SPONSORSHIP PACKAGES

Transcription

1 SPONSORSHIP PACKAGES PACKAGES

2 About WHAT IS FALL FEST? Candler Park s Fall Fest is one of in-town Atlanta s most treasured festivals. This two-day event attracts 15,000 + festival attendees per day. Fall Fest is a fun, family oriented event with musical acts, more than 150 artist booths, some of the most delicious Food Truck cuisine Atlanta has to offer, a Children and Family Zone, a 5K road race and a Tour of Candler Park's historic homes. WHO DOES FALL FEST SUPPORT? All proceeds from Fall Fest go to the Candler Park Neighborhood Organization (CPNO). The CPNO uses these funds for neighborhood improvements and family-oriented events that benefit all the residents of Candler Park. WHAT IS THE MARKETING OPPORTUNITY? Because the Candler Park Fall Fest is surrounded by neighborhoods with a large percentage of middle to upper class families with children, you will have a unique opportunity to market your products to this target group for months leading up to the event as well as throughout the duration of the event. You will also have the option of more specific targeting through naming sponsorships (Stage, 5K, Ki or Tour of Homes) that will receive special recognition leading up the event and additional signage on the day of the event. blasts as well as website promotion through blogging and social media will be used to leverage your brand to an audience that matches your target market. See our demographics section for a more detailed breakdown. Get in touch and find out how we can custom tailer any sponsorship package to meet your needs. We want to make sure you get the absolute most our of partnering with Fall Fest. Drew Jackson drewjackson@kw.com Phone:

3 PAST

4 Promotion CandlerPark.org 1 Fall Fest Website Every sponsor will receive a primary spot on the homepage of the Fall Fest website as well as an individual page dedicated to your product or service with links back to your site. In addition, highlevel sposnors will receieve 1-2 blog posts. High value.org link for SEO and keyword optimization. 2 15,000/month traffic High-level sponsors will receive links and small banners on CandlerPark. org Header Billboard available for highest level sponsors. 3 Blasts subscribers All sponsors will receive mentions in a minimum of one blast leading up to the event. More mentions available for high sponsor levels as well as ongoing yearly mentions post event. Social subscribers Sponsors will be mentioned a minimum of one time on Candler Park social channels (Facebook / Twitter ) Ongoing mentions available for high-level 4 sponsors

5 Promotion 5 The Messenger Mentions about product or service in the print publication the messenger, delivered to over 1700 households Promo Items items Logo printed on event promotional items (T-shirts, Tote Bags Brochures, Schedules, Maps) 6 Signage 15,000 attendees per day High visibility signage available for higher tiers of sponsorship including main stage full width banner, entrance to event banners, 5K finish line and entrance banners. Ask us about all the different event 7

6 Demographics OVERVIEW: The demographics of Candler Park are comprised mostly of college grads who are married with kids. Residents are primarily property owners, female, between the ages of 30 to 39. Top job categories in Candler Park are sales, food, office, admin, and executive. MEDIAN AGE: 35 Years AGE DISTRIBUTION FOR CANDLER PARK AVERAGE HOUSEHOLD NET WORTH: $629, MARITAL STATUS 43.2% 5.4% 36.3% 15.1% SINGLES MARRIED SINGLE PARENTS MARRIED WITH KIDS Marital status represents the percent of residents in Candler Park that are single, married, widowed and divorced. In Candler Park, 79% of people are married and 21% of people are single. The percent of people married is 9% higher than the ratio of Atlanta Metro, which is 70%. Marital data is sourced from census, 2014.

7 Demographics HOUSEHOLD INCOME FOR CANDLER PARK Household income distribution represents the distribution of Candler Park income brackets at the household level. Overall, the median household income for Candler Park is $77,597, which is 31% higher than that of Atlanta Metro ($59,456). Income data for Candler Park is sourced from census, $0-$9K $10K-$19K $20K-$29K $30K-$39K $40K-$49K $50K-$59K $60K-$74K $75K-$99K $100K-$124K $125K-$149K $150K-$199K $200K-$249K $250K-$499K $500K+ MEDIAN HOUSEHOLD INCOME: $77,597 EDUCATION Education data represents the highest level of education attained by residents in Candler Park. In Candler Park, 1% of residents 18 and over graduated from high school and 74% completed a Bachelor s degree or higher, which is 40% higher than that of Atlanta Metro. 9TH-12TH HS GRADUATE COLLEGE NO DIPLOMA ASSOCIATE S DEGREE BACHELOR S DEGREE GRADUATE OR PROF. DEGREE

8 Sponsor Packages Greetings, Thank you for your interest in partnering with Candler Park Fall Fest. We have several sponsorship packages that are available for the event, along with optional multi-year renewals. There are several naming sponsorship packages that will allow your brand the most exposure for each section of the festival. Please feel free to follow up after receiving this with any questions you may have or to custom tailer any one of these packages. We look forward to partnering with you and bringing exposure to your brand and recruiting new consumers to your product / service. Sincerely, Drew Jackson Fall Fest Sponsorship Chair drewjackson@kw.com

9 PRESENTING SPONSOR PACKAGE: $10,000 (Option to claim several years sequentially as naming sponsor) 1Event Promotion Brand placement on 5 large banners placed throughout the festival including the entrance and the stage banner. Product sampling (Giveaways) of sponsor supplied products Exclusivity to Product / Service Two event flyers designed (3.5x4.25 or 4x6) and distributed at event Brand printed on all event materials (over 15,000 items) 1 10 X 10 exhibit booth space (or larger depending upon your needs) in highly visible, premium location (tent provided by Sponsor) Stage announcements from all entertainment stages promoting official Sponsor Company name included as an Official Sponsor in all press materials including press releases, newspaper ads, public service announcements, press Advisories Large Logo printed on all event race t-shirts One full-page b/w ad in the Tour of Homes tour booklet with premium placement Acknowledgment in The Messenger after payment received. Mention & large logo in the Thank You article in the October issue of The Messenger 10 Candler Park Fall Fest t-shirts. 10 Candler Park Road Race Entries (or just the shirts if you don t want to run!) 4 tickets to the Candler Park Tour of Homes. Website Premium placement on Fall Fest Website and one premium banner on CandlerPark.org (15,000 page views/month) Two Individual blog post & one page dedicated to sponsor on Fall Fest website Ongoing Weekly Social Media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

10 2GOLD SPONSOR PACKAGE: $5000 Music and stage sponsor package Event Promotion sponsor Brand Placement on a minimum of 5 large banner displays in music section including logo on the main stage banner X 10 exhibit booth space (or larger depending upon your needs) in highly visible, premium location (tent provided by Sponsor) Stage announcements from all entertainment stages promoting official Brand printed on all event materials (over 15,000 items) Medium size Logo printed on all event race t-shirts Acknowledgment in The Messenger Mention & medium sized logo in the Thank You article in the October issue of The Messenger 10 Candler Park Fall Fest t-shirts. 10 Candler Park Road Race Entries 4 tickets to the Candler Park Tour of Homes. Website Premium placement on Fall Fest website & CandlerPark.org (15,000+ views per month) Individual blog post and page dedicated to sponsor s product or service Ongoing Bi-Monthly social media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package. Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

11 3FALL FEST BOOTH SPONSOR PACKAGE: $1000 Event Promotion Brand Placement on 3 large sponsor banner board displays Stage announcements from all entertainment stages promoting official sponsor 1 10 X 10 exhibit booth space in highly visible, premium location. KIDZONE OPTIONS AVAILABLE. (tent provided by Sponsor) Brand printed on all event materials (over 15,000 items) MEDIUM size Logo printed on all event race t-shirts Acknowledgment in The Messenger (Local Magazine) Mention & MEDIUM-sized logo in the Thank You article in the October issue of The Messenger Website Premium placement on Fall Fest website & CandlerPark.org (15,000+ views per month) Fall Fest website page dedicated to sponsor s product or service Ongoing Monthly Social Media support and Promotion one month prior to event with once a month promotion via social media after purchase of sponsorship package. Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest SECTION NAMING SPONSOR PACKAGE: $2000 (Kid Zone, Food Zone, Special Event Zone, Artist Market Zone) Event Promotion Brand Placement on one large banner in the sponsored section Brand printed on all event materials (over 15,000 items). MEDIUM size Logo printed on all event race t-shirts Acknowledgment in The Messenger Mention & medium-sized logo in the Thank You article in the October issue of The Messenger Website Named placement on all sponsored section details on Fall Fest website Fall Fest website page dedicated to sponsor s product or service Ongoing Social Media mentions whenever promoting the Zone Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest

12 5TOUR OF HOMES SPONSOR PACKAGE: $450 Event Promotion n rti m nt in i oo t Brand printed on all event materials (over 15,000 items) Brand mentioned on Tour of Home schedule SMALL size Logo printed on all event race t-shirts Mention & small-sized logo in the Thank You article in the October issue of The Messenger Website Lo o placement on Fall Fest website Fall Fest website promotion Social Media mentions Specific mention of brand and link to brand from Tour of Homes web page and individual home description online. Link that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest 6FALL FEST CONTRIBUTOR: $350 Event Promotion Brand printed on all event materials (over 15,000 items) SMALL size Logo printed on all 5K and volunteer t-shirts Mention & small-sized logo in the Thank You article in the October issue of The Messenger Website 100X100 Fall Fest website ad banner on homepage in rotation Fall Fest website page dedicated to sponsor s product or service Permanent link and page that will never expire that will be accessible through CandlerPark.org and all future Fall Fest websites through the past Fall Fest CUSTOM PACKAGES AVAILABLE UPON REQUEST!

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