INFORMATION FOR ADVERTISERS PERTHSTREETBIKES.COM. January 2011 Update

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1 January 2011 Update PERTHSTREETBIKES.COM INFORMATION FOR ADVERTISERS PerthStreetBikes.com Pty Ltd PO Box 482, South Perth, Western Australia, 6951 All enquiries to:

2 ADVERTISING ON PSB TABLE OF CONTENTS TABLE OF CONTENTS... 2 ABOUT PSB... 3 AUDIENCE OVERVIEW... 3 FORUM STATISTICS... 3 WAYS TO ADVERTISE... 5 Corporate Sponsorship... 5 Banner Advertising... 6 Direct Promotion... 7 RATE SUMMARY, MINIMUM PERIODS, & PAYMENT INFO... 7 PSB MEMBER DEMOGRAPHICS SNAPSHOT... 8 AWARDS FREQUENTLY ASKED QUESTIONS & ADDITIONAL INFORMATION CONTACT OTHER

3 ABOUT PSB PerthStreetBikes.com (PSB) is an internet forum which was established in March 2003 for the purpose of fostering discussion, social interaction, and entertainment for sports motorcycle riders and enthusiasts in Perth Western Australia. Since its inception, PSB has grown to become the largest Forum of its kind in Australia with over 18,000 members who have posted in excess of 2 million posts. In 2008, PSB entered into the TOP 100 most visited automotive websites in Australia, and has consistently rated in the TOP 3 most visited Motorcycle Automotive websites in Australia since 2009*. If sportsbike riding motorcyclists are your audience, and Perth or Australia is your targeted geographic location, then advertising on PSB will provide you with a concentrated target audience with a strong appetite and acceptance for motorcycle related products which will prove to create value for money for your next marketing campaign. [* Source: Independent rating company Experian Hitwise ] AUDIENCE OVERVIEW 96.3% of all registered users on PSB reside in the state of Western Australia % in the Perth metropolitan area. The balance of registered users (3.7%) reside elsewhere in Australia. For this reason PSB provides a rare and unique opportunity to target a very specific demographic audience with motorcycle related products. [Source: PSB Forum Poll 24 January 2011] FORUM STATISTICS Since 2009 PSB has consistently rated in the TOP 3 most visited Motorcycle Automotive websites in Australia as independently rated by HitWise. Primary Stats Average Unique Visitors Per Day 7,712 Average number of Visits Perth Day 12,569 Average Page Views Per Day 280,291 Registered Users 18,020 Registered User Unique Logins Per Day 1,504 Average New Members Per Day 33 Total Posts 2,042,595 3

4 Unique Visits Secondary Stats Average New Posts per Day 1339 Average Logins per Day per Member 1.6 Busiest Day of the Week Wednesday Quietest Day of the Week Saturday Most active Times 9:00am through 8:00pm WST Operating System 81% Windows, 15% Macintosh Browsers 42% Internet Explorer, 30% Firefox, 15% Chrome Percentage of Visitors that add to Favorites 19% [ Source: Awstats Server Stats December 2010, vb Statistics December 2010 ] Visitor Traffic Growth per Month

5 WAYS TO ADVERTISE PSB has three main methods of advertising your products Corporate Sponsorship, Banner Advertising, and Direct Promotion. CORPORATE SPONSORSHIP The PSB Corporate Sponsorship is an effective and personal form of promoting your service or product on PSB which often suits the smaller businesses where a staff member from your business is, or intends to be, an active user of PSB. Your promotion is conducted by way making forum posts about your offer, product, or service which can be responded to by the forum public. There are two Corporate Sponsorship options: PSB Sponsor The PSB Sponsor package allows you to gain the authority to start a new thread in the PSB CORPORATE SUPPORTER section of the forum. This section allows you to post information about your product, services, or special offer at any time. Once the thread has been started, any PSB user can respond, comment, or ask questions. There is no limit to the number of new threads you can start, so long as the threads are relevant, and are not unreasonably excessive so as to be considered spam. This can be a more personal approach to advertising which allows you to interact with PSB members, respond to questions, and generate traffic to promote a product the moment it is added to your inventory or catalogue. A PSB Sponsor also receives a PSB Sponnsor tag which appears below your avatar in all of your posts so that PSB members can identify you as a Sponsor. $ for 12 month subscription PSB Premium Sponsor Operating the same way as the PSB Sponsor package above, the PSB Premium Sponsorship goes one step further to give you your own forum section, instead of a shared section, to promote your product or service. The section effectively gives you your own shopfront from which to interact and promote your product to PSB members. $ for 12 month subscription 5

6 BANNER ADVERTISING Banner and button advertising is the most prominent and dynamic way to display your advertising to PSB users and is seen on every single page view by every PSB user. PSB has three types of banners and button advertising which are displayed on the forum as follows: Full Banner The most prominent positions for advertising on PSB, the Full Banner is viewed on average 280,000 times per day to 7,700 people. The maximum size for a title banner is 468 x 60 pixels and can be displayed as fixed image or animated GIF or Flash. $ per month (10.85 per day) Vertical Banner Located on the sidebar, the Vertical Banner is 120 x 240 pixels in size and can be displayed as a fixed image or animated GIF or Flash. $ per month ($7.56 per day) 6

7 Button 2 Buttons are an economical way to get prominent and effective exposure for your product on PSB. There is a maximum 7 sidebar buttons available for advertisers to place a 120 x 60 pixel buttons as a animated GIF, Flash or fixed image to promote your product or service. $58.00 per month ($1.91 per day) DIRECT PROMOTION PSB has a membership database of over 18,000 users with current addresses and is growing at the rate of over 33 new members every day. 15,800 of these members have elected to receive communication from PSB. PSB can arrange for a direct campaign to be forwarded to the addresses of all PSB registered users within minutes which can be a fast and effective way to get instant penetration for your promotion. $ per promotion ($0.03c per legitimate recipient) Note: PSB will not release the list for advertiser s direct use. promotions will be conducted by PSB Staff from the PSB system to ensure the privacy of our members is maintained in accordance with our Privacy Policy. RATE SUMMARY, MINIMUM PERIODS, & PAYMENT INFO Type Rate Minimum Initial Advertising Period Minimum Advertising Period Thereafter Activation method Payment Method Sponsor $199 per annum 12 months 12 months Online Paypal only Premium Sponsor $365 per annum 12 months 12 months Online Paypal only Full Banner $330 per month Per day charge until end of first calendar month (pro rata), PLUS three months 3 months PSB with your image. Invoiced once ad is activated. EFT, Australian Cheque, Money Vertical Banner $230 per month Per day charge until end of first calendar month (pro rata), PLUS three months Button 2 $58 per month Per day charge until end of first calendar month (pro rata), PLUS three months Direct Promotion $360 per promotion 3 months PSB with your image. Invoiced once ad is activated. 3 months PSB with your image. Invoiced once ad is activated. 1 promotion 1 promotion PSB with your text. Invoiced once ad is activated. to database. Order EFT, Australian Cheque, Money Order EFT or Australian Cheque EFT or Australian Cheque 7

8 PSB MEMBER DEMOGRAPHICS SNAPSHOT How Often do PSB Users Buy New (or New 2 nd Hand) Motorbikes? Every year 20.65% Every 2 years 30.32% Every 3 years 21.94% Ever 4 to 5 years 16.77% Every 6 to 10 years 5.16% Every 10 years or more 5.16% How Many Motorbikes do PSB Users Own? No Bike 3.39% One 47.80% Two 22.03% Three to Five 18.64% Over Five 8.14% Is a Bike a PSB Users Primary Form of Transport? Primary Transport Only (no recreational use) 5.39% Primary Transport & Recreational Use 53.94% Recreational Use Only 39.42% Track or Race Use Only (no road use) 1.24% The Age of PSB Users is? 17 or Under 0.00% 18 to % 22 to % 26 to % 31 to % 41 to % 51 or Over 5.65% How Often do PSB Users Ride their Bikes? Daily 45.59% Every 2 to 3 days 29.41% Once per Week One per Fortnight 6.62% Once per Month 2.94% Less than once per Quarter 1.84% 8

9 What Type of Insurance to PSB Users Have? Comprehensive 81.40% 3 rd Party Property 9.50% No insurance 9.09% How Often do PSB Users Service their Bikes? Less than once per year 0.81% Once per year 8.50% Twice per year 32.79% Three to Four Times per year 38.87% Five to Six Times per year 11.74% More than Six Times per year 7.29% How Much Money do PSB Users Spend on Motorcycle Accessories or Products (not including servicing) per Annum? Under $ % $501 to % $1,001 to 2, % $2,001 to $3, % $3,001 to 5, % $5,001 or over 9.80% What is the Annual Personal Pre Tax Income of a PSB s Users? Unemployed 1.31% $1-20, % $20,001-30, % $30,001-50, % $50,001-75, % $75, , % $100, , % $200, , % $500,001 or over 1.57% [ Source: PSB Forum Polls 16 November 2010 ] 9

10 AWARDS PSB consistently rates as the third most visited website in the Automotive Motorcycling category, and in the top 100 most visited websites in the general Automotive category. [ Source ] 10

11 FREQUENTLY ASKED QUESTIONS & ADDITIONAL INFORMATION If I have a PSB Banner Ad, how often can I change the ad? As often as you like. We encourage the regular swapping of advertisements as it keeps your ad fresh and in the minds of PSB users. Can you create my Banner Advertisement for me? No. PSB is not a graphics design or advertising agency. Please consult your own advertising or design agency for advice, or search for one of the many online design options using Google. How do I renew or cancel my Sponsorship package? PSB Sponsorship Packages expire automatically on the first anniversary or your subscription. You can renew by completing the subscription process again. How do I renew or cancel my Banner Advertising? Your ad will continue to appear and be charged until such time as you PSB and request the cancellation, at which point the ad will continue until the expiry of the current billing cycle. Are there any reasons why you could refuse my ad? Yes. If, in the sole opinion of PSB staff, your ad is considered inappropriate for the forum, your ad may be refused. As a PSB Sponsor, am I bound by the normal forum rules? Yes, you are bound by the same rules as all forum users, and as such could be moderated, banned, of have your account terminated if in breach. You would have no recourse or entitlement to a refund for any applicable period. Can I speak to someone personally about my needs or do I have to ? PSB is run by volunteers that have their own lives and daily routines. As such is our recommended method of communication. CONTACT PerthStreetBikes.com Pty Ltd (ACN / ABN ) Postal: PO Box 482 South Perth WA 6951 Australia Website: advertise@perthstreetbikes.com OTHER PSB is a company incorporated in the State of Western Australia and governed by the Laws of the Commonwealth of Australia. PSB is not registered for Goods and Services Tax (GST), nor is it required to be registered for GST, and thus will not charge GST on its products or services. All prices quoted are exclusive of GST and in Australian Dollars (AUD). No animals were injured in the making of this document apart from the writer who perhaps had a couple more coffees than he should have. 11