LOGOS. Primary logo: Word mark. One Color. Black and White. Alternative Versions

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1 primary logo: full color primary logo: one color LOGOS Primary logo: Word mark The official Texas A&M University Commerce logo is our word mark. The mark is the formal identifier and official logo for the university. All academic offices, entities, units or departments must use the word mark. The permitted full-color version of this logo includes blue (PMS 281 or its equivalents in CMYK or RGB) with gold (PMS 124 or its equivalents in CMYK or RGB) as a secondary color and white text. Except for special print techniques, these are the only colors that may be used to print the logo in two colors. Any changes, effects or styles added to the logo must be approved by marketing communications prior to publication. Electronic files for each of these versions of the logos are available from the office of marketing communications in low-res.png or.jpg for web use or hi-res.jpg,.tif, or.eps for print. Whenever possible, the full-color version of the logo should be used. When printing with two or fewer colors, the following versions are acceptable: primary logo: black and white One Color The permitted one-color version of the logo is in the A&M-Commerce blue (PMS 281.) This version should be used for printed material that is limited to spot colors. This version should not be used on the Web or on any printed material in which full-color printing is available. Black and White The permitted black-and-white version of the logo uses black as a background color with white text and lines. This version should not be used on the Web or on any printed material in which color printing is available. Alternative Versions We understand there are multiple mediums and opportunities to place and promote our university. Any variation of the logo, other than the full-color, one-color and black and white, must be approved and provided by marketing communications prior to printing and/or purchasing. 4 Branding Standards Guide 2013 Texas A&M University-Commerce

2 secondary logo: full color LOGOS Secondary logo: Spirit The secondary Texas A&M University Commerce mark is our spirit logo. The mark is the formal identifier for all things related to students including student-based functions, events, admissions, and spirit. The permitted full-color version of this logo includes A&M-Commerce blue (PMS 281 or its equivalent in CMYK or RGB) and A&M-Commerce gold (PMS 124 or its equivalents in CMYK or RGB). Except for special print techniques, these are the only colors that may be used to print the logo in two colors. Any changes, effects or styles added to the logo must be approved by marketing communications prior to publication. Electronic files for each of these versions of the logos are available from the office of marketing communications in low-res.png or.jpg for web use or hi-res.jpg,.tif, or.eps for print. secondary logo: one color secondary logo: black and white Whenever possible, the full-color version of the logo should be used. When printing with two or fewer colors, the following versions are acceptable: One-Color The permitted one-color versions of this logo is in A&M-Commerce blue (PMS 281.) This version should be used for printed material that is limited to spot colors. This version should not be used on the Web or on any printed material in which full-color is available. Black and White The permitted black and white version of this logo should not be used on the Web or on any printed material in which color printing is available. Alternative Versions We understand there are multiple mediums and opportunities to place and promote our university. Any variation of the logo, other than the full-color, one-color and black and white, must be approved and provided by marketing communications prior to printing and/or purchasing. Student services & spirit branding All student life-based organizations, services and facilities should use the spirit logo as their main identity. Examples of student-facing organizations and institutions include Campus Recreation, Student Activities and Leadership, and Student Government Association. 8 Branding Standards Guide 2013 Texas A&M University-Commerce

3 horizontal logo inverted logo LOGOS Restricted-use logos and graphic elements Horizontal logo In rare cases in which our word mark or spirit logo will not fit on a printed surface without affecting readability, the horizontal logo may be used. Suggested usage would be on pencils, banners or other narrow formats. Do not use this logo on the Web or on printed collateral without permission from marketing communications. Inverted logo The inverted logo is intended for usage in areas, such as glass doors and vehicles, where visibility or other technical limitations make the main logo difficult to produce. It should not used on any printed material or the Web. Any other usage of this logo need to be approved by marketing communications. Official seal The official Texas A&M University Commerce seal is to be used for the president s office only. All exceptions must be approved by marketing communications. official seal Coin Logo The coin logo, including President Jones three I s : Integrity, Innovation and Imagination, is restricted to use by the president and provost. Any other usage of this logo must be approved by marketing communications. INTEGRITY est INNOVATION imagination coin logo 10 Branding Standards Guide 2013 Texas A&M University-Commerce

4 COLORS The university s colors blue and gold have been a part of its history and visual identity for generations. These colors should be used thoughtfully in marketing materials to create a consistent and distinctive visual voice. PMS 281 PMS 281 Pantone Matching System For commercial printing of fewer than four colors, Pantone Matching System (PMS) #281 (blue) and PMS #124 (gold) should be used. For four-color printing, CMYK equivalents are acceptable: C=100, M=72, Y=0, K=32 (blue) C=0, M=28, Y=100, K=6 (gold) 100/72/0/32 0/28/100/6 CMYK equivalents For on-screen and website use, RGB equivalents are acceptable: R=0, G=62, B=128 (blue) R=238, G=178, B=17 (gold) 0/62/ /178/17* RGB equivalents 12 Branding Standards Guide 2013 Texas A&M University-Commerce

5 Acceptable spelling of name Texas A&M University-Commerce A&M-Commerce Do not use: Texas A&M Commerce Texas A&M University Commerce A&M University Commerce A&M Commerce University TAMUC TAMU-C WORDS Texas A&M University-Commerce uses the Associated Press Stylebook and Libel Manual, also available online < as its primary source for questions of written style. While there are numerous such publications, the AP stylebook is so extensively used by the media and other popular publications that it provides the most common reference and should be considered the default. Where the AP stylebook does not address a topic, we prefer The Chicago Manual of Style (15th ed. or later), which is generally used in major publishing as well as in literary and scholarly works. Most dictionaries will suffice to address particular word usage, but we recommend Webster s Collegiate Dictionary (11th ed. or later). As do many publications and institutions, Texas A&M University-Commerce has unique and preferred usages that augment or are considered exceptions to AP style. The following A&M-Commerce Style Guide provides these variances, which should be followed by system members in order to provide consistency and accuracy in system publications, websites, correspondence, and other written works. If you have any other questions about system style, please feel free to contact marketing communications, at marcomm@tamuc.edu. Texas A&M University-Commerce preferred usages and style exceptions Referencing the A&M System When referencing the A&M System, use The Texas A&M University System on first reference (with a capital T in the ) and the A&M System or Texas A&M System on second reference. Do not put a space between the letters and the ampersand (i.e., A & M). Correct: Second reference: Incorrect: The Texas A&M University System A&M System or Texas A&M System TAMUS TAMU System To prevent confusion in publications for external audiences, always use the A&M System or Texas A&M System on second reference, not just system alone. In publications for internal audiences, the word system can be used alone on second reference. Lowercase system unless beginning a sentence. A&M System employees involved in the project were elated. They were proud that so many system members could pull together on a single project. Website Address The website address for the A&M-Commerce should always be listed as 14 Branding Standards Guide 2013 Texas A&M University-Commerce

6 ABOUT MARKETING COMMUNICATIONS The office of marketing communications has the expertise and creativity in a variety of media, including printed publications, on-screen graphics, video and press releases. Each project is integrated with the overall branding and marketing goals of the university to present to our audiences a unified and strong brand. Your questions input and requests are important to us. To ensure you receive prompt and useful feedback, your questions and request from this document to MarComm@tamuc.edu