kids Zone sponsor on Downtown Inc s Go Green webpage Connected with the presentation of Go Green family friendly events in all social media promotion, public relations and paid advertising Logo on signage Prominent table display at event Food Court Sponsor.. $1,000 Named as Go Green Food Court sponsor on Downtown Inc s Go Green webpage, Facebook event and posts and print promotions Connected with the presentation of Go Green food court in all social media promotion, public relations and paid advertising Logo on Food Court signage Logo on plastic cups distributed at Food Court bar (bar provided by White Rose)
8 Zero Waste Event Sponsor. $1,000 Help us make Go Green in the City a Low/Zero Waste Event! Named as Go Green Zero Waste Event sponsor on Downtown Inc s Go Green webpage, Facebook event and posts and print promotions Connected with the presentation of Go Green s desire to be a Zero Waste Event in all social media promotion, public relations and paid advertising o This would be a new initiative this year, and would most likely be one of our headlines when it comes to media coverage! Logo on signage at trash, recycling and toilet stations
9 Downtown Update May 9 and November 7 Capitol Theatre Semi-annual updates of important initiatives in downtown York, presented as a morning information session. Average event attendance: 200 attendees Average demographics of attendees: downtown stakeholders and business leaders Presenting Sponsor. $5,000 series Named as Downtown Update presenter on Downtown Inc s Downtown Update webpage and ticketing page Connected with the presentation of Downtown Update events in all social media promotion and public relations Logo on program Opportunity to speak and provide introduction/welcome
10 Kids Downtown Walking Tours June 17 and September 30 Walking/Activity Tours that provide a unique look at our downtown for our smallest visitors. Average event attendance: 60 children, along with their parents, on each tour Average demographics of attendees: young families Presenting Sponsor.. $2,000 series Named as Walking Tour presenter on Downtown Inc s Walking Tour webpage Connected with the presentation of Kids Walking Tour events in all social media promotion and public relations Two tickets to each tour
11 York City Boutique Week September 1-8 A week to spotlight downtown retailers, punctuated by special events and a Fashion Show. Average event attendance: 200 fashion show attendees; 50 luncheon attendees; hundreds of shoppers Average demographics of attendees: predominantly female, young professionals, baby boomers, millennials Presenting Sponsor $2,500 Named as Boutique Week presenter on Downtown Inc s Boutique Week webpage Connected with the presentation of Boutique Week events in all social media promotion, public relations and paid advertising Logo on signage Representatives welcome at luncheon and fashion show 4 tickets to fashion show Luncheon Sponsor.... $1,000 Named as Boutique Week Luncheon presenter on Downtown Inc s Boutique Week webpage Connected with the presentation of Boutique Week events in all social media promotion, public relations and paid advertising Logo on signage Representative welcome at luncheon; 2 tickets to luncheon Fashion Show Sponsor $1,500 Named as Boutique Week Fashion Show presenter on Downtown Inc s Boutique Week webpage Connected with the presentation of Boutique Week events in all social media promotion, public relations and paid advertising Logo on signage Representative welcome at fashion show 4 tickets to fashion show
12 Masquerade Ball October 28 Agricultural and Industrial Museum An exclusive masked gala with dining, drinking and dancing and fun surprises. THE event of the year. Average event attendance: 400 ticketed attendees Average demographics of attendees: community stakeholders, young professionals Presenting Sponsor...$10,000 Named as Masquerade Ball presenter on Downtown Inc s Masquerade Ball webpage Connected with the presentation of Masquerade Ball events in all social media promotion, public relations and paid advertising Logo on signage, invitations and light show One preferred table at event Ad in event program Welcome to attendees at event Photo Booth Sponsor.. $5,000 Named as Masquerade Ball Photo Booth presenter on Downtown Inc s Masquerade Ball webpage Connected with the presentation of Masquerade Ball events in all social media promotion, public relations and paid advertising Logo on photo booth photos, which are shared virally on social media; and in light show One preferred table at event Ad in event program Bar Sponsor......$2,500 Named as Masquerade Ball Bar presenter on Downtown Inc s Masquerade Ball webpage Connected with the presentation of Masquerade Ball events in all social media promotion, public relations and paid advertising Signature Cocktail named after your organization Logo on signage at bar and in light show One preferred table at event Ad in event program
13 Spooky York Tours October 17, 18, 24, 25 Extremely popular Walking Tours of downtown that stop at haunted locations and tell tales from Spooky York by Scott Butcher. These tours sell out very fast. Average event attendance: 30 ticketed attendees per tour Average demographics of attendees: young professionals, baby boomers, families Presenting Sponsor.....$5,000 Named as Spooky York Tour presenter on Downtown Inc s Spooky York webpage Connected with the presentation of Spooky York events in all social media promotion and public relations Two tickets to each tour
14 Hanging of the Greens November 19 A day of decorating downtown light posts with greenery and red bows for the holidays, followed by a thank you reception. A perfect sponsorship for organizations looking for team-building activities. Average event attendance: 50 volunteers Average demographics of attendees: young professionals, families Presenting Sponsor....$5,000 Named as Hanging of the Greens presenter on Downtown Inc s Hanging of the Greens webpage Connected with the presentation of Hanging of the Greens events in all social media promotion and public relations Logo on tags accompanying greens Post-event reception for your volunteers
15 Merchant Workshops Educational workshops for downtown business owners, focusing on a variety of topics. Average event attendance: attendees per session Average demographics of attendees: small business owners Presenting Sponsor....$5,000 Named as Merchant Workshops presenter on Downtown Inc s Merchant Workshops webpage Connected with the presentation of Merchant Workshops events in all social media promotion and public relations Representative at workshops Ability to distribute materials or present to attendees
16 Downtown Familiarization Tours *new event TBD Spring and Fall Free walking tours of downtown York to new residents, new employees, etc. Average event attendance: estimated 25 attendees Average demographics of attendees: young professionals, baby boomers, new residents Presenting Sponsor....$2,000 Named as Familiarization Tour presenter on Downtown Inc s Familiarization Tour webpage Connected with the presentation of Familiarization Tour events in all social media promotion and public relations Representative attend tours to present to attendees
17 FYI E-Newsletters Bi-weekly Description: Bi-weekly e-blasts that to go out to entire Downtown Inc mailing list to inform of upcoming events, news and activities. 3,000+ subscribers Average demographics of recipients: young professionals, downtown stakeholders, County residents Presenting Sponsor...$5,000 Branded header on FYI e-newsletters Blurb inclusion (with link) in each newsletter to promote your business and/or upcoming news and activities
18 Downtown York Magazine January / May / September Description: The Downtown York Magazine is printed triannually and includes upcoming events and a downtown business directory. Average readership: 30,000 copies Average demographics of recipients: salon waiting rooms, doctors waiting rooms, small businesses, tourist locations, downtown businesses, County residents Presenting Sponsor....$10,000 Logo on magazine cover Editorial piece in each magazine Named as Downtown York Magazine presenter on Downtown Inc magazine webpage
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