Subscription and paid newspaper Published 52 Wednesdays a year Mailed to subscribers' homes. Kentfield Larkspur Corte Madera.

Transcription

1 Ark Advertising The Ark provides advertisers direct access to one of the most desirable zip codes in the Bay Area: Overlooking San Francisco and the bay, the residents of the Tiburon Peninsula enjoy high income levels, high educational achievement and high home values. Santa Rosa Novato Petaluma OUR MARKET Belvedere and Tiburon (94920) Wealthy and well-educated Median home price is $2,620,54 Median family income is $47,232 2 Most expensive zip code in Marin County 8th most expensive zip code in the US 96% of the civilian employed population has a white-collar job 3 69% of the civilian employed population is a professional or in management 3 80% of the population (25 and older) have a bachelor s degree or higher 3 Nicasio Fairfax The Ark attracts advertisers from every community and city listed on the map. In addition, The Ark has primary location advertisers in Santa Cruz, Lake Tahoe, Whistler (Canada) and Idaho. San Rafael San Anselmo Ross Mill Valley Kentfield Larkspur Corte Madera Sausalito Tiburon Belvedere San Francisco Forbes Magazine, September 27, 200. Zip code rankings based on each zip s median home price as of Sept. 2, 200. The real estate market data were collected by Altos Research, a national research firm that tracks over 20,000 zip codes, accounting for about 90% of all real estate transactions. The data cover the asking price in the residential sales market, including both single-family homes and condominiums. 2 US Census for Derived from 200 data published by the Bureau of Labor Statistics (most recent data available). 4 US Bureau of Economic Analysis for 200 (most recent data available). Bedroom Community for San Francisco: 3 83% of the labor force commutes 70% of those commuters drive alone 59% travel over 30 minutes to work Marin County 4 Per capita personal income is 85% higher than California s average 2 Professional and technical services income: $.97 billion Professional and technical services jobs: 5% of private employment jobs Professional and technical services income: 9% of private earnings Finance and insurance income: $873 million Finance and insurance jobs: 8% of private employment jobs Finance and insurance income: 4% of private earnings Healthcare income: $.2 billion Healthcare jobs: 0% of private employment jobs Healthcare income: 6% of private earnings

2 ARk Circulation The Ark, a paid subscription newspaper, is delivered directly into the affluent homes of Bay Area business and civic leaders in southern Marin county, primarily Belvedere and Tiburon. This core community is one of the wealthiest in the nation, in which The Ark enjoys a market penetration of 60% 3. Your advertising message is in the hands of more than 5,900 readers who are dedicated to the paper and its advertisers. The Ark is a paid newspaper only. We do not distribute free copies. Ark readers generally hold onto The Ark for a full week, until the next issue. The Ark s readers tend to read The Ark cover-to-cover, including ads. Ark readers support our advertisers. San Rafael Fairfax San Anselmo Ross Kentfield Larkspur Mill Valley Corte Madera Tiburon OUR Readers As paid subscribers, Ark readers are loyal to the paper and its advertisers. Since 973, more than three generations read The Ark. According to the 20 Community Newspaper Readership survey of readers of small community newspapers: Circulation as of September, 202: Paid Sales Sausalito Belvedere San Francisco Paid Readership 2 Belvedere/Tiburon 2,230 5,263 62% Total Ark Circulation 2,643 6,237 Subscriptions plus newsstand sales. 2 Paid sales x pass-on factor of 2.36 (source: National Newspaper Association 2009). 3 Readership divided by adults 8+ in (0,008) according to 200 Census update. 4 MLS database (Bareis) for single-family homes sold and closed escrow in 9/6/202. Angel Island Alcatraz Island Market Penetration 3 8 in 0 say they would rather look through ads in the newspapers rather than view ads on the Internet. Two-thirds agree that they often use newspaper advertising inserts to help make purchasing decisions. Two-thirds agree that they often seek out newspaper advertising to find information on the latest offerings and sales available in their area. Half say that there are days when they read the newspaper as much for the ads as for the content. On average, readers spend 39 minutes reading their newspaper. in 0 ONLY report reading local news online. 202 average home sale prices 4 Belvedere $3,080,42 Tiburon $,830,064 Corte Madera $ 953,227 Mill Valley $,24,968

3 204 Advertising Calendar Indicates Special Section Ad Material Deadline January /29: Generosity I (/3/4) July February March August September /3: Fall Survival Guide (7/28/4) 9/24: All About Home II (9/8/4) April /2: All About Home I (3/7/4) October May November /26: Holiday Guide (/0/4) June /25: Generosity II (6/9/4) december

4 Ad sizes Ad: $56 4 Ads: $52 2 Ads: $48 2x2 (3.3 x.875 ) Ad: $85 4 Ads: $77 2 Ads: $72 2x2 (3.3" x.875") 2x3 8 Ads: $46 26 Ads: $44 5 Ads: $43 (3.3 x ) 2x3 8 Ads: $70 26 Ads: $66 5 Ads: $64 (3.3" x 2.875") Ad: $69 4 Ads: $55 2 Ads: $44 2x6 (3.3 x ) 2x6 8 Ads: $39 26 Ads: $32 5 Ads: $28 (3.3" x 5.875") Ad: $36 4 Ads: $347 2 Ads: $36 2x4 (3.3 (3.3" x 4 ) 4") 8 Ads: $ Ads: $294 5 Ads: $277 Ad: $3 4 Ads: $03 2 Ads: $96 2x4 (3.3 x ) 2x4 8 Ads: $93 26 Ads: $88 5 Ads: $86 (3.3" x 3.875") Ad: $4 4 Ads: $29 2 Ads: $20 2x5 (3.3 x ) 2x5 8 Ads: $6 26 Ads: $0 5 Ads: $07 (3.3" x 4.875") Ad: $226 4 Ads: $206 2 Ads: $92 2x8 2x8 (3.3 (3.3" x 8.875") ) 8 Ads: $86 26 Ads: $76 5 Ads: $7 Ad: $97 4 Ads: $8 2 Ads: $68 2x7 2x7 (3.3 x ) (3.3" x 6.875") 8 Ads: $62 26 Ads: $54 5 Ads: $50 TO ADD COLOR

5 Ad sizes 6x4 (Full Page) (0.25 x 4 ) 6x4 Ad: $025 4 Ads: $949 Full 2 Ads: Page $865 8 Ads: $ Ads: $798 5 Ads: $764 (0.25" x 4") (This space equals a 4x6 ad) This space equals a 4x6 ad (6.78" (6.78 x 5.875") ) 4x5 (6.78 x ) (0.25" x 6.875") Ad: $282 4x5 6x7 6x7 (Half Page) (0.25 Half Page x ) H or 3x4 (Half Page) (5.05 x 4 ) 3x4 Ad: $538 4 Ads: $496 Half 2 Ads: Page $458 V 8 Ads: $44 26 Ads: $46 5 Ads: $399 (5.05" x 4") 4 Ads: $258 2 Ads: $240 8 Ads: $ Ads: $220 5 Ads: $24 (6.78" x 4.875") 4x6 (6.78 x ) Ad: $30 4 Ads: $298 2 Ads: $27 8 Ads: $ Ads: $252 5 Ads: $238 3x7 (Quarter Page) Quarter (5.05 Page x ) Ad: $27 2 (5.05" Ads: $237 x 6.875") 3x7 26 Ads: $22 4 Ads: $260 8 Ads: $23 5 Ads: $208 3x6 (5.05 x ) Ad: 3x6 $254 2 (5.05" Ads: $26 x 5.875") 26 Ads: $98 4 Ads: $232 8 Ads: $209 5 Ads: $93 3x5 (5.05 x ) Ad: $22 4 Ads: $94 2 Ads: $80 3x5 (5.05" x 4.875") 8 Ads: $74 26 Ads: $65 5 Ads: $6 3x3 (5.05 x ) Ad: 3x3 $27 2 (5.05" Ads: $08 x 2.875") 26 Ads: $99 4 Ads: $6 8 Ads: $04 5 Ads: $96 Ad: $85 4 Ads: $77 2 Ads: $72 3x4 (5.05 x ) Ad: $69 4 Ads: $55 2 Ads: $44 3x2 3x2 (5.05 x.875 ) (5.05" x.875") 8 Ads: $70 26 Ads: $66 5 Ads: $64 3x4 (5.05" x 3.875") 8 Ads: $39 26 Ads: $32 5 Ads: $28 TO ADD COLOR

6 Display Advertising Rates 2x2 (3.3" x.875") Ad: $58 4 Ads: $54 2 Ads: $50 8 Ads: $48 26 Ads: $46 52 Ads: $45 2x3 (3.3" x 2.875") Ad: $89 4 Ads: $80 2 Ads: $75 8 Ads: $73 26 Ads: $69 52 Ads: $67 2x4 (3.3" x 3.875") Ad: $8 4 Ads: $08 2 Ads: $00 8 Ads: $97 26 Ads: $92 52 Ads: $90 2x5 (3.3" x 4.875") Ad: $48 4 Ads: $35 2 Ads: $26 8 Ads: $2 26 Ads: $5 52 Ads: $2 2x6 (3.3" x 5.875") Ad: $77 4 Ads: $62 2 Ads: $5 8 Ads: $45 26 Ads: $38 52 Ads: $34 2x7 (3.3" x 6.875") Ad: $206 4 Ads: $90 2 Ads: $75 8 Ads: $70 26 Ads: $6 52 Ads: $57 2x8 (3.3" x 7.875") Ad: $237 4 Ads: $26 2 Ads: $20 8 Ads: $95 26 Ads: $84 52 Ads: $79 2x4 (3.3" x 4") Ad: $379 4 Ads: $364 2 Ads: $33 8 Ads: $ Ads: $ Ads: $290 COLOR: + $20 SPOT 3x3 (5.05" x 2.875") Ad: $33 4 Ads: $2 2 Ads: $3 8 Ads: $09 26 Ads: $03 52 Ads: $00 3x4 (5.05" x 3.875") Ad: $77 4 Ads: $62 2 Ads: $5 8 Ads: $45 26 Ads: $38 52 Ads: $34 3x5 (5.05" x 4.875") Ad: $222 4 Ads: $203 2 Ads: $89 8 Ads: $82 26 Ads: $73 52 Ads: $69 SPOT COLOR: + $30 3x6 (5.05" x 5.875") Ad: $266 4 Ads: $243 2 Ads: $226 8 Ads: $29 26 Ads: $ Ads: $202 3x7 (Quarter Page) (5.05" x 6.875") Ad: $284 4 Ads: $273 2 Ads: $248 8 Ads: $ Ads: $ Ads: $28 COLOR: + $20 SPOT 6x7 or 3x4 (Half Page) (0.25" x 6.875") (5.05" x 4") Ad: $564 4 Ads: $520 2 Ads: $480 8 Ads: $ Ads: $ Ads: $48 COLOR: + $85 SPOT COLOR: + $95 6x4 (Full Page) (0.25" x 4") Ad: $075 4 Ads: $996 2 Ads: $908 8 Ads: $ Ads: $ Ads: $802 COLOR: + $245 SPOT COLOR: + $20 Deadlines Wednesday, 5 p.m., for the following week. Thursday, Noon: Finished files or ads that need no preparation before publication. Placement Placement of advertising is the prerogative of The Ark. Special placement is available. There is a 20 percent surcharge. Inserts $750 per issue. 7 x maximum size (may be folded). Call the advertising department, , for details. 4 Column Ads (6.78") Available Upon Request CALL FOR RATES

7 Ad Submission guidelines & Specifications Digital Files We prefer PDF files that are prepared for CMYK printing with all fonts embedded. File resolution, at size, is 300dpi. Please be sure ad is sized correctly. Ad integrity will be lost if ad is resized. Unlock all elements of the PDF. Note: Small type will lose crispness when printed on newsprint, colors may vary from original seen on computer screen. If a PDF file is not available, the following is a list of file formats that we will accept: InDesign CS5: Preferred format. If using CS6, export the file as an InDesign Interchange document or PDF. Illustrator EPS: All fonts should be outlined and all images should be embedded. Images should be at least 300dpi. Photoshop: TIF, JPG or EPS files converted to CMYK format. File should be one layer and 300dpi. Please be sure ad is sized correctly. Do not resample low resolution images. Attention PC Users: We do not accept any files other than those stated above. attachments should be NO LARGER THAN 5MB. Send ad files to ads@thearknewspaper.com or to your ad sales rep. Please identify advertiser s name in the subject of the and notify us by phone when sent. Large Files Files larger than 5MB must be sent to The Ark s FTP site. Call for details about sending FTP files. Disks Files may be submitted on CD or flash drive. Terms & Conditions Established Ark advertisers are billed monthly. Accounts are due and payable within 30 days. Prepayment is required for first-time advertisers, one-time advertisers, political ads, going out of business ads and ads for which credit has not yet been established. Late fees will be added to all overdue accounts. VISA and MasterCard are accepted. The Ark retains the right to reject any ad or insert, or to require its revision before publication. Contract conditions and advertising rates are subject to change upon 30 days notice. Publisher s liability for errors in advertising will not exceed the cost of that portion of space occupied by each error, nor will the liability for errors on multiple insertions exceed the cost of the first ad. Claims for adjustment must be made within seven days of publication. Errors which do not materially affect the value of the ad will not be considered for make-good. The Ark is neither responsible for errors in original copy nor for misrepresentation of products or services by the advertiser. The Ark is not responsible for reproduction material left more than 30 days.