IP NETWORK INTERNATIONAL MEDIA VISIONARY

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1 IP NETWORK INTERNATIONAL MEDIA VISIONARY

2 IP NETWORK Your link between Europe s largest broadcaster and a daily audience of over 200 million people.

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4 A 100% RTL GROUP COMPANY Europe s number 1 entertainment network + WHO ARE WE? Broadcast media expert TV, WEB & RADIO PLATFORMS + + SERVICES Tailor-made services Global 4screens strategy Find the right media solution Country broadcast media analysis Services timeline Benchmark analysis for key business sectors Television Expertise & Publications + OUR CLIENTS Case studies & Testimonials +

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6 RTL GROUP THE LEADING EUROPEAN ENTERTAINMENT NETWORK Broadcast Content Digital 54 TV CHANNELS 27 RADIO STATIONS Austria, Belgium, Croatia, France, Germany, Hungary, Luxembourg, Netherlands, Spain, Switzerland + India, Malaysia, Philippines, Singapore, Thailand, Singapore in 12 countries FREMANTLE MEDIA IS #1 GLOBAL TV ENTERTAINMENT CONTENT PRODUCER (PRODUCTIONS IN 62 COUNTRIES) 4 SCREENS EUROPEAN NETWORK, LEADER ON VIDEO LONG FORM AND IN-STREAM ADVERTISING ONLINE NETWORK OF MORE THAN 200 DEDICATED WEBSITES

7 RTL GROUP THE LEADING EUROPEAN ENTERTAINMENT NETWORK 4 SCREENS GLOBAL STRATEGY 1 st screen 2 nd screen content 3 rd screen 4 th screen

8 RTL GROUP THE LEADING EUROPEAN ENTERTAINMENT NETWORK NETHERLANDS AUDIENCE TV GROSS AD MARKET 26,1% 48,2% GERMANY AUDIENCE TV GROSS AD MARKET 30,5% 39,9% CROATIA AUDIENCE TV GROSS AD MARKET 23,8% 45,6% AUSTRIA AUDIENCE TV GROSS AD MARKET 17,9% 20,8% HUNGARY AUDIENCE TV NET AD MARKET 37,2% 52,1% BELGIUM AUDIENCE TV GROSS AD MARKET 36,4% 64% #2 #1 #1 #1 #1 #2 #2 #3 #2 #1 SWITZERLAND AUDIENCE TV GROSS AD MARKET 16,1% 14,3% 31% 35% SOUTH-EAST ASIA TV HOUSE -HOLDS PAY-TV PENETRA -TION PAY-TV AD MARKET 113m 26% $4,5bn LUXEMBOURG AUDIENCE TV GROSS AD MARKET 35,4% 10,6% AUDIENCE FRANCE TV GROSS AD MARKET 20,4% 21,5% AUDIENCE SPAIN TV GROSS AD MARKET 29,5% 24,1% INDIA TV HOUSE -HOLDS DIGITAL TV SUB -SCRIBERS PAY-TV AD MARKET 155m Over 60m $2,8bn Jan-dec 2013 MediaFocus / Nielsen / Mediametrie H RTL Group estimates for TV net ad market share Hungary, Spain, Audiences: commercial targets A leadership position in Europe with the best audience shares

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10 IP NETWORK EUROPE S BROADCAST MEDIA CONSULTANT OUR MISSION: TO HELP ADVERTISERS WITH THEIR BROADCAST CAMPAIGN OUTSIDE OF THEIR DOMESTIC MARKET A RTL Group company ADVERTISING SOLUTIONS TO REACH 200 MILLION POTENTIAL CUSTOMERS ON TV, RADIO, INTERNET PLATFORMS 22 YEARS EXPERTISE

11 OUR NETWORK MR. NETWORK, YOUR PERSONAL CONTACT LOCAL EXPERTISE, GLOBAL VISION IP Network, a European team of broadcast media experts WE ARE BASED IN YOUR COUNTRY WE WILL ANSWER ALL YOUR NEEDS FOR YOUR BROADCAST CAMPAIGNS OUTSIDE OF YOUR COUNTRIES

12 WHERE CAN YOU FIND US? Marketing Sales Communication Headquarters UK-USA-SOUTH AMERICA Mark Pimbley Kristina Sacka Sean Allen Jurre Stek USA World Media Online: Conover Brown online.com FRANCE-SWITZERLAND Jürgen Schneider Aurélie Ménissez Stéphanie Soudy Aurélie Brunet de Courssou paris@ip-network.com BELGIUM Suzy de Vos Laurien Lelièvre-Damit brussels@ip-network.com NETHERLANDS- SCANDINAVIA Saskia van Gulick amsterdam@ip-network.com GERMANY Isabel Wasgindt Andrea Weber René Wodrich cologne@ip-network.com Luxembourg Headquarters Marc Schorestene Christophe Loisel AUSTRIA Andrea Weber vienna@ip-network.com Trade Marketing Jürgen Schneider jschneider@ipnetwork.com Marketing Research & Communication Carine Jean-Jean cjean-jean@ipnetwork.com ITALY-SPAIN Simone Blei Davide Pattano Marzia Solinas Alberto Delgado milan@ip-network.com TURKEY Media Ltd. Tan Bilge tanbilge@medialtd.com.tr SOUTH KOREA EU-Media Kwangyol Choi CHINA Carol Yin carol.yin@ringierchina.com

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14 PORTFOLIO TV, WEB AND RADIO PORTFOLIO in 12 countries 54 TV channels 20 radio stations More than 200 dedicated websites NETHERLANDS GERMANY UK CROATIA AUSTRIA HUNGARY BELGIUM SWITZERLAND SOUTH-EAST ASIA LUXEMBOURG FRANCE SPAIN ITALY INDIA Web: VOD platforms only

15 BROADCAST PLATFORMS A LARGE PANEL OF CHANNELS REACHING ALL KIND OF TARGET GROUPS GENERALIST CHANNELS (all adults & young adults) NEWS CHILDREN THEMATIC CHANNELS (series, lifestyle)

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18 SERVICES TAILOR-MADE SERVICES OUR TAILORED SERVICES PROVIDE ACCESS TO INTERNATIONAL MARKETS ENSURING THE RIGHT MEDIA DECISIONS ARE MADE FOR YOUR BUSINESS Keys to entering new exports territories INTERNATIONAL 4SCREENS EXPERTISE (AUDIENCES, PROGRAMMES, EQUIPMENT) BENCHMARK ANALYSIS FOR KEY BUSINESS SECTORS MEDIA PLANNING CONSULTANCY SERVICES 4SCREENS ADVERTISING SOLUTIONS REFERENCE TOOLS My eurodata TV (Mediametrie), Mxplorer (Espaces TV), Ebiquity, Empower Entreprise, Popcorn Media TV, Adtracks (Nielsen, Kantar, Arce Media, CIM-MDB)

19 SERVICES TAILOR-MADE SERVICES Broadcast Content Digital SERVICES PLANNING & AUDIENCE FOLLOW-UP POST-CAMPAIGN ANALYSIS SECTOR ANALYSIS CHANNEL SERVICES PROGRAMME MATCHING BRAND INTEGRATION & CREATIVE APPROACH & SPECIAL ADS IDEAS PRODUCTION & STORY TELLING PAN EUROPEAN STRATEGY BRAND EXPORT & INTERNATIONALISATION AT WORDWIDE LEVEL

20 SERVICES GLOBAL MULTISCREEN OFFER CONSULTING DIGITAL AREA in-stream ads 4SCREENS licensing rights / POS EXPORT TV CONCEPT MULTI-COUNTRY CLASSICAL SPOT mid-rolls TV spot pre-rolls channel button branded channels split CRM AFP production fees unlimited content logomorphing BRANDED CONTENT infomercial sponsorship active sponsorship interactive spot MEDIA-PLANNING COUNTRY-BY-COUNTRY shazam TV cut-in surveys channel cooperation MULTISCREEN EXPERTISE & RESEARCH

21 SERVICES FIND THE RIGHT MEDIA SOLUTION MULTISCREEN BROADCAST COMMUNICATION CAMPAIGNS FOLLOW UP MEDIAPLANNING BOOKING ON AIR BROADCASTING You already have a spot? You don t have a spot?

22 SERVICES FIND THE RIGHT MEDIA SOLUTION Single spot CREATIVITY SPECIAL ADS MEDIAPLANNING BOOKING OPTIMISATION ANALYSIS You already have a spot? Single spot Split screen Assistance in a large range of media solutions opportunities all over Europe

23 SERVICES FIND THE RIGHT MEDIA SOLUTION Jingle animation CREATIVITY SPECIAL ADS MEDIAPLANNING BOOKING OPTIMISATION ANALYSIS You don t have a spot? Product placement 360 Branded content Assistance in a large range of media solutions opportunities all over Europe

24 SERVICES A GLOBAL SUPPORT & FOLLOW-UP FROM STARTING POINT UNTIL POST CAMPAIGN PRODUCT MANAGEMENT & MARKETING RESEARCH TRADE MARKETING & SUPPORT GLOBAL INFORMATION MEDIA KEY FACTS TV COUNTRY SCENES AUDIENCE PROGRAMMING NEW BUSINESS BENCHMARK ANALYSIS LOCAL AD TRACKS MEDIA-PLANNING AD-HOC SOLUTIONS POST-ANALYSIS ADMINISTRATIVE BOOKING & OPTIMIZATION CAMPAIGN FOLLOW-UP POST CAMPAIGN ANALYSIS

25 SERVICES COUNTRY BROADCAST MEDIA ANALYSIS INSIDER KNOWLEDGE OF EUROPEAN BROADCAST MARKETS Broadcast media analysis & TV programmes analysis ECONOMY & DEMOGRAPHY KEY FACTS MEDIA KEY FACTS VIEWING HABITS AUDIENCE DIVERSITY LEGISLATION MEDIA BUYING

26 SERVICES BENCHMARK ANALYSIS FOR KEY BUSINESS SECTORS MARKETS MEDIA STRATEGY COMPETITION MARKET INTELLIGENCE CREATIONS CASE STUDIES Marketing tools to enter new European markets AVAILABLE SECTORS FOOD DRINKS LUXURY PERFUMES TOYS TOURISM ELECTRONIC DEVICES RETAIL CLOTHING HEALTH ETC.

27 SERVICES TELEVISION EXPERTISE & PUBLICATIONS REFERENCE TOOLS FOR TV PLANNERS MEDIA NEWS TV CONSUMPTION HABITS TECHNOLOGIES CHANNELS TOP PROGRAMMES ADVERTISING MARKET BOOK AND ONLINE DATABASE 40 countries including 35 European plus USA, Japan, Brazil, India and China 1000 channels 29 International Television experts contributions

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29 OUR CLIENTS TOYS, LUXURY, FOOD, TECHNOLOGY, LEISURE TRANSITIONS OPTICAL «IP made an effort to understand our objectives and needs. For us it's important that the contents of the programmes are close to our products or campaigns messages.» TRIVAGO «We established this connection on a very early stage of the company and it is something very important for us. You were very helpful on the planning process, giving us all the important data.»

30 IP NETWORK, the best international 4 screens solution. Thank you

Stéphane Coruble, Managing Director, RTL AdConnect

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