ABOUT FINN. FINN (Farnborough International News Network), is the new videoled digital hub for the global aviation community

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2 ABOUT FINN FINN (Farnborough International News Network), is the new videoled digital hub for the global aviation community FINN is created by Farnborough International Ltd, organiser of the Farnborough International Airshow, the leading global showcase for the aviation industry FINN features the latest news, insight, opinion and analysis from all leading sectors of the aerospace and defence industry FINN is the official event TV and live blog channel for Farnborough International Airshow and reports direct from leading industry events throughout the year FINN is an essential resource for trade, industry leaders, and government bodies FINN is promoted to Farnborough International s exclusive database from across the global aerospace industry

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4 WELCOME TO FINN Welcome from Editor-in-chief Alan Peaford Aerospace industry writer and broadcaster The exciting thing about FINN is the sheer depth of coverage planned across the whole global aviation, aerospace and defence industry. From face-to-face interviews with industry leaders to looking at products and services at the world s major industry events, we hope FINN will become the go-to platform for industry professionals. Andrew Pearcey Marketing and Communications Director, Farnborough International Ltd. We have created FINN very much with the industry in mind. Our aim is to create a one-stop digital hub for the aviation community to access insight, analysis and opinion from industry leaders and influencers. Our pedigree as organisers of the Farnborough International Airshow and strong links with our parent company ADS, ensure we bring unique insight with access to a large aviation community.

5 CONTENT PROFILE FINN features a dynamic mixture of video interviews, analysis and opinion from aerospace industry leaders and innovators from across the globe. Coverage includes: Industry leadership Innovation Civil aviation Business aviation Defence Space MRO Rotary Cargo Clean Tech Aircraft Interiors Unmanned Systems Manufacturing Airlines Future leaders

6 TARGET AUDIENCE Extensively promoted to Farnborough International s global database, digital and social channels Exclusive and fast-growing FINN subscriber group Forecast audience based on Farnborough International s 2016 profile Farnborough International Airshow 2016 audience by sector: Aerospace Aviation Services Research & Development Business Avionics / Electronics / Training / Recruitment Associated Industries Space & Satellite UAV Trade bodies / Other Defence Manufacturing Airframe MRO Government IT / Software / Data Metals Manufacturers Weapons Government Embassy

7 FIA DIGITAL FOOTPRINT SUMMARY 2016 FINN will be promoted to FIA s global digital audience Keys statistics for 2016 are as follows: Social Media Web Twitter Followers: Facebook Fans: 34,695 28,538 Total sessions: 1,615,699 (Jan 01 July ) (+107% from 2014) (+75% from 2014) YouTube minutes watched: 2,300,285 (+331,831% from 2014) Total page views: 9,846,909 (Jan 01 July )

8 SOCIAL MEDIA FINN social channels include:

9 GLOBAL AUDIENCE FINN is by the industry, for the industry. Reaching all leading aviation brands.

10 KEY PARTNERSHIP OPPORTUNITIES Benefits of partnering with FINN: Small number of high value content partner opportunities, each tied to a core industry topic Each partnership is designed to provide a platform for delivering thought-leadership through a range of opportunities, including brand messaging, sponsored features, video interviews, traditional web advertising, and white paper submission. Quarterly, half yearly and annual packages, to suit a range of timing and budgetary options. Unique opportunity for business and industry leaders to publish their insights alongside experts and journalists who regularly contribute to FINN. Partners reach highly targeted audiences with a range of native content formats, from video interviews to features. Small number of opportunities ensures that partner content is always aligned with high quality, relevant content. High profile home page positioning of content enables maximum audience reach. All partner content is tagged with key topics and appears in targeted search and subject listings. FINN is designed for viewing on all devices, so all content is optimised for whichever platform visitors choose. FINN s expert ghost writing and video production services are available to help partners create the most effective campaigns.

11 KEY PARTNERSHIP PACKAGES Each key partner package includes the following: Branded sponsorship of one of the FINN topic sections, with linked logo and company profile One sponsored feature per quarter, to run on FINN homepage and in tagged topic area One video or written feature interview per quarter, on an industry topic of sponsor s choice One MPU advertisement, throughout the sponsorship, delivered to a minimum 20% page views throughout the site Opportunity to submit white paper or research report to be made available through Downloads area of site (subject to editorial review) A quarterly conversation with Alan Peaford, Editor-In-Chief, to discuss editorial themes

12 KEY PARTNERSHIP RATECARD AND BENEFITS KEY PARTNER RATE CARD QUARTERLY PACKAGE SIX MONTH PACKAGE ANNUAL PACKAGE KEY PARTNER PACKAGE SUMMARY 1 x Branded sponsorship of topic (duration or sponsorship) 1 x linked logo and company profile (duration or sponsorship) 1 x sponsored feature 1 x video or written feature interview 1 MPU advertisement, duration of sponsorship (20% views) Opportunity for white paper submission Call to discuss editorial themes 1 x Branded sponsorship of topic (duration or sponsorship) 1 x linked logo and company profile (duration or sponsorship) 2 x sponsored feature 2 x video or written feature interview 1 MPU advertisement, duration of sponsorship (20% views) Opportunity for 2 white paper submissions Quarterly call to discuss editorial themes 1 x Branded sponsorship of topic (duration or sponsorship) 1 x linked logo and company profile (duration or sponsorship) 4 x sponsored feature 4 x video or written feature interview 1 MPU advertisement, duration of sponsorship (20% views) Opportunity for 4 white paper submissions Quarterly call to discuss editorial themes 11,950 19,950 32,950

13 FINN HIGHLIGHTS MONTHLY NEWSLETTER SPONSORSHIP PACKAGE FINN Highlights is our monthly digest of the latest thought leadership, news and exclusive content surrounding the aerospace industry. Launching in May 2017, the newsletter has a fast-growing opted-in subscriber base with more than 31,000 readers per month. FINN HIGHLIGHTS SPONSORSHIP RATE CARD Monthly package 32,950 FINN Highlights sponsorship package includes: Horizontal header banner advertisement (gif or jpg) Article of up to 1,000 words Short biography of the article author Accompanying photo and link to sponsor's social channels and website MPU advertisement on FINN, run of site, min. 20% page views Upgrade option: Ghost-writing service Opportunity to submit white paper for posting on FINN

14 FINN FARNBOROUGH INTERNATIONAL AIRSHOW (FIA) 2018 From July 2018 FINN will be the official event TV and blog channel for Farnborough International Airshow, the leading international showcase for the aviation industry. The 2016 event featured more than 1,500 exhibitors, from 52 countries, with over 73,000 trade visits. FINN is offering a unique opportunity for one company to sponsor the FINN FIA18 Live section of the site, which will be vigorously promoted to FINN s audiences, through FIA digital channels and via the on-site screen network at Farnborough. FINN FIA18 is an excellent place to promote a brand and its content to a large, influential and highly engaged global audience prior to at FIA 2018.

15 FINN FARNBOROUGH INTERNATIONAL AIRSHOW (FIA) 2018 SPONSORSHIP PACKAGE Exclusive package for a single sponsor. Sponsorship runs for one month, from 1-31 July 2018 Headline sponsorship Live site to be named FINN FIA 2018, in association with (sponsor) Linked logo on each Live page 1 thought-leadership article from sponsor with photo and links to sponsor s web site to appear on Live homepage for month of sponsorship FINN FIA 2018 SPONSORSHIP RATE CARD One Month package 25,000 1 video from sponsor to play on Live section of FINN 1 banner advert to appear (min. 20% page views) on all FINN pages for month of sponsorship Sponsorship of FINN FIA 2018 daily highlights newsletter during each day of trade show (16-20JULy 2018). Sponsorship to include linked logo and sponsored feature FINN homepage promotion for full month of sponsorship, to include sponsor logo

16 FINN SESSIONS at FIA2018 Where Ideas Take Flight Launching at the Farnborough International Airshow 2018, FINN SESSIONS, will provide a forum to share and discuss the major topics and trends affecting the aerospace industry today and in the future. The aerospace industry is continually evolving as the sector responds to changing demands. From unmanned systems, additive manufacturing or clean technologies, the FINN SESSIONS will feature thought-provoking talks, panel discussions, seminars and key note speakers to educate, challenge current perceptions and provide ideas for the future. The Innovation Theatre in Hall 3 will focus on new technologies and innovations in flight while the Insight Theatre in Hall 4 will look at major topics affecting the aerospace agenda today, such as the future of supersonic travel and space tourism to new markets and growth strategies. Furthermore, some of the seminars will be CPD accredited giving attendees a valuable opportunity to enhance your personal skills and proficiency and furthering your career. For sponsorship options and speaking opportunities contact Emily.Barton@Farnborough.com