Advertising. The Smartphone Generation in a Shopping Mood

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Verity Cobb
6 years ago
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1 Advertising The Smartphone Generation in a Shopping Mood

2 CONTENT In this media kit you will learn about SHPOCK Advertising Shop in your Pocket on Shpock Your Audience on Shpock Targeting Options on Shpock Ad Formats on Shpock Getting in Touch with Shpock 2

3 SHPOCK The Shop in your Pocket Shpock is the marketplace of the smartphone generation BROWSE DISCOVER SELL 3

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10 OVERVIEW Shpock is the marketplace of the smartphone generation. Our users are young mobile natives who love shopping and explore new things. Anywhere. Anytime. 10

11 OVERVIEW 11

12 OVERVIEW 12

13 OVERVIEW 13

AUDIENCE The Shpock community currently counts more than 10 million monthly

Our users are YOUNG 60% of our users are under 35 years old.

INFLUENCERS Our users are curious and love to discover.

MOBILE NATIVES The smartphone is their first screen and a truly personal item.

ON SOCIAL MEDIA Being active on multiple social media platforms is a given

14 AUDIENCE The Shpock community currently counts more than 10 million monthly active users and is rapidly growing. Our users are YOUNG 60% of our users are under 35 years old. Of all our registered users, 55% are female, 45% are male. INFLUENCERS Our users are curious and love to discover. They advise their peers and are early adopters of trends and new products. MOBILE NATIVES The smartphone is their first screen and a truly personal item. It is an essential part of everyday life and constantly in use. ON SOCIAL MEDIA Being active on multiple social media platforms is a given for our users. They love to share their experience with others. IN A SHOPPING MOOD When browsing on Shpock and exploring beautiful things nearby, they are driven by an immediate buying intention. 14

USER PERSONAS On the next pages you will meet some of our typical user personas to get a better understanding of the audience you can reach on Shpock.

And OMG, their Young Designer Selection is really cool. I get so much inspiration for my style from there. Paul, 33 YOUNG PARENT Little Max is now almost one year old.

15 USER PERSONAS On the next pages you will meet some of our typical user personas to get a better understanding of the audience you can reach on Shpock. Julia, 24 FASHIONISTA Fashion is my biggest passion! When my closet gets too packed and that happens quite often I love using Shpock to sell pieces I no longer wear. And OMG, their Young Designer Selection is really cool. I get so much inspiration for my style from there. Paul, 33 YOUNG PARENT Little Max is now almost one year old. I can t believe how time flies. He is our everything! Friends of ours recently showed us how they always buy toys and baby clothes on Shpock. Now I use it all the time. It s incredible how many people in our neighborhood have young kids. 15

Since I change models quite often, I always sell the older ones on Shpock. It s so simple and fast.

16 USER PERSONAS Michael, 28 TECH LOVER Honestly, I could not survive a day without my phone. I am so fascinated by smartphones. It s crazy how fast innovation is moving. Since I change models quite often, I always sell the older ones on Shpock. It s so simple and fast. Isabella, 19 BARGAIN HUNTER I think I just really love to hunt and gather and Shpock is my hunting ground. I always get this little a kick when I discover unique bargains. Finding cool things for a good price is amazing. 16

USER PERSONAS Claudia, 21 GREENIE My stuff just deserves a second chance. I recently bought a new bike. My old one was a bit rusty but still in a good shape.

17 USER PERSONAS Claudia, 21 GREENIE My stuff just deserves a second chance. I recently bought a new bike. My old one was a bit rusty but still in a good shape. Thanks to Shpock, it is still cruising through the streets of Vienna. This is sustainable and not only makes me and my old bike happy, but also Mother Nature. 17

TARGETING Our precise targeting options ensure that you will confidently reach your audience on Shpock.

them. GEO Target your audience based on geographical location even at a postcode level.

This will make your message appear in a context that is very relevant for our users.

18 TARGETING Our precise targeting options ensure that you will confidently reach your audience on Shpock. These options also guarantee that our users get to see content that is truly relevant and engaging for them. GEO Target your audience based on geographical location even at a postcode level. CATEGORY Present your message to Shpock users browsing specific product categories. This will make your message appear in a context that is very relevant for our users. SEARCH Link your ads to the search terms of our users. Compared to regular search advertising, this targeting option guarantees an audience with a true buying intention. 18

19 AD FORMATS At Shpock, we live and breathe innovation every day. Our various teams work closely together to design the best mobile advertising solutions for you and our users. 19

The customised design and the exclusive positioning of the Shpock Tip guarantee outstanding user attention.

20 Native Mobile Advertising SHPOCK TIP Let s join forces to impress our users with your message. We place your ad at the absolute #1 position in our app and give it a Shpock-touch. The customised design and the exclusive positioning of the Shpock Tip guarantee outstanding user attention. Format: 750x180 px Size: 50 kb CPM: upon request NATIVE AD (Discover Screen) The native ad seamlessly integrates into the look-and-feel of our app, ensuring a smooth advertising experience. It is shown directly on the discover screen, where our users curiosity and will to explore new things are particularly high. Format: 600x314 px Size: 60 kb CPM: 30 (ROS) 20

21 Native Mobile Advertising NATIVE AD (Item Screen) By placing a native ad on the item screen, your creative is seen in a particularly ideal moment. It appears exactly when the user explores a desired item and when their buying intention is at its peak. Combined with category or keyword targeting, this format delivers outstanding results. Format: 600x314 px Size: 60 kb CPM: 30 (ROS) NATIVE VIDEO AD The native video ad appears on the discover screen and combines the benefits of both native and video advertising. It entirely respects the overall user experience and conveys your message in an impactful and entertaining way. Format: 16:9 Size: 5 MB CPM: 60 (ROS) 21

Classic Mobile Advertising MEDIUM RECTANGLE The medium rectangle is an

This means, that your ad appears in a context where the user has a

Format: 300x250 px Size: 50 kb CPM: 25 (ROS) BANNER Placed directly in

22 Classic Mobile Advertising MEDIUM RECTANGLE The medium rectangle is an impactful ad placed on the item screen of a users smartphone. This means, that your ad appears in a context where the user has a strong buying intention. Format: 300x250 px Size: 50 kb CPM: 25 (ROS) BANNER Placed directly in the Shpock news section, this classic advertisement format attracts plenty of user attention. Format: 300x50 px Size: 50 kb CPM: 20 (ROS) 22

Desktop Advertising MEDIUM RECTANGLE Placed within the website content, the medium rectangle attracts a lot of attention.

one of the first impressions capturing the attention of our users.

campaigns and achieves a particularly high reach.

23 Desktop Advertising MEDIUM RECTANGLE Placed within the website content, the medium rectangle attracts a lot of attention. Format: 300x250 px Size: 80 kb CPM: 25 (ROS) LEADERBOARD The classic superbanner is placed at the top of the website, therefore it is one of the first impressions capturing the attention of our users. Format: 728x90 px Size: 80 kb CPM: 25 (ROS) BILLBOARD The large and prominent placement of the billboard is ideal for branding campaigns and achieves a particularly high reach. Format: 970x250 px Size: 80 kb CPM: 40 (ROS) TAKEOVER The ultimate branding weapon allows you to brand the entire website background and combine it with a billboard above the content. This format is ideal to leverage strong co-branding effects with Shpock. Format: 1600x x250 px Size: 160 kb CPM: 60 (ROS) 23

24 Desktop Advertising SKYSCRAPER The skyscraper is positioned right next to the website content. This format is also available as a sticky ad which ensures that it always stays within the viewpoint of the user. Format: 160x600 px Size: 80 kb CPM: 25 (ROS) HALFPAGE AD This large format is presented on the right side of the page and guarantees impactful advertising. Similar to its smaller sister - the skyscraper - the halfpage ad is also available with a sticky option. Format: 300x600 px Size: 80 kb CPM: 30 (ROS) HOCKEYSTICK The hockeystick incorporates two phenomenal branding tools. This combination of billboard and halfpage ad encircles the entire content and leaves a strong brand impression. Format: 970x x600 px Size: 80 kb CPM: 50 (ROS) 24

25 AD SPECS AND PRIZES Mobile *CPM in EUR without discount, minimum volume App and Website EUR 2.500,- net/net ** Run on Site (ROS) Product Position Dimensions Size File type Note Prices* (ROS**) Shpock Tip Position #1 on discover screen 375x90 or 750x180 max. 50 kb jpg png Guaranteed daily ad impressions Creative gets Shpocky touch Landing page URL required upon request Native Ad (DS) Discover screen in content 600x314 max. 60 kb jpg png Space for a company logo (128 x 128) Title: max. 25 signs; Description: max. 72 signs; Call-to-Action Button: max. 18 signs Landing page URL required 30 Native Ad (IS) Item screen in content 600x314 max. 60 kb jpg png Space for a company logo (128 x 128) Title: max. 25 signs; Description: max. 72 signs; Call-to-Action Button: max. 18 signs Landing page URL required 30 Native Video Ad (short) Discover screen in content 16:9; 560x315 max. 5 MB mp4 VAST Up to 20 seconds Space for a company logo (128 x 128) Title: max. 25 signs; Description: max. 72 signs; Call-to-Action Button: max. 18 signs Landing page URL required 50 Native Video Ad (long) Discover screen in content 16:9; 560x315 max. 5 MB mp4 VAST From 21 to 30 seconds Space for a company logo (128 x 128) Title: max. 25 signs; Description: max. 72 signs; Call-to-Action Button: max. 18 signs Landing page URL required 60 Medium Rectangle Item screen in content 300x250 max. 50 kb gif html5 jpg png 25 Banner News section below content 6:1; 300x50 max. 50 kb gif html5 jpg png 20 25

26 AD SPECS AND PRIZES Desktop *CPM in EUR without discount, minimum volume App and Website EUR 2.500,- net/net ** Run on Site (ROS) Product Position Dimensions Size File type Note Prices* (ROS**) Medium Rectangle In content 300x250 max. 80 kb gif html5 jpg png 25 Leaderboard Above content 728x90 or 970x90 max. 80 kb gif html5 jpg png 25 Billboard Above content 970x250 max. 80 kb gif html5 jpg png 40 Takeover Above, right and left of content 1600x x250 max. 160 kb gif html5 jpg png Sticky ad available 60 Skyscraper Right of content 160x600 max. 80 kb gif html5 jpg png Sticky ad available 25 Halfpage Right of content 300x600 max. 80 kb gif html5 jpg png Sticky ad available 30 Hockeystick Above and right of content 970x x600 max. 80 kb gif html5 jpg png Sticky ad available for halfpage part 50 26

Waltraud Kosch Teamlead Sales wk@shpock.

27 CONTACT Get in touch with us and let us know how we can help you. We are excited to talk to you and boost your online advertising! Waltraud Kosch Teamlead Sales Wolfgang Pernkopf Teamlead Sales

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