MEDIA KIT Target Market Human Resources. Prices valid from 01/01 31/12/2018 ONLINE.

Transcription

1 MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 ONLINE Target Market Human Resources

2 Media Kit 2018 Target Market Human Resources Portals 2 Banner Advertisement With the websites haufe.de/personal, haufe.de/arbeitsschutz and haufe.de/sozialwesen, Haufe provides strong partners for your online campaign. With the latest news, sector reports, technical articles and best practice examples, the Personal websites provide major impetus and decision-making support to successfully market products and services. In addition to the specialist titles»personalmagazin«, wirtschaft + weiterbildung, zfo and PERSONALquarterly, the online portals provide practical support with market overviews, business links, tools and checklists. Contents Portals 2 Personalmagazin-App 3 Advertising Formats and Prices 4 Newsletter 5 Content Marketing 7 haufe.de/personal haufe.de/arbeitsschutz haufe.de/sozialwesen User Data 9 Target group: > Decision-makers in HR > HR developers as well as experts for further education and e-learning > Across all sectors Performance data: 515,000 page impressions* 338,000 visits* Target group: > Occupational safety specialists > Safety officers > HR decision-makers > Entrepreneurs and managing directors Performance data: 103,500 page impressions* 77,500 visits* *Per month; July 2017; you will find current performance data under Target group: > Payroll officers > Tax consultants > Employees of social insurance organizations > Specialized lawyers and attorneys focusing on social law Performance data: 244,500 page impressions* 182,500 visits* Other Advertising options 10 Media Lounge 11 Contact 12

3 Media Kit 2018 Target Market Human Resources Personalmagazin App 3 Personalmagazin-App The Personalmagazin App is geared towards technology-loving HR professionals who get their information in digital form. The app contains all the content of the printed edition and additional multimedia elements such as videos, picture series, graphics, links, etc. It stands out with its clear navigation and reader-friendly presentation of the contents and is unique among the digital personal media. It is available in both the Apple App Store and Google Play and runs on both smartphones and tablets. Target group: HR managers, HR board members, HR management in medium-sized companies and corporations, managing directors in mediumsized companies, recruiters, experts (HR development, e-learning, recruiting, etc.), service providers and consultants in personnel matters. Distribution The Personalmagazin app is available through the Haufe Shop and app stores (Apple and Android). Dates Publication dates, advertising and printed material deadlines are the same as deadlines for the printed Personalmagazin. Format of the advertising material in a responsive format for tablets and smartphones Border area of the ad (please do not display content here) 2048 x 396 px * Ratio 31:6 retina-compatible * The width of 2048 px is only shown on a retina display with 1024 px. For this reason, please do not design the content of your ad too small. ** From the publication date until the publication date of the following issue x 1536 px * Ratio 4:3 retina-compatible 100 px 100 px File format JPG, PNG, (open data) JPG, PNG, (open data) Color mode RGB RGB Price Placement in the kiosk (overview of issues) Placement in the overview of articles of a specific issue 1,000 per month ** 1,000 per month ** 1,000 1,000 Operating system ios and Android Discounts on purchases within one year (contract year) Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Also for smartphones

4 Media Kit 2018 Target Market Human Resources Advertising Formats and Prices 4 Advertising Formats and Prices Advertising Media Bigsize/ Leaderboard Content Ad Billboard Skyscraper Tandem Ad Hockey Stick Wallpaper Ad Bundle Text Ad Half Page Mobile Content Ad Pixels (B x H) 728 x x x 250 max. 200 x 600 variable variable variable Combination of Bigsize, Skyscraper and Content Ad 1 variable 300 x x 250 KB GIF/Flash per advertising medium max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 max. 60 Prices haufe.de/personal CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/arbeitsschutz CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 haufe.de/sozialwesen CPM 80 CPM 100 CPM 120 CPM 80 CPM 100 CPM 100 CPM 120 CPM 75 2 CPM 100 CPM 100 CPM 100 Discounts on purchases within one year (contract year) from 5,000 3 % from 10,000 5 % from 25, % from 50, % from 75, % from 100, % (according to the price list, gross volume) Minimum booking volume: 600 Agency commission 15 % Targeting A surcharge of 10 % will be charged when a targeting is booked. You will find the complete technical specifications under: media-kits NEW: Text Ad Your text and picture on the portal, conspicuously positioned between editorial articles. CPM For dimensions, see individual advertising media ² Ad Impressions will be distributed over the booked period to the advertising media used according to their availability.

5 Media Kit 2018 Target Market Human Resources Newsletter 5 Newsletter Advertisement In addition to the portals, Haufe offers the corresponding newsletters for hot topics and news in HR and HR management. Increase the impact of your advertising with reminders of your banner campaign in newsletters or utilize the opportunity to place short-term marketing messages with readers. This push medium places your ad directly in the mailbox of decision-makers without waste coverage. Advertising Formats and Prices Advertising Media Text Ad with Picture Content Ad Promotional Area Frequency Prices Arbeitsschutz weekly Personal 1,500 1,650 1,650 2x weekly Sozialwesen weekly wirtschaft + weiterbildung monthly Discounts on purchases within one year (contract year) Frequency discount 2 times or more 3 % 6 times or more 5 % 9 times or more 10 % Performance data Arbeitsschutz: Personal: Sozialwesen: wirtschaft + weiterbildung: As of: Juli ,700 subscriptions 40,700 subscriptions 22,400 subscriptions 11,300 subscriptions Agency commission 15 % 4 You will find current subscription figures under personal/ NEW: Skyscraper placement right next to the editorial introduction Price: available on request Newsletter Ads Text Ad with picture 120 x 120 pixels, max. 20 KB Content Ad 300 x 250 pixels, max. 50 KB Promotional area 500 x 250 pixels, max. 50 KB Skyscraper max. 200 x 600 pixels, max. 50 KB Notes on the advertising material > GIF format: Outlook 2007 and 2010 only display the first frame without animation. Therefore, identical design of the first and last frames is recommended. > File formats: JPG or GIF (no animation possible for text ads) > Text ad: max. 300 characters, link length max. 40 characters, headline max. 65 characters (includes blank spaces)

6 Media Kit 2018 Target Market Human Resources Newsletter 6 Standalone Newsletter In addition to ads in the editorial newsletter, you have the option of designing a newsletter in your look and feel. A booking guarantees you will address potential customers in your target groups with distraction-free advertising. You create an HTML template with your content. The editor will review and release the content. We will then take care of implementation and the corresponding editorial for your standalone mailing. Sample Standalone Editorial introduction by our editorial staff Your HTML template with your content Closing editorial credits Advertising Formats and Prices In the HR target market, you can also book standalones for the following editorial newsletter: Newsletter Price Splitting Personal 11,700 7,000 Arbeitsschutz 4,200 wirtschaft + weiterbildung 4,200 Publication dates in coordination with us NEW: Splitting possible for the Personal newsletter

7 Media Kit 2018 Target Market Human Resources Content Marketing 7 Content Marketing Content marketing is becoming an increasingly important tool in marketing. Position interesting information in an editorial environment and arouse interest in your range of services. By positioning useful knowledge, you reach decision-makers in companies and thus have a positive impact on your image. Advertorials The advertisements with an editorial look and feel They are particularly suited for communicating offers requiring explanation. The layout corresponds to the look and feel of the portal, thus making people in the target group more apt to read it. The proximity to the media brand increases the credibility of your content. Simply send us your content studies, interviews with product reference or case studies and we ll take care of the rest for you. Subject to change without notice! Services: > Your texts and images in the editorial look and feel of the portals and with a reference to the Advertorial > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Recommended amount of characters: 3,000 characters incl. blank spaces; picture > Content Ad with company logo on the portal with a link to the Advertorial > Tagging for the keyword search on the website > Teaser in the portal newsletter with a link to the Advertorial > Final report after 4 weeks Price Advertorial Online available on request Topic Series Do you have interesting or exclusive content? With a series of topics you can publish this online in close cooperation with our editorial staff. Services: > Editorial cooperation: The contents are determined jointly in a consultation between you and our editors. > Topic series with a total of 3 chapters. Campaign start with the first chapter, publication of further chapters on the topic after 2 or 4 weeks > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo in conjunction with > Content Ad with company logo on the portal with a link to the topic series > Tagging for the keyword search on the website > Teaser in the portal newsletter with a link to the Topic Series > Final report after 6 weeks Price Topic Series Online Basic mit with 3 chapters each additional article as a chapter available on request available on request

8 Media Kit 2018 Target Market Human Resources Content Marketing 8 Topic Sponsorship You don t have your own content for publication? Here we offer you the possibility of a topic sponsorship. Our editorial team will make content available in the agreed framework and display it with your logo and Presented by. Services: > You select the appropriate content from our editorial department for a sustainable positioning and sharpen your image on the market. > Topics in print (see schedule of topics) can be used online > Placement as a main topic on the homepage of the portal for a period of 4 weeks > Reference to the cooperation with your logo and Presented by > Contents and editing by our editors > Content Ad with company logo on the portal with a link to the topic sponsoring > Tagging for the keyword search on the website > Teaser in the portal newsletter with a link to Topic Sponsoring > Final report after 4 weeks Price Topic Sponsoring Online Sample; subject to change without notice! available on request Generating Leads After registration, we provide high-quality information available for download Through the corresponding editorial support and targeted user guidance, we select high-quality leads that match the services you offer and which you can use for your direct marketing campaigns or your sales. Send us your white paper and together we will determine which query fields will serve to optimally qualify your leads. We ll take care of the rest for you! Sie haben keine eigenen Inhalte für ein Whitepaper? Kein Problem! Gerne erstellen wir für Sie gegen Aufpreis ein individuelles Whitepaper. White paper download page with company description Prices available on request Registration form with individual query fields According to amendments in the Federal German Act on Data Protection Agency commission 15 %

9 Media Kit 2018 Target Market Human Resources User Data 9 User Data The results of the daily digital facts of the AGOF (Arbeitsgemeinschaft Online Forschung) provide insight on socio-demographic distribution of haufe.de users. Information is gathered on the pages of haufe.de by an above-average number, in relation to the total population, of decision-makers in the economy (index: 154) as well as persons with a high net household income of more than EUR 4,000 (Index: 134). Gender Percentage of users Affinity Index** Men Women Age years years years years and older Current occupation Decision-makers of the economy* Net household income EUR and more EUR and more Source: AGOF daily digital facts * Decision-makers of the economy = self-employed, free-lance professionals, high-level civil servants, senior officials ** Affinity Index: Target group share of the respective user population in relation to the total population

10 Media Kit 2018 Target Market Human Resources Other Advertising Options 10 We offer many more advertising opportunities for the HR target market. You will find detailed information in the following Mediadaten: MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT»personalmagazin«MEDIA KIT 2018 Prices valid from 01/01 31/12/2018. PRINT zfo Zeitschrift Führung + Organisation PRINT wirtschaft + weiterbildung MEDIA KIT 2018 Prices valid from 01/01 31/12/2018 PRINT + ONLINE Haufe Stellenmarkt media kits job-markets

11 Media Kit 2018 Target Market Human Resources Media Lounge 11 Haufe Media Lounge Input & impulses for marketing and media professionals. The Media Lounge is the digital forum and the source of inspiration for marketing and media professionals at home in the target groups and professional fields of Haufe trade publications and portals. Media Lounge > Sector news and trends > Specialist papers, interviews and study presentations > VIP Section: white papers, checklists In addition, you can subscribe to the Media Lounge newsletter and receive important news via . Stay a while in the Media Lounge under:

12 Media Kit 2018 Target Market Human Resources Contact 12 Contact Media Sales Dominik Castillo Tel Company address Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de Annette Förster Tel annette.foerster@haufe.de Thomas Horejsi Tel thomas.horejsi@haufe.de Booking/Scheduling/ Invoicing Tel Fax daten@haufe.de Bernd Junker Tel bernd.junker@haufe.de Provision of data/ AdManagement Tel Fax onlinewerbung@haufe.de

13 Haufe-Lexware Services GmbH & Co. KG Würzburg Office Media Sales Division Im Kreuz 9 D Würzburg Tel Fax mediasales@haufe.de